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Tableau in The BI Survey 13 BI SURVEY THE The Customer Verdict The world’s largest survey of business intelligence software users This document is a specially produced summary by BARC of the headline results for Tableau

Tableau In The BI Survey 13 - INEKON SYSTEMS · Tableau in THE BI Survey 13 1 Tableau y ... Tableau is the fastest growing vendor and results later in this report ... Arcplan (1)

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Tableau in THE BI Survey 13

1

Ta

ble

au

in T

he B

I Su

rve

y

13 BI SURVEY TH

E

The Customer Verdict

The world’s largest survey of

business intelligence software users

This document is a specially produced summary

by BARC of the headline results for Tableau

Tableau in THE BI Survey 13

2

Table of contents

Tableau in THE BI Survey 13 .................................................................................... 3

Introduction ............................................................................................................ 3

Tableau overview ................................................................................................... 3

Tableau customer responses ................................................................................. 4

User and use case demographics .......................................................................... 5

The product is often seen as an alternative to QlikTech. ........................................... 6

Peer Groups .............................................................................................................. 6

The KPIs ................................................................................................................... 7

Summary ................................................................................................................. 34

Tableau in THE BI Survey 13

3

Tableau in THE BI Survey 13

Introduction

The BI Survey 13 is based on findings from the world's largest and most

comprehensive survey of business intelligence end-users, conducted earlier this

year. In total, 3,149 people responded to The Survey with 2,298 answering a series

of detailed questions about their usage of a named product. Altogether, 30 products

or groups of products received a detailed analysis.

The BI Survey 13 examines BI product selection and usage among users in areas

including business benefits, costs, proportion of employees using the product,

competitiveness, recommendation, innovation, performance, customer satisfaction

and agility.

One thing that all BI deployments ought to have in common is that they should

deliver business benefits. We asked several questions that helped us measure how

successful respondents’ deployments had been. The combined results were then

used as a calibration tool that is widely used throughout The Survey to assess the

correlation between many factors and project success.

Tableau overview

Tableau is a business analytics company with data visualization at its core. The

company was founded in 2003. Tableau is growing extremely quickly with revenues

increasing by over 100% in 2010, 2011 and 2012. It reported 750 employees and

more than $120m revenue in 2012.

The core products use an underlying technology called VizQL that was invented by

Tableau’s co-founders in the late nineties at Stanford University. VizQL is a patented

query language that translates visual, drag-and-drop actions into a database query

and then expresses the response graphically.

Tableau is one of the most popular visual exploration products in the world, geared

to business users with good usability and simple installation.

The company also offers a server product that can be used to distribute interactive

analyses, dashboards / reports but provides very limited additional authoring

functionality.

Tableau in THE BI Survey 13

4

Tableau customer responses

This is the third year that Tableau features in The BI Survey. It appeared this year

with a healthy sample of 48 users.

Around 57 percent of participants said they were using Tableau version 8 and 36

percent version 7.

Tableau in THE BI Survey 13

5

User and use case demographics

Product usage

Tableau is a visual analysis product. The tool is strongly oriented towards business

users who can create new reports or visualizations for themselves. But customers

appear to be using the solution more broadly.

Analysis results produced in Tableau are used in dashboards and reports built with

this solution. Especially interesting is the fact that Tableau is used for

budgeting/planning yet offers no planning functionality itself.

The figures suggest that analytical insights (forecasting, etc) are also being used

within planning processes.

94%

94%

85%

73%

56%

50%

35%

10%

6%

6%

13%

6%

10%

38%

33%

31%

Standard/EnterpriseReporting

Dashboards

Ad hoc query

Budgeting/Planning

OLAP Analysis

Visual Analysis/DataDiscovery

Financial Consolidation

Predictive Analytics/DataMining

In use Planned

Tableau in THE BI Survey 13

6

Company size (number of employees)

Percentage of employees

using Tableau

Average 16%

Average of all products

15%

Number of users using

Tableau

Median 25

Mean 119

Tableau is being pushed into the larger enterprises as a self-service BI tool. This

means the technology is often looked upon as a departmental rather than an

enterprise-wide one. Our user number results also reveal that demand for the

product is coming from the mid market.

The product is often seen as an alternative to QlikTech.

Peer Groups

Peer groups are used to ensure similar products are compared against each other

both in fairness to the vendor and for the benefit of the customer. The groups are

essential to allow fair and useful comparisons of products that are likely to compete.

The peer groups are primarily data-driven and based on how customers say they

use the product.

Tableau features in the following peer groups:

- Dashboard

- Ad-hoc Analysis

- Visual Analysis and Data Discovery Vendor

15%

52%

33%

Less than100

100 - 2500 More than2500

Tableau in THE BI Survey 13

7

The KPIs

The BI Survey 13 provides the reader with well-designed dashboards packed with

concise information using aggregated KPIs, which can be absorbed at a glance. The

KPIs all follow these simple rules:

- Only measures that have a clear good/bad trend are used as the basis for

KPIs

- KPIs may be based on one or more measures from The BI Survey

- Only products with samples of at least 20 - 30 (depending on the KPI) for

each of the questions that feeds into the KPI are included

- Each KPI is normalized so that the overall sample always has a value of

1.0

- The KPIs are calculated so that better-than-average products always

have scores of greater than 1.0, while less good products score less than

1.0. When viewing the peer group KPI charts, note that the average for

each peer group will usually be either higher or lower than 1.0 because

the peer groups are all subsets of the overall sample.

The products are sorted by value, the better the product the higher the value. The

average is displayed as a green bar and separates the products into two groups, the

ones that have performed better than average and the ones that have performed

worse than average.

For more details on the KPIs, see the ‘KPIs and Dashboards’ document.

Tableau in THE BI Survey 13

8

Top ranked Dashboard Vendor in business benefits

Benefits achieved by projects after implementation

Top ranked Ad-hoc Analysis Vendor in business benefits

Benefits achieved by projects after implementation

1.25

1.19

1.19

1.15

1.12

1.05

1.02

1.00

1.00

0.92

0.91

0.81

Tableau (1)

Arcplan (2)

Yellowfin (3)

Information Builders (4)

Dimensional Insight (5)

Average

BOARD (6)

MicroStrategy (7)

QlikTech (8)

Evidanza (9)

Logi Analytics (10)

Oracle BI Found. Suite (11)

Average Dashboard Peer Group

1.25

1.19

1.16

1.13

1.12

1.08

1.06

1.04

1.02

1.00

1.00

0.96

0.91

0.90

0.89

0.89

0.86

0.85

0.85

0.74

Tableau (1)

Yellowfin (2)

TARGIT (3)

Phocas (4)

Dimensional Insight (5)

Oracle Essbase (6)

Microsoft SSAS (7)

Bissantz (8)

Cyberscience (9)

MicroStrategy (10)

Average

IBM Cognos TM1 (11)

Microsoft Excel (12)

Cubeware (13)

SAP BW (14)

IBM Cognos BI (15)

Infor (16)

Corporate Planning (17)

SAS (18)

SAP BO WebI (19)

Average Ad-hoc Analysis Peer Group

Tableau in THE BI Survey 13

9

Top ranked Visual Analysis & Data Discovery Vendor in business benefits

Benefits achieved by projects after implementation

Tableau is top ranked in all of the peer groups in the business benefits KPI, an

extremely strong result. This clearly indicates the additional value the product brings

to customers post implementation. This is in line with vendor’s goal to deliver an

intuitive self-service Discovery product which helps business people gain new

insights by visually browsing and analyzing data.

Currently, Tableau is the fastest growing vendor and results later in this report

explain this phenomenon. The company’s focus on the advanced visual

representation of data - plus the easy interaction for the business user that comes

with using the product - creates a set of capabilities which filter, visualize and

integrate data. This functionality appears to be delivering business benefits.

1.25

1.16

1.13

1.12

1.06

1.02

1.00

0.91

0.85

Tableau (1)

TARGIT (2)

Phocas (3)

Dimensional Insight (4)

Average

Cyberscience (5)

QlikTech (6)

Pyramid (7)

SAS (8)

Average Visual Analysis & Data Discovery Peer

Group

Tableau in THE BI Survey 13

10

Leading Dashboard Vendor in goal achievement

The extent to which projects reach the goals initially set

The same holds for goal achievement. Visualization performance is high. The

technology is extremely fast.

1.09

1.08

1.07

1.07

1.07

1.03

1.03

1.01

1.00

0.97

0.95

0.93

Arcplan (1)

BOARD (2)

Information Builders (3)

Tableau (4)

Dimensional Insight (5)

QlikTech (6)

Average

Yellowfin (7)

MicroStrategy (8)

Logi Analytics (9)

Evidanza (10)

Oracle BI Found. Suite (11)

Average Dashboard Peer Group

Tableau in THE BI Survey 13

11

Leading Ad-hoc Analysis Vendor in goal achievement

The extent to which projects reach the goals initially set

Top ranked Visual Analysis & Data Discovery Vendor in goal achievement

The extent to which projects reach the goals initially set

1.10

1.10

1.10

1.07

1.07

1.07

1.03

1.03

1.01

1.00

1.00

1.00

0.99

0.98

0.97

0.95

0.93

0.88

0.87

0.74

IBM Cognos TM1 (1)

Oracle Essbase (2)

Bissantz (3)

Tableau (4)

Phocas (5)

Dimensional Insight (6)

Cyberscience (7)

Corporate Planning (8)

Yellowfin (9)

Cubeware (10)

TARGIT (11)

MicroStrategy (12)

Average

SAS (13)

Microsoft SSAS (14)

SAP BW (15)

Infor (16)

IBM Cognos BI (17)

SAP BO WebI (18)

Microsoft Excel (19)

Average Ad-hoc Analysis Peer Group

1.07

1.07

1.07

1.03

1.03

1.01

1.00

0.98

0.81

Tableau (1)

Phocas (2)

Dimensional Insight (3)

Cyberscience (4)

QlikTech (5)

Average

TARGIT (6)

SAS (7)

Pyramid (8)

Average Visual Analysis & Data Discovery Peer

Group

Tableau in THE BI Survey 13

12

Top ranked Dashboard Vendor in business achievement

The extent to which the product delivers business value and helps organizations

achieve their goals

Effective data integration and visualization are important for the business user, as is

an easy-to-work-with user interface.

1.16

1.14

1.11

1.10

1.10

1.05

1.04

1.01

1.00

0.94

0.94

0.87

Tableau (1)

Arcplan (2)

Information Builders (3)

Yellowfin (4)

Dimensional Insight (5)

BOARD (6)

Average

QlikTech (7)

MicroStrategy (8)

Logi Analytics (9)

Evidanza (10)

Oracle BI Found. Suite (11)

Average Dashboard Peer Group

Tableau in THE BI Survey 13

13

Top ranked Ad-hoc Analysis Vendor in business achievement

The extent to which the product delivers business value and helps organizations

achieve their goals

Top ranked Visual Analysis & Data Discovery Vendor in business achievement

The extent to which the product delivers business value and helps organizations

achieve their goals

1.16

1.10

1.10

1.10

1.09

1.08

1.07

1.03

1.03

1.01

1.00

1.00

0.95

0.94

0.92

0.92

0.89

0.88

0.82

0.81

Tableau (1)

Phocas (2)

Yellowfin (3)

Dimensional Insight (4)

Oracle Essbase (5)

TARGIT (6)

Bissantz (7)

IBM Cognos TM1 (8)

Cyberscience (9)

Microsoft SSAS (10)

MicroStrategy (11)

Average

Cubeware (12)

Corporate Planning (13)

SAP BW (14)

SAS (15)

Infor (16)

IBM Cognos BI (17)

Microsoft Excel (18)

SAP BO WebI (19)

Average Ad-hoc Analysis Peer Group

1.16

1.10

1.10

1.08

1.03

1.03

1.01

0.92

0.86

Tableau (1)

Phocas (2)

Dimensional Insight (3)

TARGIT (4)

Average

Cyberscience (5)

QlikTech (6)

SAS (7)

Pyramid (8)

Average Visual Analysis & Data Discovery Peer

Group

Tableau in THE BI Survey 13

14

Clearly, Tableau is the top ranked vendor in every peer group for the business

achievement KPI. This is a good result as BARC would expect Tableau to perform

well supporting end users with visual data exploration projects.

Leading Visual Analysis & Data Discovery Vendor in investment per seat

Median license fees, annual fees and external implementation fees, adjusted by the

number of users

This is a good result for Tableau. On average the licence fee per seat appears to be

low compared with other vendors thanks to an aggressive pricing policy. But

although attractive in smaller deployments, the more seats you have the more

expensive costs becomes because of cumulative licence fees per seat.

1.58

0.99

0.96

0.92

0.85

0.75

0.74

0.59

Pyramid (1)

Tableau (2)

Cyberscience (3)

Average

TARGIT (4)

QlikTech (5)

Dimensional Insight (6)

Phocas (7)

Average Visual Analysis & Data Discovery Peer

Group

Tableau in THE BI Survey 13

15

Top ranked Visual Analysis & Data Discovery Vendor in data volume

The average volume of data reported in respondents’ largest applications

Tableau significantly beats big rival QlikTech in the Visual Analysis & Data Discovery

Vendor peer group. We see in The BI Survey results that Tableau customers are

using the product with larger data volumes than QlikTech customers do. This is

down to the performance of its own data storage technology and steadily improving

data engine which is being optimized for handling large volumes of data to deliver

good performance during analyses.

Leading Dashboard Vendor in considered for purchase

Based on whether respondents considered purchasing the product

0.90

0.88

0.37

0.31

0.10

0.07

0.06

0.05

0.04

Tableau (1)

SAS (2)

Cyberscience (3)

Average

TARGIT (4)

Dimensional Insight (5)

Phocas (6)

QlikTech (7)

Pyramid (8)

Average Visual Analysis & Data Discovery Peer Group

2.75

1.46

1.21

0.98

0.89

0.71

0.65

0.42

0.25

0.24

0.20

QlikTech (1)

MicroStrategy (2)

Tableau (3)

Oracle BI Found. Suite (4)

Average

Arcplan (5)

BOARD (6)

Information Builders (7)

Dimensional Insight (8)

Evidanza (9)

Yellowfin (10)

Average Dashboard Peer Group

Tableau in THE BI Survey 13

16

Tableau is not as big as other vendors but has invested heavily in marketing over

recent years. This is evidence that the initiative is increasing awareness but still has

a way to go before it catches rival QlikTech which currently enjoys a higher market

awareness thanks to years of marketing programs.

Leading Visual Analysis & Data Discovery Vendor in considered for purchase

Based on whether respondents considered purchasing the product

Leading Dashboard Vendor in competitiveness

Combines the ‘Considered for purchase’, ‘Competitive win rate’ and ‘Chosen as

standard’ KPIs

2.75

1.21

0.76

0.75

0.33

0.28

0.25

0.25

0.24

QlikTech (1)

Tableau (2)

Average

SAS (3)

TARGIT (4)

Phocas (5)

Dimensional Insight (6)

Cyberscience (7)

Pyramid (8)

Average Visual Analysis & Data Discovery Peer Group

1.47

1.12

0.98

0.97

0.97

0.97

0.95

0.83

0.83

0.83

0.74

QlikTech (1)

MicroStrategy (2)

Arcplan (3)

Tableau (4)

Average

Dimensional Insight (5)

Oracle BI Found. Suite (6)

BOARD (7)

Information Builders (8)

Yellowfin (9)

Evidanza (10)

Average Dashboard Peer Group

Tableau in THE BI Survey 13

17

Leading Dashboard Vendor in recommendation

How many users would recommend the product to others

Leading Ad-hoc Analysis Vendor in recommendation

How many users would recommend the product to others

1.65

1.49

1.41

1.36

1.29

1.16

1.11

1.05

1.05

0.98

0.70

0.64

Yellowfin (1)

Tableau (2)

Dimensional Insight (3)

Logi Analytics (4)

Information Builders (5)

Average

BOARD (6)

Arcplan (7)

MicroStrategy (8)

QlikTech (9)

Evidanza (10)

Oracle BI Found. Suite (11)

Average Dashboard Peer Group

1.65

1.49

1.46

1.41

1.33

1.23

1.20

1.15

1.14

1.12

1.05

1.02

1.02

0.92

0.77

0.62

0.51

0.47

0.44

0.40

Yellowfin (1)

Tableau (2)

Phocas (3)

Dimensional Insight (4)

Bissantz (5)

Cyberscience (6)

Microsoft SSAS (7)

Oracle Essbase (8)

IBM Cognos TM1 (9)

TARGIT (10)

MicroStrategy (11)

Corporate Planning (12)

Average

SAS (13)

Cubeware (14)

IBM Cognos BI (15)

Infor (16)

SAP BW (17)

Microsoft Excel (18)

SAP BO WebI (19)

Average Ad-hoc Analysis Peer Group

Tableau in THE BI Survey 13

18

Top ranked Visual Analysis & Data Discovery Vendor in recommendation

How many users would recommend the product to others

Feedback from this year’s Survey participants reveals that Tableau is highly

recommended for supporting visual analysis and data discovery requirements.

BARC’s field experiences corroborate this result.

Leading Dashboard Vendor in cloud BI

How many sites currently use the product in a cloud environment

1.49

1.46

1.41

1.29

1.24

1.23

1.12

0.98

0.92

Tableau (1)

Phocas (2)

Dimensional Insight (3)

Pyramid (4)

Average

Cyberscience (5)

TARGIT (6)

QlikTech (7)

SAS (8)

Average Visual Analysis & Data Discovery Peer Group

6.20

1.79

1.75

1.66

1.64

1.52

1.17

1.05

0.99

0.89

0.83

0.39

Yellowfin (1)

Tableau (2)

Logi Analytics (3)

Average

Dimensional Insight (4)

Oracle BI Found. Suite (5)

Arcplan (6)

QlikTech (7)

Evidanza (8)

MicroStrategy (9)

Information Builders (10)

BOARD (11)

Average Dashboard Peer Group

Tableau in THE BI Survey 13

19

Leading Ad-hoc Analysis Vendor in cloud BI

How many sites currently use the product in a cloud environment

Leading Visual Analysis & Data Discovery Vendor in cloud BI

How many sites currently use the product in a cloud environment

6.20

2.08

1.79

1.64

1.33

1.21

1.19

1.19

0.98

0.95

0.89

0.81

0.78

0.67

0.63

0.56

0.56

0.40

0.39

0.00

Yellowfin (1)

TARGIT (2)

Tableau (3)

Dimensional Insight (4)

Oracle Essbase (5)

Average

IBM Cognos BI (6)

SAS (6)

Microsoft Excel (8)

Cyberscience (9)

MicroStrategy (10)

Cubeware (11)

Bissantz (12)

Infor (13)

Phocas (14)

IBM Cognos TM1 (15)

SAP BW (16)

SAP BO WebI (17)

Microsoft SSAS (18)

Corporate Planning (19)

Average Ad-hoc Analysis Peer Group

2.08

1.79

1.64

1.21

1.19

1.05

0.95

0.63

0.32

TARGIT (1)

Tableau (2)

Dimensional Insight (3)

Average

SAS (4)

QlikTech (5)

Cyberscience (6)

Phocas (7)

Pyramid (8)

Average Visual Analysis & Data Discovery Peer Group

Tableau in THE BI Survey 13

20

Leading Dashboard Vendor in collaboration

How many sites currently use collaboration features with their BI tool

Top ranked Ad-hoc Analysis Vendor in collaboration

How many sites currently use collaboration features with their BI tool

2.12

1.68

1.67

1.36

1.22

1.20

1.19

1.18

0.94

0.75

0.74

0.59

Evidanza (1)

Tableau (2)

Yellowfin (3)

QlikTech (4)

Average

Dimensional Insight (5)

BOARD (6)

Arcplan (7)

Logi Analytics (8)

MicroStrategy (9)

Oracle BI Found. Suite (10)

Information Builders (11)

Average Dashboard Peer Group

1.68

1.67

1.47

1.42

1.28

1.24

1.20

1.18

1.04

1.02

0.98

0.96

0.95

0.93

0.78

0.75

0.74

0.65

0.52

0.37

Tableau (1)

Yellowfin (2)

Cyberscience (3)

Bissantz (4)

SAS (5)

Phocas (6)

Dimensional Insight (7)

TARGIT (8)

Average

Corporate Planning (9)

IBM Cognos TM1 (10)

Microsoft Excel (11)

Infor (12)

Microsoft SSAS (13)

Oracle Essbase (14)

MicroStrategy (15)

Cubeware (16)

SAP BO WebI (17)

IBM Cognos BI (18)

SAP BW (19)

Average Ad-hoc Analysis Peer Group

Tableau in THE BI Survey 13

21

Top ranked Visual Analysis & Data Discovery Vendor in collaboration

How many sites currently use collaboration features with their BI tool

Tableau achieves great results here. The tool is used by business users to

collaborate on data. However, this result comes as a surprise because Tableau has

only some collaboration features. Data is packaged in a file which can then be sent

to users who manipulate the underlying data for further analysis. Analysis insights

can then be easily published to the web using Tableau Server. Users can also

comment on published reports and analyses.

1.68

1.47

1.36

1.33

1.28

1.24

1.20

1.20

1.18

Tableau (1)

Cyberscience (2)

QlikTech (3)

Average

SAS (4)

Phocas (5)

Dimensional Insight (6)

Pyramid (7)

TARGIT (8)

Average Visual Analysis & Data Discovery Peer Group

Tableau in THE BI Survey 13

22

Leading Ad-hoc Analysis Vendor in mobile BI

How many sites currently use mobile BI with their BI tool

Leading Visual Analysis & Data Discovery Vendor in mobile BI

How many sites currently use mobile BI with their BI tool

Users are content with the functionality that Tableau is offering for mobile devices.

2.60

2.07

1.50

1.50

1.50

1.36

1.25

1.08

0.95

0.67

0.61

0.60

0.59

0.58

0.56

0.47

0.42

0.41

0.18

0.14

Yellowfin (1)

MicroStrategy (2)

Phocas (3)

Tableau (4)

Bissantz (5)

TARGIT (6)

IBM Cognos BI (7)

Dimensional Insight (8)

Average

SAS (9)

Cubeware (10)

Cyberscience (11)

IBM Cognos TM1 (12)

Microsoft SSAS (13)

Oracle Essbase (14)

SAP BW (15)

SAP BO WebI (16)

Microsoft Excel (17)

Corporate Planning (18)

Infor (19)

Average Ad-hoc Analysis Peer Group

1.50

1.50

1.36

1.35

1.08

1.07

0.67

0.60

0.53

Phocas (1)

Tableau (2)

TARGIT (3)

QlikTech (4)

Dimensional Insight (5)

Average

SAS (6)

Cyberscience (7)

Pyramid (8)

Average Visual Analysis & Data Discovery Peer Group

Tableau in THE BI Survey 13

23

Top ranked Dashboard Vendor in advanced information design

How many sites currently use advanced information design with their BI tool

The overall user interface is clean and well executed. Tableau is a leading proponent

of information design standards and is strong in client side visualization. This is a

major challenge to get right for mobile devices but Tableau’s solution seems to have

hit the mark with users.

1.86

1.74

1.62

1.15

1.13

1.04

1.02

0.98

0.85

0.78

0.74

0.63

Tableau (1)

Evidanza (2)

Arcplan (3)

MicroStrategy (4)

Average

Information Builders (5)

Dimensional Insight (6)

QlikTech (7)

Logi Analytics (8)

Yellowfin (9)

Oracle BI Found. Suite (10)

BOARD (11)

Average Dashboard Peer Group

Tableau in THE BI Survey 13

24

Leading Ad-hoc Analysis Vendor in advanced information design

How many sites currently use advanced information design with their BI tool

Information design and visualization are closely connected so it comes as no

surprise to see Tableau achieving such good results. Overall, the technology sports

a clean user interface. As a leading proponent of design standards, Tableau offers

strong functionality to support a company’s roll-out.

2.40

1.86

1.37

1.15

1.06

1.02

1.00

0.98

0.97

0.93

0.91

0.80

0.78

0.78

0.73

0.71

0.68

0.63

0.45

0.35

Bissantz (1)

Tableau (2)

Infor (3)

MicroStrategy (4)

Cubeware (5)

Dimensional Insight (6)

TARGIT (7)

Average

SAS (8)

Oracle Essbase (9)

Corporate Planning (10)

Microsoft SSAS (11)

Yellowfin (12)

Cyberscience (13)

IBM Cognos BI (14)

SAP BO WebI (15)

IBM Cognos TM1 (16)

Phocas (17)

SAP BW (18)

Microsoft Excel (19)

Average Ad-hoc Analysis Peer Group

Tableau in THE BI Survey 13

25

Top ranked Visual Analysis & Data Discovery Vendor in advanced information

design

How many sites currently use advanced information design with their BI tool

Leading Dashboard Vendor in innovation

Combines the ‘Cloud BI’, ‘Collaboration’, ‘Mobile BI’ and ‘Advanced information

design’ KPIs to measure the product’s level of innovation

1,86

1.02

1.00

1.00

0.98

0.97

0.78

0.78

0.63

Tableau (1)

Dimensional Insight (2)

TARGIT (3)

Average

QlikTech (4)

SAS (5)

Pyramid (6)

Cyberscience (7)

Phocas (8)

Average Visual Analysis & Data Discovery Peer Group

2.81

1.71

1.57

1.37

1.36

1.33

1.24

1.22

1.18

1.10

0.88

0.69

Yellowfin (1)

Tableau (2)

Evidanza (3)

Average

Logi Analytics (4)

Arcplan (5)

Dimensional Insight (6)

MicroStrategy (7)

QlikTech (8)

Oracle BI Found. Suite (9)

Information Builders (10)

BOARD (11)

Average Dashboard Peer Group

Tableau in THE BI Survey 13

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Leading Ad-hoc Analysis Vendor in innovation

Combines the ‘Cloud BI’, ‘Collaboration’, ‘Mobile BI’ and ‘Advanced information

design’ KPIs to measure the product’s level of innovation

Top ranked Visual Analysis & Data Discovery Vendor in innovation

Combines the ‘Cloud BI’, ‘Collaboration’, ‘Mobile BI’ and ‘Advanced information

design’ KPIs to measure the product’s level of innovation

2.81

1.71

1.40

1.24

1.23

1.22

1.03

1.03

1.00

0.95

0.92

0.90

0.81

0.78

0.70

0.68

0.67

0.55

0.53

0.46

Yellowfin (1)

Tableau (2)

TARGIT (3)

Dimensional Insight (4)

Bissantz (5)

MicroStrategy (6)

Average

SAS (7)

Phocas (8)

Cyberscience (9)

IBM Cognos BI (10)

Oracle Essbase (11)

Cubeware (12)

Infor (13)

IBM Cognos TM1 (14)

Microsoft SSAS (15)

Microsoft Excel (16)

SAP BO WebI (17)

Corporate Planning (18)

SAP BW (19)

Average Ad-hoc Analysis Peer Group

1.71

1.40

1.24

1.18

1.15

1.03

1.00

0.95

0.71

Tableau (1)

TARGIT (2)

Dimensional Insight (3)

QlikTech (4)

Average

SAS (5)

Phocas (6)

Cyberscience (7)

Pyramid (8)

Average Visual Analysis & Data Discovery Peer Group

Tableau in THE BI Survey 13

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Due to its outstanding visual analysis functions, Tableau is one of the most

innovative vendors in this category. As well as its wide range of visual analysis

functions, innovative features such as collaboration-like functionality or cloud BI

underline this ranking.

Leading Dashboard Vendor in vendor support

Measures user satisfaction with the level of vendor support provided for the product

Despite fast growth and international expansion the company provides good support.

On project length, users are up and running quite quickly so the tool is meeting

demands.

1.46

1.31

1.29

1.28

1.25

1.23

1.19

1.13

1.01

0.91

0.83

0.63

Dimensional Insight (1)

Logi Analytics (2)

Tableau (3)

Yellowfin (4)

Arcplan (5)

Information Builders (6)

BOARD (7)

Average

MicroStrategy (8)

QlikTech (9)

Evidanza (10)

Oracle BI Found. Suite (11)

Average Dashboard Peer Group

Tableau in THE BI Survey 13

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Leading Ad-hoc Analysis Vendor in vendor support

Measures user satisfaction with the level of vendor support provided for the product

Leading Dashboard Vendor in project length

How long it takes to implement the product

1.46

1.34

1.30

1.29

1.28

1.19

1.13

1.11

1.09

1.05

1.01

0.97

0.96

0.84

0.83

0.79

0.72

0.56

0.33

0.14

Dimensional Insight (1)

Bissantz (2)

Cyberscience (3)

Tableau (4)

Yellowfin (5)

Phocas (6)

Corporate Planning (7)

TARGIT (8)

SAS (9)

Cubeware (10)

MicroStrategy (11)

Average

Microsoft SSAS (12)

Infor (13)

SAP BW (14)

IBM Cognos TM1 (15)

IBM Cognos BI (16)

Oracle Essbase (17)

Microsoft Excel (18)

SAP BO WebI (19)

Average Ad-hoc Analysis Peer Group

2.77

1.63

1.27

1.18

1.12

1.01

0.97

0.89

0.83

0.69

0.64

0.42

Yellowfin (1)

Tableau (2)

Logi Analytics (3)

QlikTech (4)

Average

Dimensional Insight (5)

Information Builders (6)

Evidanza (7)

MicroStrategy (8)

Arcplan (9)

BOARD (10)

Oracle BI Found. Suite (11)

Average Dashboard Peer Group

Tableau in THE BI Survey 13

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Leading Ad-hoc Analysis Vendor in project length

How long it takes to implement the product

Users can integrate data using spreadsheets. This is executed more efficiently than

with other self-service BI tools and users like it.

Leading Visual Analysis & Data Discovery Vendor in project length

How long it takes to implement the product

2.77

1.73

1.63

1.44

1.30

1.22

1.20

1.07

1.05

1.04

1.01

0.87

0.83

0.77

0.70

0.69

0.68

0.63

0.42

0.37

Yellowfin (1)

Phocas (2)

Tableau (3)

Microsoft SSAS (4)

Cyberscience (5)

Microsoft Excel (6)

TARGIT (7)

Average

SAS (8)

Corporate Planning (9)

Dimensional Insight (10)

Bissantz (11)

MicroStrategy (12)

IBM Cognos TM1 (13)

Cubeware (14)

IBM Cognos BI (15)

SAP BO WebI (16)

Infor (17)

SAP BW (18)

Oracle Essbase (19)

Average Ad-hoc Analysis Peer Group

1.73

1.63

1.30

1.29

1.22

1.20

1.18

1.05

1.01

Phocas (1)

Tableau (2)

Cyberscience (3)

Average

Pyramid (4)

TARGIT (5)

QlikTech (6)

SAS (7)

Dimensional Insight (8)

Average Visual Analysis & Data Discovery Peer Group

Tableau in THE BI Survey 13

30

Top ranked Dashboard Vendor in self service

How many tasks users can perform themselves with the BI product

Leading Ad-hoc Analysis Vendor in self service

How many tasks users can perform themselves with the BI product

1.10

1.06

0.98

0.98

0.98

0.97

0.97

0.96

0.92

0.91

Tableau (1)

Arcplan (2)

Average

BOARD (3)

Information Builders (4)

Dimensional Insight (5)

QlikTech (5)

Oracle BI Found. Suite (7)

MicroStrategy (8)

Evidanza (9)

Average Dashboard Peer Group

1.26

1.16

1.10

1.07

1.07

1.06

1.06

1.06

1.06

1.00

0.99

0.97

0.92

0.90

0.88

0.87

0.84

0.80

Infor (1)

Bissantz (2)

Tableau (3)

Cyberscience (4)

Oracle Essbase (5)

IBM Cognos TM1 (6)

Microsoft SSAS (7)

Microsoft Excel (8)

SAS (9)

Average

Cubeware (10)

Dimensional Insight (11)

MicroStrategy (12)

IBM Cognos BI (13)

SAP BO WebI (14)

Phocas (15)

TARGIT (16)

SAP BW (17)

Average Ad-hoc Analysis Peer Group

Tableau in THE BI Survey 13

31

Top ranked Visual Analysis & Data Discovery Vendor in self service

How many tasks users can perform themselves with the BI product

Companies are striving for more agile environments and need technology that

supports a self-service approach. Tableau shows itself to be a leader in this area.

Top ranked Dashboard Vendor in agility

Combines the ‘Project length’ and ‘Self service’ KPIs

An extremely strong result. Agility is one of the key requirements of a fast moving

business world. Tableau satisfies this demand very well.

1.10

1.07

1.06

0.98

0.97

0.97

0.96

0.87

0.84

Tableau (1)

Cyberscience (2)

SAS (3)

Average

Dimensional Insight (4)

QlikTech (4)

Pyramid (6)

Phocas (7)

TARGIT (8)

Average Visual Analysis & Data Discovery Peer Group

1.36

1.07

0.99

0.97

0.95

0.90

0.88

0.88

0.81

0.69

Tableau (1)

QlikTech (2)

Dimensional Insight (3)

Information Builders (4)

Average

Evidanza (5)

Arcplan (6)

MicroStrategy (7)

BOARD (8)

Oracle BI Found. Suite (9)

Average Dashboard Peer Group

Tableau in THE BI Survey 13

32

Top ranked Ad-hoc Analysis Vendor in agility

Combines the ‘Project length’ and ‘Self service’ KPIs

Top ranked Visual Analysis & Data Discovery Vendor in agility

Combines the ‘Project length’ and ‘Self service’ KPIs

End users have responded well to Tableau’s high usability and flexibility. This has

resulted in the product scoring well in this category. This supports BARC’s

impression that the vendor is very good at providing native access to a great number

1.36

1.30

1.25

1.18

1.14

1.05

1.02

1.01

0.99

0.99

0.95

0.92

0.88

0.84

0.80

0.78

0.72

0.61

Tableau (1)

Phocas (2)

Microsoft SSAS (3)

Cyberscience (4)

Microsoft Excel (5)

SAS (6)

TARGIT (7)

Bissantz (8)

Average

Dimensional Insight (9)

Infor (10)

IBM Cognos TM1 (11)

MicroStrategy (12)

Cubeware (13)

IBM Cognos BI (14)

SAP BO WebI (15)

Oracle Essbase (16)

SAP BW (17)

Average Ad-hoc Analysis Peer Group

1.36

1.30

1.18

1.13

1.09

1.07

1.05

1.02

0.99

Tableau (1)

Phocas (2)

Cyberscience (3)

Average

Pyramid (4)

QlikTech (5)

SAS (6)

TARGIT (7)

Dimensional Insight (8)

Average Visual Analysis & Data Discovery Peer Group

Tableau in THE BI Survey 13

33

of data sources, and delivers an intuitive user interface for analysis by a business

user.

Tableau in THE BI Survey 13

34

Summary

Tableau is one of the market leaders in data visualization and agile data exploration.

The company is a leading proponent of information design standards and is strong in

client side visualization. It supports a good range of user requirements. Both small

and larger companies find Tableau offers one of the best solutions in these areas.

Customers have responded positively to Tableau in many key areas which include

self-service, agility, visualization, collaboration, business benefits and business

achievement. Especially interesting is the fact that Tableau is used for

budgeting/planning yet offers no planning functionality itself.

The product is often seen as an alternative to QlikTech but Tableau users report

different usage patterns. As can be seen in the Visual Analysis & Data Discovery

Vendor peer group the product processes higher data volumes.

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Business Application Research Center - BARC GmbH

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Germany

+49 (0)931 880651-0