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Franziska Struve, Scientific Project Assistant
GGSStudent participation experiences in applied research
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Student participation experiences
1. How does applied research influence the personal development of a student?
2. What are the benefits of a student’s participation in applied research
• for the science community?
• for SME’s?
GGSSteps of the scientific career
Franziska Struve
09/2012 – 09/2015 Economics in cooperation with Kaufland
http://www.stw.uni-heidelberg.de/sites/default/files/images/uni_logos/DHBW_HN.jpg
https://upload.wikimedia.org/wikipedia/commons/f/fc/Kaufland_supermarket2.jpg
https://upload.wikimedia.org/wikipedia/de/thumb/0/0c/GGS_Logo.svg/400px-GGS_Logo.svg.png
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http://www.dhbw-stuttgart.de/themen/bachelor/fakultaet-wirtschaft/bwl-dlm-medien-und-kommunikation/profil/
http://www.aktuelleprospekte.eu/data-de/237/akcni-letak-kaufland-0_s.jpg
https://www.fairtrade-deutschland.de/uploads/tx_templavoila/zeit_logo_226x181.jpg
https://www.oekolandbau.de/fileadmin/redaktion/Bildarchiv/Logos/bio-siegel_eu-bio-logo_234x156.jpg
Student‘s part in applied research
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Student‘s part in applied research
What are the expections of the typical kaufland customer referring to sustainability?
Does the typical customer of kaufland want to buy sustainable products?
http://www.heilbronn.dhbw.de/fileadmin/img/team/Kaesser-Pawelka.jpg
https://www.ggs.de/fileadmin/user_upload/images/Profs/Profs_WissMA_980x444/stehr_980x444.jpg
Prof. Dr.
Günter Käßer-Pawelka
Prof. Dr.
Christopher Stehr
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Student‘s part in applied research
What are the expections of the typical kaufland customer referring to sustainability?
Does the typical customer of kaufland want to buy sustainable products?
http://www.heilbronn.dhbw.de/fileadmin/img/team/Kaesser-Pawelka.jpg
https://www.ggs.de/fileadmin/user_upload/images/Profs/Profs_WissMA_980x444/stehr_980x444.jpg
Prof. Dr.
Christopher Stehr
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Student‘s part in applied research
http://www.heilbronn.dhbw.de/fileadmin/img/team/Kaesser-Pawelka.jpg
https://www.ggs.de/fileadmin/user_upload/images/Profs/Profs_WissMA_980x444/stehr_980x444.jpg
regional
SMEs
bringing
research
results to the
market
students‘
working life
skills
Self-confidence:
scientific writing skills
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GGSSteps of the scientific career
Franziska Struve
09/2012 – 09/2015 Economics in cooperation with Kaufland
09/2013-09/2015 part-time Project Assistant for CSR
http://www.stw.uni-heidelberg.de/sites/default/files/images/uni_logos/DHBW_HN.jpg
https://upload.wikimedia.org/wikipedia/commons/f/fc/Kaufland_supermarket2.jpg
https://upload.wikimedia.org/wikipedia/de/thumb/0/0c/GGS_Logo.svg/400px-GGS_Logo.svg.png
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Heilbronn Declaration
Initiator
Scientific
leader
Participant
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GGS
Initiator – scientific leader - participant
Self-reflection
Reflection of
the own institution
regional
SMEs
bringing
research
results to the
market
students‘
working life
skills
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September 2012 – May 2015
Endurance
4 key meetings and 10 workshops
with 20 persons
11 to 8 companies
each 3 to 5 hours
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Student‘s part in applied research
Self-confidence for
presentations
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Results from BAFA conference
regional
SMEs
bringing
research
results to the
market
students‘
working life
skills
Self-confidence for
presentations
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Creating Win-Win-Win situations
Deeper insights
CSR assignements
Results for business practice
Benefits: CSR reports
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Impact for regional SMEs
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Regional Development
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1.How does applied research influence
the personal development of a
student?
Self-reflection
Reflection of
the own institution
Endurance
Self-confidence for
presentations
Deeper insights
Self-confidence:
scientific writing skills
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2. What are the benefits of a student’s
participation in applied research
for the science community?
for SME’s?
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GGSSteps of the scientific career
Franziska Struve
09/2012 – 09/2015 Economics in cooperation with Kaufland
09/2013-09/2015 part-time Project Assistant for CSR
09/2015 – now full-time Project Assistant
http://www.stw.uni-heidelberg.de/sites/default/files/images/uni_logos/DHBW_HN.jpg
https://upload.wikimedia.org/wikipedia/commons/f/fc/Kaufland_supermarket2.jpg
https://upload.wikimedia.org/wikipedia/de/thumb/0/0c/GGS_Logo.svg/400px-GGS_Logo.svg.png
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September 2012 – May 2015
Endurance
