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SUMMER TRAINING REPORTON
CHANNEL BUSINESS (RELIANCE SECURITIES V/S COMPETITION)
Submitted to
PUNJAB TECHNICAL UNIVERSITY
In partial fulfillment of the degree of
MASTER’S IN BUSINESS ADMINISTRATION (MBA)
BATCH (2011-2013)
Submitted To: Submitted By:
Ms. VandanaNarang TanyaPreetKaur
(Assistant Professor) M.B.A (3rdsem)
Department Of Business Management Univ. Roll No.1176156
D.A.V.I.E.T. Jalandhar Class Roll No.2157/11
D.A.V INSTITUTE OF ENGINEERING AND TECHNOLOGY, JALANDHAR
1
ACKNOWLEDGEMENT
A fruitful work is incomplete without paying a word of thanks to all the people who are directly
or indirectly involved in its completion.
I wish to express my heartfelt appreciation to many who have contributed to this project both
explicitly and implicitly. Words can never express the extent of indebt ness, but I still wish to
express my deep sense of gratitude to all the people for their valuable time and co-operation,
which they had given me.
Special thanks goes to Ms. Vandana Narang, MBA Department for taking the time and effort to
review such extensive and complex material and for providing reaction and recommendation for
improvement and to Mr. Kuldeep Rajput, the Regional head of Reliance Securities ,Chandigarh
branch and Mr. Rajiv Singla, the Relationship Manager of Reliance Securities, Chandigarh who
helped me in my project work.
I also thank all my professors who helped me during the project, and last but not the least to my
classmates, who despite their own project have helped in my project as and when they could.
Signature
(Student)
2
CERTIFICATE OF ORIGIN
This is to certify that Ms. TanyaPreet Kaur, a student of Post Graduate Degree in M.B.A.-
Human Resources, DAV Institute of Engineering and Technology, Jalandhar has worked in the
Reliance Securities Ltd, under the able guidance and supervision of Mr. Rajiv Singla,
designation Relationship Manager, Company Reliance Securities Limited.
The period for which he was on training was for six(6)weeks, starting from 1 st June to 11 th July .
This Summer Internship report has the requisite standard for the partial fulfillment the Post
Graduate Degree in Human Resources. To the best of our knowledge no part of this report has
been reproduced from any other report and the contents are based on original research.
Signature Signature
(Faculty Guide) (Student)
3
DECLARATION
I, Ms. TANYAPREET KAUR of DAV INSTITUTE OF MANAGEMENT
ANDTECHNOLOGY, Jalandhar. (Semester 3rd) hereby declare that I have compiled this
project, titled “CHANNEL BUSINESS (RELIANCE SECURITIES V/S COMPETITION)”
in the academic year 2011-2013.
The information submitted is true and original to the best of my knowledge.
Signature of the student
TANYAPREET KAUR
Date:
4
TABLE OF CONTENT
Serial no. TOPICS Page no.
1. TITLE 1
2. ACKNOWLEDGEMENT 2
3. CERTIFICATE OF ORIGIN 3
4. DECLARATION 4
5. INTRODUCTION TO INDUSTRY 7-9
6.
6 (A)
6 (B)
6 (C)
6 (D)
INTRODUCTION (RELIANCE SECURITIES)
COMPANY PROFILE
BUSINESS OVERVIEW
PRODUCTS AND SERVICES
OFFERINGS
10
10-15
16
17-32
33-35
7.
7(A)
7(B)
CHANNEL BUSINESS
IMPORTANCE OF CHANNEL BUSINESS
TYPES OF CHANNEL BUSINESSES
36
36
37
8. OFFERINGS FOR BUSINESS PARTNERS 38
9. UNIQUE FEATURES 39
10. UNIQUE SELLING POINT (USP) 40-41
5
11. NETWORK 42
12. COMPETITORS OF RELIANCE SECURITIES 43
13. INDIA INFOLINE LTD. 44-46
14. KOTAK SECURITIES 47-48
15. ANGEL SECURITIES 49-50
16. MOTILAL OSWAL SECURITIES 51-52
17. TRUSTINE SECURITIES 53-55
18. LITERATURE REVIEW 56-57
14. RESEARCH METHODOLOGY 58-59
15. COMPARATIVE ANALYSIS OF RELIANCE WITH OTHER
BROKING COMPANIES.
60-65
16. DATA ANALYSIS AND INTERPRETATION 66-67
17. FINDINGS AND RECOMMENDATION 68-69
18. CONCLUSION 70
19. BIBLIOGRAPHY 71
6
INTRODUCTON
INDUSTRY PROFILE
Growth through Vision
“Growth has no limit at Reliance. I keep revising my vision.
Only when you can dream it, you can do it.”
Founder
Dhirubhai H. Ambani
RELIANCE GROUP OF COMPANIES
7
RELIANCE CAPITAL
Reliance Capital Ltd is a part of the Reliance - Anil Dhirubhai Ambani Group, and is
ranked among the 25 most valuable private companies in India
Reliance Capital is one of India's leading and fastest growing private sector financial
services companies, and ranks among the top 3 private sector financial services and
banking groups, in terms of net worth.
.The Reliance – Anil Dhirubhai Ambani Group is among India’s top three private sector business
houses on all major financial parameters, with a market capitalisation of Rs.325,000 crores (US$
81 billion), net assets in excess of Rs.115,000 crores (US$ 29 billion), and net worth to the tune
of Rs.55,000 crores (US$ 14 billion)
Founded in 1986, Reliance Capital has come a long way from being into steady annuity yielding
businesses such as leasing, bill discounting, and inter-corporate deposits to diversifying its
activities in the areas of asset management and mutual fund; life and general insurance;
consumer finance and industrial finance; stock broking; depository services; private equity and
proprietary investments; exchanges, asset reconstruction; distribution of financial products and
other activities in financial services.
8
COMPANY PROFILE
9
RELIANCE SECURITIES
Reliance Securities is a part of the Reliance Anil Dhirubai Ambani Group and is promoted by
Reliance capital, the fastest growing private sector financial services company in India. Reliance
Securities is a comprehensive electronic transaction platform offering a wide range of asset
classes. Reliance Securities comes from the house of Reliance Capital, one of India’s leading &
prominent financial houses.
Reliance Capital has a net worth of Rs. 7,887 crore (US$ 2 billion) and total assets of Rs. 32,419
crore (US$ 7 billion) as on June 30, 2011.
Reliance Securities Limited is a Reliance Capital company and part of the Reliance ADA Group.
Reliance Securities is a permitted user of the brand "Reliance Money" for promoting its various
products and services.
Reliance Securities endeavors to change the way investors transact in equities markets and avails
services. It provides customers with access to Equity, Derivatives, Portfolio Management
Services, Investment Banking, Mutual Funds & IPOs. It also offers secured online share trading
platform and investment activities in secure, cost effective and convenient manner. To enable
wider participation, it also provides the convenience of trading offline through variety of means,
including Call & Trade, Branch dealing Desk and its network of affiliates.
Reliance Securities through its pan India presence with 6,233 outlets, has more than 3.5 million
customers. Reliance securities is a comprehensive financial solution provider that enables you to
carry out trading and investment activities in a secure, cost-effective and convenient manner.
Through reliance securities, you can invest in a wide range of asset classes from Equity, Equity
and commodity Derivatives, Mutual Funds, insurance products, IPO’s to availing services of
Money Transfer & Money changing.
Reliance Securities offers the convenience of on-line and offline transactions through a variety of
means, including its Portal, Call & Transact, Transaction Kiosks and at its network of affiliates.
Some key steps of the company that are as…..
10
“Success is a journey, not a destination.” If we look for examples to prove this quote then we
can find many but there is none like that of Reliance Money. The company which is today
known as the largest financial service provider of India.
Success sutras of Reliance Securities: The success story of the company is driven by 8 success
sutras adopted by it namely trust, integrity, dedication, commitment, enterprise, hard work and
team play, learning and innovation, empathy and humility. These are the values that bind
success with Reliance Money.
Vision of Reliance Securities:
To achieve & sustain market leadership, Reliance Money shall aim for complete customer
satisfaction, by combining its human and technological resources, to provide world class quality
services. In the process Reliance Money shall strive to meet and exceed customer's satisfaction
and set industry standards.
Mission statement:
“Our mission is to be a leading and preferred service provider to our customers, and we aim to
achieve this leadership position by building an innovative, enterprising , and technology driven
organization which will set the highest standards of service and business ethics.”
11
12
AWARDS…….
Reliance Securities has been rated no. 1 by Starcom Worldwide for online security and
cost effectiveness in 2007
'Debutant Franchisor of the Year' at the 5th International Franchisee & Retail show 2007
'Best in category Service Franchise' at the 6th International Franchise & Retail show 2008
'Best E-Brokerage Houser 2008' (runner's up) by Outlook Money NDTV Profit Awards
'Largest E-Broking House & Best Equity Broking House for the year 2009' by Dun &
Bradstreet
'Largest E-Broking House 2010' by Dun & Bradstreet
'My FM Stars of the Industry 2011' for excellence in Online Demat
Reliance Securities Limited is now ISO 9001:2008 certified for Online Trading Platform
'Brand Leadership Legacy Award' at the Asian Leadership Awards - Dubai, 2011.
.
13
BOARD OF DIRECTORS
Dhirubhai H. Ambani
Founder Chairman Reliance Group
December 28, 1932 - July 6, 2002
Anil Dhirubhai Ambani
Chairman / Chair Person
Amitabh Jhunjhunwala RajendraChitale C. P.
Jain (Vice chairman) (Independent Director)
(Director)
PARTNERS OF THE COMPANY
14
BUSINESS OVERVIEW
Reliance Capital has interests in asset management and mutual funds, life and general insurance,
private equity and proprietary investments, stock broking, depository services, distribution of
financial products, consumer finance and other activities in financial services.
15
Reliance Mutual Fund is India's no.1 Mutual Fund. Reliance Life Insurance is India's fastest
growing life insurance company and among the top 4 private sector insurers. Reliance General
Insurance is India's fastest growing general insurance company and the top 3 private sector
insurers. Reliance Securities is the largest brokerage and distributor of financial products in
India with more than 2.5 million customers and the largest distribution network. Reliance
Consumer finance has a loan book of over Rs. 8,000 crores at the end of June 2009.
Reliance Capital has a net worth of Rs.6, 862 crores (US$ 1.6 billion) and total assets of Rs.
19,940 crores (US$ 4.6 billion) as of June 30, 2008 and over 26,000 employees.
Money has increased its market share among private financial companies to nearly Convenient &
effective – Anytime & anywhere financial transaction capability. Launched in April 2007. It
provides the Flat fees system. It has 2.2 million customers in 1 year of official launch. It has over
5,000 outlets across 700 towns/cities. Average daily turnover – in excess of Rs 2,000 crores.
Considering the entire life market, including the Rs. 12,890 crores booked by life insurance
Corporation, Reliance life insurance market share works out to around 6.25%.
The life insurance market continuous to be dominated by LIC which has about 67% share this
only a marginal dip from its 73% share in end-July. These comparisons are only for first year or
new business premium.
The gap between Reliance life insurance and the second-in-line private insurer is vast. In fact,
this scenario has led some analysts to wonder if the company is not a trifle too aggressive. But
others say this has more to do with the companies’ customer-centric focus, its pan-India presence
and superior risk management and investment strategies. Reliance Securities is not, however,
resting on its laurels.
16
(1)TRADING PORTAL
EQUITY:
17
Reliance Securities offers its clients competitively priced Equity broking, PMS and Portfolio
Advisory Services. Trading execution assistance provided to clients. In addition Reliance Money
provides independent and unbiased view on markets along with trading strategies and entry / exit
points for taking an informed decision.
DELIVERY CASH
DELIVERY (CNC):
CNC Stands for Cash-n-Collateral: You can take delivery positions using this product.
Buy transactions will require 100% margins (Cash plus Approved Collateral) and Sell
transactions will be allowed based on the Demat holdings available and limits will be enhanced
instantly for sale value.
Position Conversion: Use this feature to convert your CNC position to NRML / MIS before
specified cut off time subject to availability of required margins.
If CNC positions are taken against collateral, you are required to clear your debit by T+2 day or
else Delayed payment Charges (DPC) will be levied from T+2 day onwards. If debits are not
cleared by T+6 day, RSL will liquidate the positions anytime on or after T+7 day.
If debits are not cleared by T+6 days, further exposure will not be allowed in that particular
exchange effective from T+7 day onwards.
DELIVERY (NRML)
NRML stands for Normal. You can take delivery buy positions in specified stocks (Specified by
Reliance Securities Limited on its website from time to time) by paying a minimum margin
(ranging 20% to 60% which would vary from stock to stock) and pay the balance within T+2 or
not later than T+6 day.
If debits are not cleared by T+6 day, RSL will liquidate the positions anytime on or after T+7
day.
18
For Example: If your available limits is Rs. 20,000/- you can take exposure up to Rs.80,000/-
under NRML. You can make the balance payment within T+2 or not later than T+6 day.
If debits are not cleared by T+2 day, Delayed Payment Charges (DPC) will be levied from T+2
day onwards.
At all times during the NRML term (i.e. T day to T+6 day), you need to maintain minimum
margin as required and defined by RSL from time to time.
If debits are not cleared by T+6 days, further exposure will not be allowed in that particular
exchange effective from T+7 day onwards.
TRADING INTRADAY
MARGIN INTRADAY SQUARE-OFF (MIS):
The Margin Intraday Square-off (MIS) facilitates you to take leverage in intraday position in
cash & futures. Unlike CNC, instead of blocking 100% as margin, it only blocks a pre-specified
percentage as margin.
You can Buy and Sell stocks on NSE and BSE during the trading hours. You need to square off
all open positions under MIS product before 3:20 p.m. on same trading day.
There are two additional features in the MIS that enhance your intraday buying positions viz.
Plus Multiplier and Super Multiplier – both these are intraday products as well.
MIS is a product that offers approximately 5 times exposure in cash segment, 6.5 times in stock
futures and 10 times in index futures. By default all our clients are offered this product. If you
wish, MIS positions can be converted to any other product such as NRML or CNC before the
specified cut-off, subject to the availability of the required margin.
However you cannot take positions in options under MIS.
19
Note: Reliance securities will perform a square off process for all positions under MIS at 3:20
p.m. daily and this process will square off all open positions under MIS at market price.
Reliance Securities will not be responsible for any losses incurred by the client during the square
off process.
PLUS MULTIPLIER (MIS):
To boost your trading potential, Reliance Securities Ltd has launched the 'Plus Multiplier'. This
product is an extension of our existing product - Margin Intraday Square-off, wherein you get
exposure against margin on intraday trades & if you do not square-off or convert such positions
by 3:20 PM, Reliance Securities will square-off such open positions before the market closes.
Plus Multiplier is a product that offers approximately 10 times exposure in cash segment, 8 times
in stock futures and 15 times in index futures.
Advantages of Plus Multiplier
• This product allows you to take high exposure against margin.
• A feature to unleash trading potential to take advantage of market opportunities.
• If unable to close open positions, the positions will be auto squared-off. You don’t
need to be in front of the trading system throughout the market hours.
•Take positions in Equity and Futures segments.
•Take leveraged positions on available margins for the day.
• Approximate exposure up to 10 times in cash, 8 times in futures stocks and 15 times in
futures index.
20
SUPER MULTIPLIER (MIS):To enhance your trading potential, Reliance Securities has also launched 'Super Multiplier'. This
product is an extension of our existing product - Margin Intraday Square-off, wherein you get
exposure against margin on intraday trades & if you don’t square-off or convert such positions
by 3:20 PM, we will square-off such open positions before market closes.
Super Multiplier is a product that offers approximately 10 times exposure in the cash & stock
futures segments and 18 times in index futures.
MAX MULTIPLIER:
To enhance your trading potential, Reliance Securities has also launched 'Super Multiplier'. This
product is an extension of our existing product - Margin Intraday Square-off, wherein you get
exposure against margin on intraday trades & if you don’t square-off or convert such positions
by 3:20 PM, we will square-off such open positions before market closes.
Super Multiplier is a product that offers approximately 10 times exposure in the cash & stock
futures segments and 18 times in index futures.
Advantages of Super Multiplier
• Take positions in Equity and Futures segments
• Take leveraged positions on available margins for the day
• Up to 10 times approximate exposure in cash & futures stocks and 18 times in futures
inde
DERIVATIVES
The derivative segment is a market that gives you an opportunity to earn greater profits by
paying a nominal amount of margin. Over past few years, Popularity and Dealings in Future &
Options segment has grown incredibly. Future contracts are available on Equities, Indices,
Currency and Commodities.
You may be a new or a seasoned investor, our derivatives product offering will suite you the
best. Our Strong research supports on derivatives segment, will always help you make
appropriate decisions
21
You can trade in Futures and Options under NSE.
Products enabled are MIS and NRML
MIS provides intraday leveraging
NRML for taking carry forward positions
Mutual FundsA mutual fund is a professionally managed fund of collective investments that collects money
from many investors and puts it in stocks, bonds, short-term money market instruments, and/or
other securities.
Reliance Money offers dedicated research & expert advice on Mutual Funds. Mutual funds are
considered to have low risk factors owing to diversification of assets into various sectors and
scripts or instruments within.
A mutual fund is a common pool of money into which investors place their contributions that are
to be invested in accordance with a stated objective. Then the ownership of the fund is just
“joint” and “mutual”; the fund belongs to all investors.
22
Why invest in Mutual Funds?
Reduces your Risks: Mutual Funds diversify your portfolio by investing in various securities &
thus minimizes the risk.
Liquidity: Mutual Funds can be bought and sold on any dealing day as the issuer is bound
by their agreement to buy it back from you at the day's prevailing price no matter how
large the number of units you hold.
Affordability - The minimum investment in mutual funds starts from Rs 1,000 or
Rs.500/-. A Mutual Fund allows even a small investor to take the benefit of its
investment strategy.
Low Costs - Mutual Funds are a relatively less expensive way to invest because the
benefits of scale, the brokerage, custodial and other fees translate into lower costs for
investors.
Regulated for Investor Protection - All Mutual Funds in India are registered with the
regulator of the Indian securities industry - the Securities and Exchange Board of India
Transparency - The investor gets regular information on the value of his investment along
with the fund manager's investment strategy and outlook.
DEMAT ACCOUNT SERVICES
Reliance Securities Demat Account Services:
Through Reliance Securities, you get a hassle-free demat account with Reliance Capital. The
Annual Maintenance Charge for the Demat Account is just Rs. 200/- per annum.
Other Services:
# through the portal www.rsec.co.in, Reliance Securities provides:
Reliable research, including views of external experts with an enviable track record.
23
The Personal Finance section provides tools that help you plan your investments,
retirement, tax, etc.
Analyze your risk profile through the Risk Analyzer.
Get a suitable investment portfolio using the Asset Allocator
Requirements for opening D-MAT cum trading account with Reliance Money:
1. pan card copy
2. add proof/ tell bill/ e- bill/ voter id/ bank pass book/ passport
3. cancelled cheques of ICICI/ IDBI/HDFC/AXIS the company accepts the cheques of other
banks also but it will take the time of 3-4days because the company has the tie ups with
these banks only
4. payment cheques: (for opening the account initial charges) for people who are in the
corporate list Rs 500 for clients not in the corporate list Rs 750
Advance Brokerage Plans (RMAX):
Brokerage Slab Applicable
Plan Name Subscription
Amount
Plan
Tenure
Delivery Intraday
Cash(both
sides)
Futures(both
sides)
Options(Per
lot) (both
sides)
R-MAX-
2500
Rs.2500/- 3 years 0.30% 0.035% 0.035% Rs. 55/-
Min 4
paisa per
unit share
Min 1 paisa
per unit
share
R-MAX-
5000
Rs.5000/- 3 years 0.025% 0.025% 0.025% Rs. 50
Min 4
paisa per
unit share
Min 1 paisa
per unit
share
R-MAX-
10000
Rs.10000/- 3 years 0.20% 0.020% 0.020% Rs. 40
Min 3
Paisa per
Min 1
Paisa per
24
unit share unit share
R-MAX-
25000
Rs.25000/- 3 years 0.15% 0.015% 0.015% Rs. 35
Min 3
Paisa per
unit share
Min 1
Paisa per
unit share
R-MAX-
50000
Rs.50000/- 3 years 0.10% 0.012% 0.012% Rs. 25
Min 2
Paisa per
unit share
Min 0.5%
Paisa per
unit share
R-MAX-
100000
Rs.100000/- 3 years 0.10% 0.008% 0.008% Rs. 12
Min 2
Paisa per
unit share
Min 0.5
Paisa per
unit share
R-MAX-
200000
Rs.200000/- 3 years 0.08% 0.005% 0.005% Rs. 10
Min 1
Paisa per
unit share
Min 0.5
Paisa per
unit share
Secured log in with reliance securities:
Unique user id (different for each & every client)
User password (which you need to change every 15 days)
Security key (which changes in every 32 seconds and generate numbers randomly
BENEFITS
A safe and convenient way to hold securities;
Immediate transfer of securities;
No stamp duty on transfer of securities;
25
Elimination of risks associated with physical certificates such as bad delivery, fake
securities, delays, thefts etc.;
Reduction in paperwork involved in transfer of securities;
Reduction in transaction cost;
No odd lot problem, even one share can be sold;
Nomination facility;
Change in address recorded with DP gets registered with all companies in which investor
holds securities electronically eliminating the need to correspond with each of them
separately;
Transmission of securities is done by DP eliminating correspondence with companies;
Automatic credit into demat account of shares, arising out of
bonus/split/consolidation/merger etc.
Holding investments in equity and debt instruments in a single account.
Reduce brokerage charges.
Enables quick ownership of securities on settlement resulting in increased liquidity,
Avoids confusion in the ownership title of securities
Provides easy receipt of public issue allotments
PORTFOLIO MANAGEMENT SERVICES (PMS)
Reliance Money Limited is one of the fastest-growing Stock Broking companies in India, which
also offers Commodity Broking, Distribution of Mutual Funds, Insurance, Offshore investments,
Equity Advisory services, Money Changing, Money Transfer and Gold Coin Retailing, As
Portfolio Managers, it is our endeavor that every portfolio created by us is reflective of the
values on which Reliance Money has been built - a commitment towards transparency and a
strong research - driven investment process.
While your personal portfolio reflects your investment style and profile, managing it requires
considerable time and effort. Anticipating & analysing market movements, financial statements
26
and studying macro-economic variables is becoming increasingly complex. As you may not have
the required time and expertise to manage your investments, under Portfolio Management
Sevices, you delegate the responsibility of managing your portfolio to our team of specialists
who understand your investment objectives. Our team of Portfolio Managers, Research Analysts
and Relationship Managers are working continuously to create and actively manage your
portfolio to provide you the best returns in the fast-changing market dynamics.
BENEFITS OF PMS
Flexibility
Efficient switch between cash & equities.
Focused portfolio of select stocks / sector concentrations.
Professional management with the objective of delivering consistent long-term
performance while controlling risks.
Hassle Free Operation
PMS offers customized services, which take care of all the administrative aspects of the
client's portfolio, with periodic reporting.
Transparency
Clients get regular statements and updates on their investments.
Web-enabled access ensures that the client is just a click away from all information
related to his/her investments (i.e. securities one holds, cost & current value, securities
purchased & sold, dividends received, performance of portfolio, market commentary,
etc).
Customized advise that suits individual requirements helps achieve the desired financial
& investment objectives.
Easy access to dedicated Relationship Managers / Financial Advisors through whom the
client can interact with Fund Managers and discuss concerns / feedback on his/her
portfolio.
27
The Portfolio Manager will provide audited statement of accounts at the end of financial
year to help the client assess the tax liabilities on his/her portfolio, including Capital
Gains report. (The PMS provider is a trustee acting in a fiduciary capacity on behalf of
the investor. Therefore, the tax liability for a PMS investor would remain the same as if
the investor is accessing the capital market directly).
Reliance Money endeavors to deliver competitive returns through a diligent fund
management framework, supported by rigorous analysis and a proven investment
methodology.
CURRENCYCurrency Derivatives Trading is emerging as an avenue for individuals and corporates in India to
diversify their portfolio and manage their foreign exchange risk. Exchange Traded Currency
Derivatives have registered a phenomenal growth since its inception in 2008 marking a daily
turnover of almost Rs.70, 000 Cr. Reliance Securities Ltd offers Currency Derivative Trading
Services to all its clients on all major & recognized stock exchanges.
What are Currency Derivatives?
The conversion rate at which currency of one country (e.g. USD $) can be converted into another
country’s currency (For Ex. Indian Rupee) is called an exchange rate (e.g. 1$=45 Indian Rupees).
Any derivative (Futures or Options) where the underlying is this exchange rate is called
Currency Derivatives.
INSURANCE
Life-Insurance:
Reliance Money assists its clients in choosing a customized plan which will secure the family’s
future and their expenses post-retirement. Clients can choose from different plans of almost all
Insurance Companies where they can invest their money. Clients can choose from products and
services that channelise their savings and protect their needs while guaranteeing security and
returns for life. A team of experts will suggest the best Insurance scheme which suits the client’s
requirement.
28
General Insurance:
General Insurance is all about protecting against all kind of insurable risks. Reliance Money
assists you in areas of Health insurance, Travel insurance, Home insurance and Motor insurance.
Commodities:
A single platform to trade on both the major commodity exchanges i.e. NCDEX and MCX. In
addition In-house research desk shall provide research reports on all major commodities which
shall enable in getting views for trading and diversify client’s holdings. Trade Execution
assistance is also provided to clients.
TAX PLANNING
With a view to provide complete wealth management solutions, Reliance Money’s wealth
management offerings include tax related services like
Tax Planning & advisory
Filing Tax returns for individuals
REAL ESTATE ADVISORY SERVICE:
Broking Model for lease/rent and buy/sell of property
Property Valuation
Real-estate Consulting – Corporate earnings model, Lease rentals, etc.
OFFSHORE INVESTMENT:
Reliance Money provides a unique opportunity to invest in international financial markets
through the online platform which includes different product ranges.
IPO:Initial Public Offerings (IPO’s) have always been the first step towards investing. IPO
investments have seen a huge rise during last decade with Retail Investment participation
increasing to Rs. 2, 00,000.With RSL Online Trading account Investing in IPO’s is just a click
away without any paper work, It also gives you the option of investing through various banks.
29
Our unique single cash feature allows you to invest in IPO’s from the same ledger account and
Allotment of Share happens in the same demat account. .A special research reports,
specifically analyzing company prospectus before an IPO is shared with all our Clients that helps
them to invest accordingly Open an account with us and experience the power of online trading
NRI OFFERINGS:
PINS :
Portfolio Investment Scheme (PINS) allows NRIs to undertake delivery based trading in shares
of Indian companies (as governed by RBI) in the secondary market. The investment can be made
under repatriation or non repatriation basis in terms of shares purchased or sold through Reliance
Securities on NSE/BSE.
A PINS a/c is required for routing the transaction of any investments which will happen through
the Non Resident External (NRE) or Non Resident Ordinary (NRO) savings account. This will
be available with the same banker where the NRE or NRO bank account lies.
Reliance Securities has an exclusive tie-up with Yes Bank & Axis Bank. NRI customers can
select any bank of their choice to open bank accounts. For share trading with Reliance Securities
you would require:
• NRI Trading Account (for Delivery trading on BSE/NSE/MFSS/BSE STAR for Mutual
Funds)
• NRI Demat Account (for Demat Holdings purchased and sold)
• NRE PINS linked Bank account with any one (Yes Bank or Axis Bank) for investing in
Equity/Mutual Fund segment
NRE:
Non Resident External (NRE) account is a Rupee denominated account. NRE accounts can be
opened by NRIs and it allows repatriation of funds. This means that the funds can be freely sent
to any other country. An NRE account can contain funds remitted from abroad, or obtained from
another NRE / FCNR account maintained in India. Funds can be transferred from an NRE
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account to a Non Resident Ordinary (NRO) account without any restriction. The interest earned
on deposits in an NRE account is exempted from tax in the hands of the NRI. If the NRI holding
the NRE account returns to India and becomes a resident of India, the NRE account is converted
into a regular resident account.
NRO:
A Non Resident Ordinary (NRO) account is a Rupees denominated account. NRO accounts can
be opened by NRIs, regular bank accounts of a person, who becomes an NRI, also get converted
into NRO accounts. NRI can repatriate up to $ 1 million, for bonafide purposes, per financial
year from balances in NRO Accounts subject to payment of applicable taxes. The limit of $ 1
million per year includes sale proceeds of immovable properties held by NRIs/PIO (Person of
Indian Origin) for a period of 10 years. In case a property is sold after being held for less than 10
years, remittance can be made if the sale proceeds have been held by the NRI/PIO for the
balance period in eligible investments. If the NRI holding the NRO account returns to India and
becomes a resident of India, the NRO account is converted into a regular resident account.
(2) VALUE ADDED SERVICES
Major AMCs Schemes available.
Subscription/ Redemption/ SIPs & SWPs available
Multi ARN facility – it’s your AUM
Online application for IPOs
Trading Exposure against Mutual Funds
MFSS-NSE and BSE will be available on the same platform
Securities Lending and Borrowing
Retirement Planning
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Financial planning
Tax Planning
(3) GOLD COIN RETAILING
(4) CREDIT CARDS
OFFERINGS
Attract and Retain clients with our basket of innovative and cutting-edge offerings Insta
Xpress and Insta Plus Trading Platforms - Latest State of the Art Technology for Trading
ISO 9001: 2008 certified Trading Platforms , certified in 2010
1-second streaming quotes with immediate price updates
Advantage of speed - MIS (Margin Intraday square off) order timings can be extended
from existing 2.50pm to 3.20pm, based on client profiling
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Clients can avail a very high exposure on Index Futures & high exposure on Stock
Futures. (e.g. 20-?mes of margin available on Index Futures & 10-?mes on stock Futures
depending on risk profile of customer)
Derivatives exposures are purely on the basis of margins specified by exchanges. Clients
can avail higher intraday exposure in Cash & FNO; Also available higher exposure in
Cash Delivery
Clients can avail facility of basket creation for FNO Futures (only for near month), this
will facilitate basket trading
We also accept shares (approved scrip’s only) towards margin for derivatives. Margin
plus facility- There is a covered order functionality, where second Leg order is placed by
system & hence provides higher trading exposure to clients.
Leveraged exposure allowed on intra-day as well as delivery trades
Clients can buy specific stocks in delivery during the day. On such transactions there will
be scrip specific margin blocking.
Optional for clients to trade on offline and online thru security tokens login
State of Art security Systems
India’s first broker to introduce state of art security system for trading transactions
Clients can avail 15-17 times exposure on intra-day trades.
After Market Orders Facility
After Market orders facility for online customers
Clients can enter orders in advance, before and after market hours
KYC
The Company has centralized KYC operations wherein the customer’s account opening
forms are processed and the unique client code is generated.
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Risk management and Surveillance
Company has centralized risk management system in place and the client’s positions are
monitored on a real-time basis and the limits to trade are given on the basis of credit /
collaterals.
Products & Services for franchisee customers
T+5 for delivery based trades on margin
MIS, Plus Multiplier and Super Multiplier for Intra-day margin trades with exposure as
high as 15-17 times
SMS Alerts for market information on the move
ELIGIBILITY
SUB-BROKERSUB
An individual is eligible to be appointed as a sub broker if he:
Is a citizen of India; is minimum 21 years of age;
Has not been convicted of any offence involving fraud and dishonesty; Has good
reputation and character;
Applicant's name should not appear in the list of defaulters as published by the regulatory
Authority
Has passed at least 12th standard or equivalent examination from an institution
recognized by the government; (SEBI may relax the educational qualifications on merits
having regard to the applicant's experience);
Not registered as a Sub broker or Remisier with any other member of the Exchange
AUTHORIZED PERSON
An individual is eligible to be appointed as an Authorized Person if he:
Is a citizen of India; is minimum 21 years of age;
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Has not been convicted of any offence involving fraud and dishonesty; Has good
reputation and character;
Applicant's name should not appear in the list of defaulters as published by the regulatory
Authority
Has passed at least 12th standard or equivalent examination from an institution
recognized by the government; (SEBI may relax the educational qualifications on merits
having regard to the applicant's experience);
Not registered as a Sub broker or Remisier with any other member of the Exchange
CHANNEL BUSINESS
In Channel Business a company authorizes its channel partners to deal with clients directly or
indirectly. The company would provide database of those clients who are somehow dealing with
Reliance Securities but are not trading with it. This database helps franchisees to tap those clients
and grow their business. Even the company authorizes the franchisees to punch the client’s
cheque and increasing their trading limit hand to hand rather than going to branch office for the
same.
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IMPORTANCE OF CHANNEL BUSINESS
Low cost sales channel
Tapping unexploited markets
Increasing market share
Making the organization’s presence felt to the whole nation
Strong brand recognition
Product reach to all target client
Growth of Business Associates with Organization
TYPES OF CHANNEL BUSINESSES
1. Direct Channels :-
Relationship Manager
Dealers
Center Manager
2. Indirect Channels :-
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Franchisees
Online Partners
Acquiring Partners
Facilities offered to indirect channel partners
Franchisees:-A license between two parties which gives a person or number of people the
rights to market a service or product using the trademark of another company. It includes
Sub-Brokers and Authorized persons. Registered with exchange.
Online Partners:-Exchange fees is 20%-35% , Account opening + sharing.
Acquiring Partners :- Only account opening
OFFERINGS FOR BUSINESS PARTNERS
REVENUE SHARING MODEL
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Partner sharing is linked to gross
Revenue generated by him/her. Very Attractive Business
Partner sharing
Higher the gross revenue,higher will be
sharing for the partner.
UNIQUE ADVANTAGES
Online access to all back-office (Margin Short-Fall,debitageing,etc.)
& trade-related reports (contract notes, etc.) thus reducing Business Partner
Dependency on branch.
Dedicated Center Manager
Partner(First Program)
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Single point of contact to resolve all your queries
Response to query within 48 hours
UNIQUE FEATURES Auto-Square Off timings:
Clients can square-off their MIS position
Till 3:20 PM
After Market Orders:
From 6:30 PM -9:14 AM next morning
Customizable display
Option to create multiple market watch
Dynamic charts with indicators
Real time charting and real time position updates
Shortcuts keys for faster access to markets
Integrated funds transfer facility which allows you to transfer your funds seamlessly
through 24 banks
Spread orders in futures
Cover Orders
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Access to investment portfolio
Order Slicing based on time/market, volume/price
SMS intimation: On end of trading day and DEMAT transfers
USP (UNIQUE SELLING POINT)
o You can introduce Online trading customers and have same sharing as
offline customers
This being the unique selling for our partners, we offer online and offline both
trading platforms for your clients. We also share the same brokerage structures for
online business as being shared for offline business. We also follow same
commission sharing structures for online and offline business
o Complete solution for your client financial needs
Access to all financial products ranging from equity, derivatives, commodities,
Mutual Funds, Insurance, NPS, bonds etc.
o Cutting edge trading platforms
Our latest trading platforms allows you to trade real time & to optimize your trade
execution by using various user friendly tools.
o Proven track record of research
Access to premium research reports and calls from Reliance Securities research
cell. We believe in giving need based advice. Our research cell provides you
effective trading calls & investment ideas to choose from depending upon your
client needs.
o Attractive Basket of Products
Your clients get access to a number of innovative products like T+5(compliant),
Plus Multiplier, Super Multiplier, etc. which gives you one of the highest leverage
in the industry thereby helping you to attract and retain clients.
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o Product & Training Support
Reliance securities provides you extensive product & training support to establish
your presence & get a start with strong knowledge footing.
o One single point of contact to resolve all your queries
Once you are empanelled with us, One RM will be assigned to you to take care of
all your queries & to provide you various research & market updates.
o Competitive Payout Structure
Reliance securities has one of the most competitive commission payout structure
in the broking industry viz. Percentage on income slabs sharing & Base rate
sharing
o Quick Business Start-up
Using the Authorized Person route you can start your business in 15 to 30 days as
opposed to the usual 3 to 4 months using the sub-broker route. For starting with
Authorized person business, the initial setup cost would not be more than
115000/-
o Robust Franchisee Portal to help you track your business
A robust franchisee portal gives you various Client-wise reports on trades done,
turnover achieved and payout received so that you always have the latest
information at your disposal to help you track your business and set plans for
increasing the same.
o Call and Trade desk and Call center for all queries
We even offer call and trade facility for trades to be executed on behalf of
franchisee customers
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NETWORK
INDIA’S Largest E-broking house
Promoted by Reliance Capital
6,50,000 plus broking accounts
3500 outlets in over 650 cities/ towns
Average daily turnover :
In 2000 –Rs 9,495 Crores
In 2010 – Rs 1,65,280 Crores
Number of Sub-Broker:
In 2000 -5,675
In 2010 – 40,000 plus
Number of Demat Accounts
In 2000 -25,00,000
In 2010 – 1,83,79,794
Security Deposits Refundable Rs. 1,00,000/-
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COMPETITORS OF RELIANCE SECURITIES
Reliance Securities serves a vast range of all financial products like advisory services, Mutual
funds, Demat Accounts, Insurances, Gold etc, so all the companies who offer these services are
the competitors of the Reliance Securities. There are many competitors for Reliance Securities
on this basis and almost all of them offer the services which Reliance Securities offers.
Few Major competitors are:
India Info line Ltd
Kotak Securities
Angel Securities.
Motilal Oswal securities
Trust line
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India Infoline Ltd
India Infoline Ltd is listed on both the leading stock exchanges in India, viz. the Stock Exchange,
Mumbai (BSE) and the National Stock Exchange (NSE). The India Infoline group, comprising
the holding company, India Infoline Ltd and its subsidiaries, straddles the entire financial
services space with offerings ranging from Equity research, Equities and derivatives trading,
Commodities trading, Portfolio Management Services, Mutual Funds, Life Insurance, Fixed
deposits and other small savings instruments to loan products and Investment banking. India
Infoline also owns and manages the websites.
India Infoline Limited is listed on both the leading stock exchanges in India, viz. the Stock
Exchange, Mumbai (BSE) and the National Stock Exchange (NSE) and is also a member of both
the exchanges. It is engaged in the businesses of Equities broking, Wealth Advisory Services and
Portfolio Management Services. It offers broking services in the Cash and Derivatives segments
of the NSE as well as the Cash segment of the BSE. It is registered with NSDL as well as CDSL
as a depository participant, providing a one-stop solution for clients trading in the equities
market. It has recently launched its Investment banking and Institutional Broking business.
India Infoline Securities Pvt Ltd
India Infoline Securities Pvt Ltd is a 100% subsidiary of India Infoline Ltd, which is engaged in
the businesses of Equities broking and Portfolio Management Services. It offers broking services
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in the Cash and Derivatives segments of the NSE as well as the Cash segment of the BSE.
India Infoline (IIFL), is a brokerage firm dealing in retail brokerage, institutional brokerage,
consumer lending, institutional lending, realty and wealth management.
The IIFL (India Infoline) group, comprising the holding company, is one of India’s premier
providers of financial services.
IIFL offers advice and execution platform for the entire range of financial services covering
products ranging from Equities and derivatives, Commodities, Wealth management, Asset
management, Insurance, Fixed deposits, Loans, Investment Banking, Gold bonds and other small
savings instruments.
PRODUCTS AND SERVICES
Equities:
Our core offering, gives us a leading market share in both retail and institutional segments. Over
a million retail customers rely on our research, as do leading FIIs and MFs that invest billions.
Private Wealth Management:
Services cater to over 2500 families who have trusted us with close to Rs 25,000 crores ($ 5bn)
of assets for advice.
Investment Banking services:
Are for corporates looking to raise capital. Our forte is Equity Capital Markets, where we have
executed several marquee transactions.
Credit & Finance:
Focuses on secured mortgages and consumer loans.Our high quality loan book of over Rs.
6,200 crores ($ 1.2bn) is backed by strong capital adequacy of approximately 20%.
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IIFL Mutual Fund :
Made an impressive beginning in FY12, with lowest charge Nifty ETF. Other products include
Fixed Maturity Plans.
Life Insurance, Pension and other Financial Products
On open architecture complete our product suite to help customers build a balanced portfolio.
IIFL is a listed company with a consolidated group net worth of about Rs 1,800 crores. The
income and net profit during FY2010-11 were Rs. 14.7 bn and Rs. 2.1 bn respectively.
Revenue:India info line (IIFL) reported strong revenues growth (58.6% YoY and 35.3% QoQ) and steady
PAT growth (12.7% YoY and 23.8% QoQ). Much of the outperformance came due to high
growth in Financing Income (79.9% QoQ) which was led by certain extraordinary items.
EBITDA margins stood at 47.8% which is a growth 790 bps sequentially.
India Info line's annual net profit rose 54% to Rs 75.7 crores while revenues grew 95% to Rs 525
crores. For the quarter ended March 31 2007, profit after tax (PAT) rose 49% to Rs 24.6 crores,
while revenues climbed 67% to Rs 143 crores. During financial year 2006-07, the company's
revenues from equity brokerage and financing as a proportion of overall revenues have declined.
Improvement in topline has been driven by a rise in the quantum of distribution of mortgages and
personal loans, apart from rise in the Weighted Annualized Premium Income (WAPI)
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Kotak securities
Kotak Securities Limited, a 100% subsidiary of Kotak Mahindra Bank, is the stock broking and
distribution arm of the Kotak Mahindra Group. Kotak Mahindra is one of India's leading
financial institutions, offering complete financial solutions that encompass every sphere of life.
From commercial banking, to stock broking, to mutual funds, to life insurance, to investment
banking, the group caters to the financial needs of individuals and corporate. Kotak also offers
stock broking through the branch and Internet, Investments in IPO, Mutual funds and Portfolio
management service.
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Product and Services
• Auto Invest
• Kotak Gateway Account
• Kotak Privilege Circle Account
• Special for NRI a/c
• Trinity Account
• KEAT software
• Twin Advantages
• Kotak Securities Research Centre
• Call and Trade
• SMS Alerts
• M-Trade OFFERINGS
• Easy Equity & Derivatives
• Easy Derivatives Trading
• Easy IPO
• Easy Portfolio Management
NETWORK
Kotak Securities has pan India presence with its network of Branches, Sub-brokers and Primary
market sub brokers. Presence of Kotak Securities with over 20,000 primary market sub brokers,
1420 outlets in 447 cities makes it one of the broking houses with the largest network.
Kotak Securities always looks forward to increasing its network to reach Investors and provide
investment services to help them make right investment decisions.
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Angel Securities
The Angel Group is the best Retail Broking House in India with the largest Distribution Network
(Source: Dun & Bradstreet, 2009) spanning 184+ direct locations and 8000+ business partners.
We constantly draw inspiration from our Group's success and its strong business philosophy to
change the way Institutional Investment Services are offered.
The IFC Advantage
IFC, a member of the World Bank Group, is a shareholder in our holding company Angel Global
Capital Private Limited. IFC's presence as a shareholder and its global financial network is
expected to help Angel mobilize support from the international financial community.
Service
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With Memberships of BSE and NSE, we offer our Institutional Investors the facility to perform
and execute any trade in the Indian Equity Markets. Witnessing the Indian Equity Markets for
over two decades holds us in good stead to predict market trends, sector cyclical movements and
even spotting potential multi-baggers, to be picked at the right time for the right kind of
investment as desired by the investment houses.
Our dedicated Sales Traders possess all the expertise, skills and resources to recommend stocks
and sectors based on the outlook of our clients and satisfy their medium or long-term investment
goals. We also ensure total transparency in our dealings and absolute confidentiality of
information related to all our clients.
Our dealing desk ensures that all trades are executed witnessing the market trend, by doing so,
we not only safeguard the client's interest but also attempt to maximize their revenues.
Angel Broking:
Angel Broking's trust with excellence in customer relations began in 1987. Today, Angel has
emerged as one of the most respected Stock-Broking and Wealth Management Companies in
India. With its unique retail-focused stock trading business model, Angel is committed to
providing ‘Real Value for Money’ to all its clients.
The Angel Group is a member of the Bombay Stock Exchange (BSE), National Stock Exchange
(NSE) and the two leading Commodity Exchanges in the country: NCDEX & MCX. Angel is
also registered as a Depository Participant with CDSL.
Business
Equity Trading
Commodities
Portfolio Management Services
Mutual Funds
Life Insurance
IPO
Depository Services
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Investment Advisory
MOTILAL OSWAL SECURITIES Ltd.
Motilal oswal securities Ltd. (MOSL) was founded in 1987 as a small sub-broking unit, with just
two people running the show. Focus on customer-first-attitude, ethical and transparent business
practices, respect for professionalism, research-based value investing and implementation of
cutting-edge technology has enabled us to blossom into an over 1600 member team.
Today we are a well diversified financial services firm offering a range of financial products and
services such as Wealth Management, Broking & Distribution, Commodity Broking, Portfolio
Management Services, Institutional Equities, Private Equity, Investment Banking Services and
Principal Strategies.
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We have a diversified client base that includes retail customers (including High Net worth
Individuals), mutual funds, foreign institutional investors, financial institutions and corporate
clients. We are headquartered in Mumbai and as of Mar 31st, 2012, had a network spread
over 552 cities and towns comprising 1,579 Business Locations operated by our Business
Partners and us. As at Mar 31st, 2012, we had 738,156 registered customers.
BUSINESS
Broking and Distribution :
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Equities and Derivatives
Commodities
Depository Services
Portfolio Management services
Mutual Funds
IPO
Wealth Management :
Private Equity
Insurance
Structured Products
Investment Services
TRUSTLINE SECURITIES
Trustline made a humble beginning in 1989 as a proprietary stock broking company and
recently got converted into a public limited company in the name of TRUSTLINE
SECURITIES LIMITED. With the advent of newer exchanges coming into play in the financial
market of India, TRUSTLINE GROUPS’ foray into the commodity, currency, depository was
but natural. Today TRUSTLINE GROUP is into all major areas of financial services.
Group Companies
• TRUSTLINE SECURITIES LIMITED
• TRUSTLINE COMMODITIES (P) LTD.
• TRUSTLINE FINVEST LTD.
• TRUSTLINE INSURANCE BROKERS (P) LTD.
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• TRUSTLINE REAL ESTATES (P) LTD.
• TRUSTLINE ACADEMY – THE INVESTMENT SCHOOL
NetworkTRUSTLINE GROUP has over 400 offices pan India and has presence in all major metros of
India. The offices are manned by seasoned market experts who are continuously trained and
upgraded. Offices are well connected through VSAT, Lease Lines, ISDNs, Internet and all other
network facilities. Able IT professionals support the entire network from the head quarter at
Noida, Uttar Pradesh on real time basis. The network has strong presence in various states with
the help of associates, sub- brokers and business partners with a thrust towards semi urban and
rural areas. We have offices even in those places where proper banking facilities have still not
reached.
Strengths
• 75 Branches all over India.
• 350 plus business partners across 160 cities, towns & villages in India.
• 80000 plus registered clients.
• 70000 sq. ft of office with modern infrastructure at Noida.
• 9000 plus investors trained through stock market related education.
• INR 30 crores plus net worth.
Products
Stock broking services by providing both ON LINE and OFF LINE trading terminals to retail,
corporates, institutional & NRI clients.
Commodity futures trading services by providing both ON LINE & OFF LINE trading terminals.
Structured Currency futures trading platform for export houses, traders, retail individuals and
Banks.
Distribution of financial products by offering Mutual Funds, IPOs, FPOs at competitive rates.
Educational courses on subjects relating to stock and commodity markets, Future & Options,
Technical analysis, banking & micro finance.
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Structure, source & implement MIG and LIG Housing schemes for individuals.
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OFFERINGS
Offline trading: This is the most traditional way of carrying out trading in financial markets.
Clients can place their orders with our nearest branch by visiting them personally or on the
phone. Online trading: Online trading offers the convenience to trade from the comfort of your
home / office. We provide trading software which can be downloaded by the client on any
system. Through their user ID & password, clients can start trading online. Alternatively, we
also provide the facility to trade through our browser based application. Corporate advisory:
We believe that corporate participation is the key to growth of this segment. We understand
that corporates have a very special set of requirements for hedging as well as investment.
Every business needs customized solutions to its requirements and that is what we deliver -
hedging / investment solutions based on what is best-suited to the business dynamics. Our
dedicated team of Relationship Managers ensures that our deliverables exceed the expectations
& a long-lasting relationship is built.
LITERATURE REVIEW
o Ravinder Kumar &NidhiWalia 1 :- found Indian investors are
more conservative; they do not adopt any change easily. Till
now just few investors can be recognized who are using
technology for online stock trading. Traditional traders still
prefer to choose broker as a stock trading mechanism because
they are more loyal to their broker. Online trading empowers
educated investors to make their own decisions with close
watch on market sensitivity by browsing through various sites.
o Ms. NidhiWalia 2 explores that with IT fueling economy,
internet is adopted as effective tool in catalyzing the business
activities. Latest developments in information technology have
altogether changed business done traditionally. As financial
system is becoming more complex it has become need of hour,
where investor should comprehend the data and understand
recent intricacies of online trading. In Indian context, e-trading
is relatively new concept, which has yet to gain some significant
meaning. In the past, investor had no option to get market
information except to contact local broker. But internet trading
in stock trading is becoming medium of exchange whereby
investor can order stock exchange on simple mouse click sitting
at his place. Keeping in view current market requirement an
attempt has been made in this research paper to analyze current
status of online trading in Indian scenario.
1Nidhi Walia and Ravinder Kumar, “Online Stock Trading in India: an empirical investigation”,
Indian Journal of marketing, April 2007, page 34-39.2Nidhi Walia “Online Stock Trading in India: on the road of progress”, Applied finance, March 2004, page 21-26.
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o Mr. Ajay Kumar 3 through this research finds which brokerage
house people prefer and to figure out what people prefer while
investing in stock market. This study suggests that people are
reluctant while investing in stock and commodity market due to
lack of knowledge.Main purpose of investment is returns and
liquidity, commodity market is less preferred by investors due
to lack of awareness. The major findings of this study are that
people are interested to invest in stock market but they lack
knowledge.
3Ajay Kumar “Comparison of stock Brokers in India”, Indian Journal of Business, June 1999,
page 93-96.
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RESEARCH METHODOLOGY
The research is based on Analytical and Qualitative research.
OBJECTIVE OF STUDY
Each research study has its own specific purpose. It is like to discover to
Question through the application of scientific procedure. But the main aim of
my research is to find out the truth that is hidden and which has not been
discovered as yet. My research study has following objectives:-
Primary Objective: - To know about the competitive position of the Reliance
Money in competitive market.
Secondary Objective: -
To analyze the product offering of Reliance Securities.
To study the channel business of Reliance Securities.
To study the products and offerings offered by different broking
companies.
To access how Reliance Money is better than others
competitors.
SOURES OF DATA COLLECTION
Research is totally based on Secondary data. Research has been done by secondary data
collection. The secondary data has been collected through various journals and websites and
some special publications of R-SECURITIES.
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LIMITATIONS OF STUDY
Complete data was not available due to company privacy and
secrecy.
The study was restricted to Reliance Securities Limited to only in
Chandīgarh.
Time factor was a limitation as only a stipulated period had been ascertained to me
while the personnel had little time to my queries due to their daily busy schedule.
It is not feasible to compare all the products of various brokerage firm
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COMPARATIVE ANALYSIS OF RELIANCE WITH OTHER BROKING
COMPANIES
RELIANCE SECURITIES
A/C opening charges- 950/-
Name of the software used- Omnesys Technologies
Software installation charge-NIL
Annual Maintenance charge-Rs.200/- p.a
Exposure- 15 times(For Intraday)
Name of the bank with the help of which customer get the facility of net banking- ICICI bank, AXIS bank, HDFC bank, IDBI, City Bank etc.
Services provided- Equity Trading, Derivatives, Forex, Commodity, IPO , MF & Insurance.
Brokerage- intraday-0.01%-0.05% & Delivery-0.10%-0.50%
Transaction Report- By mail(Free of Cost)
Prepaid Scheme- available.(R-MAX Plan)
Types of trading accounts provided- De-Mat a/c , Trading a/c ,Commodity a/c.
Network:- .3500 outlets in over 650 cities/ towns.
Secrecy- Extra Security Features with “Security Token” which is the most secure and tested technology in the computer world. Customer’s account is safeguarded with a unique security number that changes every 32 seconds.
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INDIA INFOLINE
A/C opening charge- 0/-
Name of the software used- Trader Terminal.
Software installation charge- Nil.
No. of scripts provided by the software- Unlimited.
Annual Maintenance charge- Nil.
Exposure- 8 times (intra day) 3 times (delivery).
Name of the bank with the help of which customer get the facility of net banking- HDFC
Bank, Axis Bank, ICICI Bank.
Services provided- Equity , IPO ,MF ,PMS ,Commodities ,Insurance ,Wealth Management
Services, Mortgages.
Brokerage- 0.05% intraday 0.50% deliveries.
Transaction Report- SMS, mail, daily courier,
Prepaid Scheme- Not available.
Types of trading accounts provided- De-Mat a/c, Trading a/c , Margin a/c.
Network- 1341 branches and 800000 customers.
Secrecy- Telephone logger with recorder.
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KOTAK SECURITIES
A/C opening charge-750/-
Name of the software used-Keat
Software installation charge- NIL
Annual Maintenance charge- Rs.360/-
Exposure- 4 times of intraday.
Name of the bank with the help of which customer get the facility of net banking- HDFC,
AXIS Bank, ICICI Bank, SBI, City Bank , KOTAK.
Services provided- Equity, IPO, MF.
Brokerage- intraday- .03%-.06% & Delivery-.59%-.98%
Transaction Report- Through mail (free of cost)
Prepaid Scheme- not available.
Types of trading accounts provide- De-Mat a/c, Trading a/c, Margin a/c.
Network- 890 branches and 63500 customers across the country
Secrecy- Log in password changes after 14 days.
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ANGEL SECURITIES
A/C opening charge- 731/-
Name of the software used- Odin.
Software installation charge- NIL
Annual Maintenances charge- 300/-
Exposure- 4 times, and if the person can’t return money within 5 days then extra 15 days he will
get and 16% charge will be taken for that.
Name of the bank with the help of which customer get the facility of net banking- AXIS
bank, ICICI bank, HDFC bank, SBI.
Services provided- E broking, PMS, Investment advisory, Wealth Management Services etc.
Brokerage- intraday-.03% & Delivery- .3%
Transaction Report- Through courier(Free of Cost)
Prepaid Scheme- Not available.
Types of trading accounts provided- De-Mat a/c, Trading a/c , Margin a/c.
Network- 120 branches across 120 cities and 31 regional offices.
Secrecy- Log in ID and Password change on a regular basis and telephone with recorder.
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MOTILAL OSWAL
A/C opening charge- 415/-
Name of the software used- Java
Software installation charge- 500/-
Maintenance charge- 300/-
Exposure- 4 times (For Intraday)
Name of the bank with the help of which customer get the facility of net banking- HDFC,
ICICI, AXIS Bank, City Bank, Standard Chartered Bank.
Services provided- Equities, Derivatives, e -broking, PMS, IPO, Commodities
Brokerage- intraday-0 .03% & Delivery-0.30%
Transaction Report- Through Courier (Free of Cost)
Prepaid Scheme- not available.
Types of trading accounts provided- De-Mat a/c, Trading a/c, Bank a/c.
Network- 5, 30,234 customers in over 430 cities and 1200 business locations.
Secrecy- 128-bit SSL technology to ensure the highest security on online transactions.
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TRUSTLINE SECURITIES
A/C opening charge- 230-250/-
Name of the software used- Nest Trader.
Software installation charge- NIL
Annual Maintenances charge- 230/-
Exposure- 5 times for intraday.
Name of the bank with the help of which customer get the facility of net banking-
HDFC ,SBI, ICICI, Axis Bank.
Services provided- Equity, IPO, PMS, Derivatives, Mutual Funds.
Brokerage- Delivery-.30% & Intraday-.03%
TransactionReport- Through mail/courier (Free of cost)
Prepaid Scheme- not available.
Types of trading accounts provided- De-Mat a/c, Trading a/c, Margin a/c.
Network-
75 Branches all over India.
350 plus business partners across 160 cities, towns & villages in India.
80000 plus registered clients
Secrecy- password cannot be accessed through internet.
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DATA ANALYSIS AND INTERPRETATION
Company AccountOpening
Software used
Brokerage Intra-Delivery (%)
AMC Exposure(for intra)
branches
Reliance Securities
950/- Omnesys 0.01-0.10 220/- 15 times 3500 outlets
Kotak securities 750/- Keat 0.06- 0.59 360/- 4 times 890
Motilaloswal 415/- Java 0.03- 0.30 300/- 4 times 430
Angel securities 731/- Odin 0.03- 0.30 300/- 4 times 120
Trust line 230/--250/-
Nest Trader 0.05- 0.25 230/- 5 times 350
India Info line 0/- Trader Terminal
0.03- 0.30 500/- 8 times 1341
Company Prepaid scheme
Software installation charges
Transaction report
Secrecy Type of trading accounts provided
Reliance Securities
Available (R-MAX) plan
Nil By mail (free of cost)
Security token
De-Mat ,Trading and Commodity a/c.
Kotak securities Not Available
Nil Through mail (free of cost)
Passwords(changes every 14 days)
De-Mat , Trading and Margin a/c.
MotilalOswal Not Available
500/- Through courier( free of cost)
128-bit SSL technology
De-Mat , Trading and , Bank a/c.
Angel securities Not Available
Nil courier passwords De-Mat, Trading and, Margin a/c.
Trust line Not Available
Nil Through mail, courier
passwords De-Mat , Trading and , Margin a/c.
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India Info line Not Available
Nil SMS, mail Telephone logger(reco.)
De-Mat , Trading and, Margin a/c.
INTERPRETATION
Reliance Securities Ltd. has less brokerage charges than
Other Companies
Reliance Securities Ltd. keeps its process more transparent.
Reliance Securities Ltd. is giving more returns to its
investors.
Reliance Securities’ annual maintenance charges are less
than other stock brokers.
Reliance securities is the only brokerage providing less
annual maintenance charges i.e. 220/-
Only Reliance securities provide prepaid scheme i.e. R-
MAX Plan.
Exposure is much higher in Reliance securities.
Reliance securities have around 3500 outlets all over India.
It offers extra security features i.e.” security token”.
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FINDINGS
Brokerage of Reliance Securities is much lower than other broking firm
like Kotak Securities , Motilal Oswal, India Infoline ,they are charging
0 .01% -0.05% for Intraday and 0 .10%-0.50% for Delivery.
Exposure is much higher than other firms. Reliance Securities offers fifteen times
exposure on margin where as Kotak securities,Angelsecurities,offers four to five times
exposure on margin money.It is the good tool to capture the market.
Reliance securities gives software “Back in support” through which our channel partner
can track its client wise revenue, Ledger balance and Demat account.
Reliance Securities gives a dedicated resource to handle channel.
Reliance Securities is not providing daily updates about the stocks information.
Investors are looking for those investment options where they get maximum returns with
less costs.
Market is becoming complex & it means that the individual investor will not have the
time to play stock game on his own.
People are less aware about the Services provided by Reliance Securities.
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RECOMMENDATION
After sales services and follow up calls are important for getting new references so trained
telesales should be appointed for this purpose whose sole work should be to make feedback
calls.
Reliance Securities is having too many financial products right from Demat account to
General Insurance and not all the salespeople are familiar with each and every product so
the work force should be segregated each group dealing in a specific product and the sales
target should be given likewise.
Rs 950 account opening charges are too high when targeting a corporate so the company
should be flexible on this amount.
Reliance should provide periodic training for updating the product knowledge of various
financial advisors.
Company should have a scheme of rewards and recognition to employees and the field
persons to boost their motivation.
There must be proper advertisement of the company by various media like Exhibition,
Press releases, Newspaper, and Television etc.
There must be a good infrastructure of the company to get the attention of the public and
the office should be at residential area so that customer gets the service easily.
There should be regular training programme like Workshops, Seminars, and Meetings etc.
for the sake of development of the organization and also for the development of the
employees’ performance simultaneously
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CONCLUSION
From the study, I found that Reliance Securities offers lowest brokerage rates in today's online
stock trading industry in India. The brokerages are as low as 0.10% to 0.50% for delivery based
trading. It has Extra security features with 'Security Token'', which is the most secure and tested
technology in computer world. But you can’t trade without security key. It creates inconvenience
and discomfort more than security.Reliance securities also provides a software “Back in support”
through which our channel partner can track its client wise revenue, Ledger balance and Demat
account
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BIBLIOGRAPHY
Journals
(1) Walia, Nidhi and Ravinder Kumar, “Online Stock Trading in India: an
empirical investigation”, Indian Journal of marketing, April 2007, page 34-39.
(2) Kumar, Ajay, “Comparison of stock Brokers in India”, Indian Journal of
Business, June 1999, page 93-96.
(3) Walia, Nidhi, “Online Stock Trading in India: on the road of progress”,
Applied finance, March 2004, page 21-26.
Websites
http://www.rsec.co.in/home
http://www.rsec.co.in/products-and-services/financial-Services/
http://www.rsec.co.in/partner-with-us
http://www.indiainfoline.com/Aboutus/
http://www.kotaksecurities.com/home/index.htm
http://www.angelsecurities.in/
http://www.motilaloswal.com/about_us/
http://www.trustline.in/Static/Aboutus.aspx
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