STREETTALK EIGHT VICTORIA AVENUE PERFORMANCE REPORT

J A N U A R Y 2 0 1 5

THE LEADERS IN URBAN REAL ESTATE

Dear Home Owners and Residents,

Want to know what EIGHT apartments sold for in 2014? With Christmas and the New

Year season now behind us, we thought we’d get in early and update you on what’s

been happening in the world of EIGHT sales over the last 12 months.

In this report, you’ll find the latest sales and performance statistics.

ZSA ZSA Property was responsible for the most recent sale in the building (Unit 9) - where we

achieved a record price in under 32 days (where the average days on market for Perth was 69 days

at the time).

You may not know this, but I was also personally involved in selling all of the apartments at

EIGHT off-the-plan. I know the development extremely well, having sold all 27 apartments.

Should you wish to get an updated market appraisal or wish to get further information on the latest

sales within the area, please feel free to contact me at any time.

Wishing you a happy and prosperous start to 2015.

Warm regards,

Danielle Geagea

Principal

+61 433 121 079

1 Z S A Z S A P R O P E RT Y

ZSA ZSA Property is the proud WINNER of the Anthill MagazineCOOLEST NEW BUSINESS AWARD FOR 2014.

The Anthill Magazine Cool Company Awards recognise businesses Australia wide for being outstanding in the following areas: innovation, entrepreneurship, youthful attitude, reinvention, creativity and having that “X-Factor”.

PRESS 2Z S A Z S A P R O P E RT Y

4/8 Victoria Avenue Perth WA 6000Level 1

1 Bed plus Study54 SQM internal area

Asking Price unknownSales Price $450,000Sold “off-market”

Agent: Professionals Perth

9/8 Victoria Avenue Perth WA 6000Level 2

1 Bed plus Study54 SQM internal area

Asking Price “From $459,000”Sales Price $470,000Under Contract in 32 days

Agent: ZSA ZSA Property

SOLD PROPERTIES (Last 12 Months)

13/8 Victoria Avenue Perth WA 6000Level 3

2 Bed 2 Bath78 SQM internal area

Asking Price $599,000Sales Price $580,000Under Contract in 244 days

Agent: M & H Sutton Realty North Beach

MARKET SNAPSHOT PERTH CITY

Average Days on Market is 84 days

Change in Median Price (5 yrs) is 11.5%

Annual Change in Median Price (10 yrs) is 4.2%

Median Asking Rent for Perth is $495 p/w

Median Sales Price (units) is $501,500*RP Data

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EIGHT VICTORIA AVENUE

4Z S A Z S A P R O P E RT Y

“ We called ZSA ZSA Property

after seeing Danielle on TV,

intrigued by the promise of an agency

offering high quality service along with a

focus on lifestyle. We weren’t disappointed.

Danielle delivered on her promises: she

sold our property quickly, with minimum

fuss, at a higher price than the appraisal

and all with a level of customer service

that we couldn’t fault. We’d absolutely

recommend ZSA ZSA Property to our

friends and will be using her again

in the future.”

DION WARNOCK & ROBERTA MOLSONPerth, WA

PROOF

No. Level Bedrooms Bathrooms Internal Area

Total Area Car Bays Sale

Date Sale Price $/SQM Agent

9 2 1 + Study 1 54 78 1 7/23/14 $470,000 $8,704 ZSA ZSA Property

4 1 1 + Study 1 54 66 1 (Ex. Use) 2/18/14 $450,000 $8,333 Professionals Perth

13 3 2 2 78 89 1 (Ex. Use) 2/18/14 $580,000 $7,436 M & H Sutton Realty North Beach

EIGHT APARTMENTS SOLD IN 2014

HOT SELLER T IPS

OUR TOP FIVE TIPSWe’ve all opened up a copy of Vogue Living magazine and

drooled over the amazing photos whilst thinking to ourselves, “Wow, I would LOVE to live there”. Well, the thinking behind selling your home and presenting a property for sale is no different.

If you’re thinking of selling your home or

investment property, your first priority after

appointing the right agent should be to ensure

your property looks the part and has that all

important “wow” factor (as if it just stepped out

of Vogue Living). Why? Because presentation

is critical to attracting buyers and achieving the

best possible price from the market.

When thinking about your property, you

need put yourself in the buyer’s shoes and

ask yourself “Would I fall in love with this

property in it’s current state?” If the answer is

“No”, then you need to take pro-active steps

to improve the property’s presentation. A little

time and money spent now, can save you

thousands of dollars from your bottom line.

A good agent will be able to make helpful

recommendations as to how to present your

property better and if need be, assist you to

professionally style the property achieving

that “vogue” look.

FIRST IMPRESSIONS COUNT

1DE-CLUTTERRemove all clutter from surfaces and get

rid of any furniture that doesn’t look the

part or isn’t doing a space justice. Put any

unnecessary items into storage and keep

personal nick nacks to a minimum. Buyers

will get distracted by clutter and won’t see

the property in all its glory if they’re too

busy looking at all your ‘stuff’.

2PAINT JOBHave a good look at the walls and

assess whether you think it could do

with some ‘freshening’ up. A fresh coat

of paint works wonders with how a

property presents.

3ATTEND TO ANY OUTSTANDING REPAIRSThe last thing you want buyers to notice

is any repairs that might be necessary to

a property. Not only does it reduce the

perceived value of the property in the

buyer’s mind, but a buyer will inevitably

factor those repairs into any offer they

may wish to make. It is also quite likely

that the discount the buyer applies to their

offer will be far greater than the amount

it would have cost you to do those repairs

in the beginning.

4PROFESSIONAL STYLINGProfessional styling is one of the best

ways to achieve that “wow” factor and

hit the nail on the head when it comes

to the presentation of a property.

Not only will a stylist pick furniture

pieces specific to your property, but

they will also add those all important

finishing touches, such as soft furnishings

and accessories that conjure a particular

lifestyle and add warmth to a space.

It’s all about enhancing the ‘look and

feel’ of a property. You can be guaranteed

a property that is professionally styled

will not only generate more attention but

will also appeal to the buyers emotions

and sense of connection.

PROFESSIONAL PHOTOGRAPHY AND VIDEOToday’s buyer is much more sophisticated and conditioned than before. Buyers have

come to expect quality content and marketing. Let’s be honest, there is no mistaking the

difference in quality between a professional photo and that of a self taken casual snap.

A good photographer knows how to get the most out of a room and will balance the

lighting of a space, create ‘ambience’ in a shot and capture a room from the best possible

vantage point. Properties that incorporate professional video as part of their marketing

campaign are proving to generate more interest and enquiries and is a great tool to elevate

the property’s presence in the market place.

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THE SCENE zsazsaproperty.com/the-scene

FLOUR FACTORY

The Flour Factory, Perth’s latest venue is now

open. Inspired by the history of the Queen Street

site, the Flour Factory pays tribute to the building’s

humble beginnings as a flour mill in the 1900’s and

includes a bakery and a butchery.

Open from 7am and until midnight 6 nights a week.

16 Queen Street, Perth

6Z S A Z S A P R O P E RT Y

+61 433 121 079 +61 8 6180 1922 info@zsazsaproperty.com /zsazsaproperty @zsazsaproperty @zsazsaproperty /zsazsaproperty

Suite 10, Murray Mews, 329 - 331 Murray Street Perth WA 6000

ZSAZSAPROPERTY.COM