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Steve Man | Auto & Industrials Analyst

Director of Research – Asia Pacific

Bloomberg Intelligence

sman24@bloomberg.net

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Global Market Share Lower for Japanese Autos

{ECWB P 56C558963F280068<Go>}

1) Toyota stuck accelerator

2) Anti-Japan protest in China

3) Competition

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Toyota Still Leads the Pack on Volume (2015)

{ECWB P 56C558963F280068<Go>}

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Current Exchange Rate Still Within Most Japanese

Automakers’ Forecast of 105 Yen-Per-Dollar

{ECWB P 56C558963F280068<Go>}

Yen Strengthened 12%

against US dollar.

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Mitsubishi Sales Primarily in Asia, Yet Broad Sales Reach

{ECWB P 56C558963F280068<Go>}

Stricter Enforcement

of Emission/Fuel

Economy Standards

Mix Change? Lower Sales?

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Japan Mini-Vehicle Sales Plunges After Tax Hike, Scandal

{ECWB P 56C558963F280068<Go>}

Mitsubishi Fuel

Economy

Scandal

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Competitors Picking Up the Slack in Japan Mini-Vehicle

Market

{ECWB P 56C558963F280068<Go>}

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Surging Development Costs May Spur Japanese To Pool

Research Resources

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Daihatsu’s Unit R&D Cost Ticked Up

{ECWB P 56C558963F280068<Go>}

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Japan Auto Brands Still Dominate Rest of Asean Markets

{ECWB P 56C558963F280068<Go>}

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Daihatsu, Toyota Lead Indonesia’s 2015 Car Sales

{ECWB P 56C558963F280068<Go>}

Japanese Brands

Only

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Mitsubishi Thailand Sales Faring Better Despite Emission

Scandal

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Mitsubishi Boosting Share to 9% from 8.7%

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Maruti Suzuki Partnership Thriving in India

{ECWB P 56C558963F280068<Go>}

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Japanese Brands Hold Market Share Steady in India

{ECWB P 56C558963F280068<Go>}

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Japan Big 3: Largest Japanese Automakers in China

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Japan Share of Chinese Passenger Vehicle Market

Steady After 2012 Drop

{ECWB P 56C558963F280068<Go>}

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Sales of Japanese Brands in Europe Improved After

2014/2015 Slowdown

{ECWB P 56C558963F280068<Go>}

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Japanese Autos Market Share in Europe Held Steady

For Most

{ECWB P 56C558963F280068<Go>}

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Market Share in the U.S. Held Steady For Most

Japanese Autos

{ECWB P 56C558963F280068<Go>}

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Discounting in U.S. Mixed; May Rise of Peak Market

Demand

{ECWB P 56C558963F280068<Go>}

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Wrap-Up

• Japan auto brands still prominent.

• Lost their reputation as automakers with the best quality.

• Mitsubishi fuel economy manipulation scandal appears to have

no impact on brand image.

• Tougher competitive environment.

• Need to rethink its vehicle development strategy at home and

abroad. 56C558963F280068<Go>}

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