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“OUTSIDE THE BOX”
Entrepreneur Name: Mr.Rajat Soni Venture: Samosawala’s&Rudraa caterers Success come to those who dare to live out their passion, no matter how obstacles and challenges try to deter them. Passion keeps them going, is well demonstrated by Rajat Soni who at the early age of 18years while pursuing BBA started the venture entitled as “Samosawala’s”. Rajat belong to the family occupied in jewelry and real estate business for them his concept to act as an entrepreneur and work in food segment was totally immature. On the other hand, Rajat was determined to pursue his interest and contribute something unique to Indian food zone that was demolishing due to growing trend of fast food from western countries. Rajat had a challenge to pull his customers from the market, where people not so easily seek for something that is common. Knowing the fact that Indori’s are fond of eating ‘kachori and samosa’. He came up with different types of samosa’s. Not the regular so called samosa’s. And this idea became the turning point for his business career. Adding to this he has also proved his efficiency as 2nd runner up in E-‐Week organized by National Entrepreneurship Network(NEN) in 2012. And also marked his presence in TATA first dot. All such achievements and development in his life helped him to learn more about entrepreneurship, how to develop business plan,how funds are arranged and the steps
to be followed to start the venture. The learning gained by him through NEN guided him to take first step where he studied product feasibility,customer orientation and conducted surveys to measure success rate of his product. When he get ready with business plan next step was to arrangefunds, He approached bank but unfortunately fail to receive any help,the option left was to borrow from his friends, relatives and some of his well wishers. That’s how he collects 1 lac as an initial investment to establish his restaurant, which offer samosa with taste & quality. He offered samosa chat, samosa pyaj, samosa club sandwich and many more,He worked 18 hours a day with team of 4 people he created sensation in Indore by serving 300 customer a day. He remarks “Initially, I was bit apprehensive about my success but response has been great for all the dishes.” The Best part is, that he is targeting to start 6 outlets in the Indore city that will generate around 40 jobs. Like “samosa” his next target for experimentation is puha and kachoori. Beside this, he also run catering business in customizes form where he delivers services like lunch and dinner as per customer choice that he called “next generation catering”. He wishesto start “samosawala’s” in every state of our country and hope to scale new heights to his business.He says,“If you run beside your passion not only you get successful but also get self satisfied. “That was my passion, which acted as driving force behind my success.
“EXPLORE GENIUS WITHIN”
Entrepreneur Name:Mr.KartikKumbhalkar Venture: Home Tuition Network Kartik kumbhalkar, engineering student discovered that he had knack for teaching, With support of his teammates, he establishedhome tuition network. It provides moral education to children, with regular curriculum. The idea to do something along with studies, strikes himfor the first time when he came in contact with NEN faculty JitendraRajaram Verma. Kartik was well aware of the loop holes in education system that was the reason he planned to introduce such network where hecan engagepeople who all are good in teaching and can spend quality time in teaching students from class first to twelfth. These will help the students to get teachers of different subjects under one roof and even teachers can teach in more organized form. He shared his idea with his mentor and they startedworking on a business plan. While planning foremost challenge faced was to find such people who were equally passionate like him,and for that His mentor JitendraRajaram taught him how he can increase contacts with people and build his own team, Kartikremarks, “he is a nice person and helped me a lot. It was his guidance that helped me to increase strength of my teachers and students”.
And finally on 1stJuly2012 he started “home tutor” with 5 partners, among them Aditiya Desai was alsoa NEN member. They altogether worked hard,added different teaching methods.To make this method unique, they introduced stress management in their curriculum. Kartikkeeps on participating in NEN workshop. He even stood 2nd runner up in events of E-‐ week.The NENworkshops, which he attended in 2013-‐2014, helped him to learn about the ways to improve entrepreneurial activity, which he applied in his own venture, he usedmouth-‐to-‐mouth publicity,advertisement in newspaper to increase number of students. He even keeps on interacting students to take their feedback and suggestions, to welcome new thoughts and freshness in their methodology. The best thing is that, they started with zero investment, and today they are earning profits in form of fees received, but the kartik is not much worried about incomes, for him growth is more important. Today he feel satisfied, as he is able to give back something to society while learning.
“CREATING YOUR OWN STYLE”
Entrepreneur Name: Mr.RishiSaxena Venture: In-‐house cafeteria Rishi Saxena, founder of “In-‐houseCafeteria” started his venture in 26/06/2012 with the concept of introducing freshly prepared food with different variants in a cafeteria style available quickly at nominal charges. Belonging to a service class family, Rishi unlike his parents determined to involve in entrepreneurial activities at young age. Pursuing graduation in management he got introduced with NEN. Where he learned about entrepreneurship in depth, while attending NEN workshops and E-‐week, he perceived that if someone really wanted to do something the first step is to identify problem because “if we feel the difference then only we make the difference”. The first time when he identified the problems in college canteen he was in first year of his graduation. He was unsatisfied with college canteen food facilities the quality of edibles, hygiene, and atmosphere. He claimed to offer better quality with different varieties of edibles at low cost. When he discussed it with college faculties, there was no impact.Then Marlina Ramchandran, who is the network manager of NENencouraged Rishi on his belief.His NEN faculty and mentor Dr. Punit K Dewedi also promoted Rishi’s concept by conveying his thoughts and ideas to administration.
After consistent efforts, College Administration appreciated his concept. With the initial investment of seven thousand, which he earned by organizing different events, he started his “In-‐house cafeteria” inside his collage. He earned three and half lacs as revenue of first year. Like his college, soon he will inagurate one more venture in Gawalior. He pays his gratitude towards NEN for developing the inherient bussinessmen within him.
“DIVIDE THE TASK
MULTIPLY THE SUCCESS”
Entrepreneurs Name: Mr. Kamal Rathod, Mr. Saurabh Gupta, Mr. Vivek Chandra Kumar Venture: Life easy electronics Mr. Kamal Rathod, Mr. Saurabh Gupta, and Mr. Vivek Chandra Kumar founded“Life easy electronics” on 13 Jan 2013, offering renewable energy products. With the initial investment of 10,000, earned revenue of 30000 within a month. These engineering students participated in E-‐week organized by National Entrepreneurship Network in 2013, In 2014, they werehonored asAll India runner up, In addition, theyattended workshop conducted by NEN on Idea generation, Patent and copyright. Kamal says, ”NEN was the driving forcebehind our idea generation, feel blessed to be a part of these organization. Idea of introducing Renewable Energy productswas initiated, to control global warming and the requirement to decrease our carbon footprint. Initially created five products including wind charger, solar charger. They faced problem in capturing market for selling these products in which their mentor and NEN faculty
JitndraRajaram Verma helped in promoting the products by finding potential customers.Furthermore, he assisted them in team building, shaping business model, raising money and Networking. Today, theyhave almost captured mobile market of Indore. Initially started with low profit margin this group is now earning high returns. They will launch few more products in coming future, targeted to reach state of “No-‐power from electric socket”. Increased team members up to 13 members, for adding their knowledge,actively participate in Entrepreneurship talks, Workshops, Entrepreneurship Summits, Competitions, Advanced topic course (e.g. entrepreneurial finance, entrepreneurial marketing, etc.organized by NEN. They are thankful to their mentor for acting as backbone and NEN for providing right platform to exhibit their skills.
“MAKE YOUR MARK”
Entrepreneurs Name: Mr.Charles Rohan Sharma, Mr.Alok baj Venture: freeScribe “What man is a man who does not make the world better”–KingdomofHeaven(2005) Mr. Charles Rohan Sharma and Mr.Alok Baj, initiated “free Scribe” on 17 Feb. 2014, distributing learning resources and better quality study material free of cost, Earning revenue through advertisements. They participated in E-‐Week 2014 organized byNational Entrepreneurship Network; and were honored with central India runner up. Mr. Sharma remarks NEN, for helping in network expansion, Idea generation and creating business model. The purpose behind introducingfree Scribe is, imparting better quality study materialto improve performance, of60% population, who comprise exclusively of student,struggling due to limited access of study material. They initiated their venture with the initial investment of 500 rupees only, through which they earned 3,500 as profit by providing Photocopied notes and assignments from the selected elite students or the compiled faculty notes.
Initially they faced challenges like, lack of proper infrastructure, convincing people to publish the advertisement and arranging quality study material. However, they overcome with challenges by the support of,NEN mentor Mr.Jitendra Rajaram Verma, who helped in developing presentation skills, identifying customers and given market insights. He also provided tactful skills for interaction with prospective partners. For future expansion, they are Looking forward to increase range, by incorporating online student notes, e-‐books of the certified course books of selected universitiesand disciplines, projects, research papers, newsletters and periodicals, which can easily download in PDF and EPUB formats. And generating revenue by advertisement in the websites as well as the study materials provided. Mr. Sharma states, “NEN provided tremendous support by providing right platform to exhibit our skills, helping us to think rationally, practically & sensibly. Encouraged tothink bigger! With the Mentor and NEN support our dreams turned into the reality”.
“CHANGE IS HAPPENING”
Entrepreneur Name: ANSHUL DUBEY Venture: INNOVATIVE MARKETING Young guns of MIT brings ‘Free’ wi-‐fi access. Anshul dubey along with his team members realised the need for free internet access in public places, so they developed a business-‐support model, found sponsors and are now ready to provide free wi-‐fi access to internet in at least five different locations and their college. BE student Anshul Dubey, who led the project, told that, “We realized the growing need for free internet access in public places which must be addressed and started working on a business model to bridge this gap.” The idea is simple. The server lets the user log-‐in for free from a hotspot after clicking on one of the four pop-‐up ads that appear on the screen. The advertiser, who pays for your wi-‐fi use, benefits from getting more hits for his ads and through visual branding — something he hopes will result in product/service retention and eventual customer conversion. Dubey discussed this idea with his NEN mentor Jitendra Rajaram verma, who helped them to develop action plan and helped to convert the idea into business. Apart from these he even guided them the ways to find sponsers.
Further more they participated in E-‐WEEK 2014 organised by NEN, and honored as 2nd runner up. They participated in many programs of NEN to sharpen their skills. The team members with diversify knowledge helped a lot in success of the idea of innovative marketing. Akshya Awasthi, BE Computer Science student from Acropolis, had experience of working with different servers and softwares and was brought onboard as technical in-‐charge “We were concerned about the cost as readymade servers cost quite a lot. So we needed someone who could develop the servers for us. This marked the entry of Sonu Sharma, a BE Computer Science,” said Dubey. Also, Sonu had entrepreneurial experience as he once ran a cyber café. This helped him train the marketing team comprising BE third year students Sunil Chauhan and Sharique Khan. As marketers felt the need to develop web displays and presentations to introduce the concept to financers and customers, Prasad Laghate and Dikshant Tiwari, both BE Computer Science students, were pulled in. With the idea of innovative marketing They first went to the nearest popular bakery to check if they can get any funding for advertisements to ensure users don’t have to pay for access. They returned disappointed. But success did not elude them for long. Their next visit was to a burger shop whose owner was a mechanical engineer and liked their idea, showing keen interest in investing in it. That’s how they got the sponsor and they started working on their idea. Dubey acknowledges his mentor and NEN for the continuance guidance and support, He says, we hold the technical qualification, no MBA or commerce background but that never turned as hindrance in our progress, Its all due to the mentor support. Presently they are scaling new heights and progressing in their business.