Sweta-Marketing Management New _PPT

7/28/2019 Sweta-Marketing Management New _PPT

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Name Roll no.

Gaurang Pawar 101

Sachin Pawar 102

Rashmi Payyappate 103

Pritesh Pujara 104

Sweta Rao 105

Marketing Management

project on Credit Card by


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Established in 1806 at Calcutta as Bank of Calcutta.

It is the oldest bank of Indian sub-continent.

Head Quarter-Corporate center, Mumbai.

Largest branch network in India witharound 15,000 branches.

WEBSITE:-www.sbi.co.in

I N T R O D U C T I O N


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To be the most profitable credit card in India,

offering maximum convenience to card holder.

When you hold this card , you need lesser changes ,Quick buy , easy to use & convenient for all

Make a life simple , Live a life without worries

Objectives


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Premier Indian financial services group with global perspective ,

world class standards of the efficiency & professionalism and coreinstitutional values.

Retain its position in the country as a pioneer in developingcountries.

Maximize share-holder value through high sustained earning pershare.

An institution with a culture of mutual care and commitment asatisfying and exciting.

Work environment & continuous learning opportunity.

Vision statement


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Benefits of SBI Gold Credit Card:

Worldwide Acceptance

Credit Facility

Cash on the go

Book your railway tickets online

CREDIT CARD


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Features of SBI Gold Credit Card:

Credit Convenience

Ready Cash

Convenient Application Procedure

Add-on cards - Enhanced Power to your family

Utility Bill Payment Facility

Balance Transfer on low interest rates

Flexi pay


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Comparison with other bank

Bank SBI HDFC ICICI

CARDT TYPE GOLD GO LD GOLD

CARD PRO VIDER MASTER CARD VISA MASTER CARD

CASH WITH DRAWAL RATE 3.10% 2.50% 3.15%

PURCHASE INTEREST RATE 3.10% 2.95% 3.15%BALANCE TRANSFER FEE NO YES YES

PHO TO CARD FEE NO NO NO

ANNUAL FEE Free 500 Free

GRACE PERIO D UPTO 50 DAYS 50 DAYS 20-50 DAYS

MIN MO NTHLY PAYMENT 5%O F O UTSTANDING BALANCE 5% 5%

ELIGIBILITY N/A

MIN INCOME 2,00,000 FOR SELF

EMPLOYED AND 1,50,000 FOR

SALARIED PERSO N

MIN INCOME 1,00,000 FOR SELF

EMPLOYED AND 1,20,000 FOR

SALIRED

REWARD PROGRAM

2% CASH BAC K ON GRO CERIES,

RESTURANT AND UTILITY BILL

PAYMENT ,0%FUEL SURCHASE

UPTO 5% CASHBAC K ON AIR AND

TRAIN TICKET, EARN 2 REWARD

PO INT FOR EVERY RS 150 SPENT

DOUBLE REWARD POINT ON EVERY

RS 200 SPENT ,TRAVEL BENEFIT,

0%FUEL SURCHAS E ACRO SS HPCL

OUTLET


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Fee Structure:

Joining Fee (one time) RS.299/-Annual Fee(p.a.) RS.299/-

Addon Fee(p.a.) NIL Extended Credit

20-50 days (applicable only on

retail purchases and if previous

months outstanding balance is

Interest Free

Credit Period

Upto 3.35% p.m. (40.2% p.a.)

from the transaction date

Finance

Charges

5% of Total Outstanding (Min

Rs. 200) + Govt. Service Tax


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Following are the Strategies needed for SBI Gold

Credit Card:

The company must be focus not only on metro cities but also in Tier IIand Tier III cities

Customer services is needed to improved as it create value among thecustomers

Card Protection Plan


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Strategies Continue

Segmentation

4 Ps or Marketing Mix

Discounts on purchase of Gold

Swipe your card and earn reward points

Book an Airline ticket from SBI Gold card.


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Sales

OUTDOOR MEDIA

ONLINE MEDIA

MOBILE MEDIA

ELECTRONICEMEDIA

PRINT MEDIA

Media Plan


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Social media can give your company many different

benefits.

Special Financing Plans

Promotional Mailings

Billing Inserts

Media Plan contd . .


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Conclusion:

From the above case study, we have found that there are lots of challengesbefore SBI Credit Cards .

The company should have to do a lots of efforts filled with full potential &innovative strategies

State Bank of India and GE Capital plan

"A CREDIT CARD YOU CAN TRUST TWICE OVER"


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Conclusion: cont. . . .

The SBI Cards Brand is based on the value proposition of 'Make LifeSimple' - the core promise of our brand.

SBI Cards & Payment Services its aims

India has about 18.3 million cards while SBI Cards has 2.3 million atpresent. Market like China or Japan has about 200 million outstanding

credit cards.


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https://www.sbicard.com/services_for_you/

www.sbi.com

www.businessline.com

www.google.co.in

Bibliography. . .
https://www.sbicard.com/services_for_you/http://www.sbi.com/http://www.businessline.com/http://www.google.co.in/http://www.google.co.in/http://www.businessline.com/http://www.sbi.com/https://www.sbicard.com/services_for_you/https://www.sbicard.com/services_for_you/


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Documents

Sweta-Marketing Management New _PPT