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www.ana.net Table of Contents Agenda. .................................................................................. Page 5 Registration List ..................................................................... Page 11 Speaker Bios.......................................................................... Page 21 ANA Information. .................................................................... Page 27 3 2011 ANA Integrated Marketing Members Only Conference @.Time.Warner

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www.ana.net

Table of Contents

Agenda................................................................................... Page 5

Registration List...................................................................... Page 11

Speaker Bios........................................................................... Page 21

ANA Information..................................................................... Page 27

3

2011 ANA Integrated Marketing Members Only Conference @.Time.Warner

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Agenda

Overview

INTEGRATED MARKETINGMEMBERS ONLY CONFERENCE @ TIME WARNER

Integrated. marketing. ranks. as. a.top. concern. among. client-side.marketers..The.development.of.new.communications. and. the. evolution.of. traditional. communications. have.shifted.power. from. the.marketer. to.the.consumer..This.shift.has.created.enormous. opportunities,. providing.marketers. with. the. ability. to. better.target. their. customers.. However,.the. explosion. of. choice. has. also.complicated.the.lives.and.practices.of. marketers,. creating. massive.challenges. for. effective. integration...Discover.how.top.marketers.develop,.execute,. and. evaluate. their. overall.marketing.communications.strategy.based.on.consumer.insight.

Breakfast (8:15 am)

General Session (9:00 am)

TURNER SPORTS: EMBRACING THE MADNESS & ELIMINATING THE CONFUSION

Turner. Sports. entered. the. year. with.the. ambitious. task. of. taking. one. of.the. most. popular. and. well-known.franchises.in.sports.and.establishing.new.patterns.for.its.massive.television.and. online. audiences. through. a.multi-platform. marketing. campaign..2011.marked.the.beginning.of.a.new.14-year. partnership. between. the.

Agenda

NCAA,. Turner. Sports. and. CBS.Sports.to.present.the.NCAA.Division.I. Men’s. Basketball. Championship. in.a. completely. new. format. and. with.an. earlier. tournament. start. date. on.a. channel. that. had. not. previously.aired. live. sports.. For. the. first. time.in. the. tournament’s. 73-year. history.every.single.game.of.the.tournament.would.be.available.live,.in.its.entirety,.across.four.national.television.outlets.(TBS,.CBS,. TNT. and. truTV). as.well.as. online.. The. Tournament. would.also. tip-off. two. days. earlier. on. new.partner.truTV.with.an.expanded.field..The. goal. was. simple;. the. solution.multi-layered:. use. a. fully. integrated.marketing. plan. to. build. awareness.to.activate.on.all.platforms. including.the.creation.of.a.new.“sports.holiday”.(National.Bracket.Day),.use.of.cutting.edge. real-time. digital. marketing.and. an. aggressive. integration. of.social.media.to.embrace.choice.and.eliminate. confusion. for. this. rabid.fan-base..Join.Turner.Sports.as.they.provide. an. inside. look. at. how. they.shaped. the.message.of. this.seminal.event.in.cable.television.history.

Christina MillerSenior Vice President and General ManagerNBA DigitalSenior Vice PresidentTurner Sports Strategy, Marketing, & Programming

CRAYOLA: FINDING YOUR TRUE NORTH - DO YOU KNOW WHAT YOUR BRAND REALLY STANDS FOR?

For. over. a. century,. the. Crayola.brand. has. been. synonymous.with. creativity. and. kids. and. both.have. always. been. at. the. center.of. Crayola’s. corporate. culture..Throughout. their. history,. Crayola.products. have. been. inspired. by.insights.from.parents,.their.children.and. educators. which. continue. to.shape. the. culture. of. the. company.today...From.the.office.environment.to.the.“rules.for.the.playground”,.the.company. has. not. lost. its. roots. or.focus...Crayola.continues.to.ground.itself. in. its. history. and. is. biased.for. action. against. the. purposeful.goal.of.unleashing. the.originality. in.every. child.. Discover. how. Crayola.understands. and. articulates. their.brand. identity. using. integrated.marketing. in. a. way. that. compels.change. in. internal. culture. and.consumer.communication.

Vicky LozanoVice President, MarketingCrayola LLC

2011 ANA Integrated Marketing Members Only Conference @.Time.Warner

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Agenda

Luncheon (12:00pm)

General Session cont. (1:00pm)

PUTTING THE MESSAGE ON SCREEN...ALL OF THE SCREENS

Long. gone. are. the. days. when. a.brand’s. participation. in. a. television.series. was. limited. to. a. thirty-second. spot.. . The. industry. has.evolved.beyond.the.in-show.product.placement. or. a. sponsored. watch-and-win. sweepstakes.. . Now,. savvy.brands. are. partnering. with. studios.and.networks.to.create.a.360-degree.approach. that. allows. advertisers.to. reach. their. consumers. through.a. myriad. of. creative. ideas. across.multiple. platforms.. Whether. it’s.in-show,. on-air,. digital. extensions,.original. production. or. social. media,.Warner. Bros.. Worldwide. Television.Marketing. will. take. us. through.client-side. marketer. case. studies.that. exemplify. how. the. industry’s.leading.producer.of.television.series.uses. creative. execution. to. integrate.brands. beyond. the. TV. screen. and.put.it.on.all.the.available.screens...

Jill AllemandVice President, Integrated MarketingWarner Bros. Worldwide Television Marketing

Agenda cont.

DUPONT CREATES DEEPER CONNECTIONS THROUGH INTEGRATED CAMPAIGNS

This. year,. DuPont. unveiled. a. global.initiative. built. around. the. platform.“Welcome.to.the.Global.Collaboratory”.with. a. branded. content. program.developed. by. OgilvyEntertainment...In.partnership.with.the.BBC,.DuPont.and.Ogilvy.helped.create.a.new.series.called.Horizons.. .Horizons. examines.the.future.of.business,.looking.at.the.companies.around.the.world.that.are.likely.to.be.making.the.greatest.impact.in. influencing. the. way. mankind. will.live.and.work. in. the. future.. .DuPont.is. able. to. leverage. the. programming.with.shorter.mini-documentaries.that.highlight.specific.DuPont.led.programs.around. the. world.. . The. integrated.effort.is.about.demonstrating.DuPont’s.thought. leadership.on.how.the.world.is. changing. and. the. ways. in. which.collaborative. innovation. between.governments,.corporations,.scientists.and.others.is.changing.the.world....In.this.session,.discover.how. integrated.campaigns. with. branded. content. at.the.center.can.enable.a.broader.and.deeper. connection. with. audiences.around.the.world.

Otto BellCreative DirectorOgilvyEntertainment

Erich ParkerGlobal Director, Strategic Corporate Communications

DuPont

BEST INTEGRATION PRACTICES OF BRANDS BIG AND SMALL

Richard. Costello,. founder. of.MagicEcho. and. an. ANA. School. of.Marketing. Instructor,. has. worked.with. many. companies. to. analyze.marketing.campaigns.and.to.identify.best. practices. in. integration.. . Prior.to. founding. MagicEcho,. Richard.worked. for. 22. years. as. the. “brand.guru”.for.GE..He.led.the.development.and. implementation. of. the. long.running. “We. Bring. Good. Things. to.Life”.advertising.campaign..

In. this. session,.Richard.will. identify.the.top.best.practices. in. integration.and. will. share. examples. of. both.B-to-C.and.B-to-B.campaigns. from.brands. with. budgets. ranging. from.enormous.to.modest..Along.the.way.you. will. also. learn. about. tools. that.help.assess.integration.effectiveness.during.the.campaign.planning.phase..For. the. last. decade. this. ongoing.analysis. has. been. the. foundation.for. his. “Principles. of. Integrated.Marketing.Communications”.seminar,.one.of.the.ANA.School.of.Marketing’s.most.popular.courses.

Richard Costello FounderMagicEcho

Adjournment (3:00 pm)

2011 ANA Integrated Marketing Members Only Conference @.Time.Warner

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Registration List

Gordy AbelDirector, Global MediaBlackRock, Inc.

Darlene AbubakarDirector, Brand Advertising/Promotional SalesAmtrak-National Railroad Passenger Corp.

Gabriela AcatrineiMarketingScholastic Inc.

Bob AglioneDirector, Event Marketing & CommunicationsMarch of Dimes

Betsy AlekmanDirector, Integrated MediaNBCUniversal

Seema AlexanderDirector, Program Management, U.S. Marketing CouncilPrudential Insurance Company of America

Jill AllemandVice President, Integrated MarketingWarner Bros. Worldwide Television Marketing

Ryan AndersonDirector, Global Brand Management - WestinStarwood Hotels & Resorts Worldwide, Inc.

Anne AngelesVP, BrandingPrudential Insurance Company of America

Kelly AnnisDirector, Consumer PromotionsPost Foods LLC

Anushka ArellanoMarketing Development ManagerMedtronic, Inc.

Debbie AroffSenior Manager Brand MarketingRandom House

Ron AskewSenior Manager - Global Sourcing OrganizationAvaya Inc.

Daisy Auger-DominguezManaging Director, Executive Search InitiativesTime Warner Inc.

Danielle AvedonSenior Manager, Global AdvertisingAvon Products, Inc.

Kirk AyarsShire Pharmaceuticals Inc.

Natalie BagleyVP, Creative ServicesCitizens Bank

Debra Balcerzak-WilsonBrand Management LeadershipLebanon Seaboard Corporation

Joyce BanisterAssociate Director, Advertising ResourcesBristol-Myers Squibb Company

Jim BanksSenior Director, Business DevelopmentStryker Orthopaedics

Courtney BaranelloManager, Corporate Media StrategyPepsiCo, Inc.

Stephanie BarksdaleSenior Manager, Marketing Communications & BrandingVerizon Communications

Rich BaronExecutive Director, Customer Development MarketingBoehringer Ingelheim Pharmaceuticals, Inc.

Lauren BaruchSenior Marketing ConsultantMetLife, Inc.

Avideh BashirradVP/Director of MarketingRandom House

Wendy BatemanDirector, Integrated MarketingPepperidge Farm, Inc.

Rosa BavaroDirector Marketing Sourcing AmericasUBS Americas, Inc.

Cynthia BelakFirst Vice President, MarketingPeople’s Bank

Otto BellCreative DirectorOgilvyEntertainment

Alice BelloVice PresidentBank of New York Mellon

Claudine BertiSenior ManagerAvaya Inc.

Shani BessSenior Coordinator, MarketingNBA

Karen BestDirector, AdvertisingBristol-Myers Squibb Company

Pat BirminghamDirector, Global Customer MarketingPfizer Inc

Len BlaifederVP, Director of AdvertisingBank of New York Mellon

Renee BogertSenior Manager, Integrated Marketing CommunicationsNovartis Consumer Health, Inc.

Gwendolyn BoldenMarketing ManagerTIAA-CREF

Stephanie BorgesDirector, Corporate AlliancesSix Flags, Inc.

Claudia BourkeChief Advertising OfficerAvon Products, Inc.

Konradin BreyerSiemens Corporation

Jon BriggsMasterCard Worldwide

Peter BrodnitzHead of Branding and AdvertisingAetna Inc.

Sylma BrownDirector of MarketingCaribbean Tourism

2011 ANA Integrated Marketing Members Only Conference @.Time.Warner

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Registration List

Sheree BudreckiManager, Exhibit ServicesBristol-Myers Squibb Company

Susan BurkeSr. Manager, Knowledge and Research SpecialistANA

Nayyar ButtDirector, Marketing OpsJuniper Networks

Fu’ad ButtCorporate Vice President, Internet ManagementNew York Life Insurance Company

Luke BuzaBusiness ManagerStryker Orthopaedics

Kelly CaffreyProgram ManagerTD AMERITRADE Holding Corp.

Allison CalabreseAssociate Manager, Avaya Customer GalleryAvaya Inc.

Catherine CallawayMarketing Director - Global Candy CategoryKraft Foods

Kim CanfieldMarketing DirectorColgate-Palmolive Company

Marnie CappelliniMovado Group, Inc.

Luigi CappelloSenior Product Manager - MiraLAXMerck Consumer Care

Lori CaputoCustomer Solutions ManagerGlaxoSmithKline

Katie CarrAccount ManagerMicrosoft Corporation

Marquita CarterExecutive DirectorVerizon Communications

Joahne CarterMarketing DirectorPost Foods LLC

Rachel Casaclang-SzellSenior Marketing Communications SpecialistTIAA-CREF

Tim CavanaughSenior ManagerVanguard Group, Inc.

Mark CensopranoChief Marketing OfficerSbarro, Inc

Karen ChambersProduct DevelopmentIMAN Cosmetics

Jackie ChanVP, Market ResearchPrudential Insurance Company of America

Reshma ChandniConsumer Promotions AssociatePost Foods LLC

Joseph ChangManager, BrandingPrudential Insurance Company of America

Diana CherianVerve MarketingUniversal Music Group

Tom ChetrickConsultant Intuniv BrandShire Pharmaceuticals Inc.

Raveesh ChughProduct Marketing ManagerDell Inc.

Susanna ChurchSr. Marketing ManagerAdobe Systems Incorporated

Alison CifreseAssociate Global Advertising ManagerAvon Products, Inc.

Kerry CisekSr. CSLT - SourcingVerizon Communications

Mark ClowesManager, Global Advertising and SponsorshipsAIG

Debora CoffeyVP, Public RelationsAvon Products, Inc.

Abby CohnManager, Marketing and AdvertisingCIT Group, Inc.

Shauna CollickMarketing ManagerVanguard Group, Inc.

Carol CollinsSr. Manager, Advertising & PromotionsMetLife, Inc.

Jared ComessManager, Media & StrategyDisney Theatrical Productions Ltd.

William ConnorsMasterCard Worldwide

Nancy ConradDirector, Marketing CommunicationCrayola

Nichola ConzeBrand Communications ManagerT. Rowe Price Group, Inc.

Richard CostelloFounderMagicEcho

Danielle CriscuoloSenior Marketing Communications SpecialistLiberty Mutual Group

Kaylee CymbalCreative Marketing - CLPGeneral Electric Energy

Rachel DambrevilleFirmwide SourcingMorgan Stanley - New York

Megan DearingAdvertising AssistantTourism Ireland

Nadine DeFoeSenior Manager, Global AdvertisingAvon Products, Inc.

2011 ANA Integrated Marketing Members Only Conference @.Time.Warner

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Registration List

Jim DelashDirector, Digital Marketing & MediaGlaxoSmithKline

Anthony DelleCaveDirector, Global Brand CommunicationsGlaxoSmithKline

Carolyn DeMaereAssociate Product ManagerMerck & Co.

Jennifer DeMuthAssociate Brand ManagerBP Lubricants

Doreen DepassSenior Project Manager, Client Services MarketingTIAA-CREF

Beth DeTuroMarketing ManagerDeloitte

Amy DiDomenicoVice PresidentU.S. Trust, Bank of America

Alexandra DimodicaDeloitte

Diane DonoghueNational Advertising SpecialistMercedes-Benz USA, LLC

Brendan DuffyVP, MarketingCaravan Tours

Melissa EckertClient StrategistVistaprint

Susaneeya EkmahachaiSr. Promotion ManagerPost Foods LLC

Quentin EnglishSVP, Marketing/BrandingCitigroup Inc.

Karen EriksenMedia CoordinatorVanguard Group, Inc.

Tricia FamaAccount RepresentativeBD Becton Dickinson and Company

Jackie FeinbergProject ManagerVanguard Group, Inc.

Tamica FieldsMarketing ManagerIMAN Cosmetics

Louis J FiguritoMailing Solutions SpecialistUnited States Postal Service

Jordan FingerCEOArdis Health

Michelle FiumaraAssociate Director-Marketing, UBS Global Asset ManagementUBS Financial Services Inc.

Alison FlackMedia DirectorLord & Taylor

Kelly FlatowVice President, Marketing PartnershipsNBA

Brian FlinnVP, MarketingNBA

Katherine FreeleySourcing ManagerColgate-Palmolive Company

Vincent FrezzoDirector, Global Media & Integrated CommunicationsCoty Prestige

Violet FryerAssociate Director, Media ServicesKraft Foods, Inc.

Helena FunkSales & Marketing OfficerAmtrak-National Railroad Passenger Corp.

Jennifer FuscoMarketing ManagerGeneral Electric Energy

Helen GalassoVP, Interactive MarketingColdwell Banker Real Estate Corp.

Brian GearhartLead Communications ManagerUnilever United States, Inc.

Wendy GertnerUS Director- Insights, TherapeuticsPfizer Inc

James GilbertDirector, Global Advertising, SoupCampbell Soup Company

Jacinta GirmscheidMarket Research ManagerANA

Pattie GlodSenior Vice President, Marketing and MediaLimited Brands, Inc.

Florian GmeinerManager, Marketing the AmericasLufthansa

Norm GoldsteinCEO & FounderBy Kids For Kids Co.

Alicia GomezDirector, Premium Sales and New MediaUniversal Music Group

Michael GomezMasterCard Worldwide

Marni GordonSenior Director, Marketing and Media CommitteesANA

Ann Marie GothardChief Marketing OfficerMount Sinai Medical Center

Evan GranerVP, Creative DirectorWells Fargo & Co.

Jennifer GreenAssociate Manager, AdvertisingBristol-Myers Squibb Company

Katie GriepDirector, Sales & MarketingThe National Theatre for Children

Eileen GrossmanDirector, Consumer MarketingBoehringer Ingelheim Pharmaceuticals, Inc.

Jennifer GrunebaumExecutive DirectorTime Warner Inc.

2011 ANA Integrated Marketing Members Only Conference @.Time.Warner

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Registration List

Angela GruszkaDirector of Brand Strategy/Public RelationsABC Carpet & Home Co., Inc.

Paul HalpernEVP, MarketingE*Trade Financial Corp.

Laura HartzMarketing Communications ManagerMetLife, Inc.

Bruce HashimVice PresidentThe NASDAQ Stock Market

Kacy HaynerCommunications ManagerLocal Search Association

Wendy HelfgottDirector of MarketingForex Capital Markets

Matt HerrSpecialist, Programs MarketingCanon U.S.A., Inc.

Julie HollanderDirector, Corporate Media StrategyPepsiCo, Inc.

Carrie HuckoSr. ManagerAmerican Express Travel Related Services Company, Inc.

Cara HungerfordPR/Promotions ManagerDansko

Barbara HusainMarketing ManagerVanguard Group, Inc.

Rosemarie IannucciManager, Media StrategyPepsico, Inc

Jeff IgnaszakDirector, Healthcare InnovationsStryker Orthopaedics

Attica Alexis JaquesSr. Director of Global Marketing, GapGap Inc.

Melanie JonesAccount Manager Commercials, EI US FEATURES + COMMERCIALSEastman Kodak Company

Stephanie KangECommerce Marketing SpecialistMerlin Entertainments, Madame Tussauds

Laura KellyVice President, Global Marketing & Corporate AffairsBank of America

Joshua KiddWeb Marketing SpecialistSiemens Corporation

Ryan KimGlobal Markets InternBank of New York Mellon

Hih Song KimAsst. General Counsel, Marketing/Regulatory & LitigationUnilever United States, Inc.

Lisa KluberspiesMarketing ManagerAvaya Inc.

Han KoDirector, Web MarketingConsumers Union, Inc.

Tom KovacicMarketing ManagerMerlin Entertainments, Madame Tussauds

Rachel KrausNational Director, Partnership MarketingThe Westfield Group

Michael KrishnanSr. Brand ManagerPost Foods LLC

Beth LangeDigital MarketingMercedes-Benz USA, LLC

Lynn LaRoccaAVP, Marketing DirectorBob’s Stores

Neal LattnerSenior Director, Marketing CommunicationsSharp Electronics Corporation

Corinne LauLocal Marketing SpecialistIKEA North America

Trish LawryResearch DirectorUBS Financial Services Inc.

Elaine LawsonDirector/Marketing Leader, U.S. Consumer & Digital MarketingMasterCard Worldwide

Rosemary LeCompteManager, Agency ManagementGlaxoSmithKline

Carmine LenguaConsultantDeloitte Consulting

Gloria LibbyPlanning SpecialistMercedes-Benz USA, LLC

Paul LimSr. Brand ManagerSamsung Electronics North America

James LowSr. Marketing DirectorKraft Foods, Inc.

Vicky LozanoVice President, MarketingCrayola

Elliot LumVice President, Strategic MarketingColumbia Records, Division of Sony Music

Terri LyncheContent ManagerAgilent Technologies

Carl MalaneyNational Advertising SpecialistMercedes-Benz USA, LLC

Andre MarcianoDirector, Media & Integrated CommunicationPernod Ricard USA

David MarineDirector, Consumer EngagementColdwell Banker Real Estate LLC

2011 ANA Integrated Marketing Members Only Conference @.Time.Warner

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Registration List

Greg MarkantAssociate Manager, CommitteesANA

Julie MarlowManager, Global AdvertisingAvon Products, Inc.

Maureen MarroneDirector, Visual MerchandisingHunter Douglas, Inc.

Leticia MartinDirector, Advertising and Creative ServicesPrudential Insurance Company of America

Colleen MasciaSenior Manager, Creative Agency ManagementPfizer Inc

Kate Mattsson-BozeMarketing Manager, InnovationWelch Foods Inc.

Carolanne McAuliffeVice President, MarketingNBA

Kathleen McCormickAccount ManagerGlaxoSmithKline

Donna McCulloughManager, Corporate BrandingPrudential Insurance Company of America

Sean McGowanSenior Procurement AnalystTime Warner Inc.

Nadine McHughVice President, Global MediaColgate-Palmolive Company

Margaret McKinleyIntegrated Marketing Communications ManagerIBM Corporation

Michael McNallyDirector, Brand RelationsLEGO Systems, Inc.

Jessica MessierStrategic MarketingColumbia Records, Division of Sony Music

Mariana Ng MeyersonFinancial AdvisorMerrill Lynch & Co., Inc.

Ken MillageMarketing ManagerKnouse Foods Cooperative, Inc.

Christina MillerSenior Vice President and General Manager, NBA DigitalTurner Sports

Laura MisdomDirector, Global Brand ManagementAvaya Inc.

Sue MobergGroup Creative DirectorFidelity Investments

Yvonne MontaninoSr. Manager, Consumer & Market InsightsUnilever United States, Inc.

Maria MorabitoSenior Business Development ManagerT-Mobile USA, Inc.

Michele MorelliCitibank, N.A.

Tom MustacBusiness Relationship Manager - Marketing & Customer ServicesJaguar Land Rover NA LLC

Sharifah Niles-LaneAssociate Program Manager, Marketing CommunicationsLiberty Mutual Group

Erika NitzPresidentSanga Creative Services

Kristyn O’GradySenior Sourcing ManagerNokia Inc

Kristin OgdenMarketing ManagerMicrosoft Advertising

Laura OrozcoFinancial Analyst, Global AdvertisingXerox Corporation

Ann OwensSenior Officer, National AdvertisingAmtrak-National Railroad Passenger Corp.

John PapaDirector, Cake Mix Executive ProducerHasbro, Inc.

Catherine ParaanSenior Manager, Loyalty/Promotional MarketingWyndham Worldwide Corporation

Erich ParkerGlobal Director, Strategic Corporate CommunicationsDuPont

Dylan PassDigital VPBloomberg L.P.

Kathryn PedroBrand and Advertising Consultant- Digital MerchandisingWells Fargo & Co.

Lubna PerezABMKraft Foods, Inc.

Leigh PeterDirector, Integrated Marketing SolutionsBayer Corporation

Lan PhanDirector, Member ServicesANA

Connie PincusAssociate Director, Global Advertising Alliance TeamJohnson & Johnson

Marsha ProspereManager, CRMLord & Taylor

Ally PsyhojosMarketing Associate, Loyalty and Direct MarketingWyndham Worldwide Corporation

Deepali PurohitMarket Knowledge AnalystBP Lubricants

Deborah RadcliffeTeam Leader, Consumer Portfolio MarketingPfizer Inc

2011 ANA Integrated Marketing Members Only Conference @.Time.Warner

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Registration List

Ellen RappaportHead of Production, Global AdvertisingAvon Products, Inc.

Sheri ReaganVP, Business & Financial Affairs - Global Advertising Brand ManagementAmerican Express Company

Desiree ReidGeneral ManagerIMAN Cosmetics

Elwyn RemosSenior ManagerPepsiCo, Inc.

Rolando RicardezVice President, Experiential MarketingCitigroup Inc.

Mary RobinsonGlobal Marketing Communications ManagerMerck & Co.

Mary RodgersDirector, Marketing CommunicationsCuisinart and Waring Products

Heidi RohmMasterCard Worldwide

Jarrett RothIntegrated MarketingShire Pharmaceuticals Inc.

Deborah RurianiProduct Marketing ManagerMiele USA

Lisa SaarIKEA North America

Heide SacherCorporate Vice PresidentNew York Life Insurance Company

Carly SampsonMarketing & PR CoordinatorMerlin Entertainments, Madame Tussauds

Debbie SangiulianoDirector, Professional MediaPfizer Inc

Franck SarrabezollesRegional Advertising Manager, The AmericasEmirates Airlines

Bob ScaglioneCMOSharp Electronics Corporation

Eric ScheckDirector, Entertainment Media & CommunicationsPricewaterhouseCoopers

Kevin ScullyDirector, Brand SystemsIBM Corporation

Kevin SeamanSr. Marketing ManagerTIAA-CREF

Ed SeePrincipalDeloitte Consulting

Niharika ShahPrudential Insurance Company of America

Dina ShapiroDirector, Marketing Communications and BrandingALCOA Inc.

Mark SharwarkoSenior Vice President, Director of Client ServicesTalent Partners

Jeffrey ShawMarketing DirectorFoods From Spain-Trade Commission of Spain

Charlie ShinMarketing ManagerMajor League Soccer

Anthony ShurmanSr. Director MarketingPost Foods LLC

Amy SillanVice President, Marketing StrategyTime Warner Inc.

Noreen SimmonsDirector, Media Strategy and OperationsUnilever United States, Inc.

Denna SingletonBrand ManagerJohnson & Johnson

David SirotyVice President of CommunicationsColdwell Banker Real Estate Corp.

Rebecca SmetanaRegional Dealer Advertising SpecialistMercedes-Benz USA, LLC

Carole SmithMarketingT. Rowe Price Investment Services

Matthew SmithDirector of Integrated SalesFast Company

Beng SpletzerGlobal Digital ManagerJohnson & Johnson

Linda StarkDirector, Package DesignPost Foods LLC

Sharon SternMedia Budget ManagerPernod Ricard USA

Diane SterrittDirector, Research & LearningSEI Investments Company

Steven SuthianaGroup Director of Digital Media and OperationsMansueto Ventures LLC

Wendy TalioDirector, Database MarketingConsumers Union

Charlee Taylor-HinesSenior Director, Integrated MarketingKraft Foods, Inc.

Gail TiffordDirector of Media, North AmericaUnilever United States, Inc.

Lou TomafskyAssociate Director, Global SourcingBristol-Myers Squibb Company

Carrie TozziSr. Manager, Global Demand GenerationAvaya Inc.

2011 ANA Integrated Marketing Members Only Conference @.Time.Warner

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Registration List

Suzen TranVP, Marketing and Promotions4 Kids Entertainment

Andrea Van NormanAssociate ManagerBayer Corporation

Ronald VeidersTrade Marketing ManagerThe Mentholatum Company

Frank VigliaroloAd DirectorABC Carpet & Home Co., Inc.

Barbara VollrathCategory Strategy Manager, Creative AgenciesPfizer Inc

Karen Von EisenburgSr. Manager, Consumer PromotionBayer Corporation

Leigh WalczakCoordinator, ConferencesANA

Leslie WallerBrand ManagerKraft Foods, Inc.

Phil WaxmanGlobal Sourcing Manager, MediaBoehringer Ingelheim Pharmaceuticals, Inc.

Kate WeisAssistant Digital Marketing & Loyalty ManagerBP Lubricants

Bill WilburnManager, Sales & MarketingAmtrak-National Railroad Passenger Corp.

Kristen WintersDirectorMerck & Co.

Michelle WirthAdvertising SupervisorMercedes-Benz USA, LLC

Mark WolfDirector, Market ResearchGuardian Life Insurance Company

Cristina ZahkaManagerPepsico Beverages & Foods

Bob ZenderAssistant Brand ManagerJust Born, Inc.

Bill ZengelExecutive Vice PresidentANA

2011 ANA Integrated Marketing Members Only Conference @.Time.Warner

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Speaker Bios

Jill AllemandVice President, Integrated Marketing

Warner Bros. Worldwide Television Marketing

Jill.Allemand.serves.as.vice.president.of.integrated.marketing.for.Warner.Bros..Worldwide.Television.Marketing...In.this.role,.she.oversees.a.team.of.brand.managers.working.across.the.nearly.50.series.produced.by.Warner.Bros..Television.and.Warner.Horizon.Television.to.identify.opportunities.for.third-party.partnerships,.promotions.and.brand.extensions..Ms..Allemand.joined.Warner.Bros..in.December.2004.to.head.the.newly.created.promotions.department.as.director.and.has.worked.her.way.up.through.the.ranks..Prior.to.that,.she.worked.as.manager,.national.promotions.at.FOX..Ms..Allemand.began.her.marketing.career.working.in.marketing.for.Delta.Queen.Steamboat.Company.in.New.Orleans...She.relocated.to.Los.Angeles.to.pursue.a.career.in.music.but.ended.up.working.as.a.temporary.employee.at.FOX.where.she.shifted.her.focus.to.television..She.is.a.member.of.the.Academy.of.Television.Arts.and.Sciences,.PromaxBDA.and.on.the.steering.committee.of.Warner.Bros..Employee.philanthropy.program,.Impact....Ms..Allemand.received.a.B.A..in.mass.communications.from.Nicholls.State.University.and.a.master’s.degree.from.Louisiana.State.University...

As.a.Creative.Director.at.OgilvyEntertainment,.Otto.Bell.oversees.the.development.and.production.of.branded.and.unbranded.projects.for.the.group..He.has.told.and.sold.all.sorts.of.stories.for.a.kaleidoscope.of.brands,.via.numerous.channels..His.longstanding.clients.include.IBM,.Cisco,.and.DuPont..Mr..Bell.is.a.graduate.of.the.prestigious.WPP.Fellowship.program.and.holds.a.degree.in.English.literature.from.Oxford.University..

Otto BellCreative Director

OgilvyEntertainment

2011 ANA Integrated Marketing Members Only Conference @.Time.Warner

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Speaker Bios

Victoria Lozano Vice President, Marketing

Crayola LLC

Victoria.Lozano.is.currently.the.vice.president.of.marketing.at.Crayola.LLC...In.her.role,.she.is.responsible.for.the.leadership.of.all.marketing.efforts.for.Crayola,.including.management.of.the.existing.business,.new.product.development,.consumer.advertising.and.promotions,.education.marketing,.market.research.and.brand.licensing...Prior.to.her.position.at.Crayola,.Ms..Lozano.was.vice.president.of.marketing.at.Cadbury.North.America...She.was.responsible.for.the.leadership.of.the.$1.2B.Gum.and.Mints.Portfolio.across.the.United.States.and.Canada...Prior.to.Cadbury,.she.held.various.marketing.positions.with.increasing.degrees.of.responsibility.with.Fortune.500.companies.such.as.the.Miller.Brewing.Company,.Warner-Lambert.Company.and.Pfizer,.Inc...Ms..Lozano.has.a.M.B.A..from.New.York.University.with.a.specialization.in.marketing.and.finance.and.a.B.S..degree.from.New.York.University.with.focus.in.marketing.and.classical.studies...Currently,.she.serves.on.the.board.of.directors.for.the.American.Red.Cross.of.the.Greater.Lehigh.Valley.

Richard A. Costello Founder

MagicEcho

Richard.Costello.is.the.founder.of.MagicEcho,.a.consultancy.that.facilitates.retreats,.strategy.reviews.or.brainstorming.sessions.for.boards,.management.teams.or.industry.groups,.provides.counsel.on.marketing.strategy.and.planning,.and.teachs.seminars.on.integrated.marketing.communications.and.brand.positioning...Prior.to.founding.MagicEcho,.Mr..Costello.worked.for.22.years.as.the.“brand.guru”.for.GE..He.led.the.development.and.implementation.of.the.long.running.“We.Bring.Good.Things.to.Life”.advertising.campaign..During.his.career.he.provided.marketing.guidance.to.every.GE.business.including.light.bulbs,.jet.engines,.plastics,.appliances,.financial.services.and.medical.systems..Mr..Costello.started.his.career.in.the.British.advertising.industry...He.worked.for.ad.agency.McCann.Erickson.both.in.London.and.New.York.before.joining.GE.in.1980.

2011 ANA Integrated Marketing Members Only Conference @.Time.Warner

Christina MillerSenior Vice President and General Manager

NBA DigitalSenior Vice President

Turner Sports Strategy, Marketing & Programming

Christina.Miller.is.senior.vice.president.and.general.manager.of.NBA.Digital.(NBAD).and.senior.vice.president,.Turner.Sports.Strategy,.Marketing,.&.Programming..Ms..Miller.was.promoted.to.general.manager.of.NBAD.in.July.2011.after.stepping.down.from.her.role.as.senior.vice.president.of.Cartoon.Network.Enterprises.(CNE)..In.her.role.as.head.of.NBA.Digital,.she.is.responsible.for.overseeing.the.day-to-day.operations.for.the.NBA.Digital.portfolio,.which.includes.NBA.TV,.NBA.com,.WNBA.com,.NBADLeague.com,.NBA.LeaguePass,.as.well.as.the.league’s.broadband.and.wireless.businesses..She.also.provides.leadership.for.all.aspects.of.the.business,.including.programming,.operations,.editorial,.e-commerce.and.marketing...In.her.role.as.senior.vice.president.of.Turner.Sports,.Ms..Miller.manages.relationships.with.league.partners,.Turner.networks.and.their.digital.extensions.and.provides.overall.management.and.direction.of.Turner.Sports’.marketing,.strategy.and.programming..Prior.to.joining.CNE,.Ms..Miller.was.with.HIT.Entertainment.and.was.responsible.for.brand.strategy.and.licensing.for.classic.preschool.brands.including.Thomas.&.Friends™,.Barney,.The.Wiggles™.and.Bob.the.Builder™..

25www.ana.net

Speaker Bios

Erich.Parker.is.DuPont’s.global.director.of.strategic.corporate.communications..Prior.to.joining.DuPont,.Mr..Parker.was.principal.of.his.own.public.relations.and.marketing.communications.firm,.with.offices.in.Washington,.DC.and.Manhattan..His.30-year.career.in.communications.has.spanned.both.the.public.and.private.sectors,.and.his.clients.and.employers.have.included.scientists,.engineers,.famous.chefs,.financial.analysts,.securities.brokers,.visual.artists,.opera.singers,.actuaries,.risk.managers,.film.and.television.actors,.and.two.U.S..Presidents..Mr..Parker.also.founded.a.magazine.calledContingencies.that.is.still.published.today;.he.produced.a.16-episode,.Spanish-language.soap.opera,.Nuestro Barrio,.that.was.broadcast.in.major.U.S..markets.over.two.television.seasons;.and.he.is.the.winner.of.two.Silver.Anvils,.the.Oscar.of.the.public.relations.field.in.the.United.States,.as.well.as.eleven.awards.for.writing.and.design..Prior.to.his.career.in.marketing.communications,.Mr..Parker.performed.on.opera.stages.around.the.world.as.a.lyric.tenor.

2011 ANA Integrated Marketing Members Only Conference @.Time.Warner

Erich Parker Global Director, Strategic Corporate Communications

DuPont

27

AN

A.IN

FOR

MAT

ION

29www.ana.net/membership

Membership Overview

East::[email protected]..|..Central::[email protected]

West::[email protected]

ANA.connects.you.to.the.insights.of.10,000.brands—via.ONE.smart.connection

INSIGHTS

As.a.corporate.member,.you.receive.free.access.to.new,.proprietary.client-side.marketer.only.information—over.3,700.marketing.insights.which.provide.rare.unbiased.knowledge.to.grow.your.brands..Have.a.unique.marketing.question.or.challenge?.Tap.into.ANA’s.dedicated.research.team!.Our.researchers.work.for.you.

COLLABORATION

ANA’s.networking.capabilities.provide.you.with.the.ability.to.stay.ahead.of.the.learning.curve,.see.trends.as.they.occur,.and.plug.into.the.marketing.industries.best.and.brightest..We.offer.over.150.face-to-face.networking.and.learning.opportunities.each.year.–.most.free.to.members..You.can.collaborate.privately.with.other.client-side.marketers.to.know.what.your.peers.know..Our.peer.based.forums.provide.you.with.an.exclusive.opportunity.to.gain.insight.into.innovative.ideas.and.trends.and.stay.connected.to.the.ever.changing.marketing.world..

ADVOCACY

ANA’s. advocacy. and. industry. leadership. protects. marketers’. rights. and. budgets.. Many. government. officials. think.advertising.should.be.taxed,.banned,.or.highly.regulated..ANA.fights.these.business.stifling.tactics.for.your.company.and.protects.your.right.to.market.your.brands..

Make.bottom-line.decisions.with.greater.confidence,. improve.your.marketing.effectiveness,.and.keep.your.marketing.budget.intact.by.tapping.into.the.insights.of.over.10,000.brands.through.one.smart.connection.

Established in 1910 by marketers for marketers, ANA is the most experienced marketing and advertising association in the United States. Membership in ANA remains exclusively for client-side marketers like yourself (no agencies, no salespeople), which means you receive unbiased, road tested marketing insights you can’t find anywhere else. ANA’s membership includes 400 companies with 10,000 brands that collectively spend over $100 billion in marketing communications and advertising.

Gary Elliott, VP, Corporate MarketingChair of ANA

“The strength of the ANA is that it is a

community. A community of the industry’s

best marketing practitioners, entrepreneurs

and marketing evangelists that know full

well the power of dialogue, collaboration

and of execution.”

30 www.ana.net/membership

ANA Member Benefits

Tailored.precisely.to.the.needs.of.client–side.marketers..Gain.the.inside.track.and.stay.current.on.the.latest.trends!

* = Complimentary with your membership

CONFERENCES

Members Only ConferencesProviding.members.with.a.local.forum.to.share.best.practices,.learn.about.new.marketing.developments,.and.network.with.peers.

Masters of Marketing Conference—ANA Annual ConferenceThe.Masters.of.Marketing.is.the.premiere.event.for.senior.marketers.and.Chief.Marketing.Officers..This.marketing.community.event.attracts.key.marketing.thought.leaders,.puts.CMO’s.on.the.stage.to.share.their.brand.stories,.and.gives.your.team.a.unique.opportunity.to.network.with.their.peers..Company.member.representatives.receive.an.annual.complimentary.registration.to.this.event.

National Conferences ANA.showcases.the.trusted.voices.of.the.world’s.most.experienced.marketers..Visit,.www.ana.net/events.for.more.information.on.our.upcoming.conferences.and.events.

COMMITTEE MEETINGS

Expand.your.business.expertise,.empower.your.professional.growth,.and.develop.valuable.relationships..Participate.in.roundtable.discussions,.member.case.studies,.best.practices,.and.benchmarking.in.the.following.areas:

Committees (most meetings held in NYC)

* Advertising Financial Management

* Agency Relations

* Brand Management

* Business-to-Business

* Digital Marketing

* Legal Affairs

* Mobile Marketing

* Multicultural Marketing & Diversity

* Production Management

MARKETING INSIGHTS

Online Members Only Database The.Marketing.Knowledge.Center.(MKC).online.is.a.proprietary.database.with.more.than.3,700.Insight.Briefs,.Research.Reports,.Snapshots,.PowerPoint.presentations,.ANA Magazine.articles,.and.more..Explore.our.content.at.www.ana.net/mkc.

Ask the Expert The.ANA’s.research.team.will.help.you.get.the.marketing.knowledge.and.insights.you.need..Receive.confidential.answers.to..your.marketing.questions..Email.inquiry@ana.net,.call.212-455-8072,.or.visit.www.ana.net/asktheexpert.

Survey Research ANA’s.original.surveys.and.reports.are.based.on.critical.trends.and.emerging.issues.facing.marketers.today..Become.a.part..of.the.ANA.Survey.Research.Panel.and.explore.past.research.at.www.anasurveys.net.

ANA Insights Briefs These.are.collections.of.the.ANA’s.best.materials.on.a.given.subject..The.purpose.of.these.easy-to-read.guides.(which.are.available.at.www.ana.net/insightbriefs).is.to.give.busy.professionals.high-level.insights.on.a.range.of.timely.and.important.marketing.topics.

*

*

*

*

*

* Research

* Senior Marketers Think Tank

* Shopper Marketing

* Social Media

* Sponsorship & Event Marketing

* TV & Video

Regional Committees

* Agency Relations, West Coast Chapter

* Marketing Financial Management & Procurement, West Coast Chapter

* Media, West Coast Chapter

* Social Media, West Coast Chapter

* Integrated Marketing (Chicago based)

* Midwest Marketers

* Midwest Digital, Social & Mobile

* New England Marketers

* Integrated Marketing Communications, West Coast Chapter

31www.ana.net/membership

ANA Member Benefits

* = Complimentary with your membership

East::[email protected]..|..Central::[email protected]

West::[email protected]

PROFESSIONAL DEVELOPMENT

Member Action Plan (MAP) Create.your.annual.member.action.plan—the.core.of.each.membership—with.your.Region.Manager..This.confidential.“contract”.is.built.specifically.to.outline.how.ANA.will.service.your.team/organization.and.help.provide.solutions.to.the.agreed.upon.issues.and.challenges.that.you.and.your.team.face..We.help.you.highlight.your.issues,.then.focus.our.team.on.finding.the.right.solutions..

On-Site Marketing Workshops An.annual.complimentary.½.day.marketing.workshop.for.up.to.25.marketers.covering.key.issues..One.of.our.most.popular.benefits..

Webinar Wednesdays Nearly.every.Wednesday—40.or.more.times.a.year,.ANA.offers.one-hour.Webinars.on.key.industry.topics..Participate.from..the.comfort.of.your.office.or.get.together.with.a.group..Visit.www.ana.net/webinars.to.view.the.upcoming.webinar.schedule.

SeminarsJoin.fellow.marketers.to.experience.seminars.that.are.energizing,.interactive.and.include.team.and.individual.exercises..Hear.from.marketing.experts.how.to.tackle.the.challenges.you.experience.to.help.you.become.a.more.successful.Brand.Builder!

Corporate & On-Site Training The.ANA.School.of.Marketing.has.identified.the.insights.and.cutting-edge.skills.marketers.need.to.face.the.media.and.marketing.challenges.of.tomorrow..ANA.can.tailor.any.regularly.scheduled.marketing.training.program.to.fit.your.unique.needs,.including.company-specific.case.studies,.or.create.new.marketing.training.programs.on.any.marketing.topic.you.choose..

Member Marketing Assesment SurveyDiscover.the.mission.critical,.brand.building.skill.areas.that.need.improving..

RESOURCES

ANA Email BriefsAn.e-newsletter.highlighting.critical.marketing.issues,.insights,.and.collaboration.events..

ANA Bookstore Free.e-books.including.Trends in Agency Compensation,.Agency Audits: How to Achieve Success,.Please Be Ad-Vised,.and.Agency Compensation: A Guidebook.are.available.for.download.at.www.ana.net/ebooks..

Initiatives & Benefits Report Receive.your.company’s.personalized.annual.report.outlining.all.products.and.services.used.by.your.organization..Included.in.your.dues.renewal.or.contact.your.member.relations.rep.at.any.time.during.the.year...

Video Library View.interviews.and.presentations.from.industry.experts.discussing.a.wide.variety.of.topics.at.ANA.industry.events.

Job Opportunities.Are.you.hiring?.ANA.members.may.post.a.job.opportunity.on.our.website.for.free.at.www.ana.net/jobpostings/postjob.

ADVOCACY

Government Affairs Our.Washington.team.protects.your.right.to.market.your.brands.and.keep.your.marketing.budgets.intact.• Federal.&.State.Ad.Tax.Bills..•..Opposing.Government.Restrictions.&.Limits.on.Advertising.Disclosures• Negotiating.SAG/AFTRA.Talent.Contracts..•..Defending.First.Amendment.Rights..•..Creating.Industry.Guidelines

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32

ANA National Conferences ANA Annual Conference

ANA Members-Only Conferences ANA Committees

MEMBERS

www.ana.net/events | www.ana.net/committees

ANA Conferences, Committees, & Events

Attend.incredible.ANA.events,.mingle.with.industry.leaders,.and.learn.cutting-edge..marketing.best.practices!

NATIONAL ANNUAL

33www.ana.net/events | www.ana.net/committees

ANA Conferences, Committees, & Events

Shape.the.Marketing.Industry.Through.Participationwww.ana.net/events | .www.ana.net/committees

Helping the marketing community stay abreast of cutting-edge trends and best practices are among the activities for which ANA is best known. Through a comprehensive program of national industry wide conferences, regional members only conferences, and various committees, the ANA brings today’s top marketing insights, brightest marketers and engaging topics to its members and the marketing community. •.ANA National Industry Conferences:.ANA.typically.has.8-10.national.....industry.conferences.per.year..These.are.open.to.members.and.non-.....members.and.registration.fees.apply..Our.signature.event.is.the.Masters.....of.Marketing.Annual.Conference..Other.national.industry.conferences..

. include.the.TV.&.Everything.Video.Forum,.Advertising.Financial.Management.Conference,.and.Multicultural..

. Marketing.&.Diversity.Conference.

•.ANA Members Only Conferences:.ANA.has.16-20.members-only.conferences.per.year..These.are.only.open.to... ANA.members.and.ANA’s.best.sponsors,.our.Strategic.Partners..ANA.Members.Only.Conferences.are.a.benefit... of.ANA.membership;.there.are.no.costs.to.attend..Recent.Members.Only.Conferences.themes.have.included... social.media,.marketing.innovation,.integrated.marketing,.and.sponsorship.

•.ANA Webinar Wednesdays:.Nearly.every.Wednesday.from.1-2pm.Eastern.time,.ANA.offers.a.webinar.on.a.key... industry.topic..These.webinars.are.only.open.to.ANA.members.and.are.a.benefit.of.ANA.membership;.there.are... no.costs.to.participate.

•.ANA Committees:.The.mission.of.ANA.Marketing.&.Media.Committees.is.to.advance.the.marketing.knowledge... of.members.and.provide.a.forum.for.peer-to-peer.exchange.and.networking...Increasingly,.ANA.committees... also.play.thought.leadership.roles.in.addressing.key.industry.issues..Participation.on.ANA.committees.is.a... benefit.of.ANA.membership..There.are.no.costs.to.join.or.to.attend.meetings..Each.ANA.committee.meets.three... to.four.times.a.year,.usually.from.9:30.am.to.2:30.pm..Depending.on.the.committee,.10-30.participants.may... attend-that’s.big.enough.for.diversity.of.opinion.yet.small.enough.for.more.intimate.exchange..Members.can.also... participate.remotely..Meetings.feature.a.mix.of.member.case.studies,.perspective.from.outside.experts,.and... benchmarking/best.practice.sharing.

A full calendar of conferences, committees, and training events can be viewed on the following pages...

34

www.ana.net/calendar

ANA Events Calendar

Attend.incredible.ANA.events,.mingle.with.industry.leaders,.and.learn.cutting-edge..marketing.best.practices!

Calendar.subject.to.change.

Webinar Wednesdays occur Every Wednesday (For.details,.visit,.www.ana.net/webinars)

Committee Meeting

National Conference

Training Course

Members Only Conference

SEPTEMBER 2011S M T W T F S

1 2 3

654 7 8 9 10

131211 14 15 16 17

201918 21 22 23 24

272625 28 29 30

Committee Meetings27 -.Sponsorship.&.Event.Marketing.Committee..|..Los.Angeles,.CA..|..9:00am

Members Only Conferences27 [email protected]..|..New.York,.NY..|..8:15am.

OCTOBER 2011S M T W T F S

1

432 5 6 7 8

11109 12 13 14 15

181716 19 20 21 22

252423 26 27 28 29

3130

Committee Meetings4.-.. Social.Media.Committee..|..New.York,.NY..|..9:00am5.-.. TV.&.Video.Committee..|..New.York,.NY..|..9:00am11 -.Business-to-Business.Committee..|..New.York,.NY..|..9:00am12 -.Agency.Relations.Committee..|..New.York,.NY..|..9:00am12 -.Integrated.Marketing.Committee..|..Chicago,.IL..|..9:00am13 -.Shopper.Marketing.Committee..|..New.York,.NY..|..9:00am13 -.New.England.Marketers.Committee..|..Lexington,.MA..|..9:00am27 -.Brand.Management.Committee..|..New.York,.NY..|..9:00am

National Conferences20-23 -.Masters.of.Marketing.Annual.Conference..|..Phoenix,.AZ..|..12:00pm

Members Only Conferences11 [email protected]+E.Networks..|..Chicago,.IL..|..8:15am

Training Courses3 -.. Media.Strategy..|..New.York,.NY..|..8:30am3 -.. Integrated.Marketing.Communications..|..New.York,.NY..|..8:30am3 -.. Digital/Social.Marketing..|..New.York,.NY..|..8:30am10 -.Engaging.with.Your.Consumer.Via.Mobile.Marketing..|..New.York,.NY..|..8:30am

35

www.ana.net/calendar

ANA Events Calendar

Shape.the.Marketing.Industry.Through.Participationwww.ana.net/events | .www.ana.net/committees

Calendar.subject.to.change.

Committee Meeting

National Conference

Training Course

Members Only Conference

Webinar Wednesdays occur Every Wednesday (For.details,.visit,.www.ana.net/webinars)

NOVEMBER 2011S M T W T F S

1 2 3 4 5

876 9 10 11 12

151413 16 17 18 19

222120 23 24 25 26

292827 30

Committee Meetings1.-.. Research.Committee..|..New.York,.NY..|..9:00am2.-.. Production.Management.Committee..|..New.York,.NY..|..9:00am2.-.. Legal.Affairs.Committee..|..New.York,.NY.(Reed.Smith)..|..10:00am3 -. Media,.West.Coast.Chapter.Committee..|..Union.City,.CA..|..9:00am10 -.Midwest.Digital,.Social.&.Mobile.Committee..|..Chicago,.IL..|..9:00am15 -.Mobile.Marketing.Committee..|..New.York,.NY..|..9:00am16 -.Joint.Meeting.with.Digital.Marketing.&.TV.Committee..|..New.York,.NY..|..9:00am17 -.Agency.Relations,.West.Coast.Chapter.Committee..|..Los.Angeles,.CA..|..9:00am30 -.Social.Media.Committee..|..New.York,.NY..|..9:00am

National Conferences6-8 -.Multicultural.Marketing.&.Diversity.Conference.presented.by.Ogilvy..|..Miami.Beach,.FL..|..12:00pm

Members Only Conferences15 [email protected]..|..Chicago,.IL..|..8:15am16 -.Members.Only.Conference:.Driving.Results—[email protected].. presented.by.GSN..|..Purchase,.NY..|..8:15am

Training Courses7 -.. Effective.Email.Marketing..|..New.York,.NY..|..8:30am7 -.. The.Art.&.Science.of.Brand.Building..|..New.York,.NY..|..8:30am7 -.. Optimizing.the.Client/Agency.Relationship..|..New.York,.NY..|..8:30am

Committee Meetings1.-.. Senior.Marketers.Think.Tank.Committee..|..New.York,.NY..|..9:00am6.-.. Advertising.Financial.Management.Committee..|..New.York,.NY..|..9:30am8.-.. Agency.Relations.Committee..|..New.York,.NY..|..9:00am13 -.Social.Media,.West.Coast.Chapter.Committee..|..Las.Vegas,.NV..|..9:00am14 -.Midwest.Marketers.Committee..|..Chicago,.IL..|..9:00am15 -.Marketing.Financial.Management.Committee..|..Bay.Area,.CA..|..9:00am

National Conferences7 -.. Creativity.Conference.presented.by.Yahoo!..|..New.York,.NY..|..7:30am

DECEMBER 2011S M T W T F S

1

6

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7 8 9 10

131211 14 15 16 17

201918 21 22 23 24

272625 28 29 30 31

4 5

www.ana.net/mkc

ANA Marketing Knowledge Center

Access.proprietary.client-side.marketing.information,.browse.or.search.more.than.3,700.marketing.insights,.or.let.ANA.researchers.do.the.work.for.you!

ANA Survey ResearchANA Marketing Insights

ANA “Ask the Expert”

?MKC Online—24/7

36

www.ana.net/mkc

ANA Marketing Knowledge Center

It’s.amazing.where.a.simple.question.can.lead..Visit.www.ana.net/mkc.

MKC Online—24/7:.Search.or.browse.our.more.than.3,700.insights.to.find.marketing.knowledge.that.you.can’t.find.anywhere.else..www.ana.net/mkc.

ANA “Ask the Expert”:.Provides.free.marketing.information.reports.customized.to.your.needs,.directly.to.your.inbox..Contact.Irene.Pantazis.at.212-455-8072,[email protected],.or.visit.www.ana.net/asktheexpert.to.submit.your.request.online..

ANA Marketing Insights:

• ANA Snapshots: Snapshots.are.executive.summaries.from.ANA’s.100+.events..Snapshots.. .. provide.ANA’s.time-pressed.members.with.overviews.of.speaker.presentations.and.can.be.. found.at.www.ana.net/mkc..

• ANA Insight Briefs:.Insight.Briefs.are.collections.of.the.ANA’s.best.materials.on.a.given.subject.... These.helpful.resources.incorporate.information.gathered.from.the.ANA’s.vast.archive.of.proprietary..

. . capital.and.are.available.for.free.member.download.at.www.ana.net/insightbriefs.

• ANA Bookstore:.Publications.are.written.by.marketing.practitioners.for.marketing.practitioners... . PDFs.of.ANA.books.can.be.downloaded.for.free.at.www.ana.net/ebooks..

ANA Survey Research:.ANA.surveys.are.based.on.critical.industry.issues.and.emerging.trends..Client-side.marketers.can.participate.by.joining.the.ANA.Survey.Research.Panel.at.www.anasurveys.net.

ANA Insight BriefDigital

Gaming: A New Consumer Touch Point

Gaming

What’s Inside?

• Overview: Don’t Be Left Behind

• Social Gaming Can Yield Real

Profits

• Industry Expert Q&A: Navigating

the World of Online Gaming

• Interactive Advertising and

Video Games

• ANA Member Case Study:

The National Football League

• ANA Member Case Study: Dove

• Sources: Take a Deeper Dive

• Related Resources: Further Your

Learning

• About the ANA

Overview: Don’t Be Left Behind 8

Studies conducted by Magid Advisors and the Game Show Network

(GSN) demonstrate that gaming and online media are gaining

ground with consumers of all ages. A majority of the consumers

surveyed (64%) play video or computer games. Game playing is

highest (almost universal) among the younger age groups. These

gamers play free web-based and console games most frequently,

and casual games have the broadest appeal.

Older adults are increasingly using social network sites, with females

ages 55 to 64 showing the most growth. Most respondents to the

Magid Advisors/GSN surveys planned to spend the same amount

of time on social networks in 2011 as they did in 2010, with teens

being the most likely group to increase their usage. Almost half

of the respondents (41%) play games on social networking sites. Among

those who don’t visit social network sites, 10% expect to start using

them in the next year, with 18- to 24-year-olds driving that number.

Children ages eight to 12 years old are driving game-playing

on social networks, and 35- to 54-year-olds are slightly more likely

to play games on social networks than 18- to 34-year-olds. Among

those who play games on social networks, older players are the

most likely to play daily. And, among those surveyed who do not

play social network games, 13% expect to start in 2011.

These numbers indicate that online gaming is an activity which

is growing rapidly among key consumer demographic groups.

Marketers need to start learning about it now and adapting to this

new form of media consumption, before it’s too late.

Social Gaming Can Yield Real Profits 8

Social gaming is a growing trend that is already generating a lot of

revenue for advertisers. The financial rewards of being involved in

gaming for companies are only likely to grow as the activity increases

in popularity. However, despite this growth, many marketers still

wonder, “who plays these games?” Social gamers can come from all

walks of life, and some of the most devoted participants, such as

women, may even surprise marketers. The following top-line statistics,

compiled by eMarketer, will shed some light on the demographics,

usage, and revenue potential of social gaming.Where you see this symbol, click

for additional web content.8

Procurement Survey Research Key Findings

1

ANA Key Findings

Procurement

2010 Survey ResearchProcurement: The Good, the Bad, and the Ugly

Introduction

In order to take the pulse of the industry on the current state of marketing procurement, ANA conducted a survey

to measure practices and perceptions among professionals in three functional areas: procurement/sourcing,

marketing/marketing services, and agencies (the latter in partnership with the 4A’s).

The survey was conducted online during March 2010 among a total sample of 225 respondents, distributed

as follows:• 76 marketing procurement/sourcing professionals • 59 marketing/marketing services professionals • 90 agency professionals

Prior surveys on this topic were conducted in March/April 2005 and November 2007. In some cases, survey

results are trended against data from these previous surveys.ANA members can read the full results of this survey at www.ana.net/procurement.

About Procurement ProfessionalsThe average marketing procurement professional has spent somewhat more than a decade in the field of procurement,

with much of this experience being gained in the sub-specialty of marketing procurement. On average, the marketing

procurement specialists surveyed in 2010 reported having 12 years of experience in the field of procurement.

About three-fifths of this time (58%, or 6.9 years) has been in marketing procurement. The vast majority of marketing

procurement executives came from either a non-marketing procurement position (43%) or a marketing/agency role

(38%). Those coming from a marketing/agency position spent an average of about 11 years there before moving into

marketing procurement. The typical marketing firm reported that its marketing procurement department was created about 10 years ago.

Marketing procurement departments are more likely to be found in larger firms that have larger advertising and

Key Findings

?

37

38 www.ana.net/schoolofmarketing

ANA School of Marketing

Enhance.your.professional.development,.grow.your.team’s.marketing.skills,.and.learn.with.the.ANA’s.School.of.Marketing!

ANA Webinar Wednesdays ANA Seminars

ANA Customized Onsite Workshops ANA Complimentary Onsite Workshops

39

ANA School of Marketing

www.ana.net/schoolofmarketing

Training for Individuals:

Wednesday Webinars:.Web-based.training.programs.available.live.each.Wednesday.at.1pm.eastern.time•..No.additional.cost—part.of.ANA.member.benefit.•..Individuals.or.temas.can.register.and.participate.•..Past.session.recordings.can.be.downloaded.from.ANA’s.Marketing.Knowledge.Center.

Seminar Classes:.Sessions.for.individuals.wishing.to.upgrade.or.learn.a.new.skill..Classes.are.taught.throughout.the.year.

. •..Special.ANA.member.and.team.rates.•..One.and.two.day.courses—provides.personal.attention.and.coaching.

Training for Teams:

Half-day Workshops: Part.of.ANA.membership;.each.member.is.entitled.to.one.annual.program.•..Offers.lecture.or.facilitated.training.focus.to.teach.a.skill.or.address/solve.a.specific.internal.marketing..

. ....challenge.•..You.choose.the.course,.we.bring.the.knowledge,.the.insight.and.the.tools.to.help.transform.your.

. ....marketers.into.better.brand.builders.

Customized Programs:.Ideal.for.training.groups.up.to.25.people.•..Courses.specifically.designed.to.fit.your.learning.objectives,.your.budget.and.your.time.restrictions..

. ...(Classes.are.one.day.or.up.to.five.day.boot.camp).•..Choose.an.individual.course.or.let.us.help.you.build.your.own.proprietary.marketing.system.designed.

. ....to.transform.your.actions.into.a.more.effective.and.efficient.process.

Transforming.Marketers.into.Growth.ChampionsVisit.www.ana.net/schoolofmarketing.for.details,.class.and.workshop.schedules

40

Self Regulation Economic Impact of Advertising Study

Privacy Issues Brand Valuation

$

www.ana.net/advocacy

Get.involved.with.public.and.governmental.regulatory.issues,.support.galvanizing.initiatives,.and.protect.your.marketing.rights.with.the.ANA!

ANA Government Relations

41

IF YOU ARE AWARE OF IMPORTANT ADVERTISING ISSUES THAT WE

SHOULD BECOME INVOLVED IN, PLEASE CONTACT US IMMEDIATELY.

We.actively.oppose.attempts.to.tax,.ban.or.otherwise.overly.restrict.the.marketing.process...Our.efforts.include.educating.policy.makers.concerning. the. benefits. provided. by. the. advertising. industry. to.the.economy.as.a.whole.and.to.individual.consumers...Our.strong.support.of.advertising.self-regulation.is.also.central.to.our.efforts...

We regularly represent your interests before: •. The.Congress•. The.Federal.Trade.Commission•. The.Federal.Communications.Commission•. The.Food.and.Drug.Administration.. and.other.key.regulatory.agencies•. The.Courts•. State.Legislatures.and.Regulators

Advocacy.on.Behalf.of.the.Marketing.Industry2020.K.Street,.NW,.Suite.660,.Washington.DC.20006 | .You.can.reach.us.at.(202).296-1883

www.ana.net/advocacy

ANA Government Relations

ANA’s Washington, DC office works to protect the ability of marketers to communicate effectively with consumers.

42 www.ana.net

ANA Collaboration

Ad-ID Alliance for Family Entertainment

ANA-AAAA Joint Policy Committee

www.ad-id.org..|...www.ana.net/afe..|....www.ana.net/sag

43

Join.ANA.marketing.initiatives.to.increase.industry.effectiveness,..social.responsibility,.and.to.ensure.a.diverse.ecosystem!

www.ana.net

ANA Collaboration

Quality.family.entertainment.is.hard.to.find,.particularly.in.today’s.media.ecosystem...The.ANA.Alliance.for.Family.Entertainment,.a.group.of.leading.national.advertisers,.is.working.hard.to.provide.consumers.with.entertainment.options.the.entire.family.can.watch.without.anyone.being.embarrassed.or.grabbing.for.the.remote...Family.content.supported.by.family.brands.

The.group.began.more.than.a.decade.ago.as.the.Family.Friendly.Programming.Forum.to.find.solutions.to.the.lack.of.primetime.programming.with.multi-generational.appeal...Programming.that.depicted.the.complex.life..of.the.American.family.and.embodied.responsible.resolution.to.issues...In.2008.the.coalition.changed.its.name.to.the.ANA.Alliance.for.Family.Entertainment,.with.an.expanded.mission.of.finding,.nurturing.and.supporting.family.programming.on.traditional,.new.and.emerging.media.platforms.

Ad-ID.is.a.Web-based.system.accessible.24/7.worldwide.that.generates.a.unique.identifying.code.for.each.advertising.asset,.creating.a.capability.to.identify.them.across.all.media..Using.Ad-ID,.and.promoting.the.use..of.its.webservices,.greatly.improves.workflow.between.agency,.advertiser,.distributor.and.medium.

Developed.by.the.Association.of.National.Advertisers,.Inc..(ANA).and.the.American.Association.of.Advertising.Agencies.(4A’s),.Ad-ID.upgrades.the.previous.ISCI.commercial.coding.system.and.replaces.other.methods.used.to.identify.advertising.assets..Ad-ID.is.the.industry.standard.identifier.for.all.forms.of.media.

Current.talent.payment.contracts.are.based.on.an.antiquated.system.that.has.been.in.place.for.more.than.50.years.and.does.not.reflect.the.tremendous.changes.that.have.taken.place.in.the.marketing/media.landscape...As.part.of.the.2009.Commercials.Contract,.the.Screen.Actors.Guild.(SAG),.the.American.Federation.of.Television.and.Radio.Artists.(AFTRA).and.the.Joint.Policy.Committee.(JPC).agreed.to.conduct.an.in-depth.study.of.the.Gross.Ratings.Point.Talent.Compensation.Model.(GRP.Model)..The.goals.of.the.new.study.(proposed.by.Booz.&.Company).are.(1).to.create,.based.on.real-time.information,.a.detailed.and.operational.talent.compensation.model.that.could.be.implemented.across.the.entire.TV.commercial.industry;.(2).to.conduct.a.year-long.pilot.study.on.the.impact.the.GRP.Model.will.have.on.actual.talent.compensation.

44 www.ana.net

Interact.with.Industry.leaders,.ANA.staff,.and.marketing.gurus!

ANA Social Media

facebook.com/ANA twitter.com/ANAMarketers

youtube.com/ANAMarketers ANAmarketers

45

. .

. • Multicultural Marketing – How important is it?

•.. TV and Video – Which screen will reign supreme?

•. Social Media – Is it working for you? •.. And many more!!!

We.want.to.hear.from.youJoin.the.conversation.on.facebook,.twitter,.youtube,.and.linkedin

www.ana.net

ANA Social Media

46 www.ana.net/constitution

We.the.members.of.the.marketing.community.commit.to.the.following.key.principles.to.ensure.that.our.industry.thrives.and.continues.to.contribute.significantly.to.the.health.and.well.being.of.our.society.

Marketers’ Constitution

1. Marketing must become increasingly targeted, focused and personal.. The.future.is.a.world.in.which.consumers.receive.only.messages.that.interest.them.—and.only.when.they.are... receptive.to.these.messages..This.exciting,.controversial,.but.extraordinarily.important.world.of.behavioral... advertising.offers.enormous.efficiencies.to.marketers.and.immense.value.to.consumers..However,.one-to-one... marketing.goes.beyond.just.communicating.with.customers..It.encompasses.the.entire.process.of.customer.... relationship.management—attracting,.retaining.and.growing.long-term.loyalty.

2. Marketing must build real, tangible and enduring brand value.. Fundamentally,.marketing.is.about.building.brands.and.brand.value..As.an.industry,.we.must.focus.on.taking... strong.brands.and.making.them.stronger;.taking.brands.that.have.lost.their.way.and.restoring.them.to.. .. prominence;.and.building.new,.powerful.brands.that.meet.the.emerging.consumer.needs.of.tomorrow.

3. Marketing must become more effective - more creative, insightful and accountable.. Marketing.effectiveness.depends.on.smart.consumer.insights.that.are.meaningful,.actionable.and.predictive.... Effective.marketing.also.requires.great.creative,.driven.by.these.consumer.insights..Great.creative.is.the.inspiration... that.connects.a.marketing.message.to.a.consumer’s.heart.and.mind;.the.catalyst.that.engages,.captivates... and.persuades;.and.the.force.that.propels.brand.and.business.growth..Effective.marketing.must.be.reliably.and... consistently.accountable,.informing.us.how.well.we.are.building.brands.and.growing.business.

4. Marketing must become more integrated and proficient in managing expanding media platforms.. Marketing.must.be.seamlessly.integrated.across.all.media.and.marketing.functions.-.general.advertising,.digital,... PR,.direct.marketing,.event.marketing,.social.networking.and.more..Integrated.marketing,.however,.continues... to.be.more.talked.about.than.actually.implemented..Marketers.must.strategically.approach.decisions.and.media... choices.in.a.completely.agnostic.fashion..Every.marketing.resource.must.seamlessly.work.to.build.brands.and... grow.businesses.

5. The marketing supply chain must become more efficient and productive.. Efficiency.is.different.than.effectiveness.-.but.just.as.important..Marketing.efficiency.enables.us.to.shorten... the.supply.chain,.reduce.waste.and.improve.productivity..Six.sigma,.Kaizen.and.decoupling.all.work.to.improve... processes,.but.a.fundamental.key.to.supply.chain.efficiency.is.to.make.everything.digital..Ad-ID.is.the.foundation... of.digital.workflow.throughout.the.marketing.process..Fully.embraced.by.the.marketing.industry,.it.will.improve... the.accuracy.of.reporting.and.evaluation.of.advertising.assets,.affording.process.improvements.and.cost.savings... for.everyone.

47

We.will.demonstrate.our.commitment.by.digitally.signing.the.Marketers’.Constitution.at.www.ana.net/constitution.or.by.emailing.our.name.and.company.to.constitution@ana.net

www.ana.net/constitution

Marketers’ Constitution

6. The marketing ecosystem - including agencies, media and suppliers - must become increasingly capable.. Today’s.marketing.ecosystem.comprises.a.complex,.interconnected.community.of.advertising.agencies,.media... organizations,.research.firms,.production.companies.and.other.resources.that.support.marketers’.needs.to... build.their.brands.and.grow.their.businesses..Marketers.need.these.partners.to.continuously.create.new.ideas... and.competencies,.such.as.powerful.branded.entertainment.vehicles,.thought-leading.intellectual.capital,... breakthrough.licensing.opportunities.and.ingenious.media.packages.

7. Marketing professionals must become better, highly skilled, diverse leaders.. As.we.prepare.for.the.future,.we.must.cultivate.the.talents,.skills.and.continuous.development.of.marketing... professionals..We.must.attract.and.nurture.people.who.are.customer-centric,.holistic,.innovative,.creative,. .. articulate,.effective.and.results-obsessed.team.leaders.in.everything.they.do..We.must.also.embrace.diversity,... a.vitally.important.factor.in.reaching.and.influencing.consumers.from.culturally.different.backgrounds,.. .. perspectives.and.persuasions..Diversity.contributes.to.a.more.inspiring.and.creative.environment.-.one.that... is.better.able.to.build.brands.and.businesses.

8. Marketing must be indisputably socially responsible.. Consumers.must.have.trust.that.the.companies.they.choose.to.do.business.with.respect.their.personal.values... and.are.sensitive.to.larger.societal.issues..As.an.industry,.we.must.continue.to.commit.resources.to.socially... responsible.endeavors.like.the.ANA.Alliance.for.Family.Entertainment,.the.Children’s.Food.and.Beverage.Initiative,.. the.Partnership.for.a.Drug-Free.America,.the.Ad.Council.and.the.industry-wide.marketing.principles.to.protect... consumer.privacy.in.ad-supported.interactive.media..The.future.of.marketing.depends.upon.us.behaving.and... acting.in.the.best.interests.of.society.

9. Marketing must be unencumbered by inappropriate legislation or regulation.. We.must.protect.marketing’s.First.Amendment.rights,.even.with.regard.to.controversial.products..In.addition,... we.must.vigorously.work.to.defeat.proposals.for.taxes.on.advertising.and.efforts.to.alter.its.100.percent.tax... deductibility..Finally,.we.must.continuously.strengthen.our.exemplary.record.of.self-regulation.-.a.record.that... dates.back.over.40.years.to.the.creation.of.the.National.Advertising.Review.Council.and.the.Children’s.Advertising... Review.Unit..They.are.the.model.for.how.our.industry.must.operate.in.the.increasingly.complex,.politically.charged... environment.of.today.and.tomorrow.

10. The marketing discipline must be elevated and respected.. As.an.industry,.we.must.continually.underscore.the.fact.that.nationally,.marketing.generates.over.$5.trillion... in.economic.activity,.or.approximately.20.percent.of.total.U.S..economic.activity..Sales.of.products.and.services... stimulated.by.advertising.support.21.million.jobs,.or.15.percent.of.the.total.jobs.in.the.country..Building.respect.for... marketing’s.immense.economic.impact.will.ensure.that.we.attract.the.best.and.the.brightest.to.our.profession..The... future.rests.on.a.new,.motivated,.creative.and.committed.generation.of.marketing.leaders.