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Steps of a Design Brief
Panther Creek SciVisV105.02
Design Brief Problem,
identification, and definition Establish a clear
idea of what is to be accomplished.
Identify the intended audience
Identify the specific problem
Plan of work A written step-by-
step process by which the goal is to be accomplished
The plan can include expected time for completion
The plan should include any division of work among team members
Design Brief
Research and Review of the Literature Includes complete topic research of available
literature Remember to document resources
Design Brief
Hypothesis Form a proposed solution to
the problem Use an if/then statement if
necessary A storyboard or sketch should
be developed if needed Storyboard = a pictorial
sequence of events. The storyboard may include text and direction, as well as audio and video techniques.
Sketch = a quick drawing to illustrate your idea
Design Brief
Data Collection (if applicable) Collect data from experimentation or other
appropriate means. Organize data in appropriate charts or graphs
Design Brief
Design Brief Identification of Appropriate Scientific Theory
and Visualization Concepts Select the most appropriate visualization
method to present the theory or data. For example, the process of mitosis may be effectively demonstrated using presentation software, such as PowerPoint.
Explain the rationale behind the selection. Example: PowerPoint allows the user to show the sequence of stages in mitosis.
Student Evaluation of the Design and Visualization Students perform self-evaluation
pointing out areas of difficulty Pinpoint successes and failures in the
project Offer suggestions on how the project
could be improved
Design Brief
Presentation Present project to the class Distribute an appropriate
handout if needed
Design Brief
Sample Evaluation Criteria/RubricDesign Brief
Statement of ProblemPlan of WorkResearch
Accuracy of InformationVisualizationPresentationCreativityStudent self evaluationTotal possible points
5%
10%
15%
15%
20%
10%
10%
15%
100 points
Design Brief
I.D.E.A.L. Problem Solving Process
I – Identify the problemD – Define the plan of workE – Explore the problem
through researchA – Act on the problem’s
possible solutionL – Look back at the process
S.A.F.E. Design ProcessS – Simple. Keep your design
simple. If you keep it simple, it will save you time and money. Also, you are less likely to have problems with the presentation
A – Appropriate. Make sure that it is appropriate for its purpose. The audience needs to be able to understand the presentation. You need to make it as complex or simple for younger and older viewer also that the understand the presentation
S.A.F.E. Design ProcessF – Functional. Does the presentation
work? Does it do what you want it to? If a visual confuses an audience more than it helps to understand the topic, then it is not performing its function.
E – Economical. Make sure you spend the majority of your time on things that are important. Concentrate on things in you design that make a difference in how well it works. It will contain just those elements needed to convey your message in a short period of time.
Different Types of Design Data-driven -- design
that uses data in the form of numbers or values. Examples: graphs, charts, and tables.
Concept-driven -- design that explains a concept, idea or theory. Examples: how a car works, the water cycle, or a drawing of a tree.
Visua liza tio n tha t is b a se d o n g a the re d d a ta
C o nc e p t Drive n Visua liza tio n
Visua liza tio ns tha t sho w id e a s o r a n id e a
Different Types of Design Empirically derived
data – data that can be measured.
Computationally derived data – data that is obtained by performing mathematical calculations.
Em p iric a lly De rive d Da ta
Em p iric a lly d e rive d d a ta is d a ta tha t c a n b e m e a sure d
C o m p uta tio na lly De rive d Da ta
1+ 1= 2
289 x 32 = ?
C o m p uta tio na lly d e rive d d a ta is d a ta tha t is
Nominal data are categorical data where the order of the categories is arbitrary.
A good example is race/ethnicity values:1=White2=Hispanic3=American Indian4=Black5=Other
Dealing with Data
Ordinal data is categorized into a logical order like 1st, 2nd, and 3rd.
A good example is the Likert scale used on many surveys:
1=Strongly disagree; 2=Disagree; 3=Neutral; 4=Agree; 5=Strongly agree
Dealing with Data
TQM Tools- Total Quality Management
Flowcharting –a visualization method for displaying relationships in time or a process. Steps can be demonstrated with symbols while the flow process can be shown with arrows. Flowcharts can help determine problems with a process such as logical steps, delays, dead ends or miscommunication problems.
Basic Flowcharting Shapes: Terminal Points - indicate
the starting and ending points of the process.
Square – Represents a single step or a process. It usually contains the name of the specific action.
Arrows and Lines – indicate the sequence of steps and the direction of flow.
START/END
Get out of car
TQM Tools- Total Quality Management
Decision Point – indicates a sequence in the process at which the user must choose an option like “yes/no” or “true/false”. The flowchart branches to different parts depending on the decision made.
Rhombus – represents input/output such as information coming in or leaving the system.
Circle – indicates that the flowchart will continue on another page, where a matching symbol (containing the same letter) is placed.
True/False
Input/Output
A
TQM Tools- Total Quality Management
Brainstorming -- a process that identifies as many answers to a problem as possible by submitting ideas without criticism or discussion of feasibility.
A brainstorming session will normally have a moderator and a recorder.
TQM Tools- Total Quality Management
Nominal group technique -an organizational tool used to show the relative importance of issues, problems, or solutions by allowing individuals to rank each item.
Numerical values are generally used.
No m ina l G ro up Te c hniq ue
Be g in
C h o o se The Se ssio n Pa rtic ip a n ts
In tro d uc e To p ic fo r Disc u ssio n
Pa rtic ip a nts re c o rd Re sp o nse s
Pa rtic ip a nts p re se nt re sp o nse s -th e n re c o rd e d o n a flip c h a rt
Ha ve a ll re sp o nse s b e e n re c o rd e d ? No
Ye s
Re m o ve d up lic a te re sp o nse s a nd sim p lify o the rs.
Pa rtic ip a n ts c h o o se m o st im p o rta n t issu e s a n d ra n k th e m in o rd e r.
Ac c um ula te a ll ra nking s.
D o e s m o red isc u ssio n n e e d to o c c u r?
C re a te a Re p o rt o n p la nning p rio ritie s.
Assig n a num b e r a nd /o r le tte r to e a c h re sp o nse g ive n.
Ye s
No
TQM Tools- Total Quality Management
Venn Diagram – an organization tool used to show similar and difference among sets of items.
TQM Tools- Total Quality Management
Write at least 3 things your group got out of each topic: -What did you learn about them? -How could it be used in this class? -Why might it be important for this class? -How could it be used outside of class?
1.Design Briefs2.IDEAL3.SAFE4.Types of Design & Data5.TQM Tools