Step 1. Define Your Vision

“Push everyone with whom you interact to think *BIGGER*. The broader the reach of the vision and

the more people involved to champion the network, the more likely their network will be a success & address the needs of the company at-

large.”

1. Define Your VisionHelp the customer outline their high-level goals and priorities.Why?

• Enables all employees to foresee the value Yammer will bring to the organization and to them personally

• Achieves a clarity of purpose which helps secure buy-in and support

• Guide to help identify measures of success

For more information, see http://success.yammer.com/social-journey/step1/

1. Define Your VisionInvolve all individuals who are going to drive and support the change throughout the entire organization.

• Executives / Departmental Owners: can ensure that the vision aligns with the overall company or departmental goals and objectives. 

• Project Managers: will be responsible for carrying out a plan that supports this overarching vision.

• IT Lead: can set the vision in the context of other initiatives taking place in the IT landscape.

1. Define Your VisionDiscover the potential of Yammer by tapping into the community:

• Explore customer success stories (www.yammer.com/customers)

• Ask questions and share challenges with other customers in the YCN to learn more about their vision and goals for social

Discover what resonates within your organization:

• Evaluate your organizational & communication obstacles and consider how Yammer can help

• Speak to individuals throughout your organization about what they hope to achieve

Vision QuestionsWhy is the organization deploying Yammer at this time?How does Yammer support the organization’s Mission / Values / Strategy?How will Yammer change the organization?How will the organization know if Yammer is successful?How will Yammer benefit the overall organization?How will Yammer benefit every employee personally?

For more information, see http://success.yammer.com/social-journey-resources/vision-template/

Using the answers from these questions, a customer can draft an actual Yammer Vision Statement.

Example Vision Statement

Yammer: Reinventing the Way We Work!• Transparent Communication: A platform to deliver a consistent message

and facilitate two-way communication.

• Collaborative Projects: Drive productivity by facilitating cross geographic and functional team project collaboration.

• Shared Knowledge: Increase access to information and the ability to share best practices and learn from each other - peer to peer.

• Inspired Work: Accelerate innovation giving us the agility to meet the needs of our changing business.

Example Vision StatementWe create a safe and open collaboration platform for easy sharing of company data and news between employees to improve efficient execution of our strategies as part of our culture of performance."

One Place for Employees to Learn, Connect and Collaborate."

Example Vision StatementWe’re utilizing Yammer to provide a community for the team to:

• Collaborate seamlessly on projects • Reduce duplication of work through better access to

resources• Harness the knowledge and power of our collective

group• Stay abreast of changes occurring throughout the

team• Learn and grow through intrinsic knowledge

consumption• Easily access information and updates from

anywhere Transforming the way our department connects with each other, works together on tasks or projects, communicates with leadership, and streamlines processes for efficiency and clarity.

A Clear Vision is the Foundation of the Change Management Plan

http://www.youtube.com/watch?v=y6x-mDuVy-k

The customer released this video at the start of their network launch. It clearly conveys the

company’s vision for their Yammer network in a way that makes individuals see the direct

benefit to themselves and to the organization.

Activity 1 – Vision Statement

Each CSM is responsible for creating one vision statement for one of their customers.

Within the “Yammer-CRMOL Training Group,”find your Social Playbook you started in the previous activity.

In the note, complete the Step 1 – Vision Statement.

Publish the note.

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STOPIT’S YAMMER TIME

Wrap and what’s

next: