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Strategic analysis What do we want Why can’t we get it What do we do How do we do it

Strategic analysis What do we want Why can’t we get it What do we do How do we do it What do we want Why can’t we get it What do we do How do we do it

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Page 1: Strategic analysis What do we want Why can’t we get it What do we do How do we do it What do we want Why can’t we get it What do we do How do we do it

Strategic analysisStrategic analysisWhat do we want

Why can’t we get it

What do we do

How do we do it

What do we want

Why can’t we get it

What do we do

How do we do it

Page 2: Strategic analysis What do we want Why can’t we get it What do we do How do we do it What do we want Why can’t we get it What do we do How do we do it

Plan CPlan Cbecause

Plan A is not working

Plan B is not an option(apologies to M&S)

because

Plan A is not working

Plan B is not an option(apologies to M&S)

Page 3: Strategic analysis What do we want Why can’t we get it What do we do How do we do it What do we want Why can’t we get it What do we do How do we do it

Plan A - existing structurePlan A - existing structure

Harvesting Limited entry Overcapacity Competitive fishery Increasing capital Increasing effort Short season Rising costs Poor handling Uncertainty

Harvesting Limited entry Overcapacity Competitive fishery Increasing capital Increasing effort Short season Rising costs Poor handling Uncertainty

Processing/shipping Unlimited entry Overcapacity Insecure supply Cash flow constraint Gluts/poor quality Exchange rate Distress selling Limited innovation Market concentration

Processing/shipping Unlimited entry Overcapacity Insecure supply Cash flow constraint Gluts/poor quality Exchange rate Distress selling Limited innovation Market concentration

Page 4: Strategic analysis What do we want Why can’t we get it What do we do How do we do it What do we want Why can’t we get it What do we do How do we do it

Plan B - integrated structurePlan B - integrated structure

Harvesting Owner-operator Fleet separation Price maximization Keep options open Licence value

Harvesting Owner-operator Fleet separation Price maximization Keep options open Licence value

Processing/shipping Access to resource Predictability/planning Ease cash flow Product development Market development

Processing/shipping Access to resource Predictability/planning Ease cash flow Product development Market development

Page 5: Strategic analysis What do we want Why can’t we get it What do we do How do we do it What do we want Why can’t we get it What do we do How do we do it

Plan C - collaborationPlan C - collaboration

How to simulate an integrated structure What issues need to be addressed

Sustainability - resource health Supply - timing/quantity/quality Price - greater predictability/stability Cash flow - easing the strain Market intelligence - demand/supply/price

How to simulate an integrated structure What issues need to be addressed

Sustainability - resource health Supply - timing/quantity/quality Price - greater predictability/stability Cash flow - easing the strain Market intelligence - demand/supply/price

Page 6: Strategic analysis What do we want Why can’t we get it What do we do How do we do it What do we want Why can’t we get it What do we do How do we do it

What do we wantWhat do we want

Extract more value from the resource Share the gains equitably

Extract more value from the resource Share the gains equitably

Page 7: Strategic analysis What do we want Why can’t we get it What do we do How do we do it What do we want Why can’t we get it What do we do How do we do it

Why can’t we get itWhy can’t we get it

Structure defies product markets Prone to short-term decisions Inadequate innovation Limited market diversification Difficult to meet product specifications Too much cost in the production system

Structure defies product markets Prone to short-term decisions Inadequate innovation Limited market diversification Difficult to meet product specifications Too much cost in the production system

Page 8: Strategic analysis What do we want Why can’t we get it What do we do How do we do it What do we want Why can’t we get it What do we do How do we do it

What to doWhat to do

Agree on an understanding of the issues Agree on key objectives Agree on a process for addressing issues

Resource sustainability for market access Improving terms of raw material supply Market intelligence to facilitate price

formation

Agree on an understanding of the issues Agree on key objectives Agree on a process for addressing issues

Resource sustainability for market access Improving terms of raw material supply Market intelligence to facilitate price

formation

Page 9: Strategic analysis What do we want Why can’t we get it What do we do How do we do it What do we want Why can’t we get it What do we do How do we do it

How to do itHow to do it

Create a stakeholder organization Fisher Processor/shipper DFO

Give it a mandate & process Devise pilot projects to demonstrate

workability and success Communicate to build trust and confidence

Create a stakeholder organization Fisher Processor/shipper DFO

Give it a mandate & process Devise pilot projects to demonstrate

workability and success Communicate to build trust and confidence

Page 10: Strategic analysis What do we want Why can’t we get it What do we do How do we do it What do we want Why can’t we get it What do we do How do we do it