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press kit, spring 2016
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SPRING 2016 PRESS KIT
Synergy Organic Clothing creates fashion forward
clothing and yoga apparel for women. Always
striving to be mindful and conscious in every
facet of our business, we produce sustainable
and organic fair trade clothing that lets you look
and feel your best. Radiate effortless style while
treading gently on the earth.
Kate Fisher, Co Owner and Creative Director talks about Synergy Organic Clothing.
Fundraising--We also pride ourselves on our ability to contribute to efforts in line with the Synergy
philosophy of remaining natural, sustainable and inspired by adventure.
LEARN MORE
Organic cotton is grown using methods and materials that have a LOWER
IMPACT on the environment than conventionally grown cotton. The cotton is
grown WITHOUT TOXIC PESTICIDES and synthetic fertilizers and without
the use of genetically engineered seed. Organic cotton is ENVIRONMENTALLY
RESPONSIBLE, comfortable to wear, and a mindful alternative for the conscious
consumer. All of our fabrics are also made with LOW IMPACT dyes. These dyes
have a high absorption rate, which decreases the use of rinse water and produces
less waste. These PURPOSEFUL CHOICES ensure environmentally and socially
responsible production practices in every phase of our manufacturing process.
OUR FABRICSORGANIC, SUSTAINABLE, LOW IMPACT
Our clothing begins with GOTS certified ORGANIC COTTON grown and
loomed in India. Each garment is then ETHICALLY SEWN in Nepal in a GOTS
certified factory by men and women who are paid a LIVING WAGE for their
work. Finally each piece ends with our customers having luxourious fabric and
clothing they can feel COMFORTABLE wearing for years to come. We strive to
make the process better and more sustainable from START TO FINISH.
GOTS CERTIFIED ORGANICGLOBAL COMMUNITIES WORKING TOGETHER
• Vertically integrated clothing company
• Contemporary/Better Brand pricepoint
• Benefit-oriented company setting standards of social and enviornmental responsibility
• Supports only fair labor and living wage manufacturing practices
• GOTS certified organic throughout the entire supply chain
SYNERGY ORGANIC CLOTHING AT-A-GLANCE
MISSION STATEMENT
Synergy Organic Clothing is a vertically integrated manufacturer, distributer and retailer of branded fash-
ion and essentials apparel. Always striving to be mindful and conscious in every facet of our business, we
produce sustainable and organic clothing using only fair labor practices. We believe that women can look
and feel their best knowing that their clothing has been produced with the highest standards of social and
environmental responsibility.
COMPANY STATS
BRANDING OVERVIEW
eco luxe
Newport Life MagazineSeptember/October 2013Cover, pg 13, pgs 36/37
San Francisco Chronicle Sunday, April 21, 2013Lifestyle Section, L9 - Feature article
PRESS
Der Standard September 25, 2013Pg 13 Feature article
Origin.September/October 2013Pg 73
Organic Spa MagazineFebruary 2014Pg 69
FOX 13-Good Day Tampa BayApril 22, 2014on air segment
The Wall Street JournalTuesday, March 11, 2014Health & Wellness, D3
THE SYNERGY RETAIL CUSTOMER
CITIES WITH THE MOST VISITS TO
OUR WEBSITE (6 MONTHS)
San Francisco
Santa Cruz
New York City
Los Angeles
Denver
Chicago
Portland
Seattle
Washington D.C.
Austin
CITIES WITH THE HIGHEST REVENUE
WEB SALES (6 MONTHS)
San Francisco
Denver
Santa Cruz
New York City
Los Angeles
Portland
Seattle
Chicago
Boulder
Austin
DISTRIBUTION CHANNELS
• 3 branded retail locations
• over 1,000 active wholesale accounts
• growing social media presence: FB-30k; IG-13k
• over 150 festivals per year including U.S. Lolapoolza, ACL, Telluride Bluegrass, Outside Lands,
Floyd Fest and the High Sierra Music Festival
• large web presence with an average of 91.5k unique users @www.synergyclothing.com
• 2.14% websales conversion rate
• WOMEN AGE 25-60
• Baby Boomers and Millenials
• Tech saavy shoppers -- nearly half of all web based traffic comes from a mobile device or tablet
• AFFLUENT
• Household median annual income of 70k+
• Buys higher quality, higher priced items rather than price-driven purchases
• CONSCIOUS CONSUMERS
• Environmentally focused
• Socially responsible consumers
• Aware of global issues and concerns in the fashion industry
• Buy into a brand rather than just buying individual pieces
• HEALTH CONSCIOUS
• Active, athletic, yoga lifestyle
• WOULD ALSO BUY APPAREL FROM:
• Splendid
• Amour Vert
• Groceries Apparel
• Prana
• Anthropologie, Pure + Good
• Patagonia
DEMOGRAPHICS • SALES STATS
SPRING 2016 COLLECTION
ONLINE RETAILERS
Mod Cloth
Evereve
Ruche
BRICK & MORTAR
U.S. :
Evereve
47 locations Nationwide
Whole Foods
(see following page)
St. Regis Hotel
Princeville Kauai, HI
Outrigger Canoe Club
Oahu, HI
Foxglove
Berkeley, CA
Gaia Couture
Portland, OR
Outdoor Gear Exchange
Burlington, VT
Milagro
Baltimore, MD
Gypsy Chic
Portland, OR
Mountain High Outfitters
Birmingham, AL
Bittersweet
Charlottesville, VA
CANADA :
Jeune Amerique
Montreal QB
Climate Clothing
Whitehorse, YT
Quest Shoes & Apparel
Campbell River, BC
Vibe Apparel
Nelson, BC
Sure Thing
Kenora, ON
Marilyn’s
Drumheller, AB
AUSTRALIA (SYNERGY ORGANIC) :
Sattva Yoga Centre
Samford, QLD
Essence of Organics & The Spice Girls
Mareeba, QLD
Greenroom Gallery
Coffs Harbour, NSW
SELECT STOCKISTS
Change Boutique
Madison, WI
Yuba Blue
Grass Valley, CA
Thoughtful Threads
Naples, FL
Valley Girl Boutique
3 locations, CO
Kismet
4 locations, CO
Eureka Natural Foods
Eureka, CA
Scarlett Begonia
Nashville, TN
The Root
Kauai, HI
The Root
Helena, MT
Bazaar
Chicago, IL
Farmway
Bradford, VT
WHOLE FOODS MARKET
AT-A-GLANCE
LOOKING AHEAD
• We are currently in 73 of 410 stores nationwide. The holiday 2015 collection paved the way for opportuni-
ties to expand into all WFM locations.
• In 2016 ordering will shift from a by-store basis to a regional ordering system. This shift in ordering has
already increased our distribution for Spring 2016 and will help us continue to grow across their network of
stores.
BRICK & MORTAR
REGIONS :
HOLIDAY 2015
all locations nationwide
MIDWEST
37 locations
SOUTH
15 locations (SPRING 16)
NOR CAL
15+ locations (SPRING 16)
ROCKY MOUNTAIN
13 locations (SPRING 16)
SOUTHWEST
19 locations (SPRING 16)
FLORIDA
5 locations
SELECT STOCKISTS
EVERY STITCH TELLS A STORY
Synergy Organic Clothing was founded by Kate
Fisher during her first trip to Nepal in the fall
of 1993. Inspired by the beautiful fabrics and
textiles of South East Asia and by the friendships
she made there, Kate returned home and began
to design clothing based on this inspiration.
The roots of Synergy were born. In the fall of
2006, she partnered with her husband Henry
Schwab to grow and expand her vision of an
eco-conscious clothing company. Together they
formed a family operated business committed
to producing clothing with the highest
environmental and ethical principles at the core—
a company that also provides employment for
women in Nepal. Since those beginnings over 20
years ago, Synergy has become a global brand
that has won accolades in the press for fair trade
ethics and stylish, fashion forward clothing.
OUR STORY
On April 25, 2015 there was a massive 7.8M
earthquake in Kathmandu, Nepal followed by
weeks of devastating aftershocks. We are very
thankful that our friends and Synergy family
in Nepal were accounted for as safe after this
disaster. We thank you for your continued support
of Synergy and the ripple effect that support
has in the lives of so many in Nepal where our
clothing is made.
Synergy is ever grateful to the beautiful country
of Nepal and its people for being such an integral
part of our company. Our hearts and prayers have
been with them as they heal and rebuild. We are
grateful to be a source of employment which is
especially helpful during this time of recovery.
We encourage anyone to join us in supporting
positive rebuilding efforts in Nepal by making their
own personal donations to a group of their choice
that will benefit the ongoing efforts for recovery.
[email protected], EXT. 9831.469.0411, INTERNATIONAL831.426.9163, FAX
SANTA CRUZ FLAGSHIP STORE1229 PACIFIC AVESANTA CRUZ, CA 95060
SAN FRANCISCO STORE969 VALENCIA STSAN FRANCISCO, CA 94110
SOQUEL OUTLET STORE1126 SOQUEL AVESANTA CRUZ, CA 95062
