HEMANT ARORABUSINESS HEADCONTENT MARKETING@_hemantarora@timescontentmkt

LIFE IS A PITCH

We are all constantly pitching our ideas to someone, be it colleagues, clients, friends, our children…It’s everywhere, not just in commerce. We pitch ourselves to each other for jobs and friendships. We pitch our ideas to children on the importance of going to school. We are all pitching all the time, so it’s important we get comfortable with pitching well and right.

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Present. Persuade. Prosper.It's a competitive world, so learn how to be first, best or, if all else fails, different.

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People. Brands. Companies.Need to present themselves better, smarter, and more interestingly. Get noticed! Make people say "Yes".

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HOW?

Your Pitch. Your Story.The essence of a good pitch is telling your story well, to the people who matter the most.That’s Content Marketing.

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Content Marketing builds the groundwork for your brand to takeoff…Content marketing is an incredibly effective tool within marketing and is quickly becoming one of the most popular and most successful strategies within a marketing campaign. It’s used by many big brands like Red Bull, Coca Cola and Google. But actually content marketing can sometimes work best for smaller sized companies and startups, as most often the Target Audience is well defined and well known.

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5 REASONS WHY CONTENT IS IMPORTANT FOR STARTUPS

1. Content Marketing can help with Growth

Good content gets the attention of your target audience.And helps to build your customer base.

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2. Content Marketing helps establish you as an industry Thought Leader

Producing high quality informative content will convey that your company knows its stuff.

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3. Content Marketing can help you learn more about your industry

Building content marketing expertise enables you to learn more about your own industry.

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4. Content Marketing can help build a Community

A smaller startup often starts with a smaller customer base. This offers the potential for creating a more engaged community.

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5. Content Marketing can help build trust for your business

If you give your customers content they value they will trust your brand to offer high quality products or services.

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SOMEEXAMPLES

Zomato is an online directory for finding restaurants around you and one of the poster boys of the Indian startup ecosystem. Zomato has gone global to over 15 countries, raised more than $65 million in funding and has shown an impressive growth rate. Zomato is surely one of the best in the business when it comes to content marketing. And content marketing just doesn’t mean a constantly updated blog! Zomato has content in various forms like infographics, videos and campaigns. Zomato is bold and keeps experimenting.

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Thrillophilia is a Bangalore-based activity based trip planning portal that has climbed up the ladder in the travel domain. It has fixed activity based tours and offbeat travel experience packages. They have managed to build a great content repository with articles that are inherently 'shareable'. e.g. 15 remote places in India to disconnect from the world, 25 mysterious places in India, etc.

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Founded in 2006, this startup fulfilled a need. It fulfilled a need by providing content owners to enhance their video marketing capabilities. It used content marketing to succeed by not just using it but enhancing it. It can be used by startups across America to improve their content marketing efforts through using advanced software to analyze.Over its lifetime, it’s raised $25 million in funding.

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One of the more well-known names in the international space, this online image sharing, and hosting, community has been used by people the world over in order to share images with others. It succeeded because of its association with philanthropy and its association with a popular brand.It was supposed to be a gift to Reddit users but has since become a brand all its own.

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TIMES NETWORK CONTENT MARKETING

We at Times Network Content Marketing, believe, when the content is right, the audience will present itself. Hence, we look at developing content solutions that are independent of medium. Great content like a good idea will adapt itself across mediums; be it colleagues, clients, friends, our children…

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IN THEEND…

A few handy tips for startups.Certain words you need to ditch from your vocab to increase success.

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“Honestly” - It implies that everything you have said before isn't truthful.“Problem” - When you hear this word, the immediate reaction is negative, use "challenge" instead.“Hope” - It shows that you're not sure, so why would they be? Be 100% behind what you're selling.“Cheap” - You need to position what you're selling as valuable (even if you think it's cheap) or you'll never close the deal.“Price” - "Price" may make them think they can shop around, again here use "investment" instead.“Objections” - Use "areas of concern" instead.“Customers“- Instead call them "clients" or "people we serve".“Pitch” - A pitch is too salesy, instead refer to it as your presentation!

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THANKYOU…