1. SURGE IS BACK! Fabio Gorski Lissette Caballero SURGE IS
BACK!
2. WHAT IS SURGE Surge is a Coca-Cola soda that was sold from
1996 until 2002. But in recent years the fans started a movement
for its comeback, and now they are going to bring it back to the
public. The challenge is: Create a demand for Surge; Present and
create an interest for the product with
3. SURGE IS THE FREAKS AND GEEKS Surge was promoted to the 90s
youth as a soda for those who are rebels, an image exemplified by
James Franco and his Freaks gang in the TV show Freaks and Geeks.
In the series, the geeks are very dorky and are far from being the
popular kids. Now in the 2000's, the geek culture is huge with
major comic book heroes blockbusters and a popular
4. THE GAMER GEEK Video games played a huge change in this
swap, with an increasing numbers of gamers and a booming industry
that sold over $79 billion in the last 5 years. Surge has a huge
opportunity presenting itself as a drink for gamers, since their
love for games unites millennials and those who grew in the 90s.
This culture does not have a big interest in a healthy lifestyle,
so its acceptance for the product will be better than other
groups.
5. STRATEGY Relaunch the product as a drink for gamers of all
ages. Associate itself with the gaming community. Build brand
awareness and promote #LevelUp with partnership with content
creators. Build an interactive and fun form of communication to
create a strong relationship with customers.
6. LAUNCH PARTY To promote the relaunch of Surge Soda, an
exclusive gaming event will be realized. In it, those few who are
invited can go inside a video game, and become themselves the
avatars. As they go trough levels, they will encounter different
challenges and enemies, the latter will be controlled by the people
who are watching the live broadcast of the event on Twitch. If the
event is successful and the public have interest in participating
in it, the event can
7. 90S INVASION ON YOUTUBE AND TWITCH Twitch is a gaming
broadcasting platform where users can watch a variety of games
being played live. It is viewed by100 million viewers monthly, the
same number of people as YouTube and Netflix. Partnerships will be
created with several YouTube and Twitch channels for them to have
90s games being played and talked about. There are ad spots during
broadcast on Twitch where we
8. AWESOME GAMES DONE QUICK AGDQ is an anual live charity event
on Twitch. During the broadcast, a lot of games are played, from
old to new, and the challenge is to do them as fast as possible. In
the last edition, over a $1.5 million was raised for charity and
more than 9 million unique users watched the event. This rushed
style of playing is a great opportunity for Surge and its energetic
properties.
9. SNAPCHAT KARAOKE By mimicking the Karaokes score system we
will bring a singing game to Snapchat. Users will be invited to
send us videos of them singing their favorite songs and we will
send back their score. 7878
10. VINE VIDEOS Surge is a sugar and caffeine rush, giving a
boost of energy for those who drink it, similar to a power up or a
new life in a video game. With this idea, Surge will work with
different Vine celebrities so they can create funny content with
the soda, using gaming references and the product itself. The
product will be shown as a #LevelUp from video games brought to the
real world.
11. SURGE ARMY Gaming has left digital with a new trend of
character figures. They started with Skylanders, then Disney got in
the game, and later Nintendo. Surge will approach this trend by
making the cans become characters in a social gaming app. Users
will add them to the game trough pictures, and every can will have
a different digital content.
