EVALUATION; QUESTION 1.in what ways does your media product

use, develop or challenge forms and conventions of real media products?

SYMA RAHMAN – GROUP 24

ANDREW GOODWIN

Our music video follows Goodwin’s theory ofdisjuncture and illustration; Mostly disjuncturebecause our music video has nothing to do with thelyrics in the song; in the song, the artist talks aboutthe lavish life and how spoilt she is - our music videois set in the studio and the park, which has nothingto do with the song. However, the artistsperformance gave off the vibe that she is a divathrough her actions and mise en scene.

ANDREW GOODWINJobedha’s performancetranslated the underlyingmessage of the song; a spoiltdiva. These screenshots showher and her hand gestures ofhow I thought a diva wouldact.

These are some of the photos we have taken for our ancillary work. We copied the personality and gave her specific poses to do, which we gained inspiration from our music video and general knowledge. These photos show her flirty and spoilt side, and I think this comes across very well.

LAURA MULVEYOur music video has got a bit of Mulvey’s theory of the malegaze; The male gaze is when the music video includes femalesfor the male satisfaction. An example of this could be DizzieRascal’s music video, Holiday. This music video also hasdismembering; this is when the camera cuts and zooms in tocertain parts of the female body.

Our music video has aspects of the male gaze as our mainperformer is a female and we portrayed her as ‘desirable’through her mise en scene, make up and her actions; heractions give off the vibe that she’s too good for anyone andspoilt.

EXAMPLES OF LAURA MULVEYDIZZIE RASCAL - HOLIDAY

LAURA MULVEY

Showing the performers body; male gaze.

In the music video, she blows a kiss to the camera.

CAROL VERNALLIS

Vernallis came up with the theory thatwithin the music video, there are quick,fast edits which go in time with thebeats in the music. So that you can seethat there is a link between sound andvisuals.The difference of shooting and editing amusic video, to a TV show or film, is thatthere are more jump cuts and fast paceshooting. Also a major difference is thatthe camera is static – it is alwaysmoving, whereas in film, its quite solidthe movement, so you can focus more.

VERNALLIS THEORY IN OUR MUSIC VIDEO

I think our music video is solely based onVernallis’s theory; we heavily relied on theediting of the video, and so made sure the cutsof each shots were precisely on each beat. Therewas one bit where the beat started to graduallyget faster and louder, so with that, we made theedits of the shots faster and more frequently.You can clearly see this in our music video and itis probably the best bit in our music video.

VERNALLIS THEORY IN OUR MUSIC VIDEO

MUSIC VIDEO INFLUENCES

Our main music video influence was definitelyMaterial Girl – Madonna; this was mostlydecided for the mise en scene and Madonna’sacting. We wanted to recreate that atmosphereand aura of a spoilt diva, as both the songs havethe same context. We used some shotinfluences too and we took some shots out, butthey were influenced by the music video too.

LINKS BETWEEN MUSIC VIDEOS

In Madonna’s music video, she is surrounded by men, trying to get her attention with gifts, but she is only clearly interested in the gifts, which is a literal representation of the song title – “Material Girl”.

We were going to recreate this by using two males looking at our performer then at the camera, to make a direct connection with the audience. We decided not to use this as it was not a good enough shot to be put in.

DIGIPAK INFLUENCESHeavily influenced by Andy Warhol. Quite different.

ADVERTISEMENT INFLUENCES

I put two of Delilah’s advertisement ideas together to produce my piece. My piece was also developed on accident and experimenting with different things.