Tajinder Sandhu

8/13/2019 Tajinder Sandhu

1/75

A

PROJECT REPORT

ON

To study the effectiveness of sales

promotional activities of Business

Standard News paper

!n TR!C!T" Re#ion

$t

!N%!$&S PRE'!ER (!N$NC!$) %$!)"**S!NCE +,-.*//

!N P$RT!$) (0))(!))'ENT O(

B$C1E)OR O( B0S!NESS $%'!N!STR$T!ON

P0NJ$B TEC1N!C$) 0N!2ERS!T"

J$)$N%1$R

3455,645+47

S0B'!TTE% TO86 S0B'!TTE%B"86'RS/C1!TR$ T$J!N%ER S$N%10

$SSTT/ PRO(ESSOR

C1$N%!9$R1 B0S!NESS SC1OO) 91$R0$N

C1$N%!9$R1 9RO0P O( CO))E9ES 91$R0$N

'O1$)!

455,645+4

1 Indias Premier Financial Daily.Since1975


2/75

%EC)$R$T!ON

I here by declare that the project titled To Study The Effectiveness of Sales

Promotional Activities of Business Standard News Paper is an original piece o

research !or" carried o#t by me #nder the g#idance and s#per$ision o %rs.

&'I()*. (he inormation has been collected rom gen#ine + a#thentic so#rces. (he

!or" has been s#bmitted in partial #lillment o the re,#irement oB$C1E)OR

O( B0S!NESS $%'!N!STR$T!ON rom &'*-DI*)' /0SI-SS

S&'2234'*)0*-.

Place6 Signat#re

Date6

Indias Premier Financial Daily.Since1975


3/75

$C:NO;)E%9E'ENT

I ta"e this opport#nity to e8press my deep sense o gratit#de to

/0SI-SS S(*-D*)D 3I%I(D or gi$ing me the opport#nity to

#ndergo on project report in their organiation and or e8tending #ll

s#pport and cooperation in completion o this project.

I e8press my sincere than"s to my mentor: %rs. &'I()* or

pro$iding me the opport#nity to #nderta"e this project. %y deep sense o

gratit#de also goes to all my riends or their constant enco#ragement.

(*;I-D) SI-' S*-D'0

//*

< Indias Premier Financial Daily.Since1975


4/75

E


5/75

I-D@


SR/ NO/ P$RT!C0)$RS P$9E NO/

+ !NTRO%0CT!ON =6+5

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+5 S099ES!ON A RECO''EN%!T!ON -56-+

++ 0EST!ONN$!RE -46-?


6/75

!NTRO%0CT!ON

A Indias Premier Financial Daily.Since1975


7/75

!NTRO%0CT!ON

InBspite o po!er #ll internet era: ne!spaper still remains the tremendo#s

po!er#l medi#m: beca#se media is a medi#m that tells #s the tr#th !hat

is going on aro#nd #s. (he irst thing anybody loo"s or searches or a day

is ne!s paper !ith a hot c#p o tea in the morning. So ne!spaper is a

media !hich is the irst thing in the resh mind !herein its contents aect

the h#man mind.

*ccording to a general st#dy: e$eryone d#e to his daily b#sy ro#tine only

chec"s in the ne!spaper his partic#lar section !hich appeals to him the

most. D#e to the c#rrent competition gi$en to readership o ne!spaper

by the #pcoming lashy national and international channels and internet.

(he only basic reason as to still ne!spaper b#siness is s#r$i$ing its easy

a$ailability and lo! pricing. /e changed rom the age old selecti$e to

something resh and ne!: as this is the only media !hich caters to all

rom yo#ng to old and rich to poor or this readership s#r$ey I chose thene!spaper =/#siness Standard 3td> as its the ne!spaper !hich tal"s

sense and is in mar"et !ith good mar"eting strategies and got good st#

to read o$er since it came into e8istence.

For this s#r$ey I selected place li"e: tricity 4chandigarh panch"#la

mohali as these place ha$e a mi8 people rom all ages : cast (he basic

reason o this readership s#r$ey is to ind can the ne!spaper readership

be changed rom one partic#lar to any other i it has good articles and

caters to all according to their !ishes and li"ing .*nd can a ne!spaper

company or a gro#p lo#rish in this to#gh state o aairs !ith #pcoming

threats o electronic media and changing taste o ne!s generation. (he

irst ne!spaper dates bac" all the !ay to 59 /&. It !as called the *cta

D#irna in )ome: Italy. &ar$ed on metal or stone: copies !ere posted

aro#nd the city or people to read.



8/75

/et!een 71< and 7


9/75

maintain a ne!spaper !itho#t ad$ertisements. -e!spapers are

an important prere,#isite or democracy. Democracy #nctions on its

basis. -e!spapers sho#ld be a !ay o social: economical: and political

j#stice. (he press is oten reerred to as the o#rth estate.

-e!spaper is the greatest and the most #se#l git recei$ed by man !ith

the in$ention o the printing press. * ne!spaper "eeps a man #se#lly

b#sy. It "eeps him in to#ch !ith all that is happening in the !orld. It is

m#ch more than that. It is a po!er#l massBmedia and a mighty orce. It is

the c#stodian o tr#th and a sentinel o h#man rights and liberty. It can be

#sed or good as !ell as or e$il. It is a $ehicle o tho#ght. It propagates

ideas and philosophies: comments #pon them: criticies go$ernments and

peoples and their acti$ities. It is a po!er#l organ o p#blic opinion. (hat

is !hy the reedom o press means a reedom to the masses.

(hen hail the PressH &hosen g#ardian o reedomH

Strong s!ordBarm o j#sticeH /right s#nBbeam o tr#th I '. reeley

-e!spapers ha$e become a part and parcel o o#r daily lie. * ne!spaper

gi$es #s all "inds o ne!s abo#t o#r o!n co#ntry and abo#t oreign

co#ntries. * reader o ne!spapers remains in to#ch !ith p#blic aairs.

(he ne!spaper ed#cates him in many branches o "no!ledge and

pro$ides him !ith a lot o inormation. Jno!ledge is de$eloped by

reading a ne!spaper. 2ne can "no! abo#t all the ne! disco$eries and

in$entions. It also tells !hat their rights are ho! they can protect them.

$en !hile sitting in ones home: one can "no! !hat is happening in the

!orld. (he ne!spaper "eeps the people in to#ch !ith all the dierent

corners o the !orld. /#sinessmen ad$ertise their goods in the

ne!spapers to increase the sale o their goods. *s the ne!spaper contains

mar"et reports: it helps the merchants in "eeping #niorm rates o goodsin $ario#s cities. -e!spapers gi$e a lot o inormation abo#t religio#s

topics: sports: arts and m#sic and record the p#lse beats o the nation. *

reg#lar reader o ne!spapers can ac,#ire a lot o "no!ledge abo#t p#blic

aairs. (he ne!spaper brings to #s the $ie!s o great thin"ers and

philosophers. It mo#lds and relects p#blic opinion.

-e!spapers not only g#ide and instr#ct the p#blic: they also help in

ed#cating the masses on all important problems. (hey broaden theiro#tloo". (hey act a great social reormers and p#blic ed#cators. (hey are



10/75

the spo"esmen o h#man conscience and mo#thpieces o h#man mind.

(hey carry on a campaign against s#perstitions: alse belies and

anaticism. (hey thro! light on the e$ils o do!ry system: child marriage

and #n to#ch ability. (hey pro$ide a great help to a co#ntry in getting rid

o her social e$ils and moral !ea"nesses -e!spapers can mislead and

misg#ide p#blic opinion on important matters. (hey are $ery po!er#l

!eapon or mo#lding and directing p#blic opinion. Fo#r critical

ne!spapers: said -apoleon: are more to be eared than a tho#sand

s!ords. 'itler !ho "ne! the po!er#l role o the Press: said: =I !ant to

play on the press as on a piano.> (hat is !hy most o the political parties

r#n their o!n ne!spapers.

Strate#y applied

(o meet the prospecti$e c#stomers o /#siness Standard and ta"ing

appointments or the prod#ct.

(o create an a!areness o the prod#ct distrib#tion o ree samples

o the ne!s paper on the special acti$ities areas !here I ha$e done

the acti$ities.

$chievement till date today/

I ha$e started my ield !or" rom9thj#ne. In the sense o

achie$ement o my project tas": I ha$e got 5 s#bscription oers or

b#siness standard ne!s paper in this program.

In ;#ne b#siness standard has la#nched one scheme or the ne!

s#bscriber. *ter anno#ncing the scheme the mar"et response !as

positi$e mostly. Gith the prepaid s#bscription. I ha$e collected the data

o inancial ne!s paper readers. In that economic times is the mar"et

leader !hat I ha$e analyed.

1E Indias Premier Financial Daily.Since1975


11/75

SCOPEA

OBJECT!2ES



12/75

Scope of the ProDect

(hro#gh this project I did the prod#ct analysis o the /#siness

Standard ne!spaper. (his helped me to ind the major strength and

!ea"ness o the /#siness Standard ne!spaper. (his !ill be help#l to

the company in #rther impro$ing their prod#ct to better capt#re the

mar"et. (his project !ill also help the #t#re management trainee and

#rther st#dy.

OBJECT!2ES

Primary oDectives8

41(o collect the rele$ant data o inancial ne!s paper reader.

4 (o get s#bscription orders rom prospecti$e inancial ne!s paper

readers.

4


13/75

RESE$RC1'ET1O%O)O9"

1< Indias Premier Financial Daily.Since1975


14/75

RESE$RC1 'ET1O%O)O9"

)esearch objecti$es: it !ill ens#re that the client need !ill be ser$ed. P*I

International &entre or )esearch reers to Ka search or "no!ledge. It

can be defined as a scientific and systematic search or pertinent

inormation on a speciic topic.)esearch comprises deining and

redeining problems: orm#lating hypothesis or s#ggested sol#tions

collecting: organiing and e$al#ating dataL ma"ing ded#ction and

reaching concl#sions and at last care#lly testing the concl#sions to

determine !hether they it the orm#lating hypothesis M &liord Good.

It is a !ay to systematically sol$e the research problem. It may be

#nderstood as science o st#dying ho! research is done scientiically. In

it !e st#dy the $ario#s steps that are generally adopted by the researcher

in st#dying his research problem along !ith the logic behind them. In

general methodology is an optional rame!or" !ithin !hich the acts are

placed so that the meaning may be seen more clearly. (he so#rces o datasho!n that designing o a research plancalls or decision on the data

so#rces are research approaches 4primary and secondary data research

instr#ments 4obser$ation s#r$ey e8periment sampling plan and contact

methods 4personal inter$ie!s.

1? Indias Premier Financial Daily.Since1975


15/75

)S*)&' DSI-

* research design is the determination and statement o the general

research approach or strategy adopted or the partic#lar project. It is the

heart o the planning. I the design adheres to the %anagement

8cellence.)esearch design is a plan str#ct#red and strategies o

in$estigation. It is the arrangement ocondition and analysis o data in a

manner to combine rele$ance to the research p#rpose !ith economy in

proced#re.

N In order to achie$e the objecti$e it !as necessary to tal" to the

c#stomers and p#blic todra!s the concl#sions regarding the objecti$e.

N For $isiting the c#stomers and p#blics to collect the rele$ant

inormationL a ,#estionnaire has to be designed. (he ,#estionnaire !as

designed in s#ch a manner to achie$e the objecti$e o the research.

+/ %$T$ CO))ECT!ON8 Data collection is an integral part o the

research. It calls or de$eloping the most eicient research plan or

gathering the needed inormation. Ghich is generated the irst time and is

resh called =primary data> and it is generated by o#r main methods $i.

obser$ation: e8perimentation: inter$ie!ing and estimation. (he primary

data can be collected thro#gh telephone: inter$ie!s: gro#p inter$ie!s:

mail s#r$eys and sel administered ,#estionnaire.

Secondary data is that !hich has pre$io#sly already being gathered and is

a$ailable. It can be generated by internal so#rces 4!ithin the irm or by

e8ternal so#rces 4li"e boo"s: periodicals: p#blished reports: data ser$ices:

comp#ter data ban" etc..

(he data collected or this st#dy on both primary and secondary data li"e

I ta"e the inormation thro#gh employees and also ta"e inormation by

the internet: company bro!ser.



16/75

4/ E2$)0$T!N9 T1E CONTENT8In the st#dy ,#estions !ere

as"ed "eeping in $ie! that ho! the dierent department !or"s. Ghat is

the !or" process in department and !hat is the contrib#tion o

department in !ell managing in the ser$ice 4ins#rance ind#stries and

also the things re,#ired to !or"s eiciently and !hat they ser$e to the

organiation.

>/ S0R2E" PROCESS8Firstly I $isited all departments !here the

!or" !as being e8ec#ted. %eet the sta members and as"ed ,#estions

!hich are short and speciic and easily #nderstandable. *lso: I had $isited

the c#rrent s#bscribers and potential s#bscribers to #nderstand their $ie!s

and e8pectations abo#t the prod#ct.

?/ $SS0'PT!ON O( T1E PROJECT8 Inormation !as ta"en

mainly on the basis o the inormation gi$en by the employees and sta

members. I employees doesnt respond to!ards any are !e cant orce

on him li"e inancial position o the company and the #nd they generate

etc.

Steps in 'arFet Research86

1. Planning and )esearch.

Deining the problem

Sampling the plan.

Preparing ,#estionnaire.

Deciding the area o research

. Field Gor".

*s"ing ,#estion to sample selected.

Data collection.


17/75

)eport preparation.

RESE$RC1 $PPRO$C1

O#alitati$e as !ell as O#antitati$e approach has been #sed or this

research. /#t the stress !as basically on the ,#antitati$e approach.

uantitative approach86

O#antitati$e data in$ol$es the generation o data in a ,#antitati$e orm

!hich can be s#bjected to analysis in a ormal and rigid ashion.

ualitative approach86It is concerned !ith s#bjecti$e assessment o opinions and beha$ior.

Research %esi#n86

(his calls or de$eloping the most eicient plan or gathering the

necessary inormation: design a research plan: decision on the data

so#rces: research approaches: research instr#ments: sampling plan and

contact methods. * research design is the speciication o the method and

proced#re or ac,#iring the inormation needed. *ccording to my

research design I ha$e perormed the ollo!ing.

Steps in the proDect/

Deciding objecti$e and s#bBobjecti$e o the research.

(o determine the most s#itable method o research.

)esearch designs are o ollo!ing types6

1. DS&)IP(IC . DI*-2S(I&


18/75

-*(0) 2F )S*)&'

O#antitati$e type o research has been #sed. *s all the data !as based on

n#merical ig#res obtained in the s#r$ey.

(P 2F O0S(I2-S

(he ,#estions !ere selBadministered: !ith a $ie! to obtain ma8im#m

inormation rom the respondent that is !hy the ,#estions !ere

straightor!ard.

RESE$RC1 T"PEM

%ESCR!PT!2E RESE$RC1/

(his method !as #nderta"en to "no! abo#t characteristics o e$ery

gro#p. In this project the objecti$e !as to gather inormation regarding

satisaction le$el o s#bscribers rom online policy generation system.

(his is "ind o research str#ct#re !hich is concerned !ith describing the

characteristics o the problem. In this !ay the main p#rpose o s#ch a

research design is to present a descripti$e pict#re abo#t the mar"eting

problem on the basis o act#al acts. For this it is important to obtain the

complete and act#al inormation abo#t the s#bjects.Descripti$e research

does not it neatly into the deinition o either ,#antitati$e or ,#alitati$e

research methodologies: b#t instead it can #tilie elements o both: oten

!ithin the same st#dy. (he term descripti$e research reers to the type o

research ,#estion: design: and data analysis that !ill be applied to a gi$en

topic. Descripti$e statistics tell !hat is: !hile inerential statistics try to

determine ca#se and eect.



19/75

(he type o ,#estion as"ed by the researcher !ill #ltimately determine

the type o approach necessary to complete an acc#rate assessment o the

topic at hand. Descripti$e st#dies: primarily concerned !ith inding o#t

Q!hat is:Q might be applied to in$estigate the ollo!ing ,#estions6 Do

teachers hold a$orable attit#des to!ard #sing comp#ters in schoolsR

Ghat "inds o acti$ities that in$ol$e technology occ#r in si8thBgrade

classrooms and ho! re,#ently do they occ#rR Ghat ha$e been the

reactions o school administrators to technological inno$ations in

teaching the social sciencesR 'o! ha$e high school comp#ting co#rses

changed o$er the last 1E yearsR 'o! do the ne! m#ltimediated te8tboo"s

compare to the printBbased te8tboo"sR 'o! are decisions being made

abo#t #sing &hannel 2ne in schools: and or those schools that choose to

#se it: ho! is &hannel 2ne being implementedR Ghat is the best !ay to

pro$ide access to comp#ter e,#ipment in schoolsR 'o! sho#ld

instr#ctional designers impro$e sot!are design to ma"e the sot!are

more appealing to st#dentsR (o !hat degree are specialBed#cation

teachers !ell $ersed concerning assisti$e technologyR Is there a

relationship bet!een e8perience !ith m#ltimedia comp#ters and

problemBsol$ing s"illsR 'o! s#ccess#l is a certain satelliteBdeli$ered

Spanish co#rse in terms o moti$ational $al#e and academic

achie$ementR Do teachers act#ally implement technology in the !ay they

percei$eR 'o! many people #se the *&( gopher ser$er: and !hat dothey #se i or.

Diagnostic )esearch

It is o#r p#rpose to gain insight into the perception the cons#mer has o

prod#cts and brandsL insight !e need to inter$ene acti$ely in the mar"et.

(he stream o descripti$e inormation classical mar"et research oers is



20/75

only too oten limited to act#al pieces o inormation that do not ans!er

the ,#estion !hyR !hich is not s#icient to inter$ene acti$ely in the

mar"et. Describing the beha$io#r and inde8ing $erbal e8pressions is in

itsel incapable o gi$ing insight. Indeed: the cons#mer does not act as

rationally and #ne,#i$ocally as the research res#lts had been s#ggesting B

and this has nothing to do !ith any #n!illingness o the cons#mer.

%oti$ational dynamics B the ield o inner eelings: perceptions: and

orces B demands #ll attention directed to!ards the inner being: demands

empathy !ith other people: and the ability to interpret dynamics. It is a

holistic approach: aiming at #nderstanding the h#man being and the

action !e are interested in: as a 4small part o a !hole. (he positi$istB

inspired methods: de$ised rom the point o $ie! o st#dying the o#tside

!orld: are #ns#itable !hen it comes to st#dying mans inner !orld. (he

dynamics o the mar"et: ho!e$er: proceed rom the inner !orld in !hich

the moti$ations originate. 2nly !hen mar"eting strategies and sol#tions

harmonio#sly connect !ith the moti$ational str#ct#re that lies at the base

o the prod#ctbrand: may !e s#cceed to mar"et that prod#ctbrand in a

!ay that spans a bridge o recognition bet!een the cons#mers problem

4hisher moti$ation and its sol#tion 4the commercialprod#ct.*n

e8planation proceeding rom elements in !hich !e can inter$eneL not an

interpretation thro#gh socioBdemographic characteristics: b#t

interpretations o beha$io#r: opinions and attit#des: images andrepresentations: and eelings.lobal and proo#nd insight: not

interpretations limited to the #nction o the prod#ct: to its rational

e8planations. 'ere the emotional dimension is $ery important as !ell. *s

or hisher identity: the indi$id#al acts as a !hole: !hich !e m#st

interpret globally in a str#ct#red e8planation o the dierence: i.e. a

typology. -ot all indi$id#als beha$e in the same !ay: nor do they ha$e

the same personality.

E Indias Premier Financial Daily.Since1975


21/75

In order to position o#r brandprod#ct or de$elop other mar"eting

acti$ities: !e m#st ha$e insight into dierent moti$ational

segments.Ghen carrying this o#t: ho!e$er: researchers are conronted

!ith se$eral problems that impede the necessary insight. People are

deensi$e and do not really !ant to e8pose themsel$es. Ge can say that

people are $erbally restricted. 3ang#age and $ocab#lary are means o

comm#nication controlled by reason: by intelligence. For act#al

e8pression: o#r $ocab#lary is ade,#ate. 'o!e$er: it becomes more

diic#lt !hen !e !ant to e8presseelings.

3astly: !e sho#ld point o#t that people are #lly or partly #nconscio#s o

certain inl#encesreasons: beca#se they do not !ant to recognise them

ormally. %a"ing clear the connection bet!een things is a problem.

&onse,#ently: direct ,#estioning is not the sol#tion. 2ne !ill get an

ans!er: b#t !hether the ans!er !ill relect the real: deepBdo!n

perception o the cons#mer is rather do#bt#l.

C$S0$) RESE$RC1

I the objecti$e is to determine !hich $ariable might be ca#sing a certain

beha$io#r: i.e. !hether there is a ca#se and eect relationship

bet!een $ariables: ca#sal research m#st be #nderta"en. In order to

determine ca#sality: it is important to hold the $ariable that is ass#med to

ca#se the change in the other $ariable4s constant and then meas#re thechanges in the other $ariable4s. (his type o research is $ery comple8

and the researcher can ne$er be completely certain that there are not other

actors inl#encing the ca#sal relationship: especially !hen dealing !ith

peoples attit#des and moti$ations. (here are oten m#ch deeper

psychological considerations: that e$en the respondent may not be a!are

o.



22/75

E


23/75

* r#le o th#mb is that physical sciences: s#ch as physics: chemistry and

geology tend to deine e8periments more narro!ly than social sciences:

s#ch as sociology and psychology: !hich cond#ct e8periments closer to

the !ider deinition.

@P32)*(2) )S*)&'

EGploratory researchis a type o researchcond#cted or a problem that

has not been clearly deined. 8ploratory research helps determine the

best researchdesign: data collectionmethod and selection o s#bjects. It

sho#ld dra! deiniti$e concl#sions only !ith e8treme ca#tion. i$en its

#ndamental nat#re: e8ploratory research oten concl#des that a percei$ed

problem does not act#ally e8ist.

8ploratory research oten relies on secondary researchs#ch as re$ie!ing

a$ailable literat#re andor data: or ,#alitati$e approaches s#ch as inormal

disc#ssions !ith cons#mers: employees: management or competitors: andmore ormal approaches thro#gh inBdepth inter$ie!s: oc#s gro#ps:

projecti$e methods: case st#diesorpilot st#dies. (he Internetallo!s or

research methods that are more interacti$e in nat#re. For

e8ample: )SSeeds eiciently s#pply researchers !ith #pBtoBdate

inormationL major search enginesearch res#lts may be sent by emailto

researchers by ser$ices s#ch as oogle *lertsL comprehensi$e search

res#lts are trac"ed o$er lengthy periods o time by ser$ices s#ch

as oogle (rendsL and !ebsitesmay be created to attract !orld!ide

eedbac" on any s#bject.

(he res#lts o e8ploratory research are not #s#ally #se#l or decisionB

ma"ing by themsel$es: b#t they can pro$ide signiicant insight into a

gi$en sit#ation. *ltho#gh the res#lts o,#alitati$e researchcan gi$e some

< Indias Premier Financial Daily.Since1975
http://en.wikipedia.org/wiki/Researchhttp://en.wikipedia.org/wiki/Researchhttp://en.wikipedia.org/wiki/Data_collectionhttp://en.wikipedia.org/wiki/Secondary_researchhttp://en.wikipedia.org/wiki/Focus_grouphttp://en.wikipedia.org/wiki/Case_studieshttp://en.wikipedia.org/wiki/Pilot_studieshttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/RSShttp://en.wikipedia.org/wiki/Search_enginehttp://en.wikipedia.org/wiki/Emailhttp://en.wikipedia.org/wiki/Google_Alertshttp://en.wikipedia.org/wiki/Google_Trendshttp://en.wikipedia.org/wiki/Websitehttp://en.wikipedia.org/wiki/Qualitative_researchhttp://en.wikipedia.org/wiki/Researchhttp://en.wikipedia.org/wiki/Researchhttp://en.wikipedia.org/wiki/Data_collectionhttp://en.wikipedia.org/wiki/Secondary_researchhttp://en.wikipedia.org/wiki/Focus_grouphttp://en.wikipedia.org/wiki/Case_studieshttp://en.wikipedia.org/wiki/Pilot_studieshttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/RSShttp://en.wikipedia.org/wiki/Search_enginehttp://en.wikipedia.org/wiki/Emailhttp://en.wikipedia.org/wiki/Google_Alertshttp://en.wikipedia.org/wiki/Google_Trendshttp://en.wikipedia.org/wiki/Websitehttp://en.wikipedia.org/wiki/Qualitative_research


24/75

indication as to the Q!hyQ: Qho!Q and Q!henQ something occ#rs: it cannot

tell #s Qho! otenQ or Qho! manyQ.

8ploratory research is not typically generaliable to thepop#lationat

large.Social e8ploratory research Qsee"s to ind o#t ho! people get along

in the setting #nder ,#estion: !hat meanings they gi$e to their actions

and !hat iss#es concern them. (he goal is to learn !hat is going on

hereR and to in$estigate social phenomena !itho#t e8plicit e8pectations.Q

4)#ssell J. Sch#tt: QIn$estigating the Social Gorld:Q 5th ed.. (his

methodology is also at times reerred to as a gro#nded theoryapproach

to ,#alitati$e researchor interpreti$e research: and is an attempt to

#nearth a theory rom the data itsel rather than rom a

predisposedhypothesis.

arl /abbie identiies three p#rposes o social science research. (he

p#rposes are e8ploratory: descripti$e and e8planatory. 8ploratory

research is #sed !hen problems are in a preliminary stage. 8ploratory

research is #sed !hen the topic or iss#e is ne! and !hen data is diic#lt

to collect. 8ploratory research is le8ible and can address research

,#estions o all types 4!hat: !hy: ho!. 8ploratory research is oten

#sed to generate ormal hypotheses. Shieldsand (ajalli lin" e8ploratory

research !ith the concept#al rame!or"!or"ing hypothesis.

S$'P)!N986

S*%P3I- %('2D + (&'-IO06B

(here are t!o types o sampling methods

1. PROB$B!)!T" 'ET1O%/

. NON PROB$B!)!T" 'ET1O%/

In this research the nonBprobability sampling techni,#e is #sed and innonBprobability %ethod: random sampling is #sed.

? Indias Premier Financial Daily.Since1975
http://en.wikipedia.org/wiki/Statistical_populationhttp://en.wikipedia.org/wiki/Grounded_theoryhttp://en.wikipedia.org/wiki/Qualitative_researchhttp://en.wikipedia.org/wiki/Hypothesishttp://en.wikipedia.org/wiki/Patricia_M._Shieldshttp://en.wikipedia.org/wiki/Conceptual_frameworkhttp://en.wikipedia.org/wiki/Working_hypothesishttp://en.wikipedia.org/wiki/Working_hypothesishttp://en.wikipedia.org/wiki/Statistical_populationhttp://en.wikipedia.org/wiki/Grounded_theoryhttp://en.wikipedia.org/wiki/Qualitative_researchhttp://en.wikipedia.org/wiki/Hypothesishttp://en.wikipedia.org/wiki/Patricia_M._Shieldshttp://en.wikipedia.org/wiki/Conceptual_frameworkhttp://en.wikipedia.org/wiki/Working_hypothesis


25/75

RESE$RC1 TOO)86

* str#ct#red ,#estionnaire !as #sed as an instr#ment in gathering the

re,#ired inormation rom the )eg#lar c#stomer. It is a systematic

compilation o ,#estions. (he ,#estions !ere !ell deined and mostly

!ere closed ended ,#estion beca#se o !hich respondent dont ha$e to

stress their mind. (he reason !hy the ,#estionnaire !as preerred6B

a. 3o! cost b. *nonymity.

c. (otal co$erage. d. *$oid bias.

RESE$RC1 %0R$T!ON86

(he research d#ration !as o t!o month rom 1S(o ;0-to 15h o ;#ly

E11.

S$'P)!N9

Sampling is one o the most #ndamental concepts #nderlying any

research !or". %ost research st#dies attempt to ma"e generaliation or

dra! inerence regarding the pop#lation. /ased on their st#dy o a part o

the pop#lation that is the sample. (he sample data enables the researchers

to correctly estimate the pop#lation parameters.

Ghile doing sampling I considered Patna region area and then ha$e ta"en

help o con$enience sampling.

S$'P)!N9 0N!T86

%y sample #nits !ere readers !ho are ta"ing ne!spaper. So it is clear

that the sample #nits are nothing b#t the $ariables to be st#died.



26/75

S$'P)E (R$'E86

(he entire list that contains the sample #nit is "no!n as sample rame6 in

this case my sample rame !as (ricity4s#bscribers o ne!spaper region.

S$'P)E S!HE86

In this research the researcher has ta"en the sample sie o 1EE readers

!ho are ta"ing ne!spaper rom long times.

A Indias Premier Financial Daily.Since1975


27/75

CO'P$N" PRO(!)E



28/75

CO'P$N" PRO(!)E

!ntroduction

arlier started in Jol"ata in 1975.

Daily sell is aro#nd 1EEEEE copies.

P#rely made or b#siness.

Its only one "ind Indian p#blication !hich has syndication !ith

inancial times 3ondon.

P#nch line is =!hen yo# are s#re>.

*s ne!spapers became more reliable and began appearing

more re,#ently: they began to play a major role in commerce:

thro#gh their ad$ertisements and by printing price listings and

mar"et reports. * erman ne!spaper: p#blished by 3#cas Sch#lte:

had beg#n appearing t!o times a !ee" in 1A5. (he !orlds oldest

s#r$i$ing printed daily ne!spaper: in"ommende Teit#ng:

appeared in 3eipig in 1A5E. (he irst s#ccess#l nglish daily !as

the Daily &o#rant: !hich irst appeared in 3ondon in 17E. In the

early eighteenth cent#ry: according to jo#rnalism historian Stanley

%orison: the ne!spaper gained Qa hold on 3ondons commercial

classes !hich it ne$er lost.Q *t that time: too: great essayists li"e

;oseph *ddison: )ichard Steele: Daniel Deoe and ;onathan S!it

began p#blishing ne!spapers illed !ith their social and political

commentaries in 3ondon e$en tho#gh these papers !ere more

similar in content to modernBday opinion magaines.

Indias Premier Financial Daily.Since1975


29/75

)adio and tele$ision stations: cable net!or"s: magaines and

ne! comp#ter inormation ser$ices also contrib#te to the range o

inormation no! a$ailable to citiens. %ost major ne!spapers ha$e

also added opinion pages: !hich air $ie!s that dier rom those o

the ne!spaper and its p#blisher. Still: many press critics ear that

the decline in the n#mber o competing ne!spapers a$ailable in the

!orlds cities: the increasing corporate o!nership o those

ne!spapers that ha$e s#r$i$ed and the standardiation o their

ne!s co$erage ha$e limited the dierent $oices and the dierent

perspecti$es on the !orld a$ailable to the $ario#s people o the

!orld.

2$)0E $% TO RE$%ERS

Gee"ly tabloids

1. Smart In$estor4$ery %onday

. (he Strategies 4$ery (#esday


30/75

'elping yo# ma"e more inormed

in$estment and b#siness decisions

Ghere$er money is made: and !here

there are s#ccess#l people: yo#ll

ind /#siness Standard. (he

co#ntrys most respected b#siness

daily: its the preerred choice o

ind#stry leaders and serio#s b#siness

readers or the rich and $aried

inormation it ens#res.

(he depth and scope o the mar"ets

pac"age is #nparalleled. Si8 pages o

#ni,#elyBormatted data on stoc"s

integrated !ith Spot and F#t#res gi$eyo# a comprehensi$e $ie! o the top

EE stoc"s. (heres also a #ll page

on m#t#al #nds: pl#s e8tensi$e

commodities and money mar"et

co$erage. * gala8y o stellar

col#mnists along !ith one o Indias

largest teams o reporters pro$ides


31/75

insights on companies: the economy:

global b#siness: ta8ation:

acco#ntancy: entertainment and lots

more.

(he ne!spaper is p#blished in colo#r rom t!el$e centres in India M%#mbai: -e!

Delhi:Jol"ata:&hennai:/angalore:*hmedabad:'yderabad:P#ne:3#c"no!:&handigarh

: Jochi:/h#banes!ar.

Fo#nded on a commitment to independent: acc#rate and credible jo#rnalism: /#siness

Standard empo!ers yo# !ith the acts to change the !ay yo# thin": act: in$est andma"e b#siness decisions.

T1E S'$RT !N2ESTOR

(he Smart In$estor an entire section pac"ed !ith e8tensi$e mar"et ne!s:

Cie!s and analysis: !ith a ne! emphasis on personal inance.

(he /S EE: a detailed loo" at the dayUs mar"et acti$ity and todays pic"s trading tips

on select stoc"s.(he Smart In$estor Mthe most comprehensi$e in$estment ad$ice in the mar"et.

;eeFly Supplements

The Strate#istB

* so#ght ater !ee"ly s#pplement the strategist appears e$ery %onday.

&o$ers iss#es on management + mar"eting. *nalysiscritical iss#es thro#gh case

st#dies.

)ich in content : the strategist relies hea$ily on highly researched articles so that the

reader gets a complete #nderstanding o the s#bject.

;eeFend6

=/S !ee"end> co$ers the tpics o liestyle: *rt: (ra$el:Portraits o !ealthy

people:)eal state:ol:/oo" re$ie!s among others.

*perect !ay to start yo#r !ee"end "no!ing the leis#res o lie.


32/75

'OTOR!N9 6

/S%B*mong I-DI*US most regarded motoring magaines.

3ed by team !hich is passionate abo#t a#tomobilesB!hich relects

in the loyal readership that it commands.

circ#lation in e8cess o 5EEE copies rom ne!s stands

*lso: abridged $ersion circ#lated to readers o /0SI-S

S(*-D*)D

B%a"es it largest circ#lated *#to magaine in the co#ntry

B)eaching o#t to the crVme de la crVme

*mong many irsts: the /S %otoring a!ards is the oldest and most

respected.


33/75

!N%!$N '$N$9E'ENT6

I-DI*S most contemporary and a#thoritati$e monthly magaine

on management.

8perts contrib#te reg#larly on the latest in the !orlg o

management.

Gell researched articles pro$ide th needed depth to get a grasp on

the sector

)eaders startearly in the college

%ost /Bschools recommend Indian %anagement as a m#st read.

'abit contin#es among practicing managers: senior and midBle$el

e8ec#ti$es.

* jo#rnal by *I%*: Indian %anagement has been p#blished by /S

or close to 1E years and gi$ing it its c#rrent loo".

(he s#ccess led to *sian %anagement )e$ie! to be p#blished by

/S on behal o *sian %anagement *ssociation.


34/75

BS+5556

* g#ide to Indias top 1EEE companies. *n ann#al reerence boo" on

corporate perormance.*nalyses and rates top 1EEE listed companies.

B$N:!N9 $NN0$)6

Perormance o the ban"ing sector. *nn#al ran"ing o ban"s: e8ploring

the mantras adopted by topB rated ban"s to s#cceed.


35/75


36/75

O0R )!(EST")E PRO%0CT

(he tabloid theme is de$oted to l#8#ry and liestyle as a general

principleL 3#8#riant liestyles:premi#m real estate and

holidays:l#8#ry cr#ises and !atches:ashion:cars: hotels and

spas:je!ellery:gol:accessories:imported #rnit#re :e8otic

c#isines:,#ality apirits: oice e,#ipment: 'ome Interiors+home

entertainment systems.

(he magaine targets the s#per rich + the al#ent !ho ma"e a

style statement !ith the l#8#ry b#ys is circ#lated ,#arterly !ith

/#siness Standard in %#mbai:Delhi+bengal#r#.

Typical Reader ProfessionalABenefits

'arFetin# Professional8

BJno! ho! the economy is mo$ing and its impact on his or her

b#siness

BGhats happening in their o!n b#siness:competition

BGhat ne! brands:ad$ertising campaigns ha$e been la#nched

(inance Professionals8

Bconomy s!ings: and their analysis

B'elps in #nd management:in$estments:mergers and ac,#isition

B&orporate la!s:ta8 str#ct#res: changes and its impact on the

ind#stry

Consultin# Professionals8


37/75

B8cellent and reliable so#rce or $ario#s data: that can orm the

base o their analysis and reports or their clients

B'elps #nderstand p#blic opinion

StocF 'arFet Professional8

B*n incomparable tool in orm o /SEE and /S1EEEBan ann#al

magaine

BSector !ise and company !ise analysis helps in decicing stoc"s

or in$estment

)e#al professionals8

B&orporate la! and its analysis !ith its impact

1R Professionals8

BIdentiy s#ccess story and people to identiy leaders

B3a! related to the corporate

B(a8ation analysis and its impact on the employees

Students8

B'elps to gain insight o the corporate !orld

B*n e8cellent aid or ma"ing co#rse related projects

B*n #nmatched so#rce or $ario#s types o data and analysis

9eneral8

B* liestyle associated !ith s#ccess#l proessional

B'o! to enjoy s#ccess


38/75

Badgets: one sho#ld be seen aro#nd that highlights indi$id#als

stat#s.

2#r StrenghtBditorial O#ality


39/75

2#r &ol#mnists

S'*-J*) *&'*)*6B*d$isior to three s#ccessi$e inance ministers.

&harted o#t India s reorm strategy.

DP*J 3*36B&ons#ltant on International conomics or the 0-

+G(2.

Deends globalistaion + ree trade in /#siness Standard.


40/75

S0%*- /))6B Director eneral:-ational &o#ncil o *pplied

conomic )esearch.

%r /errys p#blications incl#de papers on Indian inancial sector reormL

reorm o p#blic sector ban"sL ban"ing crises in 3atin *merica.

Some Re#ular Columnists

S0B!R RO" S$NJ$" B$R0

$/:/B1$T$C1$R"$ !N%!R$ R$J$R$'$N

$ 2 R$J;$%E $%!T! P1$%N!S

?E Indias Premier Financial Daily.Since1975


41/75

'$RT!N (E)%STE!N NO0R!E) RO0B!N!

S1"$'$)'$NJ0'%$R T N N!N$N

$R2!N% S0BR$'$N!$N

Former assistant research director in I%F.

Senior ello! at the Peterson Instit#te o International conomics.

%$N! RO%R!:

?1 Indias Premier Financial Daily.Since1975


42/75

&hairman o ad$isory committee o the centre or lobal de$elopment.

Proessor o International political economy at '*)C*)D

0-IC)SI(.

N!T!N P$!

;e have many more re#ular as well as #uest columnists also/

O0R CONTENT

&2-(-( DI(2)I*3

P)2P)(

F)O0-&

International -e!s International /#siness Daily

3iestyle+imos (echnology (#esdayBFriday

&ompany la!s: (a8 la!s:

etc

/#siness 3a! $ery %onday

%ar"eting:stomer

acti$ation:*d$ertising

(he Strategist $ery %onday

%anagementd#cation

+(raining *$en#es

/#siness d#cation $ery (h#rday

S% /#siness S% Gorld $ery (#esday



43/75

*#tomobile+*ncillary

segment

/S %otoring $ery Sat#rday

/rand Strategies /rand Gorld %onday

Gednesday+riday

(rading

calls:Stoc"+Sector

*nalysis

Smart In$estor (#esdayBFriday

Fresh loo" at ne!s and

people

(a"e (!o (#esdayBFriday

-e!s on (he digital !orld Digital &ons#mer $ery %onday

/S is p#blished %onday to Sat#rday in all locations.

2n S#nday: the paper is p#blished rom %#mbai:Delhi:Jol"ata+

/anglore.

8tensi$e co$erage o the mar"ets has been /Ss orte and is

eagerly cons#med by in$estorsBbig and small.(o cater to need o

the retail in$estor: special oc#s has been pro$ided in thee orm o

e8tensi$e co$erage on the Personal Finance.

O0R NE; ENTR"

&hange is the only constant and tr#e to that sentiment there ha$e a

e! changes o$er the recent past.

Ge ha$e introd#ced =(a"e (!o>Ba section !ithin the paper !hich

ta"es a closer loo" at ne!s and people.

International pages ha$e been beeed #p to "eep #p !ith happening

aro#nd the globe.

?< Indias Premier Financial Daily.Since1975


44/75

-e! or": 3ondon: /r#ssels: SingaporeB/S is the only ne!spaper

!ith e8cl#si$e correspondents in the !orlds b#siness capital.

In major mar"ets section one o the paper has colo#r pages.

Salient (eatures of B0S!NESS ST$N%$R%

(he ditorial Page is !idely recognied as ha$ing the most

stim#lating set o col#mnists: !hich pro$ides the readers !ith their

$ie!s on "eys iss#es.

/SBEE6 it is a one o a "ind $ertically laid o#t tablet shaped stoc"

page: !hich is designed to gi$e the serio#s b#siness reader a

#ni,#e edge. It e$al#ates the stoc"s o EE o Indias best

companies on the basis o parameters and co#ples this !ith

insight#l co$erage o companies and an e8tensi$e spread o all the

mar"ets.

It has an e8cl#si$e syndication !ith the !orlds oremost b#siness

daily M (he Financial (imes o 3ondon

Its contemporary design and t!o distinct sections allo! easy

na$igation: and ,#ic"er access to inormation.

It has speciic pages on stoc"s and commodity ne!s. (h#s it gi$es

the reader inormation on all categories o stoc"s.

*ccent Gest6 It is a s#pplement: !hich brings t!o pages on the

regional b#siness scenario !hich incl#de emerging players: local

b#siness e$ent and ind#stry speciic ne!s.

The Real Estate and Business Education pages give a wide

and comprehensive look into these rapidly growing areas.

(he political ne!s gi$es an e8cl#si$e insight into ho! a political

e$ent can aect the economyL both in the long r#n and short r#n.

?? Indias Premier Financial Daily.Since1975


45/75

&ase St#dy methodology is ollo!ed in /#siness Standard in its

!ee"ly s#pplement called =Smart In$estor>. It pro$ides inBdepth

analysis on economic iss#es. (h#s it tries to pro$ide the acts

behind the ig#res.

Structure A 1ierarchy

/elo! lo!chart gi$es an insight into the organiation str#ct#re e8isting

in /#siness Standard.

President

Cice President

eneral %anagers

Dep#ty eneral %anagers

*sst eneral %anagers

Senior %angers

%anagers



46/75

Dep#ty %anager

*sst %anager

Senior 8ec#ti$es

8ec#ti$es

(rainee 8ec#ti$es

?A Indias Premier Financial Daily.Since1975


47/75

)!TER$T0RE

S0R2E"

)!TER$T0RE S0R2E"

Product $nalysis Process

(he prod#ct analysis process presented is compartmentalies the

!or" so that a comm#nity can oc#s on the sectors most applicable to

their needs. ach section o this g#ideboo" is designed to pro$ide the

comm#nity !ith analytical techni,#es than can be p#t to !or"

immediately in economic re$italiation eorts. (he process re,#ires inp#t

rom local residents so that the recommendations relect both mar"et

conditions as !ell as the preerences o the comm#nity. (hro#gho#t this

g#ideboo" are sample press releases to help get the !ord o#t regarding

the analysis.

(he analysis sections are di$ided into three major parts as ollo!s6

Part !8 0nderstandin# 'arFet Conditions



48/75

(his section pro$ides a series o tools necessary to de$elop a broad

and basic o$er$ie! o the competiti$e en$ironment. It incl#des tools to

analye c#rrent b#ilding #ses: b#siness mi8: trade area sie: economic

and cons#mer data: cons#mer attit#des and b#siness operator needs. It

pro$ides the necessary o#ndation to pro$ide more inBdepth analysis odierent b#siness and real estate sectors.

Part !!8 !dentifyin# 'arFet Opportunities y Sector

(his section goes beyond typical mar"et st#dies by pro$iding tools

to analye speciic b#siness and real estate de$elopment opport#nities

raised in Part I. %ar"et analysis techni,#es are presented or se$en

sectors incl#ding retail: ser$ice b#sinesses: resta#rants: entertainment and

theater opport#nities: residential #nits: oice space: and lodging acilities.

(he p#rpose o this section is to pro$ide the #ser !ith ad$anced tools thatcan be #sed as part o a mar"et analysis or on an asBneeded basis.

Part !!!8 %evelopin# 'arFet6%riven Strate#ies

(his section also goes beyond typical mar"et st#dies by g#iding the

#ser in de$eloping concl#sions and recommendations that are more

realistic in todays mar"etplace. (he intent is to loo" Qo#tside o the bo8Q

to identiy realistic sol#tions that co#ld re$italie do!nto!n. (raditional

mar"et analysis indings that attempt to recreate a oneBstopBshoppingcenter or all are replaced !ith niche mar"et: cl#stering and mi8edB#se

de$elopment strategies. (he g#ideboo" ta"es a ne! approach to mar"et

analysis and loo"s beyond retail as the only sector important to

do!nto!n re$italiation. mphasis is placed on e8ploring ne! and

#ni,#e opport#nities: and demonstrating their mar"et potential based on

reliabledata. (his mar"et analysis g#ideboo" and its compartmentalied

tools ta"e ad$antage o the !ealth o mar"et data and technology

a$ailable today to e8tend o#r #nderstanding o mar"et opport#nities. /oth

readily a$ailable p#blic and pri$ate data 4Secondary data andinormation collected locally thro#gh s#r$ey and other research 4Primary

Data are combined to dri$e the mar"et analysis !ith only the most

rele$ant inormation. (he #se o $ario#s database sot!are prod#cts

incl#ding geographic inormation systems greatly enhance the analysis

and pro$ide ne! insight

For e8ample6

stomer &ontact )eport6



49/75

Sr.N

o

Name Designatio

n

Address Ph.

No.

N. P.

read

Result

BR$N% PRO'OT!ON?9 Indias Premier Financial Daily.Since1975


50/75

BR$N% PRO'OT!ON O( B0S!NESS ST$N%$R%

Brand EIuity

Q,#itiesQ are those attrib#tes associated !ith a brand !hich can be

considered assets or the company. 3i"e any orm o assets: brand

e,#ities are #s#ally p#rchased or a price. ears o ad$ertising:promotion: ,#ality and c#stomer ser$ice can orm a lasting impression o

the brand that creates #ni,#e and dierentiating competiti$e ad$antages

in terms o cons#mer recognition and good !ill.

,#ities all into t!o distinct categories6 Qabstract e,#itiesQ and

Qtangible e,#ities.Q *bstract e,#ities are those attrib#tes o the brand:

prod#ct or ser$ice that e8ist in the mind o the c#stomers. 8amples o

abstract e,#ities incl#de perceptions o Qhigh ,#ality:Q Qtr#st:Q

Qperormance:Q etc.

5E Indias Premier Financial Daily.Since1975


51/75

(angible e,#ities are the physical maniestations o the brand

incl#ding design elements s#ch as pac"ages: logos: typeaces: colors:

characters: etc. WSee Pac"aging (estsX

/eore ma"ing major design or positioning changes: many irms li"eto research !hat their c#rrent e,#ities are and then assess !hat !o#ld

happen i changes are made. %o$ing too rapidly to a ne! loo" or

corporate personality can disenranchise c#rrent c#stomers and !ash

a!ay ad$antages deri$ed rom a!areness and longBterm brand

associations.

Brand Positionin#

/rand positioning reers to the strategic !ay in !hich the brands

image is con$eyed to c#stomers. Positioning helps to create a #ni,#e:dierentiable rationale or the p#rchase o yo#r prod#cts or ser$ices

$ers#s a competitors. 8amples o $ario#s positioning strategies incl#de

messages s#ch as6 QCal#e /rand:Q Q'igh nd /rand:Q QJno!n or

stomer Ser$ice:Q Q'igh O#ality:Q Q(echnology 3eader:Q etc.

Positioning is #s#ally dri$en by three things6 1 %anagement Desires:

%ar"et -eeds: and


52/75

ser$ice !o#ld be can identiy areas or ne! prod#ct de$elopment andor

competiti$e dierentiation.

*ter a baseline st#dy is completed: the st#dy can be repeated on

an onBgoing 4or longit#dinal basis. (his process !ill help "eep c#stomersatisaction at the oreront o the corporations attention and pro$ide

more immediate eedbac" as to potential problems. )es#lts rom these

st#dies can #nco$er problems that: i corrected: !ill res#lt in the greatest

net gain in satisaction.

Speed bac" oers n#mero#s !ays o cond#cting c#stomer

satisaction research. * detailed: c#stomied proposal can be prod#ced

according to yo#r needs and speciications.



53/75

%$T$

$N$)"S!S

DATA ANALYSS

In the period o t!o month S#mmer Internship Project training !e ha$e

collected the data o inancial ne!s paper readers in the city. For thegathering o rele$ant data !e ha$e #sed daily c#stomer contact sheets

!hich has $ario#s parameters li"e serial no : name designation:

address : contact no: ne!s paper preerence and inally res#lt obtained .

;1!C1 NE;SP$PER C0RRENT)" RE$%!N9TaleB6

)*D -2 2F &0S(2%)

5< Indias Premier Financial Daily.Since1975


54/75

/S


55/75

9raphical representation 6 8

!NTERPRET$T!ON

*s abo$e chart sho!s that ??Y people are ta"ing ne!spaper rom more

than 1 year.

*nd ?Y people are ta"ing since 1 year and 1Y since A month.

;1$T PEOP)E )!:E TO RE$% !N T1E NE;SP$PER 6

Tale 6 8

-*(I2-*3P23I(I&*3 -GS ADI(2)I*3 ?



56/75

SP2)(S 1

S&I-&:(&':)S*)&'


57/75

P)2%2(I2-*3 *&(ICI(

S0P3I%-(S A

&'*P P)I& 5

(2(*3 1EE

-ote B 6 * M promotional acti$ity: / M s#pplements: &B chip price:

!NTERPRET$T!ON

*s the chart sho!s that 5Y people are s#bscribing /S beca#se o chip

price. *nd AY

People s#bscribe beca#se o s#pplements. *nd Y people s#bscribe /S

beca#se o promotional acti$ity.

!( S;!TC1E% B$C: TO T1E O)% NE;SP$PER

RE$SON (OR !T B 6

T$B)EB 6



58/75

-ote B 6 * M price: / M print ,#ality: & M similarity: D Mads: M ne!s

analysis: FB ne!s report:

!NTERPRET$T!ON

*s the chart sho!s that 5Y people says that the reasons to s!itch to old

ne!spaper is Price. 2thers say li"e EY goes !ith ne!s analysis. *nd

15Y says print ,#ality. *nd the1


59/75

)*D -2 2F &0S(2%)

22D


60/75

&ant say 1

(otal 1EE

9raphical representationB 6

!NTERPRET$T!ON

*s the chart sho!s that


61/75

9raphical representation6 8

!NTERPRET$T!ON

*s the abo$e chart sho!s that 5Y person says they get the change in the

ne!spaper beca#se o smoothness. *nd ?Y says that they do not get anysmoothness in the paper.

;1$T !S NOT !N B0S!NESS ST$N%$R% ;1EN

CO'P$RE% TO O)% NE;SP$PER68

T$B)E 6 8

)*D -2 2F &0S(2%)

D2-( %ISS *-('I- ?

32(S 2F *DS 1DI(2)I*3 9

A1 Indias Premier Financial Daily.Since1975


62/75

2(')S 9

(2(*3 1EE

9raphical representation 6 8

!NTERPRET$T!ON

*s the chart sho!s that 9Y people says that they miss editorial part in

their old ne!spaper !hen they compare the paper !ith /S. *gain 9Y

says that they miss others things in the paper. *nd ? Y person says that

they do not miss anything in the ne!spaper. *nd 1Y miss ads

1O; R$N: B0S!NESS ST$N%$R% CONS!%ER!N9 !TS(E$T0RESM6

T$B)EB 6

)*D -2 2F &0S(2%)

P)I& ?

)P2)(

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Tajinder Sandhu