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  • Successful Social Media Marketing Strategies That Supercharge Engagement

    May 23, 2019

    The Informed Banker Speaker Series

    The content for this presentation was created by Alexandra Gekas. The views and opinions expressed herein are those of the author, Alexandra Gekas, and do not necessarily reflect those of Harland Clarke.

  • Presenters

    2

    Alexandra Gekas Vice President, Marketing & Engagement Callahan & Associates

    Moderator

    Christine Ahlgren Director, Strategic Business Alliances Harland Clarke

  • 3

  • GOOD NEWS IS… YOU HAVE THE HOV LANE

    4

  • HUMANIZE OPTIMIZE VISUALIZE

    5

  • • Be authentic and relatable

    • Showcase employees AND management

    • Connect with your community

    6

    HUMANIZE YOUR VOICE

  • 7

    OPTIMIZE YOUR CONTENT

    • Know your audience first

    • Determine your content mix

    • Write killer headlines and captions

  • • Follow size guidelines by platform

    • Create a consistent look on social

    • Choose the right editing and filters

    8

    VISUALIZE YOUR BRAND

  • EXAMPLES OF ENGAGING POSTS

    9

  • 10

    NOSTALGIC

  • 11

    ASPIRATIONAL

    WITTY

  • 12

    SIMPLE ANIMATION

    REAL-LIFE PERSPECTIVES

  • 13

    OFFICE HOURS

    QUIZZES & TRIVIA

  • 14

    EXPERT INSIGHTS

  • 15

    CONTESTS

    POLLS

  • 16

    QUESTIONS

  • 17

    RESEARCH

    HOLIDAYS

  • 18

    PROMOTION

  • 19

    DE-MYSTIFY MANAGEMENT

  • 20

    PEOPLE POWER

  • 21

    ON THE GROUND

    PERSONAL TOUCH

  • 22

    SPOTLIGHT LOCAL

  • HUMANIZE OPTIMIZE VISUALIZE

    23

  • Q&A Wrap Up

    24

    Alexandra Gekas Vice President, Marketing & Engagement | linkedin.com/in/Alexandra-gekas

    Christine Ahlgren Director, Strategic Business Alliances , Harland Clarke

    Presentation materials and video replay will be provided within one week.

    www.harlandclarke.com/webcasts

    The content for this presentation was created by Alexandra Gekas. The views and opinions expressed herein are those of the author, Alexandra Gekas, and do not necessarily reflect those of Harland Clarke.

    harlandclarke.com/LinkedIn

    harlandclarke.com/Twitter

    The Informed Banker Speaker Series

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    Successful Social Media Marketing Strategies That Supercharge Engagement Presenters Slide Number 3 Good news is…� You Have the HOV Lane Slide Number 5 Humanize Your voice optimize your content visualize your brand examples of engaging Posts Slide Number 10 Slide Number 11 Slide Number 12 Slide Number 13 Slide Number 14 Slide Number 15 Slide Number 16 Slide Number 17 Slide Number 18 Slide Number 19 Slide Number 20 Slide Number 21 Slide Number 22 Slide Number 23 Q&A Wrap Up