Steps To Create Mobile Marketing Strategy

With the recent updates from Google, Mobile sites and

Mobile strategies are in light. A site which can render over

various Mobile Device is performing well.

For this , A Smart Mobile Marketing Strategy required. Here’s a closer look what you have to do to create Mobile

Marketing Strategy.

1> Embrace Mobile As A First Priority

The Pattern has been changed from design. In past, website was created for large screens. And after that, it has been

scaled for Mobile. If website required more effort, then design being made

smaller and “tappable”.

1> Embrace Mobile As A First Priority

The Pattern has been changed from design. In past, website was created for large screens. And after that, it has been

scaled for Mobile. If website required more effort, then design being made

smaller and “tappable”.

Before

After

But now, leading experts are opposing this approach and suggest more effective

design in 2013 and 2014 for Mobile site. Mobile has been taken as a first priority while designing because 70% of people

are using websites through their mobile.

2> Focus on Localized Mobile Content

So how do you discover what your

customers are searching?

Easiest Method is Google Trends.

Google Trends allow you to do local search trends by Geographical area. Just enter the term and select your GEO area.

You can even configure Google Alerts as well to get frequent updates on Local search.

3> Understand Mobile Search Intent

Mobile search intent is far away from desktop search. Mobile content is totally depend on mobile context of the user and his or her behavior on those devices.

Google Analytics can help you to find what your customers are searching to find your site.

Log in to your Google Analytics account.

Go to Audience > Mobile > Overview.

Add a filter to include mobile keywords (including tablets).This will give you list of keywords which you can use to market your mobile Apps and make a healthy strategy.

4>Focus on Head Lines.

Writing the kind of headline that grabs a reader’s attention, piques their interest, and refuses to let them go until they’ve devoured your content is just good copywriting.

But when writing for mobile users, it’s doubly important that your headline is

For more insight on how to Market your Mobile Apps,

visit

Http://www.MobRulers.Com