SUPER BOWL LIIIan analysis by team spungos

50

40

40

30

30

20

20

10

Portuguese

Spanish

Japanese

French

Thai

Korean

Indonesian

British English

8top languagesof tweets

After American English

top brandsby tweet volume

1

2

3

4

5

6

7

8

9

10

1025,000

20,000

15,000

10,000

5,000

Andy W

arhol

Back

stre

et B

oys

Chance

the

Rapp

er

Tony R

omo

Card

i B

Stev

e Ca

rell

Sere

na W

illia

ms

Micha

el B

uble

Lil J

on

Harr

ison

Ford

0

Twee

t Co

unt

most mentioned

celebrities10

is pepsi okay?

game of thrones

bud light

avengers:endgame

based on favorites

60,389

43,560

x 35,629

top 3 tweets

wholetthe out?

Without Dogs:

what happens when you placea dog in your commercial?dogs your average rank (based on keyword popularity) increases by 5

avg. rank avg. rank

20.115.5With Dogs:

Silverstein & Parters+

Goodby

most popular ad agency most advertisedindustry:

beverage

...but you didn’t even havea superbowl commercial!

tweets54k

gain in followersmost popular hashtag

9.5%#18

300k

tweet volume

Q1 Q3Q4

half

tim

e

Q2

by hour

200k

100k

Kickoff 5:30 PM 6:30 PM 7:30 PM 8:30 PM

& quarter

the perfect ad =dogs + beverage + Q2 + sweepstakes + celeb