Updated August 2014

S T Y L E G U I D EA standards manual of guidelines for using the logo and related materials

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3 The Broward College Logo Story 4 Importance of a Style Guide 5-6 BrowardCollegeOfficialLogo 7 OfficialColors 8 Fonts 9 Logo Sizing 10 Logo Zones 11 Logo Rules 12 Department Logos 13 Athletic Team Logo 14 Email Signatures 15-16 Stationery 17 Specialty Merchandise 18 Copyright Law and Guidelines 19 Photography Usage 20 Helpful Resources 21 Glossary

T A B L E O F C O N T E N T S

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THE STORY ABOUT OUR LOGO

On July 1, 2008, Broward Community CollegeofficiallybecameBrowardCollege.Thename-changelegislation,signedbythenGov.CharlieCristreflectedtheCollege’sstatusasafour-yearbaccalaureatedegree-grantinginstitution.

PresidentJ.DavidArmstrong,Jr.saidofthename change, “This in no way changes our mission as a community College; what it does do is meet critical workforce needs in Broward County.TheCollege’sfour-yeardegreesareahallmarkoftheexcellenceandaffordabilityofourinstitution.Wewillcontinuetoembraceandsupport our two-year degree programs, while we expand our curriculum to meet the needs of our community.”ThenamechangeisthefourththeCollegehasoperatedunder,asitsroleevolved inthecommunity.

T H E B R OWA R D C O L L E G E L O G O S T O R Y

A b o o k w a s t h e i n s p i r a t i o n f o r t h e n e w l o g o i c o n .

Note: This icon is also referred to as the “Folio”

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I M P O R T A N C E O F A S T Y L E G U I D E

WHAT iS A STYLE GUidE?

A style guide or style manual is a set of standards for writing and designing printed or online communicationsmaterials.Materialsintended for internal or external audiences work within the frameworkofthestyleguide.Theimplementationofastyleguideprovidesconsistencyoftextandformatting and reinforces and supports the image andbrandofanorganization.Thedesiredresultis an enhancement of audience recognition of the institution’scommunicationspieces.

Styleguidestandardsforpostingonawebsitemayalsocovertechnicalaspectsalongwithformatting,typographyandtext.

Manystyleguidesarerevisedperiodically toaccommodatechangesinconventions,communicationtoolsandusage.

ThisstyleguidehasbeendevelopedtoaidthoseinvolvedinproducingcommunicationsmaterialsforBrowardCollege.Itisanidentitysystemthatincludes,butisnotlimitedto,printedmaterials,websitepagesandpromotionalitems.Themanualisavaluablereferencetooltoenableadherencetothestandardsaspresented.Adheringtoanidentitysystemprovidesmanybenefits:

•Acomprehensive,well-managedidentityconfersstabilityandprofessionalismtoBrowardCollege’sfaculty,staff,students,andcommunity.

•Astrongvisualidentitysystemisafundamentalcomponentofanoverallimagestrategy.

• The identity system outlines consistent methods ofpresentinginformation,therebyimprovingqualitycontrol.

•ConsistentuseofvisualstandardswillhelptoensurethattheCollegeiseasilyremembered.

Thebrandedelements(logo,format,layoutandfontstyle)arethefoundationoftheCollege’svisualimage.Alteringtheseelementsdiffusestheintegrityofthevisualimage.Thismanualwillspecifywhatcanandcannotbedonewithbrandingelements.

ConsulttheOfficeofPublicAffairsandMarketingforguidanceonlogoselectionanduse.

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B R OWA R D C O L L E G E O F F I C I A L L O G O

Webaddress(keeplogoasoneunit) do not re-type webaddress

ServiceMark mustbevisible

Rule same color as logo

Folio / Icon

Center mark axis

Use rule on logo as a guide for centering

BelowistheofficiallogoforBrowardCollege.Theelementsthatmustbeadheredtoarealsoexplainedonthispage.Incertaininstances,thelogomaybeusedwithoutthewebaddress,butmustcontainthelineunderneath.ThisdeterminationwillbemadebytheOfficeofPublicAffairsandMarketing.

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B R OWA R D C O L L E G E O F F I C I A L L O G O

One color logo PMS 294

One color logo - Black

ReverselogoonsolidPMS294

Reverselogoonsolidblack

Reverselogoondarkbackgroundand/orartwork

IllustratedbelowarethedifferentgraphicrepresentationsoftheCollege’sofficiallogo.TheoriginatorofacommunicationspiecewillwanttoconsultwiththeOfficeofPublicAffairsandMarketingonwhichgraphicrepresentationofthelogoshouldbeused.

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O F F I C I A L C O L O R S

TheofficialcolorsofBroward College are PMS294andBlack.

Pantone CMYKPMS 294 C = 100%M = 58%Y = 0%K = 21%

RGBR = 29%G = 86%B = 147%

Whenusingthelogo,donotusetintsorshades.Thelogocanonlybedisplayedin100%PMS294,Black,orreversedoutofacolorbackgroundinsolidwhite.

PMS 294

Black

Onthepreviouspage,somelogodescriptionscontainedreferencetothePMS(PantoneMatchingSystem)colorsusedinthelogo.BelowarethecolorsthatmaybeusedforthelogofromthissystemaswellasCMYKsystem,whichisusedinoffsetprinting.

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F O N T S

One of the most important elements in an identity systemistheuseoffonts.Theyaredistinctiveandrepresenttheinstitutiontoitsaudiences.

Broward College documents should only usethefontsillustratedbelow.Nomorethantwofontfamiliesshouldbeusedinonedocument.Families are one typeface in normal,bold,italic,bolditalic,etc.

Alwaysusetheactualfonttochangetoboldoritalics,nottheshortcutkeysavailableinsomegraphicdesignprograms.Usingtheshortcutkeysoftencausesproblemsintheprintingprocess.In addition, use only one space after a period, nottwo.Thisisstandardprofessionalstyle,becausecomputersnowautomaticallyincreasethespaceafteraperiod.

SUGGESTEd fOnTS incLUdE:Arial RegularabcdefghijklmnopqrstuvwxyzAbcdefghijklmnopqRstuvwxyz0123456789

Arial ItalicabcdefghijklmnopqrstuvwxyzAbcdefghIjklmnopqrstuvwxyz0123456789

Arial BoldabcdefghijklmnopqrstuvwxyzABcdefghijklmnopqrstuvwxyz0123456789

Arial Bold ItalicabcdefghijklmnopqrstuvwxyzABcdefghIjklmnopqrstuvwxyz0123456789

Palatino RegularabcdefghijklmnopqrstuvwxyzabcdefghijklmnoPqRstuvwxyz0123456789

Palatino Regular ItalicabcdefghijklmnopqrstuvwxyzabcdefghIjklmnoPqRstuvwxyz0123456789

Palatino BoldabcdefghijklmnopqrstuvwxyzaBcdefghijklmnoPqrstuvwxyz0123456789

Palatino Bold ItalicabcdefghijklmnopqrstuvwxyzaBcdefghIjklmnoPqrstuvwxyz0123456789

Verdana RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPqRSTUvWxYz0123456789

Verdana Regular ItalicabcdefghijklmnopqrstuvwxyzabcdeFghIjklmNopqRsTuVwxyz0123456789

Verdana BoldabcdefghijklmnopqrstuvwxyzABcdEfGHijkLmnOpqRSTUVWxYz0123456789

Verdana Bold ItalicabcdefghijklmnopqrstuvwxyzaBcdefghIjklmnopqrstuVwxyz0123456789

Font Palatino Bold

Font Arial Bold

Font PalatinoBold(rounddots)

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L O G O S I Z I N G

The size of the logo will varydependinguponitsuse.Listedbelowaretheideal and minimum sizes that may beusedforprintreproduction.The optimum size for print reproductionis2”acrossmeasuredbybaserule.(seedottedline)The minimum reproduction sizeofthelogois1.5”across.

3 inches

2 inches

1.5inches

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L O G O Z O N E S

Use rule on logo as a guide for centering

Center mark axis

Clear space area around logo

Clear space area around logo

Itisimportantthatthelogohaveeasyreadability.Toensurethis,wehaveestablishedanareainwhichnoothertypeorimagesmayappear.Theareasurroundingthelogoshouldbeclearofallelements.Thelogoshouldnotbeplacedclosetoothertextordesignelements.

Do not place any type, graphics or illustrations within theminimumclearspace.

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L O G O R U L E S

This page demonstrates incorrectlogousage.

Presentation of the logomustbecarefullymonitored.Incorrect use can result in unclearmessages.Everypiece of communication should represent the Broward College image and brand.Thispageillustratesanumberofincorrectpresentationsofthelogo.Thisisnotacompletelist.ContacttheOfficeofPublicAffairs and Marketing with any questions regardingproperlogousage.

Other examples ofincorrectlogousage:•Donotbleedthelogooffthepage.

•Donottwistthelogo.•Donotprintaborderaroundthelogo.

•Donottypesetthelogo.• Do not add wording or

use the logo in a sentence orphrase.

Donottiltthelogo.

Do not print the logo on a distracting background.

Do not condense the logo vertically.

Do not add a drop shadow tothelogo.

Do not print the logo as atintortranslucent.

Do not print the logo in a color otherthantheofficialcolors.

Do not stretch the logohorizontally.

Do not add an outline tothelogo.

Do not use the folio byitself.

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D E P A R T M E N T L O G O S

EDUCATIONTEACHER Career Center

________________N E T W O R K

Belowaretheillustrationsofseveralofficiallogosfordepartmentuse.Ifyouneedadepartmentlogo created,emailDesignServices,OfficeofPublicAffairsandMarketing,designservices@broward.edu.

ORIGINAL DEPARTMENT STYLE LOGOS

SPECIALTY DEPARTMENT LOGOS

SpecialtydepartmentlogosarebyrequestOnLY. ContactDesignServices,OfficeofPublicAffairsandMarketing,954-201-7908.

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A T H L E T I C T E A M L O G O

OnthispageistheofficialBrowardCollegeSeahawkslogothatwillappearontheuniformsofourscholar-athletes,andotheritemsfromtheathleticdepartment.Theathleticmarkwasdevelopedtovisiblyillustratethespiritoftheathleticteamsthatarerepresentedbytheofficialmascot—theseahawk. TheathleticlogoisusedasastandalonemarkonathleticmaterialsanddoesnotappearinconjunctionwiththeCollegelogo.

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E M A I L S I G N A T U R E S

Mary SmithDirectorPrinting Department

Broward College3501SWDavieRoad.,Bldg.00DavieFL33312Office954-000-0000Mobile954-000-0000(optional)www.broward.edu

PleaseNote:DuetoFlorida’sverybroadpublicrecordslaw,mostwrittencommunicationstoorfromCollegeemployeesregardingCollegebusinessarepublicrecords,availabletothepublicandmediauponrequest.Therefore,thisemailcommunicationmaybesubjecttopublicdisclosure.

Pleaseconsidertheenvironmentbeforeprintingthisemail.

Belowisasampleofthestandarde-mailsignature.Onlyyourname,yourtitleandyourdepartmentaswellasthepublicrecordsdisclaimershouldappear.Mottos,quotesandanyotherextraneousmaterialshouldnotappear.Ifyouuseyourdepartmentlogointhesignature,theBrowardCollegeurlmustappearinthetextbelowthesignature.IfyouusetheBrowardCollegelogoyoumay(ifyouchoose)addadepartmentalurltothetext.

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S T A T I O N E R Y

AN EQUAL ACCESS/EQUAL OPPORTUNITY INSTITUTION

DEPARTMENT NAMECampus or Center

AddressPhone 954-201-0000 /Fax 954-201-0000

Building 00, Room 000 Office: 954-201-0000Email: name@broward.edu Fax: 954-201-0000

NameTITLEDEPARTMENT

Campus or CenterStreet AddressCity, State, Zip

CAMPUS OR CENTERStreet addressCity, State, Zip

BelowistheofficiallayoutandtextforgeneralanddepartmentalCollegeletterhead,businesscardsand#10businessenvelopes.AtnotimemayBrowardCollegeofficialletterheadand/orstationerybeusedforpersonalcommunications.TheCollegeletterhead/stationeryhasanapprovedformatandwillnotbealteredormanipulatedinanymanner.AllBrowardCollegeletterhead/stationeryisdesignedbytheOfficeofPublicAffairsandMarketing.AWorde-versionoftheletterheadisavailablefromtheOfficeofPublicAffairsandMarketing.

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S T A T I O N E R Y

President or Campus PresidentCampusAddressPhone 954-201-000 / Fax 954-201-0000

AN EQUAL ACCESS/EQUAL OPPORTUNITY INSTITUTION

CAMPUS OR CENTERStreet AddressCity, State, Zip

BROWARDCOLLEGE

BelowisthelayoutandtextfortheCollegeleadershipteam’sletterheadand#10businessenvelopes. UseofPresidentialletterheadand/orsignaturewithoutwrittenconsentfromtheOfficeofthePresident isstrictlyprohibited.TheCollegesealisnotalogo.Itisanofficialmarkofvalidationandappearsonly ondiplomas,officialletterheadtobeusedbythePresident’sOffice,cabinetandDistrictBoardofTrusteesandotherlimitedusesasapprovedbythePresident.

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S P E C I A LT Y M E R C H A N D I S E

The Broward College name and/or logo is featured on thousands of merchandiseitemsthatarefoundinthemarketplace.Any merchandise featuring a registered ortrademarked Broward College name or mark, regardless of who produces it or for what purpose, must follow appropriatevisualstandardsandlicensingagreements.

Any Broward College logo appearing on merchandise also must include the [SM]symbol.Thelogomustbedisplayed on all promotional items in itsentirety.ChangingtheCollegemarkinanywayisprohibited.AllitemsmustbeapprovedbyOfficeofPublicAffairsandMarketing and ordered through the Printing department.

Whenmerchandiseorspecialtyproductsforaspecificeventsuch asshirts,ballcaps,mugs,pens,etc.areproduced,thoseitemsaresubjecttoaclearancebytheOfficeofPublicAffairsandMarketing.Thisisthecasewhethertheitemistobegivenatnocostorsoldforprofit.Inallcases,thePrintingdepartmentwillbeorderingall merchandise and specialty items.

Any department that would like to produce merchandise will start bycontactingtheOfficeofPublicAffairsandMarketing.Whenorderingpromotionalitemsforaspecificeventallowample timing for quotes and production of theitems.

Whenselectingacolorforthepromotionalitem,blue,black,silver,andwhitearestronglypreferred.Inallcaseswherethelogoisused,itmustbereproducedonlyinthecolorcombinationsshowninthisStyleGuide.TheOfficeofPublicAffairsandMarketingwillassistyou in choosing the correct logo format for each promotionalitem.

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C O P Y R I G H T L AW A N D G U I D E L I N E S

TheUnitedStatesCopyrightOfficecannotgivelegaladviceorofferopinionsonwhatispermit-tedorprohibited.However,youwillfindsomebasiccopyrightprinciples,rulesandexamplesinthissection.Forfurtherinformation,contactyourcampuslibrarians.

AcAdEmic mATERiAL And cOpYRiGHT LAW

All class or designed material must meet copyrightlawsandissoleresponsibilityoftheinstructor.BrowardCollegewillnottakeresponsibilityofcoursecontentwrittenbyitsemployeesandtaught in the classroom or designed for productionmaterials.Itistheobligationofallfacultyandstaff utilizing copyrighted materials to determinewhether the use of any copyrighted materialwouldviolateanycopyrightheldbytheauthor(s),orwhetheritfallswithinthe“FairUse”exceptionoftheCopyrightLaw.ForassistanceindeterminingFair Use exceptions to copyright law contact your campuslibrarian.

inTERnET mATERiAL

UseofmaterialfromtheInternetshouldneverbecopied.Copyrightlawprotectsalmosteverything ontheInternetprivatelyandoriginallyproduced afterApril1,1989.Thisistruewhetherithasa noticeornot.

cOLLEGE mARkS USE BY cOLLEGE UniTS

College faculty and staff may use the BrowardCollegemarks,accordingtoestablishedvisualandeditorialguidelines,onanymaterialstobeusedforrecruitment,development,orgeneralpromotionoftheinstitution.

The Broward College logo is a registeredtrademarkandmaynotbemodified.Thelogoisconstitutedbythewords“BrowardCollegeandwebaddress”inasinglespecifiedtypeface.Guidelinesforusagemaybefoundin this style guide and at the Printing department website:www.broward.edu/printing

cOLLEGE mARkS USE BY ExTERnAL VEndORS

ExternalvendorswhodobusinesswiththeCollegemay NOT use Broward College logo or seal for any promotionalorcommercialpurposewithoutfirst obtainingtheappropriatepermissionfromthe OfficeofPublicAffairsandMarketing.

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P H O T O G R A P H Y U S A G E

pHOTO RELEASE fORmS

Asignedanddatedphotoreleaseformmustbeobtainedwhenphotographinganystudent,facultymember,employee,ormemberofthepublicforuseinCollegepublications.Therearenoexceptionstothisrule.PublishingphotoswithoutfirstsecuringasignedanddatedreleaseformleavestheCollegeopentopotentiallitigation.verbalconsentisnotacceptable.Aparentorlegalguardian must sign the Photo Release Form if the personphotographedisundertheageof18.

pHOTO REpROdUcTiOnPhotosmusthavearesolutionof300dpi*tobereproducedinprintedmaterials.Websiteimageshavealowresolutionof72dpiandmustnotbedownloadedforuseinprintedmaterials.Theimagesizecannotexceed800x600pixels.*Resolutionreferstothenumberofsmallsquares known as pixels that make an image andestablishitsdetail.Animagewithahighresolution has more pixels than an image of the same dimension with a lower resolution and thereforeahigherquality.

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H E L P F U L R E S O U R C E S

Ifyouhavequestionsonusagecontact:

Rick LeffelOfficeofPublicAffairsandMarketingrleffel@broward.edu954-201-7602

Sharon NicolettiOfficeofPublicAffairsandMarketingsnicolet@broward.edu954-201-7908

Digitalversionsofthelogosareavailableonlineat:https://workplace.broward.edu/departments/admin/printing/Pages/College-Logos.aspx

Ifyouwouldlikeinformationonvehiclesignageoranyspecialtyitems,pleasecontacttheOfficeofPublicAffairsandMarketing.

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G L O S S A R Y

.Ai format filesContainvectorinformationthatwillproduceasharp image at any size, so pixel resolution is notaconsideration.Createdbyapplicationsthathave“pentools”.

Bitmap Bitmapimages(alsoknownasrasterimages)arecomprisedofpixelsinagrid.Eachpixelor“bit”intheimagecontainsinformationaboutcolor.Bitmapimageshaveafixedresolutionandcannotbeenlargedwithoutlosingimagequality.Commonbitmap-basedformatsare.JPG,.GIF,.TIF,.PNG,.PICT,and.BMP.

clear spaceThe area around the logo that isolates it from competing graphic elements, including text and photographs.

cmYkAbbreviationforCyan,Magenta,Yellow,Black.CMYK is the color system used in offset printing forfull-colordocuments.Thissystemcanalso beusedfordigitalprinting.Itisdesignated withpercentages,forexample:60%cyan, 40%magenta,10%black.

dpi (dots per inch)Ameasureofspatialprintingorvideodotdensity,inparticularthenumberofindividualdotsthatcanbeplacedinalinewithinthespanof1inch.Thenumberofsmallsquaresknownaspixelsthatmakeanimageandestablishitsdetail.

.EPS filesThe.EPSlogofilesprovidedbytheDistrictcontainvectorinformationandcanthereforebeusedatanysize.Alwayssupplyprinterswith.EPSfilesforlogosifpossible.

TTfTheBrowardCollegewebsiteutilizesaseriesofcommon fonts, using standard TrueType Fonts (TTF)thatarereferencedinaglobalCSSfile.ThisCSSfileisreferencedacrossallBrowardCollegewebpagesinordertoensurecontinuityandthatstandardfontsarebeingutilizedacrossthevariessitesandpages.FontsthatarenotfoundintheGlobalCSSfileshouldnotbeaddedtoanywebpagewithoutconsultationwiththewebteam.

icon Alogoemblemorsymbol. Thisiconisreferredtoasour“folio”.

Line SpacingThegapbetweentwolinesoftype.

LogoTheentirebrandingidentitymark.

pmSPantoneMatchingSystem.An industry standard color ink system, frequently usedformatchingexactcolors.

pointsUnitsusedtospecifytypesizeandlinespacing.Oneinch=72points.

pixEL ResolutionThesizeforbitmap(raster)artfilessuchas.TIFor.JPGareexpressedinpixels.Minimumsizeguidelinesforanimageshownat100%size:•Web:72pixelsperinch•Digitalandinkjetprinters:120pixelsperinch•Traditionalprintingpress:300pixelsperinchReducingtheimage:Thesizeofafilecanbereducedwithoutlosingdetail.Enlargingtheimage:Avoidenlargingmorethan15to20%tomaintainimagequality.

ReversedWhenthelogoappearswhiteonadarkbackground.

RGBAbbreviationforRed,Green,Blue.RGB is the color system used for computer screens,websites,andTvmonitors.

Typeface (font)The name assigned to a particular character design,i.e.,Arial,Helvetica,Palatino,verdana.

Vectorvectorobjectsaredefinedbymathematicalstatementsthatdefinecolor,fill,andoutline.SometimesreferredtoasEPSfiles.vectorgraphicstendtohavemuchsmallerfilesizesthanraster-basedbitmapsandcanbeoutput atanysizewithoutlossofquality.

BrowardCollegeisaregisteredtrademark.