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New identity
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InspirationWe found inspiartion in the area and nature surrounding
Stavanger. And especially in the Norwegian national-flower ’bergfrue’ (in english: ’mountain-queen’).
This simple and beautifull five-leaved flower is a symbol of the beauty, elegance and quality, that the future
Arkaden Torgterasssen will represent.
Arkaden shoppingcenterPrimary logo
this logo is the primary logo, and should be used
where possible
flower logo same size as letters, and always the
same color
Primary logo
black logo
this flower logo can be used for graphic effects in layouts
and advertisements
the flower logo shown here has a white background
NB!The logo does not have a white ’negative’ version,
but the ’creme’ or ’grey’ color can be used where needed on a dark background.
The flower logos are created with a grading color in the same tone as the text.
The background can be either transparent or white depending on the desired expression
Arkaden shoppingcenterSecondary logos
this logo is for use in places where the primary logo is too long. It can
be used without text if it fits the layout better.
the ’Arkaden’ logo is for use when only referrering to the specifik
building
the ’Torgterassen’ logo is for use when only referrering to the specifik
building
Arkaden shoppingcenterLogo signs
the secondary logo can be used on other facades of the buildings, with or without text
the primary logo is used above entrances to the shoppingcenter, always with textHere is ’the Arkaden’ logo used.
Arkaden shoppingcenterLogo signs
the primary logo is used above entrances to the shoppingcenter, always with text.Here is the ’Torgterassen’ logo used.
ColorsThe colors for Arkaden Torgterassen have been choosen for the purpose of creating a deep, calm and a the same time dynamic color palette.
The inspiration for this combination of colors have been taken from the traditionel, national costu-mes from the Stavanger Region.
Pantone574 C
CMYK34-0-81-71
RGB85-92-43
Pantone187 C
CMYK0-100-79-20
RGB164-0-46
60%
30%
100%
Secondary colors
There is a primary and a secondary color palette for Arkaden Torgterassen.
The primary colors should be used whenever possible, and they are the colors that will be the
personality and image of the centre.
The secondary colors can be used for special occacions, eg. christmas and spring, og other
events, but must not represent the shoppingcentre for a longer period of time.
Colour paletteprimary & secondary colors
PantoneBlack C
CMYK0-0-0-100
RGB0-0-0
Pantone1665 C
CMYK0-68-100-0
RGB208-109-29
PantoneCool Gray 9 C
CMYK0-0-0-51
RGB153-154-156
Pantone454 C
CMYK9-6-17-0
RGB236-234-217
Pantone2695 C
CMYK91-100-0-49
RGB38-27-84
60%
30%
100%
Primary colors
project color ’green’ project color ’red’
The colors can be combined in many different ways, but orange, purple, red & green must never
be mixed together.
See next pages for examples.
Secondary colors
Colour palette logo examples
project color ’black’ project color ’orange’project color ’creme’project color ’grey’ project color ’purple’
Primary colors
FontsThe selected fonts for Arkaden Torgterassen are simple and modern. They display a contemporary look, and will ensure a nice & elegant graphic profile for the centre.
HeadlineWis eum eugiat etue mincill aortie delisim quis accumsa ndrercilit lor adionulla feuguer ostissi tie vel eum exeriure mincilla aliquissit aliquate magniamet erosto consequat.
Giam, senit nostie te magna facipisim augiam quismolore dolum vercipsum vero dolor adit nit ipit, volore min ut lute duismodolore magna consed mincin utet numsandigna core dionsequisl ut ad tin veliqui smodio odio commy nosto od tio od elenim amconse enissi bla alit dio com-modi amconse core modolortinis nostrud eu feugue com-molor augiam, ver ipsuscin hent velesto consed ea.
Feugiamconum zzriustrud tet, commodolorem alis autate feuis dolobortis ea facilis alisism olorperos ectet aci te ver se vel delisci blam, quat am niatiniam dignibh essequat ad er si.
Giam, senit nostie te magna facipisim augiam quismolore dolum vercipsum vero dolor adit nit ipit, volore min ut lute duismodolore magna consed mincin utet numsandigna core dionsequisl ut ad tin veliqui smodio odio commy nosto od tio od elenim amconse enissi bla alit dio com-modi amconse core modolortinis nostrud eu
TypographyHelvetica Neue and Archer as primary fonts
Helvetica Neue is the first primary font .In combination with Archer it obtains a dynamic graphic expression. A classic and modern font, that never goes out of style
Helvetica Neue is perfect for banners, sings, headlines and basic text.
Verdana RegularVerdana ItalicVerdana BoldVerdana Bold Italic
Verdana is the browser-standard, and is good for web use.
Archer is the second primary font. It is a friendly and attractive font, and at the same time inviting to read.
It is good for middel-sized headlines in close combination with Helvetica Neue.
Helvetica Neue LightHelvetica Neue ItalicHelvetica Neue MediumHelvetica Neue Bold
Archer LightArcher BookArcher Semibold Archer Bold
PrintsThe prints shown in the following pages are kept in the purple tone. The theme + color of the dokuments and products can change according to season or mood. All the colors from the color palette are allowed.
The Steen & Strøm ’maged-by-logo’ must be visi-ble on all of the Arkaden Torgterassen documents. See guidelines on: www.steenstrom.no
Business card 1:1
front
back
senterleder
Hilde Kringlebotn Arkaden-TorgterassenKlubbgatan 54013 Stavangertlf. +47 51 93 80 00
card size: 85 mm x 53 mm
’purple’ colored background
managed-by-logo placed 5 mm from right side and bottom
white background
flower logo placed 5 mm from bottom
flower logo color ’creme’
headline: Helvetica Neue Bold 7 ptname and address: Helvetica Neue
Medium 7 ptweb: Helvetica Neue Bold 7 pt
logo width: 65 mmlogo color ’purple’logo centered vertically and horisontally
Klubbgaten 5, 4013 Stavanger
Managed by logo pla-ced 8 mm from bottom and right sideSee guidelines here:www.steenstrom.no
flower logo placed 10 mm from bottom
logo color ’purple’
Logo width size 55 mmaddress: Helvetica Neue Light 6 pt,grey tone 50%
Envelope C5 1:2
Arkaden - TorgterassenKlubbgaten 5
4013 StavangerTlf: +47 51 93 80 00
Helvetica Neue Light 7 pt.Grey tone 50%, and purple project color
Managed by logo placed 8 mm from bottom and right side.See guidelines here:www.steenstrom.no
Logo width 20 mmplaced 14 mm from top, 14 mm from right side
flower logo in 10% opacity
Paper A4 1:2
Hot or not?Hotpants, sequins
and glitter.
Summer shoppingFind your new sandals in
Arkaden-Torgterassen.
Kate MossGiving you styling tips
for this season
Banner Magazine cover
July 2010Free fashion magazine
logo design by:
Årstiderne ArkitekterRavnsborg Tværgade 5C, 3. sal
2200 København N
tlf. +45 70 24 21 00www.aarstiderne.dk
projekt managed by:
Steen & Strøm Norge ASStøperigt. 1, P.b. 1593 Vika
NO-0118 Oslo
T: 23 21 35 00E: [email protected]