Strategic Capability

Welcome to our presentation of

Janine ThämlitzBirendra Shrestha

Nathaly CurieAndreas Brinkhoff

Presentation overview

Starbucks

Value chain

Benchmarking

SWOT

Starbucks

History and facts Founded in 1971 in Seattle

1982 Howard Schultz joined

In 1990s expansion US & other parts of the world

Annual growth 25 % since 1993

15 000 stores, 43 countries, $9.4 billion turnover

Value chain

“A value chain describes the categories of activities within and around an organization, which together create a product or service” Johnson,Scholes & Whittington pg.110

Value chain

Micheal E. Porter, 1985

Benchmarking

Benchmarking

Source: Benchmarking. http://www.time.com/time/business/article/0,8599,1702277,00.html, Retrieved April,2009.

SWOT analysis – Strengths & Weaknesses

SWOT analysis – Opportunities & Threats

Strategic CapabilityManagement Key principles of Starbucks concerning HR

Targeted training & development

Develop people's awareness

Questions for you! How can you assess strategic capability?

Questions for us?