Upload
others
View
3
Download
0
Embed Size (px)
Citation preview
We believe in people!
”Att locka talanger”Stockholm 2 juni 2017
Jan Andersson HR Competence manager Retail Sweden
TALENT AT IKEA
Employer Branding
and Talent approach
@
IKEA
WHAT ISEMPLOYER BRANDING The process of building trust and creating engagement so that we are seen as a great place to work to co-workers and potential co-workers.
WHY EMPLOYER BRANDING
• Strengthens our overall brand
• Supports our growth agenda
• Is a competitive factor
IKEA THE MEANINGFUL COMPANY
• Our vision, values and HR Idea
• Our humanistic approach, relationships and dialogues
• Our Code of Conduct and approaches
WHO WE ARE - INCLUSIVE AND WORKING TOGETHER
• Recruitment – person not only CVs
• Diversity and inclusion – the many
• Learning culture
New Employees on the market !
YESTERDAY
• Work
• Goal
• Manager
• Instructions
• Hierarchy
• Departments
TODAY
• Life
• Purpose
• Moderator
• Values & Culture
• Meritocracy
• Networks
The five elements of an Employerbrand
•Attractive
•True
•Trust worthy
•Long term
•Differentiating
2017 | Sverige | Studenter | Ekonomi
8• Förra årets rankingposition för ideala arbetsgivare visas inom parentes.
Ideala arbetsgivare och er position
Ekonomi
ATTRAKTIVITET ÖVER TID
IKEA H&M Google
Spotify Volvo Group Åhléns
1. Google (1)
2. Spotify (4)
3. H&M (2)
4. IKEA (3)
5. EY (Ernst & Young) (7)
6. PWC (PricewaterhouseCoopers) (6)
7. Handelsbanken (5)
8. Swedbank (8)
9. SEB (9)
10. McKinsey & Company (12)
TOPP 10 IDEALA ARBETSGIVARE
4. IKEA (3)
ER POSITION
123
55
64
51
3339 38 36
2427 26
32 34 3228
45
2934
2327
2329
231615
9 84 4 2
15
5 4 2 2 1 1 1 1 12 4 62 2 3 3 3 4 3 2 2 31 1 1 1 1 1 1 1 2 2 3 3 4
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
A Furniture DealersTestament1976
TOGETHERNESSTogetherness and enthusiasmHumbleness and willpower
CARING FOR PEOPLE AND PLANET
COST- CONSCIOUSNESSCost-consciousness
SIMPLICITYSimplicity
RENEW AND IMPROVEConstant desire for renewalStriving to meet realityConstantly being on the way
DIFFERIENT WITH A MEANINGDaring to be different
GIVE AN TAKE RESPONSIBILITYAccept and delegate responsibility
LEAD BY EXAMPLELeading by example
IF YOU DON’T KNOW WHYPEOPLE SHOULD COME TO YOUR COMPANY ….?
….THEN START YOUR INTERNALWORK FIRST BEFORE GOING EXTERNAL !
The most importantbrand ambassadors…
…your PEOPLE
“
OUR PROMISE IN THE HR IDEA
To give down-to-earth, straightforward people the possibility to grow, both as individuals and in their professional roles, so that, together, we are strongly committed to creating a better everyday life for ourselves and our customers.
Not the many people
Unclear development possibilities
Scattered competence development
Investment cost/
resources
First line managers
talent spotting
How to spot or identify
talent
Togetherness Mobility
Leaders making it happen
Recruitment
Goals and accountability
Performance and potential – definitions & calibration
What is stopping us from having the talent we need?
HINDERS
OUR ROAD MAP
EVERYONE IS SEEN AS A TALENT
WE ATTRACT & RECRUIT BASED ON
VALUES
SPOT TALENT –WHO DO YOU SEE?
MANY WAYS TO GROW
IT’S A JOINT
RESPONSIBILITY
You
IKEA
Leaders
OUR TALENT APPROACH
Growing our business and growing
our talent
Everyone is seen as a
talent
It’s a joint responsibility
Many ways to grow
Spot Talent– who do you see?
We attract and recruit based on values
4 step model to build EB
Pick yourpurpose
SpecialistsRetail
Leaders
Pick yourmessages
Workplace&
Benefits
Culture&
Values
Development&
Possibilities
EarnedOwnedPaidPick your
channels
Pick yourTarget-audience
RecruitmentCommunication
EmployerCommunication
Sales Co-workers
…your ability to
live your valuesand be
TRUE
WHO HAS BEEN THE MOSTIMPORTANT PERSON FOR YOU
IN YOUR CAREER ?
WHO BELIEVED IN YOU ?
WHO SAW YOUR TALENT ?