Strategic Issues of Made in Italy

Università Carlo Cattaneo - LIUC

AY 2011/2012

Course Introducton

Prof. Alessandro Sinatra

a) Main topics;

b) Course overview;

c) Exam;

d) Project Presentation;

e) Lecturers;

f) Students’ role;

.

AGENDA

MAIN TOPICS

- Studying the most important “Made in Italy” industries: Fashion-Textile, Furniture-Design, Food and Engineering.

- Italian industrial districts’ overview with specific reference to the sectors mentioned above;

- Which strategic drivers will affect “Made in Italy” industries in the next years ?

COURSE OVERVIEW

-Focusing on industrial districts where the most relevant “Made in Italy” industries are developed ;

- Key concepts: internationalisation and main opportunities created by globalisation’s challenge.

EXAM 1/4

- Written exam at the end of the course;

- Thursday, May 4th 2011: the day of the exam;

- Readings and basic texts: Notes, slides, companies/guests’ presentations, and any sort of document you are given during the lectures (e.g. FT’s articles);

- Recommended textbook: F. G. Alberti, “Entepreneurial Growth in Industrial Districts, four Italian cases” F.G.Alberti, S.Sciascia. C.Tripodi, F.Visconti, Edward Elgar 2008.

Only for Attending Students (80% lectures):

EXAM 2/4

ONLY for NON Attending Students (< 80% lectures):

- Oral exam;

- The exam will be hold during the summer session;

-Textbooks:-“Entepreneurial Growth in Industrial Districts, four Italian cases” F.G.Alberti, S.Sciascia. C.Tripodi, F.Visconti, Edward Elgar 2008.

- “Management in the fashion Companies” Saviolo S. and Testa S., Milan: ETAS 2002

EXAM 3/4

- Students that have not attended – at least – 80% of the classes will not be allowed to take an “attending students’” exam;

- Lecturers will check students’ attendance every lesson;

- If a student cannot attend a lesson, he/she must explain the reasons by writing to the lecturer (scroci@liuc.it). If a student does not provide any explanation, he/she will be automatically considered as “absent”.

WARNING!

EXAM 4/4

For attending students: the final mark will be the result of the following:

10 % student’s contribution during the lessons;

60 % written exam;

30 % pj. presentation.

PROJECT PRESENTATION 1/2

- Group work (about 6 students);

- Company analysis: you should choose an Italian “Hidden Champion” operating in an industrial district/Italian sector.

- Hidden champion: is a company that has a relevant potential in its sector - without being a leader;

- Students have 20 min. to present the Project (.ppt format + word report) to the class.

PROJECT PRESENTATION 2/2

- Thursday, March 2nd: by this day students must send group participants’ names via e-mail (scroci@liuc.it);

- Thursday, April 12th: project presentation’s day;

- Project presentation is compulsory for all attending students (it will contribute to the final mark – 30%).

PROJECT PRESENTATION: How to make it ?

1)Focus on one of the most important “Made in Italy” industries (Fashion, Food, Furniture, Engineering);

2) Hidden Champion must be a part of an industrial district;

3) Students should present the following:

- Why have you chosen this company ? - Company’s analysis;- Industrial district’s main characteristics;- Company and Industrial district’s evolution;- Main findings.

WORKGROUPS..

As already mentioned, each group is to consist of about 6 students;

A “team leader” will be elected by each group to discuss any topic related to pj. presentation with the lecturers;

For further information about pj. presentation please contact Dott. Stefano Croci at

scroci@liuc.it

LECTURERS

For any information about Strategic Issues of Made in Italy, please contact:

1) Prof. Alessandro Sinatra. E-mail: asinatra@liuc.it (visits are by appointment only)

2) Dott. Stefano Croci. E-mail: scroci@liuc.it (pj. present);

3) Dott. Fabio Papa. E-mail: fpapa@liuc.it;

STUDENTS

Students are asked for..

a) Active participation and punctuality;

b) Attending lessons;

c) “Effective communication” with the lecturers especially when not attending lessons (please send an e-mail);

d) Attending guest presentations.

Prof. Alessandro Sinatra

AY 2011/2012

Questions ?

Strategic Issues of Made in Italy