Surveys Aren't Dead: Long Live the Survey! - Medallia · Surveys Aren't Dead: Long Live the Survey! Matthias Zeller, Sr. Director Product Management, Medallia John Trenholm, Consumer

Surveys Aren't Dead: Long Live the Survey!

Matthias Zeller, Sr. Director Product Management, MedalliaJohn Trenholm, Consumer Insights, Director, Toys”R”Us

Mariz Melo, Product Design, Medallia

Medallia © Copyright 2017.

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A Friendly Reminder....This document contains our current plan for the product, but it is subject to uncertainty and possible change. The actual product features developed by Medallia may vary materially from those described in this document. Any delivery dates communicated in this document are estimates and may change.

AGENDA


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Panel Discussion featuring:

Q&A

The Future of Surveys

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John Trenholm, Matthias Zeller, & Mariz Melo


Are Surveys Dead?

4Medallia © Copyright 2017.


Modern Survey Evolution

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From independent audit to extension of the brand1 From one-size-fits-all

to custom targeting2 From one way to conversational3



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Medallia © Copyright 2017. 7

Branding every part of the customer journey

Announcing The Next Generation of

Medallia SurveysCustomer rollout starting this May


Immersive, engaging designs



With branding capabilities to make it your own

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One survey experience across all devices

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Targeted Survey Experience

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Voice of customers with disability

Location based custom survey

selections

TargetedA/B testing


Medallia Ask Now

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• Include ad-hoc questions to in-flight surveys for A/B testing

• Set up tests quickly and easily with immediate insights

• Run multiple tests simultaneously across the organization

• Target specific customer segments in multiple languages

• View results to gain insights and take action quickly

Innovation At Scale. Incredibly Simple.


Ask Now Enhancements

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• See insights quickly and easily with automated one-page reports

• Get feedback from a precise audience with self-serve custom targeting

• Enhance tests with screener questions and high demand survey features



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Conversational Feedback


Messaging as a channel of interaction is

exploding

Collect feedback on messaging

channels with an intelligent survey bot that asks the right questions at

the right time

Messaging between

consumers and companies is

becoming accepted form of

communication

Scenarios: SMS, Facebook

Messenger, WeChat, WhatsApp


Panel Discussion

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Matthias Zeller, Sr. Director Product

Management Medallia

John TrenholmConsumer Insights,

Director Toys “R”Us

Mariz MeloProduct Design

Medallia


Toys”R”Us Survey

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Existing Survey New Modern Survey

Q&A

Documents

Surveys Aren't Dead: Long Live the Survey! - Medallia · Surveys Aren't Dead: Long Live the Survey! Matthias Zeller, Sr. Director Product Management, Medallia John Trenholm, Consumer