d é b u t May 2010 £1.75

The interns fashion magazine

Intern Diaries 3 weeks, all the goss!

Top 5 female bloggers in fashionPLUS HOW TO DO SUMMER TRENDS IN THE WORK PLACE

A day-in-the life of Stylist Gemma Hayward

INTHE NAVY

EXCLUSIVE interview with up-and-coming model Jess Sawyer

Features4 Whitney Port

The Ultimate Intern

14 London’s Call-ing Exclusive interview

with Jess Sawyer

24 Accessible Events Must attend

events for interns

27 New Kid On The Block début

meets Tara Lacey

Regulars6 Behind-The-

Scenes With stylist

Gemma Hayward

10 The Hot List This week, our top

five fashion blogging

females

12 Intern Diaries All the gossip from

week 1

fashion7 Working Ward-

robe The perfect items to take you from work

to play

welcomeMay2010

Here at début magazine we’re very excited about our summer edition. We’ve packed in all your usual favourites as well as some juicy exclusive interviews. For our accessible events special [p.24] we bring you the biggest and best fashion events, open to you, the fashion ‘outsid-ers’ as well as the fashion insiders. Prepare to rub shoulders with editors and designers at this summer’s Clothes Show London in July. We left no stone unturned in our search so make the most of it!We’re also excited aboutthis edition’s behind-the-scenes [p.12], senior styl-ist Gemma Hayward let

us shadow her for the day. We get all the gossip on what it’s really like to be a stylist, just for all you up-and-coming stylists out there.Talking of up-and-coming, check out our exclusive in-terview with Jessica Saw-yer who, in our opinion, is set to be the next top model. Also don’t miss our countdown of the top five female bloggers in fashion [p.10].Enjoy the longer days and don’t work too hard!

...PS Once you’ve read your mag, don’t throw it out. Think hand-me down and pass it on!

The team x

d é b u t

INTHENAVY

On the cover: Model Anna Marszewski for début wears skirt - Zara, vest - Urban Outfitters Styling: Gemma Hayward. Pho tograper: Tara Sephton

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contents

whitney port

début profile

Fashion editor Tara Sephton tells us why Whitney is the ultimate intern

Photos taken from google

Whitney Port is the essence of cool sophisticated elegance. Once a bright-eyed Teen Vogue intern this loveable blonde grew to become the fash-ionista of 2009 and with a clothing line launched at New York fashion week - 2010 isn’t looking bad either.When it comes to style you either have it or you don’t and when someone gets it right you just have to sit back and ap-plaud – something that us women find hard to do. I have this impulse every time I see Whitney Port in magazines or on TV, whatever ‘it’ is, she has it. First gracing our screens as LC’s co-star in MTV’s ‘reality’ series The Hills, the 24-year-old is now a seasoned TV star but despite her success Whitney has never been one to hog the limelight. She quietly gets on with things, working hard and getting rewarded for it - remember the trips to Paris with Teen Vogue.It’s this honest, hardworking attitude that helps create her effortlessly glamor-ous look. Her style reflects her relaxed Los Angeles roots, with a New York twist, a mixture of soft and hard, old and new. Often papped wearing the best of Sass and Bide, Zac Posen and of course Diane von Furstenberg she isn’t afraid to mix in high street pieces from H&M, making her lowend meets highend wardrobe achiev-able. On a recent trip to the UK she even discovered the joys of Primark – a girl

after my own heart!I love the fact that she isn’t afraid of a short hemline - but with legs like a super-model who can blame her. She breaks up floral pieces with strong tailoring and ac-cessorises her uber-shiny California locks with DVF hair bands. Her determination to succeed in fashion took her to NYC, the setting of her spin-off show, The City,

now in its second series. Having worked for resident Hill’s bad guy, Kelly Cutrone at Peoples Revolution, Whitney quickly became a successful fashion PR working for the likes of Diane von Furstenberg. It was here that her style matured; she became the ultimate beach babe in the big city.A new city also brought a new man and her relationship with Aussie musician Jay Lyon started and finished in front of the MTV cameras, all amid vicious rumours of his infidelity. But for Port this added a Cheryl Cole type humility, the girl-next-door factor, as it became evident that she was just like us (only surrounded by the glitz of NYC). Despite her relationship problems it’s no surprise that this city sleeker is now fulfilling her lifelong dream of becom-ing a designer. Her first line Whitney Eve is very much representative of her own style with vintage influences, she describes it as a ‘fun, party-girl line’. With dresses from £98.00 it means we can all have a piece of Whitney’s wardrobe. See

whitneyport.celebuzz.com for details.

début profile

work ing wardrobe

Key Pieces

work ing wardrobeCompiled by Tara Sephton

Blazer: Top Shop £55.00

Bin the black blazers girls, this

season it’s all about nude

Images thanks to Top Shop PR

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début fashion Ring: Top Shop £10.00

Dress: Top Shop £90.00

The perfect work-to-play summer dress

Nautical is a key summer trend

Shoes: Top Shop £69.99

Top: Top Shop £6.99

début fashion

hot list The

Book deals, coverage in Vogue, industry invites and front row seats at fashion week: the bloggers are taking over fashion. We scoured

the web to find the top 5 bloggers infiltrating the industry...

Photos taken from all web sites mentioned

Number 1: wishwishwish.netRecognised by ASOS and Mulberry - with an invite to this years AW show, 19-year-old Carrie has been creating web sites since she was 13. This experince has obviously paid off because wishwishwish is one amaz-ing blog. A fashion student, her blog focuses on fashion and her everyday outfits. The quality of everything, from the pictures to the videos

1is second to known and that’s why Carrie gets our number one spot! D: If you had to give one piece of advice to someone starting a new blog, what would you say to them?C: ‘Stay true to yourself and ‘your vision’ and don’t let anybody get you down! Post as much as you can, comment on lots of other blogs and get to meet some fabulous people in the process.’

2Number 2: theclotheswhis-perer.co.ukAmanda Knox’s blog chronicles her adventures as she takes on the fashion world (with her dog Butters of course) “Fashion blogger, editrix, stylist and author, there’s no place on earth I cannot shop: I speak to fash-ion and it speaks to me.” says Knox on her blog. Her first book, Alexander McQueen: The Genius of a Genera-tion, out on May 7, 2010, has been met with mixed reviews by leading fashion editors and because of this she slips to the number two spot.

Photos taken from all web sites mentioned11

Number 5: styleofafashionista.blogspot.com

The world is a big dressing up box for this anonymous fashionista. One day a rock chic, another a vintage vixen who ever she may be she sure has style and gets our number five spot!

Number 3: kayleighannstyle-blog.blogspot.com

21-year-old Kayleigh updates regu-larly with her views on the latest fashion news, as well as style photos like this one of Olivia Palermo (left). She blagged her way into London Fashion Week this year so we think she deserves the number three spot!Kayleigh describes herself as ‘de-termined, passionate and happiest when creative.’

Number 4: whatkatiewore.com

This colourful blog created by Katie and her boyfriend is based on the ul-timate challenge...to wear a different outfit every day for a year! Joe writes the blog, Katie wears the clothes, we love stopping by each day, as the out-fits get more and more imaginative. This blog had to be in our top five!

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A candid, day-in-the-life account of a senior stylistbehind-the-scenes:

She started out shadowing stylists and doing work experience stints with design houses such as Mulberry but, Gemma Hayward’s persistence and hard work paid off and she’s now a senior stylist and successful freelancer, styling celebrities such as Coleen Rooney. We followed her for the day...

What: Nautical/safari shoot for the Indy’s Saturday magazine.When: Thursday 8th AprilWhere: Old Leigh in Leigh-On-Sea, Essex

10:00 – The sun is shining for a not too early call time and the team meet at Gemma’s house. The make-up artist does the hair and make-up on the model and Gemma picks out, irons and hangs the clothes. 11.00 - Everyone, including the pho-tographer Leo, drives down to loca-tion. Old Leigh, a pretty little fishing village perfect for the nautical look. 11.10 - While the photographer and his assistant scope the area, Gemma and her assistant dress the model for the first look. This is done in the car park while everyone helps shield the model’s dignity from unwanted onlookers. It’s all glamour! 11.30 - Shooting starts with the

model sitting on an old beached boat. Gemma’s really pleased that the weather is so great - this shoot was postponed once already.

12.00 - We all try on some of the clothing sent by Cos – one particular dress looks awful on us but great on the model, we all feel very envious! Everyone involved is having a great time and Gemma explains this is because she’s got to the stage in her career where she can pick and choose who she works with and only ever works with people she gets on with. 1.00 - Steaming through the five looks and different sets. Result: the local pub give us some free drinks.

‘This is done in the car park while everyone helps shield the model’s dignity from unwanted onlookers. It’s all glamour!’

A candid, day-in-the-life account of a senior stylist

2.00 - We rap for lunch, all back to Gemma’s for fish and chips in her garden! The model even tucks into a plate full – how unfair!3.00 - After a hair and make-up change and re-packing the stylingcase the team drives to the next location for a safari shoot, a nature reserve - this really is multi-tasking at its best. 4.00 - It’s still sunny and the clothes sent from Karla Otto PR, including a Valentino Red label jumpsuit, look amazing.5.00 - Except for a few nosey dog walkers the reserve is pretty empty and looking alot like the Sahara rath-er than Essex. Part of Gemma’s job is to find the locations – she found this one while walking her boyfriend’s dog. 6.00 - It’s a rap! After five looks everyone is rather tired but Gemma and her assistant still have to pack up the clothes. We head back to Gem-ma’s house and the make-up artist removes the models make-up.6.30 - Everyone leaves for home after a successful shoot!

début exclusive

behind-the-scenes:

13

Photos: Tara Sephton

London’s Calling

Words&photos: Tara Sephton

début interview

London’s Calling

Words&photos: Tara Sephton

Craving the bright lights of the world’s fashion capitals Jessica Sawyer is ready and waiting to be-come the next big thing. But, as Tara Sephton discovers, the dreams of a wanabe model don’t always glitter...When I meet Jess for our first photo shoot together it quickly becomes apparent why she wants to be a model. The sun is shining, we’re at a quaint train station (the set for our shoot) and the stylist has clothes by D&G and Zara lined up to be worn. Rather a nice days work by anyone’s standards. It’s also clear why Jess is determined to pursue this notori-ously competitive career path. Long, blond hair, a killer size 6 figure and perfect skin – she’s model material alright.

So once the first few looks have been shot I find a sunny bench with Jess to look back over the past year and find out what’s in the pipe line for this up-and-coming model.What a beautiful day, are all your shoots as nice as this? If so I think I need a career change... ‘Well, the short answer is, No. So far today has been a dream, good weather always helps but its nice and quiet too which always makes everyones job easier. Interfering public can be an occupa-tional hazard when doing locations shoots. Good styling helps too, I love the clothes for today, you might find a few go missing’ (laughs)Talk us through the look for today’s shoot... ‘I would say city chic which plays on all the key trends, particu-larly nautical. Everything that we’re shooting is very wearable, mixing high street with high end. There are some great summer workwear looks.’ This is your sixth shoot, are you starting to get use to this now? ‘I’m definitely getting more confident and I’ve learnt what the photographers want or need now, although each one is different. It’s a constant learn-ing curve.’Most of our readers won’t recognise you, what modeling jobs have you done in the past? ‘The most com-mercial work I’ve done would be two different shoots for more! magazine at the end of last year, they often use new talent. I’ve also worked with photography companies Venture and Munlai Photography, producing promotional material for their web sites.’ [continues on p.21]

début interview jessic

a sa

wy

er

Top £9.99 topshop.com, trousers&belt £24.99 Oasis 0207345973, shoes £20.00 zara.co.uk

17

Top £9.99 topshop.com, trousers&belt £24.99 Oasis 0207345973, shoes £20.00 zara.co.uk

début interview

Coat £39.99 h&m.com, dress £149.99 nicole-de-main.com, shoes as before

Top £9.99 topshop.com, trousers&belt £24.99 Oasis 0207345973, shoes £20.00 zara.co.uk

début interview

How did things start happened for you and what advice would you give our wanabe fashionistas out there? ‘It might seem cliché but I was the little girl who would put on mum’s shoes and walk up and down the lounge. If you really want to do something make it happen and don’t give up. I thought I might be too short at one point (5”7) but I got the work with more! magazine because my look was more natural.’Obviously you are only just starting out in your career but so far what has been your high point? ‘I would have to say a shoot I did in Turkey for my portfolio, it was at sunset and so beautiful.’

And any low points? ‘No horror stories yet thank goodness but there are definitely pressures. I was offered some work by a lad’s mag, the money was great but you have to look at the bigger picture. I want to do fashion.’In five years time where would you hope to see yourself? ‘Signed or picked up by a top agency like Storm and working as a full time model. I’m freelancing at the moment while working as a PA.’Finally Jess, you turned up looking super stylish this morning, what are your key looks for SS10 going to be? ‘For me it’s all about comfort so lots of harem trousers and peg leg chinos. My looks quite laid back – very LA. I’m loving the nautical look and H&M’s new Garden Collection for floaty summer florals.’

‘...there are definitely pressures’

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Top £9.99 topshop.com, trousers&belt £24.99 Oasis 0207345973, shoes £20.00 zara.co.uk

début interview

e v e n t s As fashions elite cosy up on the front rows of the AW and SS shows, everyone else is left wondering ‘what it is really like?’, ‘what does everyone talk about when the shows run late? (as they always do), ‘do they talk?’, ‘does Anna Wintour mingle with the Olsen twins?’. Well we have some ‘alternative’ events that the fashion world, and even us mere motels, can finally attend.

Alternative Fashion Week 2010

In England’s fashion Capital, London’s Spitalfields Trades Market played host to an ‘alternative’ fashion week this April. Over seventy designers showcased their work, mostly independent, from all over the UK aiming to establish their labels. While the press and buyers got to re-serve front row seats, this event was still open to the public, so everyone got to see the models strut their stuff down the catwalk. Best of all this weeklong event (19th -23rd April) was free with collections taken for the Barnardo’s charity. It will return again next spring so be sure to check it out.

Enduring Love: Grace Kelly Style Icon

This summer’s big exhibition has opened at the Victoria and Albert museum in London. Everyone from ASOS, The Independent and NET-A-PORTER have raved about it and here a début we also believe this is a must visit for any fashion intern. Visit vam.ac.uk

début events

Clothes Show London 2010

Get set for the hottest fashion and beauty event of the Summer as Clothes Show London makes its return to the Capital for three fashion and beauty packed days, 25-27 June, at Earls Court.Show highlights include...

•45 minute fashion and dance ex-travaganza•Shop from the hundreds of brands, boutiques and discounted designer labels•Industry experts presenting summer fashion trends and tips on what to wear this winter on the style stage•Hair and beauty demonstrations packed with insider tips and tricks•Professional makeover’s including the perfect tan, manicure and luxuri-ous pampering treatments

Every ticket to Clothes Show London includes a dedicated seat in the fash-ion show. Taking place on London’s largest catwalk, this event is ideal for all you wannabe fashionistas.

Pictures taken from google 25

The Intern DiariesDay 1: ‘This week I started my intern-ship with The Independent on the fash-ion desk – feeling very metropolitan and channelling Whitney Port all the way.Having only had editorial work expe-rience and a stint in PR, this is my very first fashion placement (excited squeal)!! First impression: amazing building and really nice people.’

Week one of a three week fashion placement, we get all the gossip from our anonymous intern...

Day 3: ‘It’s not all glamour. I’ve been spending my day calling in camera bags from PR’s for a top ten feature. The only one to get excited about is an Anya Hindmarch – very cute.’

Day 2: ‘I’ve been tidying the fashion cupboard today - it’s such a mess but I love sitting amongst all the designer clothes! I also met the fashion editor, which was quite daunting. She’s super stylish and super skinny and you certainly wouldn’t mess with her. She’s the ultimate fashion cliché!’

Day 5: ‘So I survived my first week! Yay! Next week I get to assist on a shoot and possibly compile my own beauty page! Who ever said you only make a cups of coffee was very wrong.’

Day 4: ‘As much as I love them, high heels and the tube just don’t mix well. I can sur-vive the car park, train and walking to the office but not the underground - especially in rush hour. Today, lesson learnt, I have a pair of flats in my Mulberry handbag.’

Photos: Tara Sephton

début feature

new kid onthe block:

ASOS, My Wardrobe, NET-A-PORTER, Browns - household names and leaders in online fashion retail but there’s a new kid on the block...

The e-tailer industry has seen huge growth over the past decade and interestingly, most of the key suc-cess stories are businesses founded and created by ambitious, fashion forward women. Women, who are now reaping the rewards of their hard work, like Natalie Massenet, who recently caused a fashion media frenzy when she sold NET-A-PORTER.com for a reported £50m after start-ing the business in 2000.So it comes as no surprise that other ambitious young women are try-ing their hand and one-to-watch? Entrepreneur Tara Cowland. The 23-year-old is taking on the industry heavy weights with taralacey.com, an online fashion boutique which launched in March of this year.Unlike other online fashion retail-ers Tara Lacey boosts ‘hard to find’ international designer pieces, several of which are exclusive to the site. Names like young Brit, Olivia Rubin and bikini label Aguaclara. It special-ises in affordable luxury for women confident enough in their style to recognise quality and cut rather than being swayed by big labels. “The collections available have been

Coat: Darling £69.95Dress: Nicole de Main £279Dress: Tavan&Mitto £230All available from taralacey.com

handpicked to appeal to women with a certain lifestyle and attitude. Quality and styling take precedence over household ‘designer names’” says Tara. “The site intends to be a shopping haven for women who have confi-dence in their own choices and who want to make a style statement at a price they can afford.” Entrepreneur Tara is a graduate of the London College of Fashion and has worked in fashion retail, PR and on online fashion publications. It was this varied fashion experience that helped her gain an overall insight into online fashion retailing, giving her the guts to develop and establish her own web site and business. 27