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Stavanger Storcenter

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New identity

Text of Stavanger Storcenter

  • logo designmanual

  • InspirationWe found inspiartion in the area and nature surrounding Stavanger. And especially in the Norwegian national-

    flower bergfrue (in english: mountain-queen).

    This simple and beautifull five-leaved flower is a symbol of the beauty, elegance and quality, that the future

    Arkaden Torgterasssen will represent.

  • the creme colored logo can be used when placed on a dark or

    black background

    creme logo

  • Arkaden shoppingcenterPrimary logo

    this logo is the primary logo, and should be used

    where possible

    flower logo same size as letters, and always the

    same color

    Primary logo

    black logo

  • this flower logo can be used for graphic effects in layouts

    and advertisements

    the flower logo shown here has a white background

    NB!The logo does not have a white negative version,

    but the creme or grey color can be used where needed on a dark background.

    The flower logos are created with a grading color in the same tone as the text.

    The background can be either transparent or white depending on the desired expression

  • Arkaden shoppingcenterSecondary logos

    this logo is for use in places where the primary logo is too long. It can be used without text if it fits the

    layout better.

    the Arkaden logo is for use when only referrering to the specifik

    building

    the Torgterassen logo is for use when only referrering to the specifik

    building

  • Arkaden shoppingcenterLogo signs

    the secondary logo can be used on other facades of the buildings, with or without text

    the primary logo is used above entrances to the shoppingcenter, always with textHere is the Arkaden logo used.

  • Arkaden shoppingcenterLogo signs

    the primary logo is used above entrances to the shoppingcenter, always with text.Here is the Torgterassen logo used.

  • ColorsThe colors for Arkaden Torgterassen have been choosen for the purpose of creating a deep, calm and a the same time dynamic color palette.

    The inspiration for this combination of colors have been taken from the traditionel, national costu-mes from the Stavanger Region.

  • Pantone574 C

    CMYK34-0-81-71

    RGB85-92-43

    Pantone187 C

    CMYK0-100-79-20

    RGB164-0-46

    60%

    30%

    100%

    Secondary colors

    There is a primary and a secondary color palette for Arkaden Torgterassen.

    The primary colors should be used whenever possible, and they are the colors that will be the

    personality and image of the centre.

    The secondary colors can be used for special occacions, eg. christmas and spring, og other

    events, but must not represent the shoppingcentre for a longer period of time.

  • Colour paletteprimary & secondary colors

    PantoneBlack C

    CMYK0-0-0-100

    RGB0-0-0

    Pantone1665 C

    CMYK0-68-100-0

    RGB208-109-29

    PantoneCool Gray 9 C

    CMYK0-0-0-51

    RGB153-154-156

    Pantone454 C

    CMYK9-6-17-0

    RGB236-234-217

    Pantone2695 C

    CMYK91-100-0-49

    RGB38-27-84

    60%

    30%

    100%

    Primary colors

  • project color green project color red

    The colors can be combined in many different ways, but orange, purple, red & green must never

    be mixed together.

    See next pages for examples.

    Secondary colors

  • Colour palette logo examples

    project color black project color orangeproject color cremeproject color grey project color purple

    Primary colors

  • Colour palettelayout examples

  • FontsThe selected fonts for Arkaden Torgterassen are simple and modern. They display a contemporary look, and will ensure a nice & elegant graphic profile for the centre.

  • HeadlineWis eum eugiat etue mincill aortie delisim quis accumsa ndrercilit lor adionulla feuguer ostissi tie vel eum exeriure mincilla aliquissit aliquate magniamet erosto consequat.

    Giam, senit nostie te magna facipisim augiam quismolore dolum vercipsum vero dolor adit nit ipit, volore min ut lute duismodolore magna consed mincin utet numsandigna core dionsequisl ut ad tin veliqui smodio odio commy nosto od tio od elenim amconse enissi bla alit dio com-modi amconse core modolortinis nostrud eu feugue com-molor augiam, ver ipsuscin hent velesto consed ea.

    Feugiamconum zzriustrud tet, commodolorem alis autate feuis dolobortis ea facilis alisism olorperos ectet aci te ver se vel delisci blam, quat am niatiniam dignibh essequat ad er si.

    Giam, senit nostie te magna facipisim augiam quismolore dolum vercipsum vero dolor adit nit ipit, volore min ut lute duismodolore magna consed mincin utet numsandigna core dionsequisl ut ad tin veliqui smodio odio commy nosto od tio od elenim amconse enissi bla alit dio com-modi amconse core modolortinis nostrud eu

    TypographyHelvetica Neue and Archer as primary fonts

    Helvetica Neue is the first primary font .In combination with Archer it obtains a dynamic graphic expression. A classic and modern font, that never goes out of style

    Helvetica Neue is perfect for banners, sings, headlines and basic text.

    Verdana RegularVerdana ItalicVerdana BoldVerdana Bold Italic

    Verdana is the browser-standard, and is good for web use.

    Archer is the second primary font. It is a friendly and attractive font, and at the same time inviting to read.

    It is good for middel-sized headlines in close combination with Helvetica Neue.

    Helvetica Neue LightHelvetica Neue ItalicHelvetica Neue MediumHelvetica Neue Bold

    Archer LightArcher BookArcher Semibold Archer Bold

  • PrintsThe prints shown in the following pages are kept in the purple tone. The theme + color of the dokuments and products can change according to season or mood. All the colors from the color palette are allowed.

    The Steen & Strm maged-by-logo must be visi-ble on all of the Arkaden Torgterassen documents. See guidelines on: www.steenstrom.no

  • Business card 1:1

    front

    back

    senterleder

    Hilde Kringlebotn Arkaden-TorgterassenKlubbgatan 54013 Stavangertlf. +47 51 93 80 00

    [email protected]

    card size: 85 mm x 53 mm

    purple colored background

    managed-by-logo placed 5 mm from right side and bottom

    white background

    flower logo placed 5 mm from bottom

    flower logo color creme

    headline: Helvetica Neue Bold 7 ptname and address: Helvetica Neue

    Medium 7 ptweb: Helvetica Neue Bold 7 pt

    logo width: 65 mmlogo color purplelogo centered vertically and horisontally

  • Klubbgaten 5, 4013 Stavanger

    Managed by logo pla-ced 8 mm from bottom and right sideSee guidelines here:www.steenstrom.no

    flower logo placed 10 mm from bottom

    logo color purple

    Logo width size 55 mmaddress: Helvetica Neue Light 6 pt,grey tone 50%

    Envelope C5 1:2

  • Arkaden - TorgterassenKlubbgaten 5

    4013 StavangerTlf: +47 51 93 80 00

    [email protected]

    Helvetica Neue Light 7 pt.Grey tone 50%, and purple project color

    Managed by logo placed 8 mm from bottom and right side.See guidelines here:www.steenstrom.no

    Logo width 20 mmplaced 14 mm from top, 14 mm from right side

    flower logo in 10% opacity

    Paper A4 1:2

  • Hot or not?Hotpants, sequins

    and glitter.

    Summer shoppingFind your new sandals in Arkaden-Torgterassen.

    Kate MossGiving you styling tips

    for this season

    Banner Magazine cover

    July 2010Free fashion magazine

  • ProductsMerchandice for the shoppingcenter

    Shoppingbag

    frontback

  • The logo on future facade of Arkaden building

  • logo design by:

    rstiderne ArkitekterRavnsborg Tvrgade 5C, 3. sal

    2200 Kbenhavn N

    tlf. +45 70 24 21 00www.aarstiderne.dk

    projekt managed by:

    Steen & Strm Norge ASStperigt. 1, P.b. 1593 Vika

    NO-0118 Oslo

    T: 23 21 35 00E: [email protected]

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