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We believe in people! ”Att locka talanger” Stockholm 2 juni 2017 Jan Andersson HR Competence manager Retail Sweden TALENT AT IKEA

TALENT AT IKEA We believe in people! · IKEA THE MEANINGFUL COMPANY • Our vision, values and HR Idea • Our humanistic approach, relationships and dialogues • Our Code of Conduct

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Page 1: TALENT AT IKEA We believe in people! · IKEA THE MEANINGFUL COMPANY • Our vision, values and HR Idea • Our humanistic approach, relationships and dialogues • Our Code of Conduct

We believe in people!

”Att locka talanger”Stockholm 2 juni 2017

Jan Andersson HR Competence manager Retail Sweden

TALENT AT IKEA

Page 2: TALENT AT IKEA We believe in people! · IKEA THE MEANINGFUL COMPANY • Our vision, values and HR Idea • Our humanistic approach, relationships and dialogues • Our Code of Conduct

Employer Branding

and Talent approach

@

IKEA

Page 3: TALENT AT IKEA We believe in people! · IKEA THE MEANINGFUL COMPANY • Our vision, values and HR Idea • Our humanistic approach, relationships and dialogues • Our Code of Conduct

WHAT ISEMPLOYER BRANDING The process of building trust and creating engagement so that we are seen as a great place to work to co-workers and potential co-workers.

Page 4: TALENT AT IKEA We believe in people! · IKEA THE MEANINGFUL COMPANY • Our vision, values and HR Idea • Our humanistic approach, relationships and dialogues • Our Code of Conduct

WHY EMPLOYER BRANDING

• Strengthens our overall brand

• Supports our growth agenda

• Is a competitive factor

Page 5: TALENT AT IKEA We believe in people! · IKEA THE MEANINGFUL COMPANY • Our vision, values and HR Idea • Our humanistic approach, relationships and dialogues • Our Code of Conduct

IKEA THE MEANINGFUL COMPANY

• Our vision, values and HR Idea

• Our humanistic approach, relationships and dialogues

• Our Code of Conduct and approaches

WHO WE ARE - INCLUSIVE AND WORKING TOGETHER

• Recruitment – person not only CVs

• Diversity and inclusion – the many

• Learning culture

Page 6: TALENT AT IKEA We believe in people! · IKEA THE MEANINGFUL COMPANY • Our vision, values and HR Idea • Our humanistic approach, relationships and dialogues • Our Code of Conduct

New Employees on the market !

YESTERDAY

• Work

• Goal

• Manager

• Instructions

• Hierarchy

• Departments

TODAY

• Life

• Purpose

• Moderator

• Values & Culture

• Meritocracy

• Networks

Page 7: TALENT AT IKEA We believe in people! · IKEA THE MEANINGFUL COMPANY • Our vision, values and HR Idea • Our humanistic approach, relationships and dialogues • Our Code of Conduct

The five elements of an Employerbrand

•Attractive

•True

•Trust worthy

•Long term

•Differentiating

Page 8: TALENT AT IKEA We believe in people! · IKEA THE MEANINGFUL COMPANY • Our vision, values and HR Idea • Our humanistic approach, relationships and dialogues • Our Code of Conduct

2017 | Sverige | Studenter | Ekonomi

8• Förra årets rankingposition för ideala arbetsgivare visas inom parentes.

Ideala arbetsgivare och er position

Ekonomi

ATTRAKTIVITET ÖVER TID

IKEA H&M Google

Spotify Volvo Group Åhléns

1. Google (1)

2. Spotify (4)

3. H&M (2)

4. IKEA (3)

5. EY (Ernst & Young) (7)

6. PWC (PricewaterhouseCoopers) (6)

7. Handelsbanken (5)

8. Swedbank (8)

9. SEB (9)

10. McKinsey & Company (12)

TOPP 10 IDEALA ARBETSGIVARE

4. IKEA (3)

ER POSITION

123

55

64

51

3339 38 36

2427 26

32 34 3228

45

2934

2327

2329

231615

9 84 4 2

15

5 4 2 2 1 1 1 1 12 4 62 2 3 3 3 4 3 2 2 31 1 1 1 1 1 1 1 2 2 3 3 4

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Page 9: TALENT AT IKEA We believe in people! · IKEA THE MEANINGFUL COMPANY • Our vision, values and HR Idea • Our humanistic approach, relationships and dialogues • Our Code of Conduct
Page 10: TALENT AT IKEA We believe in people! · IKEA THE MEANINGFUL COMPANY • Our vision, values and HR Idea • Our humanistic approach, relationships and dialogues • Our Code of Conduct

A Furniture DealersTestament1976

Page 11: TALENT AT IKEA We believe in people! · IKEA THE MEANINGFUL COMPANY • Our vision, values and HR Idea • Our humanistic approach, relationships and dialogues • Our Code of Conduct

TOGETHERNESSTogetherness and enthusiasmHumbleness and willpower

CARING FOR PEOPLE AND PLANET

COST- CONSCIOUSNESSCost-consciousness

SIMPLICITYSimplicity

RENEW AND IMPROVEConstant desire for renewalStriving to meet realityConstantly being on the way

DIFFERIENT WITH A MEANINGDaring to be different

GIVE AN TAKE RESPONSIBILITYAccept and delegate responsibility

LEAD BY EXAMPLELeading by example

Page 12: TALENT AT IKEA We believe in people! · IKEA THE MEANINGFUL COMPANY • Our vision, values and HR Idea • Our humanistic approach, relationships and dialogues • Our Code of Conduct

IF YOU DON’T KNOW WHYPEOPLE SHOULD COME TO YOUR COMPANY ….?

….THEN START YOUR INTERNALWORK FIRST BEFORE GOING EXTERNAL !

Page 13: TALENT AT IKEA We believe in people! · IKEA THE MEANINGFUL COMPANY • Our vision, values and HR Idea • Our humanistic approach, relationships and dialogues • Our Code of Conduct

The most importantbrand ambassadors…

Page 14: TALENT AT IKEA We believe in people! · IKEA THE MEANINGFUL COMPANY • Our vision, values and HR Idea • Our humanistic approach, relationships and dialogues • Our Code of Conduct

…your PEOPLE

Page 15: TALENT AT IKEA We believe in people! · IKEA THE MEANINGFUL COMPANY • Our vision, values and HR Idea • Our humanistic approach, relationships and dialogues • Our Code of Conduct

OUR PROMISE IN THE HR IDEA

To give down-to-earth, straightforward people the possibility to grow, both as individuals and in their professional roles, so that, together, we are strongly committed to creating a better everyday life for ourselves and our customers.

Page 16: TALENT AT IKEA We believe in people! · IKEA THE MEANINGFUL COMPANY • Our vision, values and HR Idea • Our humanistic approach, relationships and dialogues • Our Code of Conduct

Not the many people

Unclear development possibilities

Scattered competence development

Investment cost/

resources

First line managers

talent spotting

How to spot or identify

talent

Togetherness Mobility

Leaders making it happen

Recruitment

Goals and accountability

Performance and potential – definitions & calibration

What is stopping us from having the talent we need?

HINDERS

Page 17: TALENT AT IKEA We believe in people! · IKEA THE MEANINGFUL COMPANY • Our vision, values and HR Idea • Our humanistic approach, relationships and dialogues • Our Code of Conduct

OUR ROAD MAP

Page 18: TALENT AT IKEA We believe in people! · IKEA THE MEANINGFUL COMPANY • Our vision, values and HR Idea • Our humanistic approach, relationships and dialogues • Our Code of Conduct

EVERYONE IS SEEN AS A TALENT

Page 19: TALENT AT IKEA We believe in people! · IKEA THE MEANINGFUL COMPANY • Our vision, values and HR Idea • Our humanistic approach, relationships and dialogues • Our Code of Conduct

WE ATTRACT & RECRUIT BASED ON

VALUES

Page 20: TALENT AT IKEA We believe in people! · IKEA THE MEANINGFUL COMPANY • Our vision, values and HR Idea • Our humanistic approach, relationships and dialogues • Our Code of Conduct

SPOT TALENT –WHO DO YOU SEE?

Page 21: TALENT AT IKEA We believe in people! · IKEA THE MEANINGFUL COMPANY • Our vision, values and HR Idea • Our humanistic approach, relationships and dialogues • Our Code of Conduct

MANY WAYS TO GROW

Page 22: TALENT AT IKEA We believe in people! · IKEA THE MEANINGFUL COMPANY • Our vision, values and HR Idea • Our humanistic approach, relationships and dialogues • Our Code of Conduct

IT’S A JOINT

RESPONSIBILITY

You

IKEA

Leaders

Page 23: TALENT AT IKEA We believe in people! · IKEA THE MEANINGFUL COMPANY • Our vision, values and HR Idea • Our humanistic approach, relationships and dialogues • Our Code of Conduct

OUR TALENT APPROACH

Growing our business and growing

our talent

Everyone is seen as a

talent

It’s a joint responsibility

Many ways to grow

Spot Talent– who do you see?

We attract and recruit based on values

Page 24: TALENT AT IKEA We believe in people! · IKEA THE MEANINGFUL COMPANY • Our vision, values and HR Idea • Our humanistic approach, relationships and dialogues • Our Code of Conduct

4 step model to build EB

Pick yourpurpose

SpecialistsRetail

Leaders

Pick yourmessages

Workplace&

Benefits

Culture&

Values

Development&

Possibilities

EarnedOwnedPaidPick your

channels

Pick yourTarget-audience

RecruitmentCommunication

EmployerCommunication

Sales Co-workers

Page 25: TALENT AT IKEA We believe in people! · IKEA THE MEANINGFUL COMPANY • Our vision, values and HR Idea • Our humanistic approach, relationships and dialogues • Our Code of Conduct

…your ability to

live your valuesand be

TRUE

Page 26: TALENT AT IKEA We believe in people! · IKEA THE MEANINGFUL COMPANY • Our vision, values and HR Idea • Our humanistic approach, relationships and dialogues • Our Code of Conduct

WHO HAS BEEN THE MOSTIMPORTANT PERSON FOR YOU

IN YOUR CAREER ?

WHO BELIEVED IN YOU ?

WHO SAW YOUR TALENT ?

Page 27: TALENT AT IKEA We believe in people! · IKEA THE MEANINGFUL COMPANY • Our vision, values and HR Idea • Our humanistic approach, relationships and dialogues • Our Code of Conduct

WHAT YOU FOCUS ON EXPANDS !

THANKS FOR LISTENING [email protected]

+46 708 351099