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SYC New Years Experience OverviewFuse EDM presents the Society Yacht Club (SYC) New Years Experience, an all-day electronic music festival. Fuse EDM will be hosting a series of Yacht Parties in the US as well as in Europe and the Mediterranean. These events will take place on Pleasure Yachts that will hold up to 300-700 passengers. The SYC New Years Experience will be taking place at 4 different locations within Athens, Greece. These events will host the top upcoming artists in EDM music, with over 25,000 attendees to gather and experience the best EDM musicians across four stages, showcasing a mixture of electronic music. This music festival is split between four different locations near the bay in which the yacht will port. The locations in which each artist will be representing a key aspect of electronic music culture, which include: Park of Naval Tradition, Municipal Athletic Center, Peace and Friendship Stadium and Mara Marina. Starting at 9am our main event will be the boat races lasting until 3pm. Within that time we will have our 4 stages set up with artists playing throughout the day. Around 5pm is the next big event in which will be held in the Peace and Friendship Stadium that will showcase famous headliners along with activities such as: Slide the City. Paintball tournament and People Are Awesome: Soccer Edition.
DEMOGRAPHICS Job Function:· Sales & Marketing – 17%· Creative Director – 2%· Business Development – 7%· Management – 22%· Communications – 10%
Combined Household Income:· Under 25K – 6%· 25 – 49K – 11%· 50 – 74K – 15%· 75 – 95K – 13%· 100K – 149K – 22%· 50K+ -- 33%
Purchasing Power:· Up to 1K – 29%· 1K – 9,999 – 19%· 10K – 49,999 – 19%· 50K – 99,999 – 14%· 100K+ -- 19%
Social Connections:· Twitter: 55,000 Followers· Facebook: 20,000 Likes· Soundcloud: 1 million+ Streams· YouTube: 550,000 Plays
Interest in Electronic Music:· Industry – 21%· Fan – 79%
Ages:· 18 – 24 years old – 54%· 25 – 30 years old – 38%· 30+ -- 8%
Gender:· Male – 59%· Female – 41%
Attendees in Executive Positions:· CEO/Director – 23.2%· VIP – 4.7%· Chief Chairman – 3.7%· Executive – 1.3%· CCO – 1%· Senior VIP - .08%· CFO - .06%
Press & Media Attendee:· Music (approx.) – 80%· General Music (approx..) – 20%
SPONSORSHIPSAlign your brand with the SYC New Years Experience
The SYC’s New Years Experience sponsorship tiers deliver the greatest marketing impact possible, aligning brands with the event before, during and after the all-day event. The SYC New Years Experience veteran marketing and public relations team will work closely with sponsors to:
· Reach target demographics· Hone activation approaches· Amplify sponsor initiatives· Integrate sponsor products and offerings· Achieve marketing objectives· Garner the attention of thousands of influential industry and press figures· Influence tens of thousands of general consumers
The SYC New Years Experience sponsorship team offers valuable support and guidance throughout the event. Contact us for more information on developing a custom program to fit your brand’s needs.
VENDORS
The all-day fest encourages targeted connections and new discoveries through brand booth interactions. We have a limited allocation of 10 spots. Each designated area can hold a 10x10 single tent that must be provided by
the user.
BRAND BENEFITSBRAND BENEFITS● One basic table and two chairs
● Access to all parts of the SYC New Years Experience events
● 2 free tickets to do your personal giveaway promotion
● Company profile on www.SocietyYachtClub.com
SLIDE THE CITY
The SYC New Years Experience presents Slide the City. This event will host live music, food, drinks and the biggest slip and
slide ever to hit asphalt. This event allows the attendees to enjoy our music while being proactive and having fun in the
water.
BRAND BENEFITSBRAND BENEFITS● VIP packages named after your brand● Logo on the slides● Over 700,000 social media impressions● Hanging banner with your brand logo● Your logo in the artist meet and greet dressing
room● Two big screen monitors projecting your brand
every hour throughout the day● Company profile on societyyachtclub.com● Listing in the SYC New Years Experience
Program Guide and newsletter feature● Professional event photos for your use● Video recap of people having fun on your slide● Opportunity to sell on site● Opportunity to showcase your product
interactively
PAINTBALL
Paintball Tournament: Free for attendees, there will be paintball equipment, gear and a field that will give festival goers an active outlet to express themselves. Participants will be provided with proper paintball weapons and gear to bring real-life combat action to
the paintball world. The paintball tournament is designed to accommodate anyone wanting to beginners and experts, the paintball tournament will be a consistently visited area where people spend
hours spectating or working up a sweat.
BRAND BENEFITSBRAND BENEFITS● Logo on paintball equipment
● Music stage named after brand
● Company profile on societyyachtclub.
com
● Listing in SYC New Years Experience
Program Guide and newsletter feature
● Professional event photos for your use
● Recap videos of people using your
paintball equipment
● Opportunity to sell on site in the
paintball area or your stand
● Opportunity to showcase your product
FEATURESFEATURES
● Full paintball field
● Music Stage
● Food Truck
● Vendor Placement
Opportunities
● Prize Giveaways
ADVERTISEMENTSYC Publication:Reach SYC New Years Experience newsletter audience of over 30,000 young adults with a brand feature. Have your brand advertised on JVC Broadcasting, a nationwide advertising radio station.
Film Recap & Video/Professional Photos: Receive a recap video and professional event photos for additional brand advertising outside of the SYC event.
Program Guides:
The SYC New
Years Experience
program guides are the ultimate
resource for the 2015 festival. With
lineup details, showtimes, and
editorial pieces of the event, they
provide insight into many facets of
this event and function as both an
onsite directory and lasting
souvenir. Available in both print
and digital formats, advertising in
the program guide allows you to
reach the full range of the SYC
New Years Experience attendees.
PREMIER MARKETING OPPORTUNITIES
A premier opportunity to integrate your
2015 marketing plans with a flavorful
twist. From hosting one of your exclusive
social events, or demonstrating your own
activation, SYC New Years Experience
offers numerous ways to connect with
registrants. Contact SYC team members
today to learn more.
● Stage sponsorships for EDM performances
● Banners hanging across the yachts of your logo/brand
● Mobile branding opportunities - shuttles, bikes
● Media Marketing Partners - iHeartRadio, Clear Channel, Blue Star Jets, Time Warner Cable
● Multiple staged DJ performances and uniquely themed events
● SYC New Years Experience activations like the paintball tournament and slide the city
MEDIA MARKETING PARTNERS
Marketing ContactsBobby French
[email protected](407) 913-4911
Tara [email protected]
(407) 761-8864
Samantha [email protected]
(715)305-0303
