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PROFESSIONAL summer courses JULIO/JULY 2013 Istituto Europeo di Design INNOVATION AND FUTURE THINKING

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Summer course in Futures, Innovation and Design at IED Barcelona.

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PROFESSIONAL

summer coursesJULIO/JULY 2013

Istituto Europeo di Design

INNOVATION AND FUTURE THINKING

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Innovation & Future Thinking

Total hours: 50 hoursBeginning and end: 15-26 July, 2013 Timetable: Monday to Friday, from 4:15 pm to 9.30pmLanguage: English

Student profile: As a transdiscplinary topic, this course is designed for students and professionals from different fields with wide interests, backgrounds and future paths. Because it blends the strategic business view with the insights and aesthetics of design and product development, it should be of interest to those interested in innovation or creation of new products, services and concepts. It is designed for those who like to mix rigorous thinking with creativity.

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INNOVATION AND FUTURE THINKING: Barcelona Futures LabSUMMER COURSE PROFESSIONAL 1ª edicion

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Innovation & Future Thinking

As the pace of social, technological, economic and environmental change increases, designers, strategists and innovators find it harder and harder to anticipate, understand, plan for and create around this uncertainty. Social cultures evolve and change like bacteria, new processes, materials and connections emerge in technology, new business models spring to life overnight and the physical world around us adds to this instability as pressure to become sustainable grow.

This course—the Futures Lab—will help students improve their ability to detect signals of change, organize insights into understandable models, synthesize new ways of mapping possible futures, identify the potential barriers and opportunities these futures present, and design innovative products, services or ideas that satisfy emerging needs. By learning the fundamentals of foresight and futures thinking, and how to tie these to innovation and creation, students will gain a toolset that doesn’t tell them what will happen in the future, but gives them the capability to identify and assess alternative futures presented by the world around them. Whether designing a new business, forward-looking fashion, an smartphone app or the next decade’s car, this course provides the tools for anticipation and action.

Introduction

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Innovation & Future ThinkingIED Master Barcelona

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This course begins by asking the fundamental question: “Why think about the future?” It will explore this through an overview of essential futuring skills—horizon scanning and trends identification and analysis—looking at weak signals, micro- and macro-trends—and how to use these to think about implications and unexpected outcomes. This will include observational analysis, searching Barcelona for indicators about the future, studying behaviors, messages and signs that point to emergent change.

We will visit scenario development, roadmapping, timelines and backcasting, and creative ideation to develop new future narratives as a way of writing stories about the future we can use strategically. We will also have Skype talks from futurists, innovators and designers who employ these techniques in their own work.

From this basis, we will look at innovation practices and processes—traditional top-down, bottom-up and open innovation—and how these are being used in both major companies and cutting edge startups. By learning how to tie foresight to innovation, we will look at future-proofing new design and product development.

Lastly, we will look at prototyping using the futures we have created and build toward a final project that presents solutions to the wicked problems we’ve uncovered—creating for the next decade.

Essential skills students will learn include: · Horizon scanning and observational research · Trends observation and classification · Basic scenario development, timeline creation and roadmap development · Collaborative synthesis and sensemaking · Prototyping and strategy development · Communicating futures

Methodology and learning outcomes

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Innovation & Future ThinkingIED Master Barcelona

Course program

This course is broken into two parts: Learning, Connection, and Creation.

LEARNING PHASEThe Learning section will include an initial class day spent understanding perceptions and bases about the future, the recent history of futurism, and how the modern field has evolved and merged with inno-vation and strategy. Students will also receive preliminary team assignments for projects later in the course, to enable them to look at new techniques and data through the lens of their final goal.

CONNECTION PHASEWe will then take the next few course days to learn and apply essential research and trend collection techniques, with time spent both on desk research and in the field. Taking data we’ve gathered, we will take several course days to look at different modeling processes—creating and assessing different possible futures. These activities will be both instructor-led and student-driven, with essential time built in for group discussion and review.Several days will also be set aside to explore individual topics, such as social change new technology, the role of economics and business environments, and issues such as sustainability in shaping future trends. This is also when guest speakers may dive into specific topics for exploration first hand.We will then look at how foresight connects to innovation practices and processes, and how new products and services are shaped with the future in mind.

CREATION PHASEThe last few days of class will be spent in lab mode, with teams connecting their futures research to concept development and prototyping. The final product of these efforts will be delivered on the last day, with a group presentation and critique. These will be highly visual projects, backed by sound research and business strategy, delivered to the class in “pitch” mode, where teams will be required to meet detailed criteria and explain their thinking and planning processes.

Required Supplemental Materials:Students will need a laptop or tablet for research and simple concept development and a camera for observational research.

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Innovation & Future ThinkingIED Master Barcelona

Each Summer course program content and syllabus have been designed by the appointed course coordinator, a specialist in the subject, together with the Master area Academic Department. The Course Coordinator also plays an active role in assisting to incorporate professors and developing relationships between companies and institutions in order to create links to the course program.

Coordinator

Scott SmithScott is head of future research lab Changeist, which he founded in 2007 after five years at a respected global foresight and strategy consultancy, where he was a senior futurist and director of research applications. In this role, he worked with global brands such as Nokia, Ford, Cadbury’s, Honda, Nissan, P&G and Herman Miller. Prior to this, Scott spent a decade as research director at several leading forecasting companies, including leading European Internet research for the Yankee Group, based in London, and Jupiter Communications, based in NY.

He was conducted research in dozens of countries and cultures, and specializes in understanding change in emerging markets. He has consulted to Barilla, Target, Cisco, BT, Telefónica, NASA, and The Economist Group, and led field research in China, Japan, India, Turkey, Poland, Mexico, and across Western Europe and North America.

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Scott has also authored dozens of studies and briefings on topics ranging from the future of biometrics, to open computing, attention, engineered foods and future cities, and is a commentary writer for Quartz and Fast Company. He guest lectures on foresight and design at various institutions, including OCAD University in Toronto, and is also co-developer and lead instructor for the Futures Institute at the Duke University TIP program in the US.

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Innovation & Future ThinkingIED Master Barcelona

Faculty

Christina Grace BifanoChristina is the coordinator for the Coolhunting postgraduate programs at IED and teaches vari-ous classes related to trend investigation and fashion/textiles at both IED and Elisava. Leaving NYC for Barcelona in 2005 she started working as a trend scout and co-writer for MTV guides Spain, which got her hooked on street investigation. Now she creates trend reports and lectures for di-verse companies such as Barcelona’s Entropia and Shanghai’s Design and Trade Promotion Center. She edited A Roadtrip to Innovation by Delia Dumitrescu and has projects in the works with many talented ex-alumni and professors. Christina holds degrees in Textile/Surface Design from FIT in New York and Accademia Italiana della Moda in Florence. She freelances as a textile designer for Cahier and Coloroom studios whose clients include major fashion and product design houses in Asia and Europe.

Libby GarrettEconomics at UC Berkeley (BS with Honors & Distinction) and economics and horizon change at the London School of Economics (MSc, 2009).

She has been generating her own line of work as a freelance Trends Investigator for innovation con-sultancies, including PSFK Labs (NYC) and The Future Laboratory (London), as well as for trends publications, including Canvas8 (London) and Stylus (London). She also teaches trends investiga-tion and innovation at Istituto Europeo di Design (Barcelona) as a Foreign Invited Professor, as well as lead workshops and speaking events for private clients and innovation organizations.

www.libbygarrett.com

Delia DumitrescuFreelance trend analyst, writer and traveler.

Trend Analyst en PCH Innovations Berlin and Los Angeles. Author of “Second hand & Vintage Ber-lin” in VIVAYS Publishing Limited and “Road trip to Innovation” powered by TrendOne.She was Trend Analyst in TrendONE in Berlin and Trend Research in Future Concept Lab in Milan.

www.deliadumitrescu.net

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Innovation & Future ThinkingIED Master Barcelona

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Optional services

Acommodation

· The students that participate in the IED Barcelona summer program have the option of reserving accommodations when applying.

· The full package (course + accommodations) provides the option of reserving an individual room with shared kitchen at one of the best student residences in the city.

· It is important to note that the room reservation is from the 1st to the 31st of July. The reservation can only be made for the entire month, not by weeks or days.

· The spaces are limited to 50 rooms. Beyond this number, the student’s must personally find accommodations.

ONIX is a student residence located right in the city centre, in the popular l’Eixample neighbourhood of Barcelona. Due to its excellent location, it has a easy access to any area of the city. From there you can reach the IED by metro or bike.

The accommodation that we offer consists of a single room with shared kitchen.All of the bedrooms include individual bathroom, equipped kitchen, telephone, Internet connection, air conditioning, heating as well as a large window.

The Residence has specific Installations available: all purpose study space, computer lab, reading hall, living room (common space), gym, TV and DVD room as well as a terrace and pool.

More details to Information and Orientation Service, [email protected]

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Innovation & Future ThinkingIED Master Barcelona

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This course is intended to be an active introduction to the history of art and design in Barcelona, for either new arrivals, or those who might already be familiar with the city. Taking the students out into Barcelona, the aim is to map the city’s cultural, political and economic fortunes as exemplified by art and design in every field: graphic, architecture, fashion, painting, sculpture and the decorative arts.

Its rich architectural heritage is explored: Romanesque, Gothic, ‘Modernista’, Gaudí, with the 1992 Olympic Games as most recent renaissance. We will see and understand the importance of artists like Picasso, Miró, Dalí and Tapies, together with current significant design referents (studios and stores).

Barcelona is situated as being an extraordinary focus for artistic activity, both within Europe and the wider international arena.The purpose of this course is both to gain a broad understanding of this city as vital, changing entity, community, whilst learning how to access all it has to offer, its resources such as libraries, shops, museums, within the setting of its infrastructure.

Optional services

Art & Design Tour

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Innovation & Future ThinkingIED Master Barcelona

“I wish to consider the course as making an art and design historical map of this city. The fo-cus of our museum visits and talks is intended to provide each student with the necessary in-formation and methods of enquiry to make this map, as a visual record, in whichever way they may choose: poetry, dialogues, pictures, their own designs and models and (where permitted), photography.

Throughout the course, I introduce various ex-tra written materials, encouraging curiosity and stimulating an enquiring attitude. My method is to consider the nature of the changing role of art and the artist and designer throughout his-tory and specifically as these grew and trans-formed in relation to Barcelona’s burgeoning industrial and maritime growth. It is also a pro-foundly human approach, whereby we can also meet people who are living and working here, whilst at the same time come together as a kind of student forum to discuss and explore ideas, experience and creativity”.

The course consists of 8 classes of 3 hours. Tuesdays & Thursdays (in Spanish) and Mondays & Wednesdays (in English).

Teacher: Anne MichieAnne Michie is a British artist, based in Barcelona. She has a Masters in Fine Art from London’s prestigious Goldsmiths University. She has exhibited her work continuously in many European countries. She has taught art to Masters level for the Winchester School of Art, the Royal College of Art of London, the Escola Massana of Barcelona and the Syracuse University of NYC.

She has written on art history for various magazines and the Insight Guide. She has appeared on national Spanish and Catalan televisions and the BBC as an invited artist. She has recently worked with Barcelona’s top hotel, ‘W’, as personal art historian guide to this city’s museums, art & architecture, for the Saudi Arabian Royal Family.

More details to Information and Orientation Service, [email protected]

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To be admitted into the course the student shall pass the admission process. After a professional evaluation of the application, the student will be notified of a decision. It is a re-quirement to hold a university degree and have prior knowledge in the field.

To start the admission process, it is necessary to ·Complete the online application at iedbarcelona.es, in the “Course Application” section.

·Send Curriculum Vitae ·Send a Portfolio (not exceeding 2MB), website or blog, in case the course requires it. ·A personal interview, if necessary. ·For English courses, it is required an intermediate level, equivalent to TOEFL 550 or IELTS 6.5. For Spanish courses, B2 level is required.

Certificate: At the end of the course students will receive an IED diploma.

Attendance: Class attendance is compulsory and essential in order to obtain a final certificate.

Places: the average group size in IED Barcelona is 15 students. Places are limited.

Price: 1,600 € (700 € enrolment fee + 900 € tuition fee )

Acommodation (optional): 850 €

Art & Design Tour (optional): 270 €

More information about the courses at iedbarcelona.es

Admissions and Requirements

Admissions: +34 93 2385889, [email protected] , iedbarcelona.es

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The Istituto Europeo di Design (IED) was born in Italy more than 40 years ago as a priva-

te institution specialized in training, development and investigation in relation with design and commu-nication. Nowadays, IED is an inter-national network with seats in Mi-lan, Rome, Turin, Venice, Cagliari, Madrid, Barcelona, São Paulo and Rio de Janeiro.

Through all these years, IED’s main interest during has been to become a real global reference regarding the training and spreading of de-sign and culture, at an international level. In 2002 IED opened its first seat in Barcelona in Gràcia, one of the most popular and charismatic neighbourhoods in the city. During these ten years, the school has mo-ved to a 5,000 square metre seat and has been recognized as Higher Education Design School.

IED Barcelona has become a refe-rence point in design education at local, national and international le-vels, strengthening its ties with the local business sector and encoura-ging the efforts to project the city nationally and internationally in the field of economic knowledge and creativity.

Thanks to these relations many successful examples of innovative and quality projects have been de-veloped with companies, and the large investment made in the new facilities pursues to not only impro-ve the study and work conditions for students, but also their capability to produce these projects.

Welcome to IED Barcelona

IED Barcelona is a dynamic and innovative laboratory

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IIED Master is IED Barcelona’s graduate school, a dynamic and innovative laboratory, focused on debate and research, with the

best conditions for learning in a strategic en-vironment: a place to think about the present and shape the future.

The IED Master programs, conceived as a con-tinuing education proposal, prepare students effectively in the fields of design and commu-nication for an increasingly demanding market.

This educational path combines cultural con-text, transdisciplinary knowledge and technical specialization.

It is characteristic of all courses to offer an in-ternational and multidiscplinary view to the students, including the development of real projects in collaboration with companies and professionals in the sector.

In IED Master we aim to train future professio-nals whose profile is creative and innovative, nowadays necessary requirements to cope suc-cessfully with the highest demands of the cu-rrent labour situation.

We promote multidisciplinary knowledge to achieve a wider perspective in our students’ personal and professional development.

We provide a rigorous specialization in each specific professional area, with a teaching method that combines theory and practice and culminates in the completion of a final project supervised by the best professionals in the field.

We teach to develop a high capacity of com-munication and management of the acquired knowledge.

The IED Master programs are aimed to gra-duates, professionals and freelancers from the fields of fashion and communication, as well as to the business sector in general. They are conceived to give a high quality training expe-rience, guaranteeing an opportunity of perso-nal and professional growth.

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Barcelona is a city open to all inno-vations and cultures; it is warm, plu-ral, diverse, cutting-edge and pas-sionate. A city for living and sharing with a clear vision of the future that has undergone a major process of change: from being an industrial powerhouse in the 19th century to becoming a multicultural city of knowledge in the 21st century.

Barcelona is one of the most active cities in Europe, thanks to its abili-ty to create and host major events and prosperous gatherings for the leading trends and social, cultural and artistic phenomena, offering the best conditions so designers from all areas can express and share ideas, trends and projects.

IED’s challenge in the city of Barce-lona is to be the reference centre for anything related to Strategic Design, Design Management and Design Thinking.

IED Barcelona to live and share

Study inBarcelona

IED BarcelonaC/Biada 11, 08012 BarcelonaT. +34 93 238 58 89

[email protected] Skype:master.iedbarcelonafacebook.com/iedbarcelonatwitter.com/iedbarcelonafanpage

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Istituto Europeo di Design is an International Educational Network in Design, Fashion, Visual Communi-cation and Management for Creative Industries with seats in Italy, Spain and Brasil.