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Recommendation: Buy December 12 th , 2012 Yum! Brands, Inc. (NYSE: YUM) Consumer Discretionary Company Overview: Yum! Brand, Inc, in terms of system units, boasts to be one of the largest in the world. With its 38,000 restaurants in 120 countries, it beats McDonalds by approximately 4000 restaurants. Strategically, it has focused its attention on China with great success and its revenue in China has grown at a compounded rate of 27% for the last 5 years. Stock Performance Highlights: 52 week high: 74.75 52 week low: 57.09 Beta: 0.49 Average Daily Volume : 3.83 Million Shares Highlights: Market Cap 30.23 OS Shares 451.81 Million Book Value per share 4.86 P/E Ratio 19.68 Dividend Yield 2.00% Current Price: 66.92 Target Price: 88.7 Yummy? The buy recommendation for YUM is due to the company’s consistent growth, its service diversification, and its presence overseas. Its largest presence is in China, and YUM has strategically assimilated itself into their food culture. Same store sales have been increasing yearly at a double digit rate in China. China’s 1.3 billion populations, with a middle class citizen equivalent to the US population, will ensure that this will be kept up for the coming years 10 . What makes Yum a bigger buy is that their dividend and earnings grew consistently even through financial downturns. Thus greatly shows how well managed the company is. whats

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Recommendation:  Buy    

December  12th,  2012  

Yum!  Brands,  Inc.  (NYSE:  YUM)   Consumer  Discretionary  

 Company  Overview:  Yum!  Brand,  Inc,  in  terms  of  system  units,  boasts  to  be  one  of  the  largest  in  the  world.  With  its  38,000  restaurants  in  120  countries,  it  beats  McDonalds  by  approximately  4000  restaurants.  Strategically,  it  has  focused  its  attention  on  China  with  great  success  and  its  revenue  in  China  has  grown  at  a  compounded  rate  of  27%  for  the  last  5  years.    

Stock  Performance  Highlights:  52  week  high:                                          74.75  52  week  low:                                            57.09  Beta:                                                                        0.49  Average  Daily  Volume  :      3.83  Million    Shares  Highlights:  Market  Cap                                                30.23  OS  Shares                                                      451.81  Million  Book  Value  per  share              4.86  P/E  Ratio                                                          19.68  Dividend  Yield                                        2.00%    

Current  Price:  66.92  Target  Price:  88.7  

Yummy?  • The  buy  recommendation  for  YUM  

is  due  to  the  company’s  consistent  growth,  its  service  diversification,  and  its  presence  overseas.  Its  largest  presence  is  in  China,  and  YUM  has  strategically  assimilated  itself  into  their  food  culture.    

• Same  store  sales  have  been  increasing  yearly  at  a  double  digit  rate  in  China.  China’s  1.3  billion  populations,  with  a  middle  class  citizen  equivalent  to  the  US  population,  will  ensure  that  this  will  be  kept  up  for  the  coming  years10.  

• What  makes  Yum  a  bigger  buy  is  that  their  dividend  and  earnings  grew  consistently  even  through  financial  downturns.  Thus  greatly  shows  how  well  managed  the  company  is.  

 

 whats  

Economic  Outlook  As  we  are  moving  off  to  2013,  Yum  will  become  more  reliant  on  China’s  future  economy  growth.  The  industry’s  economic  outlook  for  the  next  two  years  in  China  is  looking  strong  and  positive.  America  also  have  positive  outlook  for  the  next  two  years,  and  its  consumers  are  showing  signs  of  recovery  from  its  economic  indicators  and  GDP  growth.  Overall  economic  data  in  China  and  America  is  showing  a  promising  future  for  both  economies.    Real  GDP:  The  RGDP  is  one  of  the  most  widely  used  indicators  to  determine  the  general  health  of  a  country’s  economy.  RGDP  is  important  to  the  investors  and  the  discretionary  sector  because  its  growth  is  positively  correlated  to  consumer’s  income  and  willingness  to  spend  on  nonessentials  products.  USA’s  GDP  has  shown  signs  of  recovery  ever  since  the  financial  crisis  in  2008.  It  shows  recovery  and  its  2012  RGDP  will  be  the  third  straight  year  with  positive  growth.  It  is  estimated  that  in  2013  and  2014,  the  annual  growth  would  be  2.4%  and  2.8%  respectively1.    

   

China’s  GDP  has  been  growing  at  a  rate  of  10.5%  for  the  past  5  years.  Their  2012  first  to  third  quarter  GDP  growth  is  already  at  5.4%  when  their  annual  growth  is  expected  to  be  at  7.7%.  It  is  estimated  that  their  2013  and  2014  GDP  growth  will  be  8.6%  and  8.4%  respectively.  By  consistently  having  the  RGDP  growth  rate  up,  China  will  also  be  able  to  keep  the  disposable  income,  employment,  and  consumer  confidence  up.    Consumer  Disposable  Income:  A  growing  household  disposable  income  per  capital  is  defined  as  the  income  that  households  can  utilize  after  tax.  It  is  very  vital  to  restaurants,  because  consumers  with  thicker  wallets  will  be  more  willing  to  eat  out.    

   Disposable  income  in  China  has  been  growing  at  an  average  ate  of  16%  for  the  past  five  years.  In  America,  the  2008  financial  crisis  has  done  little  to  deter  the  growth  of  household  income.  Disposable  income  only  decreased  by  a  total  of  -­‐1.18%  in  2009  and  it  has  been  increasing  at  a  rate  of  2.97%  for  the  past  five  years2.  In  2011,  disposable  income  has  the  highest  growth  for  the  past  3  years  for  both  USA  and  China3.  -­‐5.0%  

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2007  

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2007  2008  2009  2010  2011  

China  

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Unemployment:  Unemployment  is  another  economic  indicator  that  looks  into  the  health  of  the  economy.  A  high  unemployment  rate  would  be  detrimental  to  the  discretionary  sector,  because  consumer  would  be  discouraged  from  spending  on  nonessentials.  There  seems  to  be  a  misconception  that  unemployment  and  financial  downturns  will  work  favorably  for  Yum  due  to  it  providing  an  inferior  good.  

   In  America,  annual  average  unemployment  rate  spiked  from  5.5%  to  9%  in  2008  to  2009,  but  same  store  sales  dropped  by  5%.  Unemployment  did  not  help  increase  sales,  but  it  does  imply  that  fast  food  restaurants  have  a  more  inelastic  demand.  As  of  now,  unemployment  rate  has  greatly  declined  from  the  peak  of  10%  in  2009  to  a  7.9%2.      China’s  Unemployment  rate  has  risen  from  a  4.2%  in  2007  to  a  current  rate  of  6.5%.  This  unemployment  doesn’t  seem  to  be  correlating  much  with  Yum’s  earnings,  because  from  2007  to  2011,  their  revenue  increased  by  a  total  of  164%3.    

Consumer  Confidence  Index:  The  consumer  confidence  index  reflects  how  the  average  consumers  are  viewing  the  economy.  The  more  confidence,  the  more  likely  consumers  expenditure  would  rise.    

 America’s  consumer  confidence  has  hit  rock  bottom  in  2009,  but  as  of  current  month,  it  has  climbed  to  a  3  year  high  of  73.7.  This  shows  that  the  economic  data  matches  up  with  the  general  sentiment  of  the  population.  General  households  are  feeling  more  secure  about  their  total  family  incomes  for  the  next  six  months,  which  encourage  them  to  spend  instead  of  save4.  Consumers  in  China  are  also  having  high  expectations  of  the  economy.  November’s  rate  reached  the  highest  in  2012  of  106.1,  showing  that  consumers  still  are  confident  about  the  source  of  their  income  and  thus  is  more  likely  to  keep  their  spending  up.  For  the  last  twelve  months,  the  average  was  101.455.    Currency  Exchange:  Foreign  exchange  plays  an  influential  role  in  YUM’s  net  income.  Profits  will  always  be  converted  into  USD.  A  weakening  USD  against  a  strengthening  foreign  currency  will  be  favorable  to  the  net  income  and  revenue  of  YUM.  

0.0  

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15.0  

07   08   09   10   11   12  

USA  (%)  

 China’s  currency  has  been  declining  since  2005  in  which  international  diplomats  has  been  pressuring  China  for  being  a  currency  manipulator.  Due  to  international  pressure,  the  Yuan  has  grown  10%  in  value  relative  to  the  dollar  since  2010.  In  the  3rd  quarter  of  2012,  Yum  received  a  favorable  2%  increase  in  foreign  currency  conversion.  As  of  now,  the  Obama  administration  has  not  yet  labeled  China  as  a  currency  manipulator,  but  the  Treasury  still  thinks  that  the  Yuan  is  still  undervalued  when  compared  to  the  dollar.    Industry  and  Sector  Analysis  The  Discretionary  Food  Sector  America’s  discretionary  spending  accounts  for  two-­‐thirds  of  the  US  GDP.  In  2011,  Americans  spent  48%  of  their  total  food  expenditure  per  capita  on  dining  out.  There  wasn’t  much  change  from  2007  to  2011,  since  there  was  only  a  0.134%  growth  in  dining  out  spending  in  their  total  food  expenditure.  Americans  have  already  set  a  consistent  allocation  of  income  on  eating  out6.  In  China,  discretionary  spending  in  2010  only  accounts  for  33%  of  China’s  annual  household  income.  It  has  grown  from  the  24%  from  2000.  As  of  2009,  Chinese  people  spend  22%  of  their  total  food    

expenditure  per  capita  on  dining  out.  It  grew  by  a  total  of  4%  ever  since  20039.    McKinsey’s  model  expects  the  dining  out  expense  of  households  to  grow  at  a  rate  of  10.2%  for  the  next  decade7.  As  of  2012  the  middle  class,  or  households  who  allocates  1/3  of  their  income  in  discretionary  spending,  has  grown  to  be  bigger  than  the  population  of  USA.  The  increase  percentage  of  dining  out  spending  and  the  rising  middle  class  will  provide  sustaining  environment  for  the  restaurant  industry  to  grow  in.    Food  Service  Industry:  Comparing  to  the  US  restaurant  industry,  China  has  a  more  hostile  environment.  In  USA,  the  top  100  restaurants  hold  about  45%  of  the  market  share,  but  only  9%  in  China.  Western  food  restaurants  only  account  for  1%  for  the  Chinese  restaurant  industry  and  only  8%  of  the  total  market  shares  are  chain  restaurants.  Even  with  such  small  market  share,  chain  restaurants  are  growing  at  faster  pace  than  independent  restaurants.  From  2006  to  2009,  chain  restaurant’s  revenue  grew  at  an  average  rate  of  21%,  while  independent  restaurants  only  grew  at  average  rate  of  15.25%8.    Company  Specific  Analysis    Strategy:  Directly  from  its  annual  report,  Yum  has  4  main  strategies  and  judging  from  their  current  performance,  they  have  been  following  through  with  their  plan  with  efficiency.  

Their  main  objective  of  “building  leading  x`brands  in  China  in  every  significant  category"  is  nothing  short  of  success.  As  of  November  29th,  Yum  has  opened  800  restaurants  in  China  alone.  Operating  profit  grew  by  15%  in  the  3rd  quarter  of  2012  and  it  also  indicated  a  16%  growth  in  restaurant  unit  growth.    Its  second  strategy  of  building  strong  brands  by  having  an  aggressive  international  expansion  has  a  slow  start,  but  they  are  still  making  a  lot  of  progress.  In  the  3rd  quarter  of  2012,  It  had  a  net  profit  growth  of  10%  internationally,  and  also  a  same  store  sales  growth  of  2%.  Also,  India  is  now  Yum’s  second  leading  country  for  opening  new  restaurants.  They  opened  100  restaurants  in  2011  and  it  is  expected  that  another  100  will  be  opened  by  the  end  of  2012.    Their  third  strategy  is  to  tend  to  the  home  front  of  improving  brands  in  the  US  while  having  consistent  returns.  Although  total  revenue  in  USA  has  been  decreasing  on  an  average  of  -­‐9.7%,  this  is  partly  due  to  Yum’s  plan  of  focusing  on  expansion  and  refranchising.  Refranchising  company  restaurants  will  decrease  their  total  revenue,  but  it  will  also  decrease  the  G&A  costs.  Even  with  declining  revenue,  same  store  sales  growth  and  operating  profit  growth  for  2012  is  expected  to  be  2%  and  5%  respectively.    The  fourth  strategy  is  to  help  push  the  company  into  having  a  long-­‐  term  value  for  the  shareholders  and  franchisees.  

Yum  has  been  consistent  in  creating  financial  value  for  their  stockholders  ever  since  it  first  paid  out  dividends.  It  has  grown  at  a  rate  of  5.3%  since  the  inception  of  dividends.    The  payout  ratio  of  2011  was  36.7%  which  is  on  track  with  the  management’s  goal  of  having  a  35-­‐40%  payout  ratio.    Assimilating:  On  February  1st,  2012  Yum  gained  93%  ownership  of  Little  Sheep.  Little  Sheep  is  a  Chinese  hotpot  restaurant  that  Yum  acquired  for  strategic  reasons.  It  hopes  to  develop  brands  that  will  fit  into  China  culturally.  After  the  assimilation,  it  is  expected  that  Little  Sheep  will  increase  the  total  revenue  by  5%.  Eastern  Dawn  is  another  brand  that  Yum  is  trying  to  develop  into  being  one  of  the  leading  quick  Chinese  service  restaurants.    S.W.O.T  Analysis  Strength:  One  of  Yum’s  biggest  advantages  is  its  diversity  and  the  flexibility  in  the  quick  service  restaurant  that  it  offers.  It  allows  them  to  have  expertise  in  different  kinds  of  cuisines.  Not  only  do  they  have  western  and  Mexican  food,  but  they  are  also  slowly  making  a  foothold  in  Asian  cuisines.  This  allows  them  to  have  the  option  of  focusing  and  expanding  on  the  restaurant  chains  that  works  the  best  with  the  population  thus  making  it  easier  for  them  to  penetrate  into  foreign  markets.          

Weakness:  Yum’s  revenue  and  stores  in  America  have  been  declining.  From  2007  to  2011,  Yum’s  revenue  and  number  of  restaurants  in  USA  declined  by  an  average  of  7.64%  and  80.6  stores  annually.  Also,  Yum  has  not  been  diversifying  its  revenue  source.  70%  of  its  revenue  is  from  China,  so  it  has  become  more  and  more  reliant  on  the  Chinese  economy.    Opportunity:  Yum  has  grabbed  the  opportunity  to  expand  its  market  share  in  the  restaurant  industry.  With  the  top  100  owning  only  1%  of  the  total  Chinese  restaurant  market  share,  there  is  still  plenty  of  space  for  them  to  expand.  Also,  Yum  will  have  plenty  of  places  for  Little  Sheep  to  expand,  since  they  only  have  approximately  450  restaurants  in  China.    Threat:  Yum  faces  the  threat  of  other  more  established  Chinese  restaurants  within  China.    With  5.9  other  million  restaurants  to  compete  with,  Yum  will  have  to  provide  food  that  fits  into  the  Chinese  culture.  In  America,  Yum  also  have  to  fight  market  shares  and  differentiate  their  products  from  similar  restaurants,  such  as  Del  Taco,  and  Dominos.  Also,  Yum’s  biggest  threat  is  still  McDonalds.  In  2010,  McDonald’s  market  share  in  the  quick  service  restaurant  industry  was  12.70%,  followed  by  Yum  with  9.7%  and  Wendy’s/Arby’s  at  6.6%.          

Valuation  Analysis  Operating  Margins:  The  margins  of  Yum  were  relatively  consistent  when  divided  against  Sales.  From  2007  to  2011,  restaurant  expense  decreased  by  2.1%  and  this  was  due  to  Yum  expanding  to  China  and  having  a  lower  payroll  overseas.    However,  it  is  estimated  that  payroll  will  rise  to  a  22%,  since  the  Chinese  government  have  started  to  establish  more  labor  laws.      Revenue:  The  revenue  in  the  future  should  stay  strong  and  consistent,  since  it  will  take  a  long  time  for  Yum  to  reach  maturity  or  run  out  of  customers  in  China.  It  is  estimated  that  their  revenue  in  China  that  they  grows  at  a  pace  of  21%  for  the  next  5  years.  Their  2010-­‐11  Sales  YOY  in  China  was  34%  and  2009-­‐10  was  21%.  There  objectives  in  the  international  market  didn’t  have  as  much  impact  on  their  revenue,  even  though  they  are  now  focusing  in  India.  As  of  America,  their  revenue  has  been  declining  at  a  rate  of  9.7%  from  2007-­‐11.  During  this  time  frame,  there  was  only  a  3%  increase  in  the  number  of  restaurants  in  America.    Beta:  The  beta  of  0.49  was  determined  by  doing  a  regression  analysis  between  the  last  24  monthly  price  movements  of  Yum  against  the  S&P500.  

WACC:  Two  separate  cost  of  debt  were  determined  by  dividing  net  interest  by  net  debt  and  by  finding  the  current  yield  on  BBB  non-­‐callable  bonds.  The  average  of  the  two  were  taken  and  came  out  to  be  4.48%    Two  separate  cost  of  equity  were  determined  by  the  Gordon  growth  model  and  the  CAPM  and  they  were  7.16%  and  5.5%  respectively.  However,  7.16%  was  chosen  to  be  more  on  the  conservative  side.  After  determining  the  weight,  the  WACC  came  out  to  be  6.68%    Risk  Free:  The  risk  free  rate  was  determined  by  using  the  30-­‐year  Treasury  Bond  because  they  are  essentially  free  of  all  business  risks.    DCF:  The  intrinsic  value  of  $88.7  per  share  was  found.  This  is  32.5%  higher  than  the  current  stock  price.  The  main  reason  for  this  optimistic  outlook  is  because  of  their  potential  and  current  earning  power  in  China.  Even  though  they  have  an  total  annual  growth  of  5%  and  an  average  growth  of  15%  in  China,  a  more  conservative  long-­‐term  growth  of  2.5%  was  chosen  for  Yum.    

References  Cited:  1  GDP  per  Capita  (current  US$)."  Data.  World  Bank,  n.d.  Web.  3  Dec.  2012  .<http://data.worldbank.org/indicator/NY.GDP.PCAP.CD>      2  "Databases,  Tables  &  Calculators  by  Subject."  U.S.  Bureau  of  Labor  Statistics.  U.S.  Bureau  of  Labor  Statistics,  n.d.  Web.  15  Dec.  2012.:  <http://www.bls.gov/data/#unemployment>    3  "National  Bureau  of  Statistics  of  Chinaã��ã��Statistical  Data."  National  Bureau  of  Statistics  of  Chinaã��ã��Statistical  Data.  N.p.,  n.d.  Web.  3  Dec.  2012.<http://www.stats.gov.cn/english/statisticaldata/>    4"United  States  Consumer  Confidence."  United  States  Consumer  Confidence.  N.p.,  n.d.  Web.  3  Dec.  2012.  <http://www.tradingeconomics.com/united-­‐states/consumer-­‐confidence>    5"China  Consumer  Confidence."  China  Consumer  Confidence.  N.p.,  n.d.  Web.  3  Dec.  2012.  <http://www.tradingeconomics.com/china/consumer-­‐confidence>    6  "USDA  ERS  -­‐  Food  Expenditures."  USDA  ERS  -­‐  Food  Expenditures.  N.p.,  n.d.  Web.  3  Dec.  2012.  <http://www.ers.usda.gov/data-­‐products/food-­‐expenditures.aspx#26636>    7McKinsey  Research  Report  <http://www.mckinseychina.com/wp-­‐content/uploads/2012/03/mckinsey-­‐meet-­‐the-­‐2020-­‐consumer.pdf>      8  Alix  Partners  Research  Report  <http://www.alixpartners.com/en/LinkClick.aspx?fileticket  =pkSbIqKMcpI%3D&tabid=899>      9  Discretionary  Sector  and  Food  <http://www.fool.com/investing/general/2012/09/14/consumer  -­‐    discretionary-­‐sector-­‐101.aspx>    10Years,  NEW  YORK  (CNNMoney)  -­‐-­‐  As  China's  Economy  Has  Exploded  over  the  Last  30.  "China's  Middle-­‐class  Boom."  CNNMoney.  Cable  News  Network,  26  June  2012.  Web.  3  Dec.  2012.  <http://money.cnn.com/2012/06/26/news/economy/china-­‐middle-­‐class/index.htm>  

   Financial  Models  Created  with  the  help  of:  Benninga,  Simon,  and  Oded  H.  Sarig.  Corporate  Finance:  A  Valuation  Approach.  New  York:  McGraw-­‐Hill,  1997.  Print.    Rosenbaum,  Joshua,  and  Joshua  Pearl.  Investment  Banking:  Valuation,  Leveraged  Buyouts,  and  Mergers  &  Acquisitions.  Hoboken,  NJ:  John  Wiley  &  Sons,  2009.  Print.  

         

                                                                             

Revenue   2005   2006   2007   2008   2009   2010   2011  Sales   8225   8365   9100   9843   9413   9783   10893  Franchise/license  fees/income   1124   1196   1335   1461   1423   1560   1733  Total  Revenue   9349   9561   10435   11304   10836   11343   12626  Cost/Expense  

             Food  and  paper   2584   2549   2824   3239   3003   3091   3633  Payroll  and  employee  benefits   2171   2142   2305   2370   2154   2172   2418  Occupancy  and  other  expense   2315   2403   2644   2856   2777   2857   3089  Restaurant  expense   7070   7094   7773   8465   7934   8120   9140  

               General  and  administrative  expenses   1158   1187   1293   1342   1221   1277   1372  Franchise  and  license  expenses   33   35   59   99   118   110   145  Closures  and  impairment(income)  expenses   62   59   35   43   103   47   135  Refranchising  (gain)  loss   -­‐43   -­‐24   -­‐11   -­‐5   -­‐26   63   72  Other  (income)  expense   -­‐80   -­‐51   -­‐71   -­‐157   -­‐104   -­‐43   -­‐53  Total  costs  and  expenses,  net   8196   8299   9078   9787   9246   9574   10811    Operating  Profit   1153   1262   1357   1517   1590   1769   1815    Interest  expense   127   154   166   226   194   175   156  Income  Before  Income  taxes   1026   1108   1191   1291   1396   1694   1659  Income  tax  provision   264   284   282   319   313   416   324  Net  Income  including  non-­‐controlling  interest  

 909   972   1083   1178   1335  

Net  Income  non-­‐controlling  interest      

-­‐   8   12   20   16  Net  Income   762   824   909   964   1071   1178   1319      Shares  Outstanding   556   530   499   459   469   469   460  Basic  Earnings  Per  Common  Share   1.33   1.51   1.74   2.03   2.28   2.44   2.81  Share  based  compensation  

 18   19   16   12   12   12  

Diluted  Earnings  Per  Common  Share   1.28   1.46   1.68   1.96   2.22   2.38   2.74  Dividends  Declared  Per  Common  Share   0.223   0.43   0.45   0.72   0.8   0.92   1.07  Dividend   123   144   273   322   362   412   481  Dividend  payout  ratio   16.14%   17.48%   30.03%   33.40%   33.80%   34.97%   36.47%  

 

 

 

 

 

 

 

Revenue   2005   2006   2007   2008   2009   2010   2011  Sales   2.92%   1.70%   8.79%   8.16%   -­‐4.37%   3.93%   11.35%  Franchise/license  fees/income   10.30%   6.41%   11.62%   9.44%   -­‐2.60%   9.63%   11.09%  Total  Revenue   3.75%   2.27%   9.14%   8.33%   -­‐4.14%   4.68%   11.31%  Cost/Expense                Food  and  paper   27.64%   26.66%   27.06%   28.65%   27.71%   27.25%   28.77%  Payroll  and  employee  benefits   23.22%   22.40%   22.09%   20.97%   19.88%   19.15%   19.15%  Occupancy  and  other  expense   24.76%   25.13%   25.34%   25.27%   25.63%   25.19%   24.47%  Restaurant  expense   75.62%   74.20%   74.49%   74.88%   73.22%   71.59%   72.39%                  General  and  administrative  expenses   12.39%   12.42%   12.39%   11.87%   11.27%   11.26%   10.87%  Franchise  and  license  expenses   0.35%   0.37%   0.57%   0.88%   1.09%   0.97%   1.15%  Closures  and  impairment(income)  expenses   0.66%   0.62%   0.34%   0.38%   0.95%   0.41%   1.07%  Refranchising  (gain)  loss   -­‐0.46%   -­‐0.25%   -­‐0.11%   -­‐0.04%   -­‐0.24%   0.56%   0.57%  Other  (income)  expense   -­‐0.86%   -­‐0.53%   -­‐0.68%   -­‐1.39%   -­‐0.96%   -­‐0.38%   -­‐0.42%  Total  costs  and  expenses,  net   87.67%   86.80%   87.00%   86.58%   85.33%   84.40%   85.62%    Operating  Profit   12.33%   13.20%   13.00%   13.42%   14.67%   15.60%   14.38%    Interest  expense   1.36%   1.61%   1.59%   2.00%   1.79%   1.54%   1.24%  Income  Before  Income  taxes   10.97%   11.59%   11.41%   11.42%   12.88%   14.93%   13.14%  Income  tax  provision   25.73%   25.63%   23.68%   24.71%   22.42%   24.56%   19.53%  Net  Income  including  non-­‐controlling  interest   0.00%   0.00%   8.71%   8.60%   9.99%   10.39%   10.57%  Net  Income  non-­‐controlling  interest   0.00%   0.00%   -­‐   0.07%   0.11%   0.18%   0.13%  Net  Income   8.15%   8.62%   8.71%   8.53%   9.88%   10.39%   10.45%  

 

 

 

 

 

 

 

 

 

 

 

 

 2011   2012   2013   2014   2015   2016   2017  

Franchise/license  fees   1733   1846   1968   2101   2245   2401   2570  Total  Revenue   12626   13568   14768   16031   17556   19166   21052  Cost/Expense  

             Food  and  paper   3633   3752   4084   4433   4855   5300   5822  Payroll  and  employee  benefits   2418   2985   3249   3527   3862   4217   4631  Occupancy  and  other  expense   3089   3356   3652   3965   4342   4740   5206  Restaurant  expense   9140   10093   10986   11925   13060   14257   15660  

               General  and  administrative  expenses   1372   1591   1731   1879   2058   2247   2468  Franchise  and  license  expenses   145   90   98   106   116   127   139  Closures  and  impairment(income)  expenses   135   75   82   89   98   107   117  Refranchising  (gain)  loss   72   -­‐20   -­‐22   -­‐23   -­‐26   -­‐28   -­‐31  Other  (income)  expense   -­‐53   -­‐66   -­‐72   -­‐78   -­‐86   -­‐93   -­‐103  Total  costs  and  expenses,  net   10811   11763   12803   13898   15220   16616   18251  

               Operating  Profit   1815   1805   1965   2133   2336   2550   2801  

               Interest  expense   156   229   249   270   296   323   355  Income  Before  Income  taxes   1659   1577   1716   1863   2040   2228   2447  Income  tax  provision   324   378   411   446   489   533   586  Net  Income  including  non-­‐controlling  interest   1335   1199   1305   1417   1551   1694   1860  Net  Income  non-­‐controlling  interest   16   16   18   19   21   23   26  Net  Income   1319   1183   1287   1397   1530   1670   1835      Outstanding  Shares   460   460   447   4353   424   412   401  Share  based  compensation   12   13   13   14   14   15   16  Dividend   501   448   494   543   602   666   733  Dividend  payout  ratio   37.4%   37.8%   38%   38.9%   39%   39.8%   40%  Retained  earning   2052   2786   3580   4434   5361   6365   7466  

 

 

 

 

 

 

 

 2011   2012   2013   2014   2015   2016   2017  

Sales   86.3%   86.4%   86.7%   86.9%   87.2%   87.5%   87.8%  Franchise/license  fees/income   13.7%   13.6%   13.3%   13.1%   12.8%   12.5%   12.2%  Total  Revenue                      

         Cost/Expense                Food  and  paper   28.8%   27.7%   27.7%   27.7%   27.7%   27.7%   27.7%  

Payroll  and  employee  benefits   19.2%   22.0%   22.0%   22.0%   22.0%   22.0%   22.0%  Occupancy  and  other  expense   24.5%   24.7%   24.7%   24.7%   24.7%   24.7%   24.7%  Restaurant  expense   72.4%   74.4%   74.4%   74.4%   74.4%   74.4%   74.4%  

               General  and  administrative  expenses   10.9%   11.7%   11.7%   11.7%   11.7%   11.7%   11.7%  Franchise  and  license  expenses   1.1%   0.7%   0.7%   0.7%   0.7%   0.7%   0.7%  Closures  and  impairment(income)  expenses   1.1%   0.6%   0.6%   0.6%   0.6%   0.6%   0.6%  Refranchising  (gain)  loss   0.6%   -­‐0.1%   -­‐0.1%   -­‐0.1%   -­‐0.1%   -­‐0.1%   -­‐0.1%  Other  (income)  expense   -­‐0.4%   -­‐0.5%   -­‐0.5%   -­‐0.5%   -­‐0.5%   -­‐0.5%   -­‐0.5%  Total  costs  and  expenses,  net   85.6%   86.7%   86.7%   86.7%   86.7%   86.7%   86.7%  

               Operating  Profit   14.4%   13.3%   13.3%   13.3%   13.3%   13.3%   13.3%  

               Interest  expense   1.2%   1.7%   1.7%   1.7%   1.7%   1.7%   1.7%  Income  Before  Income  taxes   13.1%   11.6%   11.6%   11.6%   11.6%   11.6%   11.6%  Income  tax  provision   2.6%   2.8%   2.8%   2.8%   2.8%   2.8%   2.8%  Net  Income  including  non-­‐controlling  interest   10.6%   8.8%   8.8%   8.8%   8.8%   8.8%   8.8%  Net  Income  non-­‐controlling  interest   0.1%   0.1%   0.1%   0.1%   0.1%   0.1%   0.1%  Net  Income   10.4%   8.7%   8.7%   8.7%   8.7%   8.7%   8.7%  

 

 

 

 

 

 

 

 

 

 

 2006   2007   2008   2009   2010   2011  

Cash  and  Equivalent   319   789   216   353   1426   1198  Receivables   220   225   229   259   256   286  Inventories   93   128   143   122   189   273  Other  current  assets   138   142   172   314   269   338  Deferred  income  taxes   57   125   81   81   61   112  Advertising  cooperative  assets   74   72   110   99   112   114  Total  Current  Asset   901   1481   951   1228   2313   2321  

             Property  Plants  Equipment’s   3631   3849   3710   3899   3830   4042  Good  will   662   672   605   640   659   681  Intangible  assets   347   333   335   462   475   299  Investments  in  unconsolidated  affiliates   138   153   65   144   154   167  restricted  cash  

   -­‐   -­‐   -­‐   300  

other  assets   369   464   561   544   519   475  Deferred  income  taxes   320   290   300   251   366   549  Total  Assets   6368   7242   6527   7148   8316   8834  

             Current  Liabilities              Accounts  payable  and  other  current  liabilities   1386   1650   1473   1413   1602   1874  

Income  taxes  payable   37   52   114   82   61   142  Short-­‐term  borrowing   227   288   25   59   673   320  Advertising  cooperative  liabilities   74   72   110   99   112   114  Total  current  liabilities   1724   2062   1722   1653   2448   2450  

             Long  Term  Debt   2045   2924   3564   3207   2915   2997  Other  liabilities  and  deferred  credits   1147   1117   1335   1174   1284   1471  Total  Liabilities   4916   6103   6621   6034   6647   6918  

             Shareholder's  Equity              Common  Stock    

-­‐    

253   86   18  Retained  Earning   1608   1119   303   996   1717   2052  Accumulated  comprehensive  loss   -­‐156   20   -­‐418   -­‐224   -­‐227   -­‐247  Total   1452   1139   -­‐108   1025   1576   1823  Non-­‐controlling  interest  

   14   89   93   93  

Total  Shareholder's  Equity      

-­‐94   1114   1669   1916  Total  Liabilities  and  Shareholder's  Equity   6368   7242   6527   7148   8316   8834                                      

  2006   2007   2008   2009   2010   2011  Cash  and  Equivalent   0.0%   0.0%   0.0%   0.0%   0.0%   0.0%  Receivables   2.3%   2.2%   2.0%   2.4%   2.3%   2.3%  Inventories   1.0%   1.2%   1.3%   1.1%   1.7%   2.2%  Other  current  assets   1.4%   1.4%   1.5%   2.9%   2.4%   2.7%  Deferred  income  taxes   0.6%   1.2%   0.7%   0.7%   0.5%   0.9%  Advertising  cooperative  assets   0.8%   0.7%   1.0%   0.9%   1.0%   0.9%  Total  Current  Asset   9.4%   14.2%   8.4%   11.3%   20.4%   18.4%                Property  Plants  Equipment’s   38.0%   36.9%   32.8%   36.0%   33.8%   32.0%  Good  will   6.9%   6.4%   5.4%   5.9%   5.8%   5.4%  Intangible  assets   3.6%   3.2%   3.0%   4.3%   4.2%   2.4%  Investments  in  unconsolidated  affiliates   1.4%   1.5%   0.6%   1.3%   1.4%   1.3%  restricted  cash   0.0%   0.0%   0.0%   0.0%   0.0%   2.4%  other  assets   3.9%   4.4%   5.0%   5.0%   4.6%   3.8%  Deferred  income  taxes   3.3%   2.8%   2.7%   2.3%   3.2%   4.3%  Total  Assets   66.6%   69.4%   57.7%   66.0%   73.3%   70.0%                Current  Liabilities              Accounts  payable  and  other  current  liabilities   14.5%   15.8%   13.0%   13.0%   14.1%   14.8%  Income  taxes  payable   0.4%   0.5%   1.0%   0.8%   0.5%   1.1%  Short-­‐term  borrowing   2.4%   2.8%   0.2%   0.5%   5.9%   2.5%  Advertising  cooperative  liabilities   0.8%   0.7%   1.0%   0.9%   1.0%   0.9%  Total  current  liabilities   18.0%   19.8%   15.2%   15.3%   21.6%   19.4%                Long  Term  Debt   21.4%   28.0%   31.5%   29.6%   25.7%   23.7%  Other  liabilities  and  deferred  credits   12.0%   10.7%   11.8%   10.8%   11.3%   11.7%  Total  Liabilities   51.4%   58.5%   58.6%   55.7%   58.6%   54.8%                Shareholder's  Equity              Common  Stock   0.0%   0.0%   0.0%   2.3%   0.8%   0.1%  Retained  Earning   16.8%   10.7%   2.7%   9.2%   15.1%   16.3%  Accumulated  other  comprehensive  loss   -­‐1.6%   0.2%   -­‐3.7%   -­‐2.1%   -­‐2.0%   -­‐2.0%  Total   15.2%   10.9%   -­‐1.0%   9.5%   13.9%   14.4%  Non-­‐controlling  interest   0.0%   0.0%   0.1%   0.8%   0.8%   0.7%  Total  Shareholder's  Equity   0.0%   0.0%   -­‐0.8%   10.3%   14.7%   15.2%  Total  Liabilities  and  Shareholder's  Equity   66.6%   69.4%   57.7%   66.0%   73.3%   70.0%  

 

 

 

 

 

 2011   2012   2013   2014   2015   2016   2017  

Cash  and  Equivalent   1198   2323   3075   3886   4762   5711   6748  Receivables   286   301   328   356   390   425   467  Inventories   273   202   220   239   261   285   314  Prepaid  and  Other  current  assets   338   294   320   347   380   415   456  Deferred  income  taxes   112   111   121   131   143   157   172  Advertising  cooperative  assets   114   121   132   143   157   171   188  Total  Current  Asset   2321   3352   4196   5102   6094   7165   8344  

               Property  Plants  Equipment’s   4042   4653   5065   5498   6021   6573   7219  Good  will   681   784   854   927   1015   1108   1217  Intangible  assets   299   461   501   544   596   651   715  Investments  in  affiliates   167   164   179   194   212   232   255  restricted  cash   300   0   0   0   0   0   0  other  assets   475   618   672   730   799   873   959  Deferred  income  taxes   549   416   453   491   538   587   645  Total  Assets   8834   10448   11919   13486   15275   17188   19354  

               Current  Liabilities                Accounts  payable/  Current  liabilities   1874   1923   2093   2272   2488   2716   2983  

Income  taxes  payable   142   107   116   126   138   150   165  Short-­‐term  borrowing   320   325   354   385   421   460   505  Advertising  cooperative  liabilities   114   121   132   143   157   171   188  Total  current  liabilities   2450   2476   2695   2925   3204   3497   3841  

               Long  Term  Debt   2997   3761   4093   4443   4866   5312   5835  Other  liabilities  and  deferred  credits   1471   1528   1663   1806   1978   2159   2371  Total  Liabilities   6918   7765   8452   9174   10047   10968   12047  

               Shareholder's  Equity                Common  Stock   18   88   96   104   114   124   136  

Retained  Earning   2052   2786   3580   4434   5361   6365   7466  Accumulated  other  comprehensive  loss   -­‐247   -­‐259   -­‐282   -­‐306   -­‐335   -­‐365   -­‐401  Total   1823   2616   3394   4232   5140   6124   7201  Non-­‐controlling  interest   93   68   74   80   88   96   105  Total  Shareholder's  Equity   1916   2683   3468   4312   5228   6220   7307  Total     8834   10448   11919   13486   15275   17188   19354  

 

 

 

 

 

 2011   2012   2013   2014   2015   2016   2017  

Cash  and  Equivalent   9.5%   17.1%   20.8%   24.2%   27.1%   29.8%   32.1%  Receivables   2.3%   2.2%   2.2%   2.2%   2.2%   2.2%   2.2%  Inventories   2.2%   1.5%   1.5%   1.5%   1.5%   1.5%   1.5%  Prepaid  and  Other  current  assets   2.7%   2.2%   2.2%   2.2%   2.2%   2.2%   2.2%  Deferred  income  taxes   0.9%   0.8%   0.8%   0.8%   0.8%   0.8%   0.8%  Advertising  cooperative  assets   0.9%   0.9%   0.9%   0.9%   0.9%   0.9%   0.9%  Total  Current  Asset   18.4%   24.7%   28.4%   31.8%   34.7%   37.4%   39.6%  

               Property  Plants  Equipment’s   32.0%   34.3%   34.3%   34.3%   34.3%   34.3%   34.3%  Good  will   5.4%   5.8%   5.8%   5.8%   5.8%   5.8%   5.8%  Intangible  assets   2.4%   3.4%   3.4%   3.4%   3.4%   3.4%   3.4%  Investments  in  affiliates   1.3%   1.2%   1.2%   1.2%   1.2%   1.2%   1.2%  restricted  cash   2.4%   0.0%   0.0%   0.0%   0.0%   0.0%   0.0%  other  assets   3.8%   4.6%   4.6%   4.6%   4.6%   4.6%   4.6%  Deferred  income  taxes   4.3%   3.1%   3.1%   3.1%   3.1%   3.1%   3.1%  Total  Assets   70.0%   77.0%   80.7%   84.1%   87.0%   89.7%   91.9%  

               Current  Liabilities              Accounts  payable/  Current  

liabilities   14.8%   14.2%   14.2%   14.2%   14.2%   14.2%   14.2%  Income  taxes  payable   1.1%   0.8%   0.8%   0.8%   0.8%   0.8%   0.8%  Short-­‐term  borrowing   2.5%   2.4%   2.4%   2.4%   2.4%   2.4%   2.4%  Advertising  cooperative  liabilities   0.9%   0.9%   0.9%   0.9%   0.9%   0.9%   0.9%  Total  current  liabilities   19.4%   18.2%   18.2%   18.2%   18.2%   18.2%   18.2%  

               

Long  Term  Debt   23.7%   27.7%   27.7%   27.7%   27.7%   27.7%   27.7%  Other  liabilities  and  deferred  credits   11.7%   11.3%   11.3%   11.3%   11.3%   11.3%   11.3%  Total  Liabilities   54.8%   57.2%   57.2%   57.2%   57.2%   57.2%   57.2%  

               Shareholder's  Equity            Common  Stock   0.1%   0.6%   0.6%   0.6%   0.6%   0.6%   0.6%  

Retained  Earning   16.3%   20.5%   24.2%   27.7%   30.5%   33.2%   35.5%  Accumulated  other  comprehensive  loss   -­‐2.0%   -­‐1.9%   -­‐1.9%   -­‐1.9%   -­‐1.9%   -­‐1.9%   -­‐1.9%  Total   14.4%   19.3%   23.0%   26.4%   29.3%   32.0%   34.2%  Non-­‐controlling  interest   0.7%   0.5%   0.5%   0.5%   0.5%   0.5%   0.5%  Total  Shareholder's  Equity   15.2%   19.8%   23.5%   26.9%   29.8%   32.5%   34.7%  Total     70.0%   77.0%   80.7%   84.1%   87.0%   89.7%   91.9%  

 

 

 

 

WACC   6.8%                

   2012   2013   2014   2015   2016   2017  

Terminal  Value  

FCF    

430   1428   1549   1627   1783   1894   45149  PV  of  FCF  

 430   1337   1358   1336   1370   1363   39583  

PV  of  Non-­‐Operating   46777                Excess  Cash   1269                ESOP   277                PV  of  Debt  and  other  

Liabilities   7765                Total   40004                Out  Standing  Shares   451                Intrinsic  Value   88.7                  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 2011   2012   2013   2014   2015   2016   2017  

Net  income+  non-­‐controlling  interest   1335   1199   1305   1417   1551   1694   1860  Depreciation  and  amortization   628   646   678   714   755   803   857  Closures  and  impairment  (income)  expense   135   73   73   73   73   73   73  Refranchising  (gain)  loss   72   81   90   99   108   117   126  Contributions  to  defined  benefit  pension  plans   -­‐63   -­‐63   -­‐63   -­‐63   -­‐63   -­‐63   -­‐63  Deferred  income  taxes   -­‐137   -­‐133   37   39   47   49   58  Equity  income  from  investments   -­‐47   -­‐44   -­‐44   -­‐44   -­‐44   -­‐44   -­‐44  Distribution  of  income  received  from  unconsolidated  affiliates   39   37   37   37   37   37   37  Excess  tax  benefit  from  share  based  compensation   -­‐66   -­‐63   -­‐63   -­‐63   -­‐63   -­‐63   -­‐63  Share-­‐based  compensation  expense   59   -­‐56   -­‐56   -­‐56   -­‐56   -­‐56   -­‐56    Changes  Accounts  and  notes  receivable   -­‐39   15   27   28   34   36   42  Inventories   -­‐75   -­‐71   18   19   23   24   28  Prepaid  expenses  and  other  current  assets   -­‐25   -­‐44   26   27   33   35   41  Accounts  payable  and  other  current  liabilities   144   49   170   179   216   228   267  Income  taxes  payable   109   -­‐35   9   10   12   13   15  

               Net  Cash  provided  by  Operating  activities   2069   1590   2243   2415   2663   2882   3177  Cash  Flows-­‐  Investing  Activities  

             Capital  Spending   -­‐940   -­‐1005   -­‐1091   -­‐1190   -­‐1304   -­‐1435   -­‐1584  Change  in  Intangible  Asset   22   162   41   43   52   55   64  Other,  Net   101   80   80   80   80   80   80  

               Net  Cash  Used  in  Investing  Activities   -­‐1006  

-­‐763.321  

-­‐970.22  

-­‐1067.16  

-­‐1172.12  

-­‐1299.97  

-­‐1440.46  

Cash  Flows-­‐  Financing  Activities                Repayments  (proceeds)of  long-­‐term  

debt   -­‐262   261   261   261   261   261   261  Repurchase  shares  of  Common  Stock   -­‐752   -­‐1028   -­‐1028   -­‐1028   -­‐1028   -­‐1028   -­‐1028  Excess  tax  benefit  from  share-­‐based  compensation   66   62.5   62.5   62.5   62.5   62.5   62.5  Employee  stock  option  proceeds   59   91.5   91.5   91.5   91.5   91.5   91.5  Dividend  paid  on  Common  Stock   -­‐481   -­‐501   -­‐448   -­‐494   -­‐543   -­‐602   -­‐666  Other,  net   -­‐43   -­‐23   -­‐23   -­‐23   -­‐23   -­‐23   -­‐23  Net  Cash  used  in  Financing  Activities   -­‐1413   -­‐1137   -­‐1084   -­‐1130   -­‐1179   -­‐1238   -­‐1302  

                               Cash  and  Cash  Equivalents  -­‐  Beginning  of  Year   1426   1198   889   1078   1296   1608   1952  Cash  and  Cash  Equivalents  -­‐  End  of  Year   1198   889   1078   1296   1608   1952   2387  

 

 

WACC    CAPM    Risk  Free  Rate   2.79%  

Risk  Premium   5.44%  Beta   0.497  Cost  of  Equity   5.50%  

   Current  price   73.89  OS  Shares   451,808,634  

Total  Debt                                    8,692,000,000    

Equity                              33,384,139,966    

Total                              42,076,139,966    

 Weight  of  Debt   20.66%  Weight  of  Equity   79.34%  Cost  of  Equity   7.16%  Cost  of  Debt   4.84%  

   WACC   6.68%