Synergy Organic Clothing Press Kit

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press kit, spring 2016

Text of Synergy Organic Clothing Press Kit

  • SPRING 2016 PRESS KIT

  • Synergy Organic Clothing creates fashion forward

    clothing and yoga apparel for women. Always

    striving to be mindful and conscious in every

    facet of our business, we produce sustainable

    and organic fair trade clothing that lets you look

    and feel your best. Radiate effortless style while

    treading gently on the earth.

    Kate Fisher, Co Owner and Creative Director talks about Synergy Organic Clothing.

    Fundraising--We also pride ourselves on our ability to contribute to efforts in line with the Synergy

    philosophy of remaining natural, sustainable and inspired by adventure.

    LEARN MORE

  • Organic cotton is grown using methods and materials that have a LOWER

    IMPACT on the environment than conventionally grown cotton. The cotton is

    grown WITHOUT TOXIC PESTICIDES and synthetic fertilizers and without

    the use of genetically engineered seed. Organic cotton is ENVIRONMENTALLY

    RESPONSIBLE, comfortable to wear, and a mindful alternative for the conscious

    consumer. All of our fabrics are also made with LOW IMPACT dyes. These dyes

    have a high absorption rate, which decreases the use of rinse water and produces

    less waste. These PURPOSEFUL CHOICES ensure environmentally and socially

    responsible production practices in every phase of our manufacturing process.

    OUR FABRICSORGANIC, SUSTAINABLE, LOW IMPACT

  • Our clothing begins with GOTS certified ORGANIC COTTON grown and

    loomed in India. Each garment is then ETHICALLY SEWN in Nepal in a GOTS

    certified factory by men and women who are paid a LIVING WAGE for their

    work. Finally each piece ends with our customers having luxourious fabric and

    clothing they can feel COMFORTABLE wearing for years to come. We strive to

    make the process better and more sustainable from START TO FINISH.

    GOTS CERTIFIED ORGANICGLOBAL COMMUNITIES WORKING TOGETHER

  • Vertically integrated clothing company

    Contemporary/Better Brand pricepoint

    Benefit-oriented company setting standards of social and enviornmental responsibility

    Supports only fair labor and living wage manufacturing practices

    GOTS certified organic throughout the entire supply chain

    SYNERGY ORGANIC CLOTHING AT-A-GLANCE

    MISSION STATEMENT

    Synergy Organic Clothing is a vertically integrated manufacturer, distributer and retailer of branded fash-

    ion and essentials apparel. Always striving to be mindful and conscious in every facet of our business, we

    produce sustainable and organic clothing using only fair labor practices. We believe that women can look

    and feel their best knowing that their clothing has been produced with the highest standards of social and

    environmental responsibility.

    COMPANY STATS

    BRANDING OVERVIEW

    eco luxe

  • PRINT

    Newport Life MagazineSeptember/October 2013Cover, pg 13, pgs 36/37

    San Francisco Chronicle Sunday, April 21, 2013Lifestyle Section, L9 - Feature article

    PRESS

    Der Standard September 25, 2013Pg 13 Feature article

    Origin.September/October 2013Pg 73

    Organic Spa MagazineFebruary 2014Pg 69

    FOX 13-Good Day Tampa BayApril 22, 2014on air segment

    The Wall Street JournalTuesday, March 11, 2014Health & Wellness, D3

  • THE SYNERGY RETAIL CUSTOMER

    CITIES WITH THE MOST VISITS TO

    OUR WEBSITE (6 MONTHS)

    San Francisco

    Santa Cruz

    New York City

    Los Angeles

    Denver

    Chicago

    Portland

    Seattle

    Washington D.C.

    Austin

    CITIES WITH THE HIGHEST REVENUE

    WEB SALES (6 MONTHS)

    San Francisco

    Denver

    Santa Cruz

    New York City

    Los Angeles

    Portland

    Seattle

    Chicago

    Boulder

    Austin

    DISTRIBUTION CHANNELS

    3 branded retail locations

    over 1,000 active wholesale accounts

    growing social media presence: FB-30k; IG-13k

    over 150 festivals per year including U.S. Lolapoolza, ACL, Telluride Bluegrass, Outside Lands,

    Floyd Fest and the High Sierra Music Festival

    large web presence with an average of 91.5k unique users @www.synergyclothing.com

    2.14% websales conversion rate

    WOMEN AGE 25-60

    Baby Boomers and Millenials

    Tech saavy shoppers -- nearly half of all web based traffic comes from a mobile device or tablet

    AFFLUENT

    Household median annual income of 70k+

    Buys higher quality, higher priced items rather than price-driven purchases

    CONSCIOUS CONSUMERS

    Environmentally focused

    Socially responsible consumers

    Aware of global issues and concerns in the fashion industry

    Buy into a brand rather than just buying individual pieces

    HEALTH CONSCIOUS

    Active, athletic, yoga lifestyle

    WOULD ALSO BUY APPAREL FROM:

    Splendid

    Amour Vert

    Groceries Apparel

    Prana

    Anthropologie, Pure + Good

    Patagonia

    DEMOGRAPHICS SALES STATS

  • SPRING 2016 COLLECTION

  • ONLINE RETAILERS

    Mod Cloth

    Evereve

    Ruche

    BRICK & MORTAR

    U.S. :

    Evereve

    47 locations Nationwide

    Whole Foods

    (see following page)

    St. Regis Hotel

    Princeville Kauai, HI

    Outrigger Canoe Club

    Oahu, HI

    Foxglove

    Berkeley, CA

    Gaia Couture

    Portland, OR

    Outdoor Gear Exchange

    Burlington, VT

    Milagro

    Baltimore, MD

    Gypsy Chic

    Portland, OR

    Mountain High Outfitters

    Birmingham, AL

    Bittersweet

    Charlottesville, VA

    CANADA :

    Jeune Amerique

    Montreal QB

    Climate Clothing

    Whitehorse, YT

    Quest Shoes & Apparel

    Campbell River, BC

    Vibe Apparel

    Nelson, BC

    Sure Thing

    Kenora, ON

    Marilyns

    Drumheller, AB

    AUSTRALIA (SYNERGY ORGANIC) :

    Sattva Yoga Centre

    Samford, QLD

    Essence of Organics & The Spice Girls

    Mareeba, QLD

    Greenroom Gallery

    Coffs Harbour, NSW

    SELECT STOCKISTS

    Change Boutique

    Madison, WI

    Yuba Blue

    Grass Valley, CA

    Thoughtful Threads

    Naples, FL

    Valley Girl Boutique

    3 locations, CO

    Kismet

    4 locations, CO

    Eureka Natural Foods

    Eureka, CA

    Scarlett Begonia

    Nashville, TN

    The Root

    Kauai, HI

    The Root

    Helena, MT

    Bazaar

    Chicago, IL

    Farmway

    Bradford, VT

  • WHOLE FOODS MARKET

    AT-A-GLANCE

    LOOKING AHEAD

    We are currently in 73 of 410 stores nationwide. The holiday 2015 collection paved the way for opportuni-

    ties to expand into all WFM locations.

    In 2016 ordering will shift from a by-store basis to a regional ordering system. This shift in ordering has

    already increased our distribution for Spring 2016 and will help us continue to grow across their network of

    stores.

    BRICK & MORTAR

    REGIONS :

    HOLIDAY 2015

    all locations nationwide

    MIDWEST

    37 locations

    SOUTH

    15 locations (SPRING 16)

    NOR CAL

    15+ locations (SPRING 16)

    ROCKY MOUNTAIN

    13 locations (SPRING 16)

    SOUTHWEST

    19 locations (SPRING 16)

    FLORIDA

    5 locations

    SELECT STOCKISTS

  • EVERY STITCH TELLS A STORY

    Synergy Organic Clothing was founded by Kate

    Fisher during her first trip to Nepal in the fall

    of 1993. Inspired by the beautiful fabrics and

    textiles of South East Asia and by the friendships

    she made there, Kate returned home and began

    to design clothing based on this inspiration.

    The roots of Synergy were born. In the fall of

    2006, she partnered with her husband Henry

    Schwab to grow and expand her vision of an

    eco-conscious clothing company. Together they

    formed a family operated business committed

    to producing clothing with the highest

    environmental and ethical principles at the core

    a company that also provides employment for

    women in Nepal. Since those beginnings over 20

    years ago, Synergy has become a global brand

    that has won accolades in the press for fair trade

    ethics and stylish, fashion forward clothing.

    OUR STORY

  • On April 25, 2015 there was a massive 7.8M

    earthquake in Kathmandu, Nepal followed by

    weeks of devastating aftershocks. We are very

    thankful that our friends and Synergy family

    in Nepal were accounted for as safe after this

    disaster. We thank you for your continued support

    of Synergy and the ripple effect that support

    has in the lives of so many in Nepal where our

    clothing is made.

    Synergy is ever grateful to the beautiful country

    of Nepal and its people for being such an integral

    part of our company. Our hearts and prayers have

    been with them as they heal and rebuild. We are

    grateful to be a source of employment which is

    especially helpful during this time of recovery.

    We encourage anyone to join us in supporting

    positive rebuilding efforts in Nepal by making their

    own personal donations to a group of their choice

    that will benefit the ongoing efforts for recovery.

  • PRESS@SYNERGYCLOTHING.COMSYNERGYCLOTHING.COM888.466.0411, EXT. 9831.469.0411, INTERNATIONAL831.426.9163, FAX

    SANTA CRUZ FLAGSHIP STORE1229 PACIFIC AVESANTA CRUZ, CA 95060

    SAN FRANCISCO STORE969 VALENCIA STSAN FRANCISCO, CA 94110

    SOQUEL OUTLET STORE1126 SOQUEL AVESANTA CRUZ, CA 95062