TACO BOUT

IT“WHAT’S IN YOUR TACO?”

SEMESTER BUSINESS PROPOSAL

BY:

Dana Hollis

Natalia Torregrosa

Andrea Sandoval

Santos del Carmen Orrego

Saira Barajas

Erick Jovel

DR. SIOUKAS

BUSINESS 1

SPRING SEMESTER 2014

Mission Statement

We cater to anyone and everyone who wants to

enjoy their own taco with the freshest

ingredients bought from local farms and

businesses. We strive to promote a happy and

healthy lifestyle while eating good food. We will

provide a unique experience to remember

forever. You’ll be happy to be here, because

we’re happy to be here.

Vision STATEMENT

We will offer the local community an authentic, healthy, and affordable taco stand where they can enjoy the ambiance of old-world Mexico in a nook of modern America on Ventura Boulevard.

Ventura demands the best. We’re now here.

Goals

1. We will be fully operational by March 1st, 2015.

2. We will have 10 percent market share in March

2016.

3. We will break even September 2016.

TIMELINE OF MILESTONES

MAY 2014

AUGUST 2014

OCTOBER 2014

DECEMBER 2014

MARCH 2015

MARCH 2016

SEPTEMBER 2016

IDEA X

FEASIBILITY ANALYSIS X

BUSINESS PLAN X

CONSTRUCTION X

GRAND OPENING X

MARKET SHARE X

BREAK EVEN X

Market Need.

• the need for our business is that we offer our

local community a CONVENIENT AND

PLEASANT spot to have a good quality taco,

uniquely combined with exotic, fresh

beverages and retro decor.

• Our tacos are offered at an affordable price

with the freedom to add any topping of your

choice.

• the food industry is in a maturity stage.

Growth would come from providing and

servicing food in new, innovative ways.revenue - $31 billion

annual growth 2007-2012 - 1.4

percent%

employment - 806,586

TRENDS

Ideal PATRON & Size of Target market

• We want to cater to anyone of any age or

gender.

• Our main target market though are people

looking for an authentic experience.

• Because our market area is the San

Fernando Valley, Home to 1.8 million people,

we want to offer our local community a

POPULAR FOOD.

• INITIALLY TARGETING THE SAN

FERNANDO VALLEY, BUT MAY EXPAND IN

THE FUTURE.

Competitors - CHIPOTLE

.

Product: Chipotle products are advertised as food

with integrity with respect for environmental concerns.

They use meat not generated through use of

antibiotics or synthetic hormones. They offer tacos,

burritos, and salads.

Price: Chipotle would be rated as a one $ sign, as

seen on yelp, etc. Their prices for tacos are in the 6

dollar range.

Promotion: Aside from print ads, radio, and social

media, their promotional mix engages customers in

promotional giveaways, and presents the importance

of a sustainable food system.

Place: Chipotle’s main target markets are people

within ages 18-24. THEY HAVE 3 LOCATIONS NEAR

US ALONG VENTURA BLVD, NEAR HAYVENHURST,

VAN NUYS, AND LAUREL CANYON.

Competitors - HUGOS TACOS

Product: Hugos uses seven fillings, seven salsas, and

eleven basic dishes. A Variety of choices for

carnivores, omnivores, vegans, vegetarians.

Price: Their whole menu is under $8 dollars for any

one item. As far as the tacos they offer, one style is in

the range of $2.59 - $2.79. Three taco styles are from

$6.78 - $7.38.

Promotion: low-key approach while tending to rely on

reputation. Hugos tends to use Facebook, Twitter, and

mailing lists.

Place: They have locations in Woodland Hills, Studio

City, and Glendale.

Marketing mix - our 4 p’s

OUR PRODUCT: We will establish a reputation being

known as the premier place for food supplied by local

meat and produce suppliers. Also by offering the unique

conjunction of tacos and fresh juices, including Horchata

and smoothies. We will provide our patrons with a

hands-on experience IF THEY LIKE. ONE MENU ITEM

WILL BE A SELF-MADE TACO.

OUR PRICE: value based pricing with tacos at $3.50 -

$5.00. hard shell and soft shell, with meats like chicken,

beef, shrimp, steak and fish. Freshly squeezed juices

range from $2.75 and up to $3.50.

OUR PLACE: We intend to exhibit a one-of-a-kind

atmosphere. we choose to locate along Ventura

Boulevard and appeal to PATRONS SEEKING

AUTHENTICITY AND STYLE, AND anyone interested in

further cultivating their fine tastes.

PROMOTION MIX

Sales: TRAINING EMPLOYEES IN SOFT-SELLING

TECHNIQUES. ENFORCING PROPER HYGIENE.

EXERCISING APPROPRIATE INTERNAL CONTROL

PROCEDURES.

Advertising : Los Angeles Magazine (article). Radio:

96.3 Newspaper: coupon inserts, and a full page ad to

announce our grand opening. “COME TO TACO BOUT

IT, WE’RE AT THE OTHER END OF THE RAINBOW”.

Public Relations : Press Releases to establish

sponsors and Investors. Yelp ads, a Facebook page,

and ENGAGEMENT IN OTHER SOCIAL MEDIA.

Donate to local charities when able.

Sales Promotion : coupons, samples, and displays.

We will HAVE promotions to motivate people to come

frequently. For loyal customers a reward program.

members receive exclusive offers throughout the year.

OUR COMPETITIVE ADVANTAGES

COST - 2 for 1 offers and other creative promotions.

using SMALL, LOCAL FOOD SUPPLIERS AND

ESTABLISHING LOYALTY FOR DISCOUNTS.

NICHE - We cater to consumer appetites for bolder

flavors and also bring about emerging trends, such as

innovative plates, EXOTIC SURROUNDINGS, AND

DIVERSE, ECONOMICAL MENUS.

PRODUCT DIFFERENTIAL - Careful evaluation of

each product will provide us with unique and healthy

ingredients. WE will Serve flavorful food with an eye to

great display. With tacos as our specialty, we offer the

most diverse selection.

atmosphere – UNIQUE INTERIOR DECORATING

WITH AN EYE TO OLD WORLD MEXICO. OUR

AMBIANCE WILL BE PREFERABLE TO ANY OTHER

COMPETITOR. A PLEASANT ATMOSPHERE WHILE

OFFERING LOW COST FARE. An emphasis on

Management Plan

• GENERAL MANAGER WILL BE

RESPONSIBLE FOR FINANCING AND

OPERATIONS.

• SECRETARY WILL ASSIST WITH

RECORDS MANAGEMENT AND

ORGANIZATION.

• ASSISTANT MANAGERS RESPONSIBLE

FOR OPENING AND CLOSING

PROCEDURES AND ENSURING DAILY

TASKS ARE COMPLETE.

• EIGHT COOKS RESPONSIBLE FOR

PREPARING FOOD

• EIGHT SERVERS RESPONSIBLE FOR

TAKING ORDERS, HANDLING CASH, AND

GENERAL CLEANUP.

Organizational Chart

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Action Plan: Break Even

• THE MOST DIVERSITY OF CONSUMER

INGREDIENTS WILL ATTRACT SALES

• SMALL, LOCAL SUPPLIERS FOR

ECONOMY

• MINIMIZE COSTS

SOLAR PANELS/ECO FRIENDLY

RECYCLABLE DISPOSAL

NO OVERSTOCK/WEEKLY

INVENTORY/MINIMAL MANAGEMENT

AND STAFF

• FINANCIAL REPORTS TO CONTROL

EXPENSES AND INVENTORY

• WEEKLY SALES PROMOTIONS TO

ASSIST IN MAXIMIZING PROFITS

Action Plan: Marketing

• ADVERTISING AND PROMOTION ON

FACEBOOK, TWITTER, INSTAGRAM, AND

OTHER SOCIAL MEDIAS.

• ADVERTISE IN THE LOS ANGELES

MAGAZINE AND YELLOW PAGES.

FLYERS AND MENU BROCHURES.

• NEWSPAPER INSERTS AND FULL PAGE

AD TO ANNOUNCE GRAND OPENING

• OUTSIDE SEATING AND APPROPRIATE

RECORDED MUSIC

• “TACO TUESDAY” – 2 FOR 1 TACOS

• EXCELLENT AND FRIENDLY CUSTOMER

SERVICE

Action Plan: OPERATIONS

• LOCATED AT 12053 VENTURA PLACE IN

STUDIO CITY. THERE IS A VACANT

BUILDING THERE TO RENOVATE

• OBTAIN NECESSARY PERMITS AND

PASS HEALTH/FIRE INSPECTIONS

(OSHA)

• HIRE AND TRAIN STAFF

• PURCHASE NECESSARY EQUIPMENT

• CREATE A MENU AND LAUNCH WEBSITE

• LAUNCH MARKETING/NETWORKING

CAMPAIGNS

• HOURS OF OPERATION: 11 AM – 2 AM

APPENDIX

MARKET STATISTICS - (SOURCE: IBIS WORLD)

• Revenue $31B

• Annual Growth 2007-2012 1.4 PERCENT%

• Employment 806,586

• Businesses 30,910 EQUIPMENT SUPPLIER -

Http://www.hubert.com

COMPETITOR PRICING INFO –http://www.fastfoodmenuprices.com/chipotle-prices

http://www.hugostacos.com/food

TACO BOUT IT MARKETING AND PROMOTION _

NEWSPAPER INSERT - TV COMMERCIAL

-

PSA – SIGN –

MERCHANDISE - TAKE OUT BAG –

APPENDIX CONTINUED

Factors That Influence OUR Selection of Promotion Mix

THANK YOU