32
logo designmanual

Stavanger Storcenter

Embed Size (px)

DESCRIPTION

New identity

Citation preview

logo designmanual

InspirationWe found inspiartion in the area and nature surrounding

Stavanger. And especially in the Norwegian national-flower ’bergfrue’ (in english: ’mountain-queen’).

This simple and beautifull five-leaved flower is a symbol of the beauty, elegance and quality, that the future

Arkaden Torgterasssen will represent.

the ’creme’ colored logo can be used when placed on a dark or

black background

’creme’ logo

Arkaden shoppingcenterPrimary logo

this logo is the primary logo, and should be used

where possible

flower logo same size as letters, and always the

same color

Primary logo

black logo

this flower logo can be used for graphic effects in layouts

and advertisements

the flower logo shown here has a white background

NB!The logo does not have a white ’negative’ version,

but the ’creme’ or ’grey’ color can be used where needed on a dark background.

The flower logos are created with a grading color in the same tone as the text.

The background can be either transparent or white depending on the desired expression

Arkaden shoppingcenterSecondary logos

this logo is for use in places where the primary logo is too long. It can

be used without text if it fits the layout better.

the ’Arkaden’ logo is for use when only referrering to the specifik

building

the ’Torgterassen’ logo is for use when only referrering to the specifik

building

Arkaden shoppingcenterLogo signs

the secondary logo can be used on other facades of the buildings, with or without text

the primary logo is used above entrances to the shoppingcenter, always with textHere is ’the Arkaden’ logo used.

Arkaden shoppingcenterLogo signs

the primary logo is used above entrances to the shoppingcenter, always with text.Here is the ’Torgterassen’ logo used.

ColorsThe colors for Arkaden Torgterassen have been choosen for the purpose of creating a deep, calm and a the same time dynamic color palette.

The inspiration for this combination of colors have been taken from the traditionel, national costu-mes from the Stavanger Region.

Pantone574 C

CMYK34-0-81-71

RGB85-92-43

Pantone187 C

CMYK0-100-79-20

RGB164-0-46

60%

30%

100%

Secondary colors

There is a primary and a secondary color palette for Arkaden Torgterassen.

The primary colors should be used whenever possible, and they are the colors that will be the

personality and image of the centre.

The secondary colors can be used for special occacions, eg. christmas and spring, og other

events, but must not represent the shoppingcentre for a longer period of time.

Colour paletteprimary & secondary colors

PantoneBlack C

CMYK0-0-0-100

RGB0-0-0

Pantone1665 C

CMYK0-68-100-0

RGB208-109-29

PantoneCool Gray 9 C

CMYK0-0-0-51

RGB153-154-156

Pantone454 C

CMYK9-6-17-0

RGB236-234-217

Pantone2695 C

CMYK91-100-0-49

RGB38-27-84

60%

30%

100%

Primary colors

project color ’green’ project color ’red’

The colors can be combined in many different ways, but orange, purple, red & green must never

be mixed together.

See next pages for examples.

Secondary colors

Colour palette logo examples

project color ’black’ project color ’orange’project color ’creme’project color ’grey’ project color ’purple’

Primary colors

Colour palettelayout examples

FontsThe selected fonts for Arkaden Torgterassen are simple and modern. They display a contemporary look, and will ensure a nice & elegant graphic profile for the centre.

HeadlineWis eum eugiat etue mincill aortie delisim quis accumsa ndrercilit lor adionulla feuguer ostissi tie vel eum exeriure mincilla aliquissit aliquate magniamet erosto consequat.

Giam, senit nostie te magna facipisim augiam quismolore dolum vercipsum vero dolor adit nit ipit, volore min ut lute duismodolore magna consed mincin utet numsandigna core dionsequisl ut ad tin veliqui smodio odio commy nosto od tio od elenim amconse enissi bla alit dio com-modi amconse core modolortinis nostrud eu feugue com-molor augiam, ver ipsuscin hent velesto consed ea.

Feugiamconum zzriustrud tet, commodolorem alis autate feuis dolobortis ea facilis alisism olorperos ectet aci te ver se vel delisci blam, quat am niatiniam dignibh essequat ad er si.

Giam, senit nostie te magna facipisim augiam quismolore dolum vercipsum vero dolor adit nit ipit, volore min ut lute duismodolore magna consed mincin utet numsandigna core dionsequisl ut ad tin veliqui smodio odio commy nosto od tio od elenim amconse enissi bla alit dio com-modi amconse core modolortinis nostrud eu

TypographyHelvetica Neue and Archer as primary fonts

Helvetica Neue is the first primary font .In combination with Archer it obtains a dynamic graphic expression. A classic and modern font, that never goes out of style

Helvetica Neue is perfect for banners, sings, headlines and basic text.

Verdana RegularVerdana ItalicVerdana BoldVerdana Bold Italic

Verdana is the browser-standard, and is good for web use.

Archer is the second primary font. It is a friendly and attractive font, and at the same time inviting to read.

It is good for middel-sized headlines in close combination with Helvetica Neue.

Helvetica Neue LightHelvetica Neue ItalicHelvetica Neue MediumHelvetica Neue Bold

Archer LightArcher BookArcher Semibold Archer Bold

PrintsThe prints shown in the following pages are kept in the purple tone. The theme + color of the dokuments and products can change according to season or mood. All the colors from the color palette are allowed.

The Steen & Strøm ’maged-by-logo’ must be visi-ble on all of the Arkaden Torgterassen documents. See guidelines on: www.steenstrom.no

Business card 1:1

front

back

senterleder

Hilde Kringlebotn Arkaden-TorgterassenKlubbgatan 54013 Stavangertlf. +47 51 93 80 00

[email protected]

card size: 85 mm x 53 mm

’purple’ colored background

managed-by-logo placed 5 mm from right side and bottom

white background

flower logo placed 5 mm from bottom

flower logo color ’creme’

headline: Helvetica Neue Bold 7 ptname and address: Helvetica Neue

Medium 7 ptweb: Helvetica Neue Bold 7 pt

logo width: 65 mmlogo color ’purple’logo centered vertically and horisontally

Klubbgaten 5, 4013 Stavanger

Managed by logo pla-ced 8 mm from bottom and right sideSee guidelines here:www.steenstrom.no

flower logo placed 10 mm from bottom

logo color ’purple’

Logo width size 55 mmaddress: Helvetica Neue Light 6 pt,grey tone 50%

Envelope C5 1:2

Arkaden - TorgterassenKlubbgaten 5

4013 StavangerTlf: +47 51 93 80 00

[email protected]

Helvetica Neue Light 7 pt.Grey tone 50%, and purple project color

Managed by logo placed 8 mm from bottom and right side.See guidelines here:www.steenstrom.no

Logo width 20 mmplaced 14 mm from top, 14 mm from right side

flower logo in 10% opacity

Paper A4 1:2

Hot or not?Hotpants, sequins

and glitter.

Summer shoppingFind your new sandals in

Arkaden-Torgterassen.

Kate MossGiving you styling tips

for this season

Banner Magazine cover

July 2010Free fashion magazine

ProductsMerchandice for the shoppingcenter

Shoppingbag

frontback

The logo on future facade of Arkaden building

logo design by:

Årstiderne ArkitekterRavnsborg Tværgade 5C, 3. sal

2200 København N

tlf. +45 70 24 21 00www.aarstiderne.dk

projekt managed by:

Steen & Strøm Norge ASStøperigt. 1, P.b. 1593 Vika

NO-0118 Oslo

T: 23 21 35 00E: [email protected]