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Takin’ Care of BusinessTakin’ Care of Business
Emma DuncanEmma [email protected]@bramlib.on.ca
Brampton LibraryBrampton Library
OverviewOverview
IntroductionIntroduction 5 P’s of Marketing5 P’s of Marketing
PlanPlan ProductProduct PricePrice PlacePlace Promotion Promotion
Q&AQ&A
IntroductionIntroduction
Brampton Library’s Strategic Brampton Library’s Strategic Plan “Connecting Community”Plan “Connecting Community” The Public Library will contribute to The Public Library will contribute to
Brampton's prosperity by working with Brampton's prosperity by working with all sectors of our diverse and growing all sectors of our diverse and growing community to anticipate and respond to community to anticipate and respond to informational, educational, cultural and informational, educational, cultural and recreational needs.”recreational needs.”
Brampton Business communityBrampton Business community
Source: Source: www.quickmba.comwww.quickmba.com/marketing/mix/marketing/mix
5 P’s of Marketing5 P’s of Marketing
PlanPlan Acquire support of library managementAcquire support of library management Know your business communityKnow your business community
Number of businessesNumber of businesses Average size of businessesAverage size of businesses Major industriesMajor industries Key business organizationsKey business organizations
Assess your existing collectionsAssess your existing collections Assess your existing servicesAssess your existing services Are your staff ready?Are your staff ready?
5 P’s of Marketing5 P’s of Marketing
Product (and services) Product (and services) Knowledgeable staffKnowledgeable staff Business programsBusiness programs Print collectionsPrint collections Library CatalogueLibrary Catalogue Electronic collectionsElectronic collections
Databases Databases E-booksE-books Web site linksWeb site links Virtual reference serviceVirtual reference service Online Business Book clubOnline Business Book club
Job search assistanceJob search assistance Room rentalsRoom rentals Library cardsLibrary cards
5 P’s of Marketing5 P’s of Marketing
PricePrice FREE!FREE! Extended hours (evenings & Extended hours (evenings &
weekends) weekends) 24/7 Access online24/7 Access online
5 P’s of Marketing5 P’s of Marketing
PlacePlace Library Library InternetInternet Out in the communityOut in the community
5 P’s of Marketing5 P’s of Marketing
Build it and they will come…Build it and they will come…
NO!!!!NO!!!!
5 P’s of Marketing5 P’s of Marketing
PromotionPromotion Library newsletterLibrary newsletter Business brochureBusiness brochure E-NewsletterE-Newsletter Small Business Month (October) Small Business Month (October) Host networking eventsHost networking events Write articles for local business Write articles for local business
publicationspublications Serve on committee at Chamber of Serve on committee at Chamber of
CommerceCommerce
Network! Network! Network!Network! Network! Network!
Thank You! Thank You!
Questions? Questions?
