suravi pradhan EFFECTIVENESS OF ADVERTISING

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  1. 1. EFFECTIVENESSEFFECTIVENESS OFOF ADVERTISINGADVERTISING ON FAIRNESS CREAMON FAIRNESS CREAM Name: Suravi PradhanName: Suravi Pradhan Supervised by: Prof. Sujit BoseSupervised by: Prof. Sujit Bose
  2. 2. What is Skin fairness cream?What is Skin fairness cream? Fairness Cream is a light non-greasy cream, with a unique blend of melanin suppressors, helps to lighten the skin tone, eliminate pigmentation problems naturally. Due to the rise in disposable income and enhanced awareness with the help of larger penetration of media, fairness cream in India is experiencing stronger demand. What is advertisement?What is advertisement? Advertising is a form of marketing communication used to encourage, influence, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some actions. Advertisement on fairness creamAdvertisement on fairness cream
  3. 3. Objective of studyObjective of study Find out the most popular brand of fairness productsFind out the most popular brand of fairness products Reason for choosing particular brand.Reason for choosing particular brand. Which medium of advertisement is attracttiveWhich medium of advertisement is attracttive What is the most memorable skin whitening productWhat is the most memorable skin whitening product advertisementadvertisement What part of a skin whitening cream advertisementisWhat part of a skin whitening cream advertisementis attractiveattractive
  4. 4. primary data:primary data: narikeldanga area Social networking site Secondary data:Secondary data: news paper magazines journals internet Data collection period:Data collection period: January to February 2014. Tools and techniques used:Tools and techniques used: pie charts bar charts Brands used for study:Brands used for study: MethodologyMethodology
  5. 5. Reason for choosing particular brandReason for choosing particular brand Findings: majority section of people prefer to follow through the brand name Best fairness product brand according to the respondentsBest fairness product brand according to the respondents Findings: most of the female prefer Olay PRESENTATION AND ANALYSIS OF DATAPRESENTATION AND ANALYSIS OF DATA
  6. 6. Findings: advertisement through television mostly captures the attraction of the consumer Which medium of advertisement attracts the respondents mostWhich medium of advertisement attracts the respondents most
  7. 7. The most memorable skin whitening product advertisementThe most memorable skin whitening product advertisement according to the respondentsaccording to the respondents Findings: most of the respondents liked Fair & Lovely commercial advertisement.
  8. 8. FAIR & LOVELY COMMERCIAL ADVERTISEMNTFAIR & LOVELY COMMERCIAL ADVERTISEMNT
  9. 9. What part of a skin whitening cream advertisementWhat part of a skin whitening cream advertisement attracts the respondentsattracts the respondents Findings: respondents mostly get attracted towards the celebrity that promotes the advertisement
  10. 10. Conclusion and recommendationConclusion and recommendation Doctors may help in spreading awareness about theDoctors may help in spreading awareness about the harmful side effects of fairness cream.harmful side effects of fairness cream. Stop using confidence of women as an advertisingStop using confidence of women as an advertising element.element. As movie stars can help to make young Indian womenAs movie stars can help to make young Indian women understand that :understand that : whatever the skin color we have itwhatever the skin color we have it does not matter for our success..does not matter for our success..
  11. 11. Limitation of the studyLimitation of the study It is based on the survey within limited number ofIt is based on the survey within limited number of people.people. Information may not be accurate.Information may not be accurate. The period of data collection is limited.The period of data collection is limited. The respondents hesitate to express their viewsThe respondents hesitate to express their views regarding questionnaires.regarding questionnaires.
  12. 12. Thank youThank you