Stay hungry, stay foolish. About leadership

Luca Confalonieri Mauro Giorgi Alessandro Gorbani Fabrizio Sartori

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Just three stories.No big deal.

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Connecting the dotsAfter 6

months he dropped out of College

10 years later the Macintosh will be the 1st computer

with beautiful typography

Due to his curiosity he dropped in a calligraphy

class

Apple

“You can't connect the dots looking forward. You can only connect them looking backwards, so you have to trust that the dots will somehow connect in your future.”

trust

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Love & Loss

1976 1985

“In a remarkable turn of events, Apple bought NeXT and I returned to Apple and the technology we developed at NeXT is at the heart of Apple's current renaissance.”

1997

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About death. “No one wants to die, even people who want to go to

Heaven don't want to die to get there.”

“Remembering that you are going to die is the best way I know to avoid

the trap of thinking you have something to lose.”

"If today were the last day of my life, would I want to do what I am about to do today?"

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Stay hungry, stay foolish. “It was the mid-Seventies

and I was your age. On the back cover of their final

issue was a photograph of an early morning country road, the kind you might

find yourself hitchhiking on if you were so adventurous. Beneath were the words, "Stay hungry, stay foolish. "And I have always wished

that for myself.” Steve Jobs6

Born Steven Paul Jobs in San Francisco on February

24th 1955

In 1976 (21 years old) founded Apple with Steve Wozniak and

Ronald Wayne

In May 1985 he got fired from Apple

The same year he founded

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The new company will produce Academy Award winning movies like

and

In 1986 bought The Graphics Group which later turned into

In 1996 Apple bought NeXT bringing Jobs back as CEO

2010 Apple revenue $ 65.23 billion

In 2001 Mac OS X has been released

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Right Brain

DisorderDesign

Leadership

Risk

Overview

Tolerance

ImaginationIntuition

Art

Strategy

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leadership |ˈlēdərˌ sh ip|

the action of leading a group of people or an organization.

New Oxford American Dictionary

Leadership is the ability to drive and motivate others to change, by developing a vision and strategy

for empowering people to achieve the objectives. Leadership is organizing a group of people to

achieve a common goal.

About leadership

drive motivatechange

empoweringorganizing

vision

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Innovate

Develop

Inspire

Vision

Generate

Do the right things

Challenge the status quo

Leadership features

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20101984

Ability to innovate

1976

“Innovation distinguishes between a leader and a follower. “

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Develop

“Design is not just what it looks like and feels like. Steve JobsDesign is how it works.”

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Vision“Our vision is that we have just begun.”

“Hardly anyone believed that average people mighthave any use for personal computers; they were huge,

lumberingdevices that performed massive number crunching exercises for big business or big government.”

“Quality is more important than quantity. One home run is much better than two doubles.” Steve Jobs

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Generate

“The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.”

Steve Jobs

create

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Challenge the status quo

“Why join the navy

Steve Jobs

if you can be a pirate?“

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Do the right things

“You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll

want something new. “ Steve Jobs

iPod evolution

2001 2004 2005 2007 2010

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Do the right thingspositioning

Cost leadership Differentiation

Focalization

Lower costs Higher prices

A s

egm

ent

of t

he

indu

stry

Entir

e in

dust

ry

Stra

tegi

c ta

rget

Competitive advantage

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Do the right thingsBlue ocean

“There's an old Wayne Gretzky quote I love.

Steve Jobs

I skate to where the puck is going to be, not to where it's

been.”

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Inspire

“Your time is limited, don’t waste it living someone else’s life. Don’t be trapped by dogma, which is living the result of other people’s thinking. Don’t let the noise of other’s opinion drowned your own inner voice. And most important, have the courage to follow your heart and intuition, they somehow already know what you truly want to become.

Everything else is secondary” Steve Jobs20

“My model for business is The Beatles: They were four guys that kept each other's negative

tendencies in check; they balanced each other. And the total was greater than the sum of the parts.

Leadership is organizing a group of people

Steve Jobs

Great things in business are not done by one person, they are done by a team of people.”

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Steve MobsThe dark side of Steve Jobs

“Steve would have made an excellent king of France”Jef Raskin - former colleague

“Steve might be capable of reducing someone to tears.”Pat Crecine - NeXT former director

“On the phone Mr. Jobs cooed and threatened, including warnings to ‘watch my backside’ and, strangely, ‘don’t ride a

bicycle alone on dark roads.’” Rich Karlgaard - Forbes editor

“To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it

requires a lot of disciplines.” Steve Jobs

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Steve MobsJobs regularly misses appointments

He acts without thinking and with bad judgementHe does not give credit where due

Jobs often reacts ad hominemHe makes absurd and wasteful decisions by trying to be

paternalHe interrupts and doesn’t listen

He does not keep promises or meet commitmentsHe makes decisions ex cathedra

Optimistic estimatesJobs is often irresponsible and inconsiderate

Jef Raskin - former colleague

The dark side of Steve Jobs

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Leadership vs. ManagementCAOS DEVELOPMENT

BUREAUCRACYRECESSION

Management

Lead

ersh

ip

low

low

high

high

Rapid growth Orderly growth

StabilityReduction

1976

1985

today

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Decision Making

Seeing First

Thinking First

Doing FirstHenry Mintzberg

(Graphic User Interface)GUI iPod

iTunes music store

iPadMulti Touch

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Thank you.26