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Status Report for Radio
Broadcasting in Norway 2017Knut-Arne Futsæter and Salve Jortveit, Kantar Media
20/10/17
3Q 2017
1. Background and purpose
2. Access and use of digital radio equipment from the Digital Radio Survey (DRS)
3. The official national listener numbers, from the electronic measurements (PPM)
4. The official regional listener numbers, from Consumer & Media (CATI)
5. Summary and comments
Content
2
1. Background and purpose
▪ This report describes the development of radio broadcasting at national (PPM) and regional (CATI) levels,
before and after the shut-down of the nationwide FM network. Kantar Media has prepared the report on behalf
of Digital radio Norway, NRK, P4 Group and Bauer Media.
▪ Kantar is the provider of the official radio numbers in Norway:
▪ The PPM measurement is the official radio numbers at the national level. The measurements are
conducted electronically using a national representative panel, the Media Panel, consisting of 1000 people
using PPM equipment. These numbers are reported weekly: http://www.tns-
gallup.no/medier/radio/nasjonale-lyttertall-ppm/
▪ Kantar Media measures radio listening at regional and local level with 45,000 annual telephone interviews
(CATI) in Consumer & Media (F & M). The CATI measurements therefore represent the official listener
numbers for Norwegian local radios, compared with national channels locally. http://www.tns-
gallup.no/medier/radio/ .
▪ On behalf of Digitalradio Norway, Kantar Media has conducted the Digital Radio Survey (DRS) since 2012.
DRS measures the access and use of radio equipment (https://radio.no/om-oss/digital-radiolytting ).
▪ In 2017, the Norwegian radio will be digitized (https://radio.no/digitalisering/hva-betyr-omleggingen-for-deg/, https://www.medietilsynet.no/
https://radio.no/).
…
Background and purpose of the report
4
5
0
25
50
75
100
61
65
69
71
73
77
80
83
85
87
89
91
93
95
97
99
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2015/2
016
2016
2016/2
017
Newspapers 46%
TV 69%
«Internet» 91%
Radio 63%
«Mobile content» 69%
Magazines 27%
Source: Daily support for newspaper, radio, television, teletext and the Internet 1961-2016 / 2017.
Data from Consumer & Media from 1994. The multi-channel community (Lundby & Futsæter, 1993)
Fragmentation of the media landscape and fragmentation of the audience (Futsæter 1998).
Mobile content applies to all Norwegian mobile editions that are measured in F & M, from newspapers, TV and others..
Media Development 1960 - 2016/2017
Percent
Coverage in Norway: Lower coverage from 2014 to 2016
69,8 68,9 67,6
63,9
50,2 49 48,4
44,3
23,927,4 26,9 25,5
18,2 17,514,9
12,7
65,563,6
61,7
54,5
14,3
20,2 21,3
26,8
0
10
20
30
40
50
60
70
2014 2015 2016 2017 YTD (jan-sep)
Radio
NRK
P4-group
BauerMedia
"The BigFive"
Othernational
Percent
6
Source: Kantar Media / Norsk Gallup. The official listener numbers at the national level from the electronic measurements (PPM). All weekdays.
“The Big Five” are NRK P1, NRK P2, NRK P3, P4 and Radio Norway. Other national are all national except “The Big Five”.
Radio = Radio in total
Lower “time spent” for the largest channels from 2014 to 2016
(population)
90 8985
81
60 59 5854
1820 19 18
11 118 7
7975
70
1014 15
20
0
10
20
30
40
50
60
70
80
90
2014 2015 2016 2017 YTD (jan-sep)
Radio
NRK
P4-Group
Bauer Media
"The Big Five"
Other national
Minutes
7
Source: Kantar Media / Norsk Gallup. The official listener numbers at the national level from the electronic measurements (PPM). All weekdays.
“The Big Five” are NRK P1, NRK P2, NRK P3, P4 and Radio Norway. Other national are all national except “The Big Five”.
Radio = Radio in total
The FM network (national) will shut down in 2017
Source: Medietilsynet: https://www.medietilsynet.no/ Radio.no https://radio.no/
1. Nordland
(4,7% of population):
Shut-down 11.01.17
2. Trøndelag, M&R
(13,7% of population):
Shut-down 08.02.17 (NRK) /
21.04.17
4. S&F, Hordaland, Rogaland, Agder
(27,8% of population):
Shut-down 21.06.17 (NRK) /
15.09.17
3. Telemark, Buskerud, Hedmark, Oppland
(16,2% of population):
Shut-down 26.04.17 (NRK) / 16.06.17
5. Østfold, Vestfold, Oslo, Akershus
(34% of population)
Shut-down 20.09.17 (NRK) / 08.12.17
6. Troms, Finnmark
(4,6% of population):
Shut-down 13.12.17
8
Access and use of digital radio equipment from the Digital Radio Survey (DRS)
2.
10
Number of radios in Norwegian households
3 300 000 3 150 000 3 345 000 3 190 000
4 000 000 4 130 000
4 750 000
730000 685000 700000 835000 890000 10200001250000
2 090 000 2 000 000 1 900 000 1 910 000
2 530 000 2 420 000 2 530 000
9 220 000
8 375 000 8 180 000
6 680 0006 900 000
6 540 000
5 500 000
0
2 000 000
4 000 000
6 000 000
8 000 000
10 000 000
1Q 2016 2Q 2016 3Q 2016 4Q 2016 1Q 2017 2Q 2017 3Q 2017
DAB total
DAB in car
DAB at home
FM totalt
Source: Kantar Media/Norsk Gallup. Digital Radio Survey (DRS) is counducted with approx. 1.000 CATI-interviews each round. https://radio.no/om-oss/digital-radiolytting
98 97 96 97 98
29
39
45
52
5860
6771 72
7882
75
8379 80 79
81 80 8178
75 76
81
87 87 8689 90 90
8785
8284
0
25
50
75
100
Q1-2013 Q4-2013 Q2-2014 Q4-2014 Q2-2015 Q4-2015 Q2-2016 Q4-2016 Q1-2017 Q2 2017 Q3 2017
Total digital
DAB-radio
Digital TV
Internet radio
11
Access to digital radio in Norwegian households
Percent
▪ Internet radio: PC/Mac, mobile (apps) radio,
tablet, WiFi- internet radio.
▪ DAB-radio: DAB-radio (incl. adapter), DAB-
radio in car (incl. adapter), DAB-pocket radio
▪ Digital TV
Source: Kantar Media/Norsk Gallup. Digital Radio Survey (DRS) is counducted with approx. 1.000 CATI-interviews each round. https://radio.no/om-oss/digital-radiolytting
32
40
51
57
70
82
0
25
50
75
100
Q4- 2012 Q4-2013 Q4-2014 Q4-2015 Q4- 2016 Q3 2017
12
Share of daily listeners who listen digitally
Percent
Source: Kantar Media/Norsk Gallup. Digital Radio Survey (DRS) is counducted with approx. 1.000 CATI-interviews each round. https://radio.no/om-oss/digital-radiolytting
▪ Internet radio: PC/Mac, mobile (apps) radio,
tablet, WiFi- internet radio.
▪ DAB-radio: DAB-radio (incl. adapter), DAB-
radio in car (incl. adapter), DAB-pocket radio
▪ Digital TV
13
Share of daily listeners using different platforms
7368
65
52
37
49
5457
62
72
18 1921 22
24
1513 13 12 13
0
25
50
75
1Q 2016 3Q 2016 1Q 2017 2Q 2017 3Q 2017
FM
DAB
Internet radio
Digital TV
Percent
Source: Kantar Media/Norsk Gallup. Digital Radio Survey (DRS) is counducted with approx. 1.000 CATI-interviews each round. https://radio.no/om-oss/digital-radiolytting
14
Share of daily radio listeners who use FM and DAB at home
35 35
40
44
50
33
29 30
17
13
0
10
20
30
40
50
1Q 2016 3Q 2016 1Q 2017 2Q 2017 3Q 2017
DAB
FM
Percent
Source: Kantar Media/Norsk Gallup. Digital Radio Survey (DRS) is counducted with approx. 1.000 CATI-interviews each round. https://radio.no/om-oss/digital-radiolytting
15
Share of daily radio listeners who use FM and DAB in car
17 18
24 24 24
28
39
5557
47 48
4340
26
0
10
20
30
40
50
60
1Q 2016 2Q 2016 3Q 2016 4Q 2016 1Q 2017 2Q 2017 3Q 2017
DAB
FM
Percent
Source: Kantar Media/Norsk Gallup. Digital Radio Survey (DRS) is counducted with approx. 1.000 CATI-interviews each round. https://radio.no/om-oss/digital-radiolytting
The official national listener numbers, from the electronic measurements (PPM)
3.
Daily coverage 2016 and 2017: Lower coverage in 2017
67,8 68,6 67,870,3
68,4 68,5
59,2
66,2
69,267,5
69,1 68,3
67,866,2
67,465,3 64,7 63,7
56,7
61,162,3
0
10
20
30
40
50
60
70
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Pe
rce
nt
2016
2017
17
1. Nordland
(4,7%): 11/01/17
2. Trøndelag,
M&R(13,7%):
08/02/17 – 21/04/17
4. S&F, Hordaland,
Rogaland, Agder
(27,8%):
21/06/17 – 15/09/17
3. Telemark,
Buskerud
Hedmark, Oppland
(16,2%):
26/04/17 – 16/06/17
5. Østfold, Vestfold,
Oslo, Akershus (34%)
20/09/17 -08/12/17
6. Troms, Finnmark
(4,6%): 13/12/17
Source: Kantar Media / Norsk Gallup. The official national listener numbers from the electronic measurements (PPM). All weekdays.
The boxes explain when respectively. NRK and P4 Group / Bauer Media shut down their FM broadcasts.
Daily time spent in population 2016 and 2017: Lower time spent
8285 85
88 87 87
80
8587 87 88
84
82 8184 83
8082
78 7876
0
30
60
90
Jan Feb Mar Apr Mai Jun Jul Aug Sep Okt Nov Des
Min
ute
s
2016
2017
18
1. Nordland
(4,7%): 11.01.17
2. Trøndelag,
M&R(13,7%):
08.02.17/ 21.04.17
4. S&F, Hordaland,
Rogaland, Agder
(27,8%):
21.06.17/ 15.09.17
3. Telemark,
Buskerud
Hedmark, Oppland
(16,2%):
26.04.17/ 16.06.17
5. Østfold, Vestfold,
Oslo, Akershus (34%)
20.09.17/ 08.12.17
6. Troms, Finnmark
(4,6%): 13.12.17
Source: Kantar Media / Norsk Gallup. The official national listener numbers from the electronic measurements (PPM). All weekdays.
The boxes explain when respectively. NRK and P4 Group / Bauer Media shut down their FM broadcasts.
Daily coverage September (population): 2016 vs. 2017:
Lower coverage for The Big Five, higher for other national
22,1
63,5
15,3
27,5
49,4
69,2
30,2
50,9
14,4
24,8
42,3
62,3
Other national
The Big Five
Bauer Media
P4-group
NRK
Radio
2017
2016
Percent
19
Source: Kantar Media / Norsk Gallup. The official national listener numbers from the electronic measurements (PPM). All weekdays.
The Big Five are NRK P1, NRK P2, NRK P3, P4 and Radio Norge. Other national are all national except The Big Five
33,66,4
11,8
1,7
5,9
0,7
0,4
1,5
4,1
21,6
3,7
1,1
1,3
0,6
3,2
0,2
13,1
0,6
0,8
1,6
0
0
0
27,6
5,4
7,5
2,3
4,9
1,4
0,7
1,8
6,3
16,3
4,9
1,9
1,3
0,9
1,9
2,7
8,3
0,8
1
2,2
0,8
1,91,6
NRK P1
NRK P2
NRK P3
NRK Nyheter
NRK mP3
NRK Sport
NRK Klassisk
NRK P13
NRK P1+
P4
P5
P6
P7
P8
NRJ
P4 other (incl. P9, P10)
Radio Norge
Radio Norge Soft
Kiss
Radio Rock
Norsk Pop
Radio Topp 40
Radio Vinyl
2017
2016
Percent
20
Daily coverage September (population): 2016 vs. 2017:
The big becomes smaller, the smaller grows bigger
Source: Kantar Media / Norsk Gallup. The official national listener numbers from the electronic measurements (PPM). All weekdays.
Daily coverage September (population): 2016 vs. 2017:
Lower time spent for NRK
16
71
8
19
59
87
22
54
8
18
51
76
Other national
The Big Five
Bauer Media
P4-group
NRK
Radio
2017
2016
Minutes
21
Source: Kantar Media / Norsk Gallup. The official national listener numbers from the electronic measurements (PPM). All weekdays.
The Big Five are NRK P1, NRK P2, NRK P3, P4 and Radio Norge. Other national are all national except The Big Five
Daily time spent among listeners in September : 2016 vs. 2017
Stable time spent among listeners
72
111
54
70
120
125
74
106
56
71
119
122
Other national
The Big Five
Bauer Media
P4 Group
NRK
Radio
2017
2016
Minutes
22
Source: Kantar Media / Norsk Gallup. The official national listener numbers from the electronic measurements (PPM). All weekdays.
The Big Five are NRK P1, NRK P2, NRK P3, P4 and Radio Norge. Other national are all national except The Big Five
Market share of time spent in September: 2016 vs. 2017:
NRK loses market shares to the P4 Group and Bauer Media
23
9,4
22,2
68,3
Bauer Media P4-group NRK
10,6
23,1
66,3
Bauer Media P4-group NRKPercent
2016 2017
Source: Kantar Media / Norsk Gallup. The official national listener numbers from the electronic measurements (PPM). All weekdays.
Market share of time spent September: 2016 vs. 2017:
The big ones grow smaller and the smaller ones grow bigger
24
81,7
18,3
The Big Five Other NationalPercent
2016 2017
70,9
29,1
The Big Five Other National
Source: Kantar Media / Norsk Gallup. The official national listener numbers from the electronic measurements (PPM). All weekdays.
The Big Five are NRK P1, NRK P2, NRK P3, P4 and Radio Norge. Other national are all national except The Big Five
The official regional listener numbers, from Consumer & Media (CATI)
4.
11,1
7,9
8,2
11,2
6,6
11,7
16,6
11,2
16,8
13,1
19,9
9,7
25,9
35,0
49,6
8,4
8,6
9,8
10,4
12,3
13,2
13,4
15,1
15,5
16,2
16,4
17,0
23,7
35,8
56,1
Radio Metro Buskerud
Radio Metro Oppland
Radio Grenland
P5 Hits Trondheim
Radio Sør
Radio Ålesund
NRJ (Trondheim)
Jærradioen
Radio Rox
NRJ (Bergen)
Radio 102
Radio Tønsberg
P5 Hits Bergen
Radio Metro Oslo/Akershus
The Beat (Oslo)
4Q 2016 - 3Q 2017
4Q 2015 - 3Q 2016
26
Source: Kantar Media/Norsk Gallup. F&M CATI. All weekdays.
Top 30 Norway's largest local radio stations (1): Daily coverage in
thousands: 10% growth for measured channels
Number in 1000
0,6
1,6
0,6
0,9
1,8
2,3
0,7
1,9
1,5
2,4
2,9
3,5
7,2
7,0
4,6
3,4
7,3
0,8
1,1
1,2
1,4
1,4
1,7
1,9
2,6
3,0
3,6
4,5
5,4
5,5
6,8
7,2
7,4
8,1
Radio Kvinesdal
Radio Atlantic Ryfylkeradioen
TrysilRadioen
Radio Nordsjø
Radio Alta
Radio Bardufoss
Radio Sandefjord
ElverumsRadioen
Radio Kongsvinger
P7 Klem Trondheim
SolørRadioen
Nea Radio
Radio Tromsø
Radio Sandnes
Radio 3 Bodø
HamarRadioen
1 FM Molde
4Q 2016 - 3Q 2017
4Q 2015 - 3Q 2016
27
Number in 1000
Source: Kantar Media/Norsk Gallup. F&M CATI. All weekdays.
Top 30 Norway's largest local radio stations (2): Daily coverage in
thousands: 10% growth for measured channels
Daily coverage (CATI, all weekdays) for shut-down region 1: Nordland
6965 65
6366 65 65 65 65
6058
55 5553
5755 54
49
4442
1817 15 15 16 15 14 16 15
1716
1311 13 12
10 11 1113 12
86
8 8 96 7
12 128
0
10
20
30
40
50
60
70
2014' 2015' 2016' 1Q 2016 2Q 2016 3Q 2016 4Q 2016 1Q 2017 2Q 2017 Q3 2017
Radio
NRK
P4-group
Bauer Media
Local radio
Percent
28
Nordland (5%)
Shut-down national FM 11/01
Source: Kantar Media / Norsk Gallup. F & M CATI. All weekdays. 600 interviews per quarter. The boxes explain when respectively NRK and P4 Group / Bauer Media turn off their FM broadcasts.
Daily coverage 3Q 2016 and 3Q 2017 (F & M CATI, all weekdays):
Shut-down region 1: Nordland
6
24
59
10
15
55
65
8
29
46
12
17
42
60
Local radio
Other national
The Big Five
Bauer Media
P4-group
NRK
Radio
Q3 2017
Q3 2016
Percent
Source: Kantar Media / Norsk Gallup. F & M CATI. Number of interviews: 2400 in 2016 and 2400 in 2017. All weekdays. 600 interviews per quarter.
The Big Five are NRK P1, NRK P2, NRK P3, P4 and Radio Norge. Other national are all national except the five major.29
Nordland (4,7%):
NRK, P4-group and Bauer Media
shuts down 11/01/17
Daily coverage (CATI, all weekdays) for shut-down region 2:
Trøndelag, Møre og Romsdal
66 65 64 63 63 6365 65
6158
5452 51 50 51 51
53
45
4038
18 17 16 1815
1815
2017
1517 1614 15 15
12 1418
141215 15 14 14 14 13 13 12
1414
0
10
20
30
40
50
60
70
2014' 2015' 2016' 1Q 2016 2Q 2016 3Q 2016 4Q 2016 1Q 2017 2Q 2017 3Q 2017
Radio
NRK
P4-group
Bauer Media
Local radio
Percent
30
Source: Kantar Media / Norsk Gallup. F & M CATI. All weekdays. 1650 interviews per quarter.
Trøndelag,
M&R(13,7%):
08/02/17 – 21/04/17
Daily coverage 3Q 2016 and 3Q 2017 (F & M CATI, all weekdays):
Shut-down region 2: Trøndelag, Møre og Romsdal
13
21
55
12
18
51
63
14
28
37
12
15
38
58
Local radio
Other national
The Big Five
Bauer Media
P4-group
NRK
Radio
Q3 2017
Q3 2016
Percent
31
Trøndelag,
M&R(13,7%):
08/02/17 – 21/04/17
Source: Kantar Media / Norsk Gallup. F & M CATI. Number of interviews: 6600 in 2016 and 6600 in 2017. All weekdays. 1650 interviews per quarter.
The Big Five are NRK P1, NRK P2, NRK P3, P4 and Radio Norge. Other national are all national except the five major.
Daily coverage (CATI, all weekdays) for shut-down region 3:
Telemark, Buskerud, Hedmark, Oppland
6967 67 66 67 66 68 67 66
61
5250 49 48 49 47
51
4542
39
2624 24 23
25 2622
25 26
21
16 15 13 14 14 13 1215 17
12
11 11 11 11 1113
10 1012 13
0
10
20
30
40
50
60
70
2014' 2015' 2016' 1Q 2016 2Q 2016 3Q 2016 4Q 2016 1Q 2017 2Q 2017 3Q 2017
Radio
NRK
P4-group
Bauer Media
Local radio
Percent
32
Source: Kantar Media / Norsk Gallup. F & M CATI. All weekdays. 2100 interviews per quarter..
Telemark, Buskerud
Hedmark, Oppland:(16,2%):
26/04/17 – 16/06/17
13
21
59
13
26
47
66
13
29
43
12
21
39
61
Local radio
Other national
The Big Five
Bauer Media
P4-group
NRK
Radio
Q3 2017
Q3 2016
Percent
Source: Kantar Media / Norsk Gallup. F & M CATI. 2100 interviews per quarter. All weekdays.
The Big Five are NRK P1, NRK P2, NRK P3, P4 and Radio Norge. Other national are all national except The Big Five.33
Telemark, Buskerud
Hedmark, Oppland
(16,2%):
26/04/17 – 16/06/17
Daily coverage (CATI, all weekdays) for shut-down region 3:
Telemark, Buskerud, Hedmark, Oppland
Daily coverage (CATI, all weekdays) for shut-down region 4:
Sogn og Fjordane, Hordaland, Rogaland og Agder
6765 64
6663 62
64 66 65
59
52 5048 49 48 47 49 48 46
36
23 21 22 22 2220
23 23 23 25
1715 14 15
13 13 14 1315 16
16 15 14 15 14 14 14
10 9 10
0
10
20
30
40
50
60
70
2014' 2015' 2016' 1Q 2016 2Q 2016 3Q 2016 4Q 2016 1Q 2017 2Q 2017 3Q 2017
Radio
NRK
P4-group
Bauer Media
Local radio
Percent
34
Source: Kantar Media / Norsk Gallup. F & M CATI. All weekdays. 2900 interviews per quarter.
S&F, Hordaland,
Rogaland, Agder (27,8%):
21/06/17 – 15/09/17
14
19
53
13
20
47
62
10
29
45
16
25
36
59
Local radio
Other national
The Big Five
Bauer Media
P4-group
NRK
Radio
Q3 2017
Q3 2016
Percent
Source: Kantar Media / Norsk Gallup. F & M CATI. All weekdays. 2900 interview per quarter.
The Big Five are NRK P1, NRK P2, NRK P3, P4 and Radio Norge. Other national are all national except The Big Five35
S&F, Hordaland,
Rogaland, Agder (27,8%):
21/06/17 – 15/09/17
Daily coverage (CATI, all weekdays) for shut-down region 4:
Sogn og Fjordane, Hordaland, Rogaland og Agder
Daily coverage (CATI, all weekdays) for shut-down region 5:
Østfold, Vestfold, Oslo, Akershus
65 64 62 62 63 62 63 63 6259
4743 43 44 43 44
42 41 40
2725 24 25 25 25 26 25 24
15 1412 12 13
11 11 11 12 11
14 14 14 13 14 15 15 13 14
11
0
10
20
30
40
50
60
70
2014' 2015' 2016' 1Q 2016 2Q 2016 3Q 2016 4Q 2016 1Q 2017 2Q 2017 3Q 2017
Radio
NRK
P4-group
Bauer Media
Local radio
Percent
36
Source: Kantar Media / Norsk Gallup. F & M CATI. All weekdays. 3500 interviews per quarter
Østfold, Vestfold,
Oslo, Akershus (34%)
20/09/17 - 08/12/17
15
20
52
11
25
43
62
11
27
46
11
24
40
59
Local radio*
Other national
The Big Five
Bauer Media
P4-group
NRK
Radio
Q3 2017
Q3 2016
Percent
Source: Kantar Media / Norsk Gallup. F & M CATI. All weekdays. 3550 interview per quarter.
The Big Five are NRK P1, NRK P2, NRK P3, P4 and Radio Norge. Other national are all national except The Big Five.
37
Østfold, Vestfold,
Oslo, Akershus (34%)
20/09/17/ - 08/12/17
Daily coverage (CATI, all weekdays) for shut-down region 5:
Østfold, Vestfold, Oslo, Akershus
* P5, P7 and NRJ ceased to be measured as local
radio from Q3-2017, which explains the fall
Daily coverage (CATI, all weekdays) for shut-down region 6:
Troms, Finnmark
6865
6365 63
58
6569
65 66
59
5357
51 5155 57
52 52
19
13 14 1411
14
1915
21
14 13 11 1013
11 11 11 1115
10 9 9 913
8 86 7 8
0
10
20
30
40
50
60
70
2014' 2015' 2016' 1Q 2016 2Q 2016 3Q 2016 4Q 2016 1Q 2017 2Q 2017 3Q 2017
Radio
NRK
P4-gruppen
Bauer Media
Lokalradio
Percent
38
Source: Kantar Media / Norsk Gallup. F & M CATI. All weekdays. 575 interview per quarter.
Troms, Finnmark
(4,6%): 13/12/17
8
23
52
11
11
51
58
8
31
54
15
21
52
66
Local radio
Other national
The Big Five
Bauer Media
P4-group
NRK
Radio
Q3 2017
Q3 2016
Percent
39
Troms, Finnmark
(4,6%): 13/12/17
Daily coverage (CATI, all weekdays) for shut-down region 6:
Troms, Finnmark
Source: Kantar Media / Norsk Gallup. F & M CATI. All weekdays. 575 interviews per quarter.
The Big Five are NRK P1, NRK P2, NRK P3, P4 and Radio Norge. Other national are all national except The Big Five.
Summary and comments
5.
▪ It is primarily loss in daily coverage that explains the
decline in the listening time. Listening time among
“listeners” is unchanged.
▪ NRK has both fewer listeners and lower listening time
in September 2017 compared with September 2016.
This is also as expected, since NRK has shut down its
FM signal 2 months before the P4 group/Bauer Media
have shut their FM signals.
▪ NRK loses market shares to the P4 Group and Bauer
Media.
▪ The five largest channels have significantly fewer
listeners, while the other national channels are growing
strongly when we compare 2017 by 2016. We also
experienced this development when the TV market was
digitized.
Summary nationally: Fewer listens to the radio, but several
listens to the new smaller channels
41* Futsæter, 2017: https://www.medier24.no/artikler/2017-blir-et-spennende-ar-dab-digital-radio-og-mange-flere-kanaler-kan-pa-sikt-fore-til-at-radiolyttingen-
oker/367534
▪ All the traditional media channels TV, radio,
newspapers and magazines have lost users in recent
years (F & M).
▪ Both daily coverage and time spent were reduced from
2014 to 2016, ie before the FM shutdown started.
▪ Several households acquire DAB at home and
elsewhere. 82% of them have at least one DAB radio.
▪ 98% say they have the ability to listen digitally.
▪ 82% of the daily radio consume is via digital devices.
▪ The listening numbers so far this year are, as expected,
lower than in 2016 *. The reduction will be at it`s lowest
in the fourth quarter, and growth can be expected in
2018.
Summary: Regional 3Q 2017 vs. 3Q 2016 (1)
42
Region 1: Nordland
There are fewer listening to the radio in 3Q 2017 than in
3Q 2016.
There are fewer listening to the NRK and The Big Five
national channels, while there are more who listen to the
other national channels.
The P4 Group and Bauer Media overall have a positive
development.
Region 2: Trøndelag, Møre og Romsdal
There are fewer listening to the radio in 3Q 2017 than in
3Q 2016.
There are fewer listening to the NRK and the The Big Five
national channels, while there are more who listen to the
other national channels.
Region 3: Telemark, Buskerud, Hedmark, Oppland
There are fewer listening to the radio in 3Q 2017 than in
3Q 2016.
There are fewer listening to the NRK and The Big Five
national channels, while there are more who listen to the
other national channels.
Region 4: Sogn og Fjordane, Hordaland, Rogaland,
Agder
There are fewer listening to the NRK and The Big Five
national channels, while there are more who listen to the
other national channels.
The P4 Group and Bauer Media overall have a positive
development.
Summary: Regional 3Q 2017 vs. 3Q 2016 (2)
43
Region 5: Østfold, Vestfold, Oslo, Akershus
There are fewer who listen to the The Big Five national
channels, while there are more who listen to the other
national channels.
Region 6: Troms, Finnmark
There are more who listen to the radio in 3Q 2017 than
in 3Q 2016.
There are more who listen to the smaller national
channels.
The P4 Group and Bauer Media overall have a positive
development.
Summary: Regional
44
Growth for many measured local radios
Most of the measured local radios have a stable
development or growth, and overall, growth is
10% in daily numbers.
Several local radios, like Radio 3 Bodø, have
experienced a growth after the shut-down of the
national FM broadcasts.
It is reasonable to assume that many local radios
will have a positive development in 2017,
especially those with both FM and digital
broadcasts. *
Regional Summary: 3Q 2017 vs. 3Q 2016
Overall, there is a decline in daily coverage.
NRK loses listeners in shut-down regions
The P4 Group and Bauer Media are generally
stable or positive.
There are fewer who listen to The Big Five
national channels, while there are more who
listens to the smaller national channels.
Local radios have accumulated stable
development in some regions, declining in some
and growth in some.
* Futsæter, 2017: https://www.medier24.no/artikler/2017-blir-et-spennende-ar-dab-digital-radio-og-mange-flere-kanaler-kan-pa-sikt-fore-til-at-radiolyttingen-
oker/367534
