SynapseIndia Iphone apps-presentation on Apple iPhone
Apple iPhone
More Brown than Green?
The Apple Juice
8 or 16 GB Memory 3.5 widescreen Multi-touch display Audio
support for AAC, MP3 & more Visual Capabilities inc 640 by 480
pixel video 2.0 mega-pixel camera Wi-Fi 802.11b/g Bluetooth
The Issue
It may be the latest in modern technology, but is the Apple
iphone damaging to the environment & how has the price been
affected by these concerns?
The Bitten Apple
Greenpeace say the iphone contains two hazardous chemicals:
Brominated Flame Retardants (BFR) Polyvinyl Chloride (PVC)
Key assumptions : Headphone Cable contains toxic phthalates
iphone battery is glued & soldered to handset, hindering the
battery for electronic waste recycling
Apple iPhone environmental report
The report clearly states that Apple keeps to the rules of RoHS*
against restricted substances.
- This may not ultimately change the market value of the product
but instead put off retailers who are going to sell the
product.
*Restriction of the Use of Certain Hazardous Substances in
Electrical and Electronic Equipment
From $600 to $399 in just 2 months!
Business Ethics or The Customer comes 1st?
When apple reduced it product by $200 after 68 days from
release, many customers were left fuming! Adopters will always pay
a full price, but didnt expect such a price cut so soon. A 14 day
full refund policy to claim back $200 was introduced.
iPod recycling program
This scheme will make the iphone more environmentally friendly
Customers will receive a discount on new iphones if the exchange
their old mobile If Apple encourage this scheme with their own
products it will play a hand in reducing global pollution
Victims of their own success?
Will the iPhone be the end of the ipod, nano & touch?
Fears: iPhone will cause sales of other Apple products to
drop.Upon release Apple fear they could lose $1billion dollars as a
result of the iPhone introduction
So what do Apple want to do??
Victims of their own success?
Strategy 1Market the iPhone to Businessmen & high earners
and ipods to teenagers & fashinistas.
Strategy 2Make the iPhone a high end product by increasing its
price & lower the price of the ipod.
Thankyou
