1

Paul GoodeSVP, Strategic Partnerships comScore

2

The challenge

Offering in Spain

Methodology

Products – Audience

Products - Campaigns

3

NATIVE DIGITAL CONTENT

TV CONTENT outside broadcast reporting window

Divided by View

ing Device

Cross Media: Core TV

* Time from initial transmission to be agreed by market, e.g. a month

TV CONTENT within broadcast reporting window*

Core TV

Digital-Only Video Content

includesYouTube & Facebook, +1 month* TV Content

Digital Video

Linear TV VOD &Time-shifted TV

Page & App Content

4

Divided by View

ing Device

Cross Media: Core TV

* Time from initial transmission to be agreed by market, e.g. a month

NATIVE DIGITAL CONTENT

TV CONTENT outside broadcast reporting window

Digital-Only Video Content

includesYouTube & Facebook, +1 month* TV Content

Digital Video

Linear TV VOD &Time-shifted TV

Page & App Content

Core TV

TV CONTENT within broadcast reporting window* e.g. Includes a viewer watches Game of Thrones on TV, via a Sky Digital Box.

They do so within 2 days of broadcast.

5

Cross Media: Extended TV

* Time from initial transmission to be agreed by market, e.g. a monthD

ivided by Viewing D

evice

Digital-Only Video Content

includesYouTube & Facebook, +1 month* TV Content

Digital Video

Linear TV VOD &Time-shifted TV

TV CONTENT within broadcast

reporting window*

TV CONTENT outside broadcast reporting window*

Page & App Content

Extended TV

6

Cross Media: Extended TV

* Time from initial transmission to be agreed by market, e.g. a monthD

ivided by Viewing D

evice

Digital-Only Video Content

includesYouTube & Facebook, +1 month* TV Content

Digital Video

Linear TV VOD &Time-shifted TV

TV CONTENT outside broadcast reporting window*

Page & App Content

Extended TVNATIVE DIGITAL CONTENT

e.g. viewers who watch Breaking Bad on a Tablet.

They do so within a month of initial broadcast.

TV CONTENT within broadcast

reporting window*

7

Cross Media: Extended TV

* Time from initial transmission to be agreed by market, e.g. a monthD

ivided by Viewing D

evice

Digital-Only Video Content

includesYouTube & Facebook, +1 month* TV Content

Digital Video

Linear TV VOD &Time-shifted TV

TV CONTENT outside broadcast reporting window*

Page & App Content

Extended TVNATIVE DIGITAL CONTENT

e.g. viewers who watch Breaking Bad Season 1 on a Tablet. They do so 7 years after broadcast.

TV CONTENT within broadcast

reporting window*

8

NATIVE DIGITAL CONTENT

TV CONTENT outside broadcast reporting window*

Cross Media: Core TV + Extended TV

* Time from initial transmission to be agreed by market, e.g. a monthD

ivided by Viewing D

evice

Digital-Only Video Content

includesYouTube & Facebook, +1 month* TV Content

Digital Video

Linear TV VOD &Time-shifted TV

Page & App Content

Core TV

TV CONTENT within broadcast reporting window*

Extended TV

9

Divided by View

ing Device

Digital-Only Video Content

includesYouTube & Facebook, +1 month* TV Content

Digital Video

Linear TV VOD &Time-shifted TV

Cross Media: Total Video

* Time from initial transmission to be agreed by market, e.g. a month

NATIVE DIGITAL CONTENT

TV CONTENT outsidebroadcast reporting window*

Total Video

TV CONTENT within broadcast reporting window*

Page & App Content

10

Divided by View

ing Device

Digital-Only Video Content

includesYouTube & Facebook, +1 month* TV Content

Digital Video

Linear TV VOD &Time-shifted TV

Cross Media: Total Video

* Time from initial transmission to be agreed by market, e.g. a month

TV CONTENT outsidebroadcast reporting window*

TV CONTENT within broadcast reporting window*

Page & App Content

NATIVE DIGITAL CONTENT

Total Video

e.g. adding viewers who watch House of Cards on Netflix viaSmart TV or Tablet.

11

Divided by View

ing Device

Digital-Only Video Content

includesYouTube & Facebook, +1 month* TV Content

Digital Video

Linear TV VOD &Time-shifted TV

Cross Media: Total Video

* Time from initial transmission to be agreed by market, e.g. a month

TV CONTENT outsidebroadcast reporting window*

TV CONTENT within broadcast reporting window*

Page & App Content

NATIVE DIGITAL CONTENT

Total Video

e.g. adding viewers who watch User Generated Content on YouTube via Desktop or Games Console.

12

Divided by View

ing Device

Digital-Only Video Content

includesYouTube & Facebook, +1 month* TV Content

Digital Video

Linear TV VOD &Time-shifted TV

Cross Media: Total View

* Time from initial transmission to be agreed by market, e.g. a month

NATIVE DIGITAL CONTENT

TV CONTENT outside broadcast reporting window*

Total View

TV CONTENT within broadcast reporting window*

Page & App Content

13

Divided by View

ing Device

Digital-Only Video Content

includesYouTube & Facebook, +1 month* TV Content

Digital Video

Linear TV VOD &Time-shifted TV

Cross Media: Total View

* Time from initial transmission to be agreed by market, e.g. a month

TV CONTENT outside broadcast reporting window*

TV CONTENT within broadcast reporting window*

Page & App Content

NATIVE DIGITAL CONTENT

Total View

e.g. adding viewers who visit the Guardian homepage on desktop (or smartphone / tablet).

14

Divided by View

ing Device

Digital-Only Video Content

includesYouTube & Facebook, +1 month* TV Content

Digital Video

Linear TV VOD &Time-shifted TV

Core TV > Extended TV > Total Video > Total View

* Time from initial transmission to be agreed by market, e.g. a month

NATIVE DIGITAL CONTENT

TV CONTENT outsidebroadcast reporting window*

Total View

Core TV

TV CONTENT within broadcast reporting window*

Page & App Content

Extended TV

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USA

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NETHERLANDS

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SPAIN

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Offering in Spain

Extended TV Total Video Total View

Panel TV

Extended TVAudience

Panel TV con VirtualMeterPanel Online

Tags de ProgramasTags de Anuncios

Extended TV Total Video Total View

Panel TV

Total Video AudiencePanel TV con VirtualMeter

Panel Online

Tags de Programas

Tags de Anuncios

Extended TV Total Video Total View

Panel TV

Extended TVCampaigns

Panel TV con VirtualMeterPanel Online

Tags de Programas

Tags de Anuncios

Extended TV Total Video Total View

Panel TV

Total VideoCampaigns

Panel TV con VirtualMeterPanel Online

Tags de Programas

Tags de Anuncios

Extended TV Total Video Total View

Panel TV

Total View

Panel TV con VirtualMeterPanel Online

Tags de Programas

Tags de Anuncios

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Methodology

FUSIÓN

Perfiles Demográficos Datos OfflinePanel Cross-Media

Datos Online (Fusionados)

Perfiles Demográficos Datos OnlineOnlinePanel cS

Perfiles Demográficos Datos OfflineDatos OnlineTV Panel KM

Puntos de FusiónPanel fusionado con datos Offline y Online

El panel de TV de KantarMedia actúa como receptor de los datos Online provenientes del panel de cS a través de un proceso de fusión.

Fusion Process

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Products - Audience

TV Offline y Online side by sidePor primera vez, se podrán comparar los datos de audiencia de Tv tanto en Offline como en Online

Este producto preliminar será mensual y basado en los actuales tags existentes de VMX

Las métricas estaran basadas a nivel de “Periodos” y por grupos editoriales.

Extended TV Overview

Audiencia a nivel de ProgramasEn este primer producto, se dispondrán de datos diarios de rating agregados a nivel de programas reportados en Instar Analytics

Métricas DisponiblesA partir de la duración del programa original, se podrán calcular datos de miles AM(000) y minutos que agreguen la audiencia de Tv y la audiencia Online.

Extended TV Ratings

Panel de TV con datos fusionados de consumo OnlineMediante fusión, cada individuo del Panel de TV tendrá atribuida también su audiencia online.

Métricas DisponiblesUtilizando toda la potencia de cálculo de Infosys, se podrán hacer análisis de Reach conjunto o incremental Cross-Media utilizando simplemente una nueva dimensión de análisis.

Extended TV Audience

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Products - Campaigns

Verificación de Campañas Cross-MediaEste producto permitirá medir todos los impactos (GRP’s e impresiones) de una misma campaña que se produzcan tanto Offline como Online.

Alcance de campañasInicialmente disponible únicamente para las campañas tagueadas y emitidas en Tv

-> Campañas Premium

Pre-roll

Emisión Tv

Extended TV Campaigns Ratings

Panel de TV con datos fusionados de publicidad digitalAdemás de la medición de impactos, se podrán conocer también su distribución por targets y soportes.

Métricas disponiblesContactos, GRP’s e impresiones

Cobertura conjunta e incremental

R&F por campaña

OTS por medio y/o soporte

Pre-roll

Emisión Tv

Panelista KM

Extended TV Campaigns

Exposición publicitaría en cualquier soporte vídeo.La exposición a los mismos vídeos publicitarios se podrán medir también en otros soportes digitales no-TV.

Métricas disponiblesLas mismas métricas que en el producto anterior (GRP’s, Cobertura incremental, R&F, OTS, etc).

El producto es el mismo con un incremento de los soportes medidos

Pre-roll

Banner Vídeo

Emisión Tv

Panelista KM

Total Video Campaigns

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Thank you