SWOT ANALYSISObsessed & Vulture

POP CULTURE

http://glmr.me/1eNqIS3

http://vult.re/1jozdpL

STRENGTHSVULTURE

Organization—Feed of all news can be filtered by section

TV Recaps and Move reviews are readily accessible on the main page

The “Star Market” allows for visitors to easily select their favorite star for their latest updates

STRENGTHSOBSESSED

Traffic flow from Glamour.com which is where the blog branches off of

Individual bio’s for each writer/blog post

Simple navigation between stories on the main feed

Floating button on main blog roll to automatically go to the top

WEAKNESSESVULTURE

Though full of helpful links, the top 1/3 is almost overwhelming with things to click/absorb

The video section handpicks the top viral videos and puts them in one location. Great feature, but seems located too far down the page.

WEAKNESSESOBSESSED

Advertisements in between each story on the feed, distracting.

Navigation for Glamour.com but not specifically for Obsessed blog

Upon getting to the page, there is a pop up ad that froze multiple times and delayed entrance to the actual blog

OPPORTUNITIESVULTURE

LOTS of good content. Better organization with a less overwhelming layout will make this pop culture site easier for a casual user

VULTURE has a good selection of “partners”… incorporating them into their content even more would be a one of a kind matchup

“The Feed” should be expanded. It’s the top stories and more readers will click if it’s a more prominent feature

OPPORTUNITIESOBSESSED

Aesthetically, OBSESSED is very pleasing to the eye and the ads ARE small enough to where they are not overly distracting

All of the stories are features and there is a comedic/casual manner that targets the correct audience and will keep them coming back but may alienate an older audience

OBSESSED is the off-spring of a prominent woman’s magazine. Owning that partnership and using it more will drive even more of an audience

THREATSVULTURE VS. OBSESSED

VULTURE has an overwhelming layout and the XL banner ad with large side bar ad may send readers to a different site

OBSESSED is based off a magazine so the writing is delayed. More features than news whereas VULTURE is more of a mix

OBSESSED content is limited to one blog roll. Though there is a variety of content, there isn’t a method to look at JUST television JUST music, etc. VULTURE is able to use tags and menus for navigation

VULTURE is more established than OBSESSED while OBSESSED uses a feature spin that readers may be more interested in