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The third day at SXSW 2013: healthy debates and unexpected weather. EffectiveUI’s team on the ground provides a daily recap of SXSW Interactive 2013 in Austin, March 7-11, 2013.
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© 2013 EffectiveUI, Inc. All rights reserved.
DAILYRECAPSXSW 2013
© 2013 EffectiveUI, Inc. All rights reserved.
DAILY RECAPsxsw13
SATURDAY MARCH 9TH, 2013Design, debate and the role of technology in brand experience.
© 2013 EffectiveUI, Inc. All rights reserved.
DAILY RECAPsxsw13
BIG IDEAS & BBQThe Society of Digital Agencies (SoDA) presentedBig Ideas & BBQ. The primary panel was focused on design and user experience (UX) trends and featured panelists from Microsoft, Adobe, SoDA board membersDJ Edgerton and Steve Glauberman, and our own Anthony Franco. AOL moderated the panel.
© 2013 EffectiveUI, Inc. All rights reserved.
DAILY RECAPsxsw13
@AnthonyFranco came out swinging withthe difference between responsive designand reactive software.
RESPONSIVEVS. REACTIVE
© 2013 EffectiveUI, Inc. All rights reserved.
DAILY RECAPsxsw13
FORM ANDFACTORS
There was a heated debate on various design methods and approaches such as design morphism and responsive design. However, most panelists came to the conclusion that these are really just design tactics and should only be a considerationor option based on user and business goals.
© 2013 EffectiveUI, Inc. All rights reserved.
DAILY RECAPsxsw13
EXPERIENCE IS BRAND
There was also discussion and debate beyondthe panels on the delineation between digital marketing and digital service/experience as well as persuasive design. Digital marketing is focused on driving awareness and acquisition (selling) whereas digital experience is creating great interactions that live up to the brand promise (service).
Experience ultimately is brand, but it’s less about persuasive design and more about serving andfulfilling customer needs and goals.
© 2013 EffectiveUI, Inc. All rights reserved.
DAILY RECAPsxsw13
The panel wrapped and there was a final point about technology pushinghigher quality design in our industry.
© 2013 EffectiveUI, Inc. All rights reserved.
DAILY RECAPsxsw13
But the real headliner was Mother Nature - who decided it would be a great idea to unleash a monsoon at closing time on 6th St!
