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Lou McErlean 5809 Brushy Creek Trail
Dallas, Texas 75252 972-571-0448
SUCCESS STORY: Creating Instant Demand for a New Offering
SITUATION: MCD Communications was a pioneer of video email. Despite having a new and compelling marketing tool, they were struggling to sell their offering because there was no awareness of this new medium in the marketplace. SOLUTION: Understanding that, as with all new products and services, there is a limited window of opportunity to capitalize on being the first to market, I recognized the importance of creating exposure for the offering on a broad scale… We needed to “get the word out” to a large audience, and do it quickly. ACTION: I researched organizations, thought leaders, and influencers within the DFW-area business community and discovered that the Dallas Morning News newspaper had widespread circulation and a respected Business writer, Alan Goldstein, who published a weekly column on technology. We created and sent a video email to Alan which impressed him so much, he dedicated his column to the video message we sent him, posting a link to video within the article. RESULTS:
• Generated 1,500+ views of video email link within first 3 days. • Created instant awareness of new offering among thousands of DFW-area prospects.
• Secured dozens of clients including American Airlines Center, HP, and Nokia.
