sweets design boards

OUGD303Mille Haugnaess

TITLE: Homemade sweetsDuration: 4 weeks

m-haugnaess0811.blogspot.com

HOMEMADE SWEETS

BRIEF

Design a logo and packaging designs for the homemade sweet shop company ‘sweets in every fold’

CONCEPT

Create an identity which reinforces the homemade aspect of ‘sweets in every fold’, but also looks contemporary.

Target Market

Younger trendy target audience who appreciate a more contemporary packaging style.




HOMEMADE SWEETS

The logo type ‘sweets’ has been drawn in a needle point style type, holding onto its old fashioned values of home made sweets, also The shape of the logo has been made into a house to show this as well.

Stationary for the sweet shop was made, creating the identity. Since the logo holds the old fashioned values which are trying to be shown, the stationary has been made really simple, too look more modern and contemporary.




HOMEMADE SWEETS

3 different packaging designs Have been created. Keep-ing the identity simple has allowed the design elements to work across a range of packaging shapes and sizes.

1 for boiled sweets - plastic bag container with a wrap around resembling a house shape.

1 for compote - jar designs,

and another for vanity puffs. Simple box with a wrap around element.

Each packaging design uses different colours to represent the flavours, with one colour running throughout to hold them all together as a set (same colour used on stationary)




HOMEMADE SWEETS

Gift hamper, created into a house shape reinvoking the home made aspect of the store, and also fitting with the style and shape of the logo. Customers can choose 5 different sweet boxes to put in, as a gift for loved ones.




HOMEMADE SWEETS

Direct mail design, inviting people to the opening of the sweet shop. Made so you open the folds and get the sweets inside, playig on the name ‘sweets in every fold’

Gift cards can also be purchased in store, as a gift to friends.

Postcard designs have also been created as a sales item in the shop and also as a small promotional tool.

And shopping bags with pick ‘n’ mix treats in with the same design style as a promotional tool when people purchase an item.




HOMEMADE SWEETS

The products can be bought online on sweetsfold.com the website is kept quite simple and easy to navigate, using design elements from the identity design.

Home page: images of the products

account: create your own account, and receive newsletters

Side bar holds all the products in different groups, boiled sweets, sherbets etc.

Basket: View what you have bought.

Documents

sweets design boards