Tata Ace

  • View
    358

  • Download
    5

Embed Size (px)

Text of Tata Ace

CONTENTSCHAPTERS CHAPTER 1 INTRODUCTION 1.1 ABOUT J.N. GROUP 1.2 ABOUT COMMERCIAL AUTOMOBILE 1.3 FUTURE CHALLENGES CHAPTER 2 SEGMENT 2.1 ABOUT TATA ACE 2.2 BACKGROUND 2.3 FEATURES 2.4 SPECIFICATIONS CHAPTER 3 3.1 METHODS OF DATA COLLECTION CHAPTER 4 4.1 METHODOLOGY CHAPTER 5 5.1 AREA & PEOPLE CHAPTER 6 6.1 QUESTIONNAIR (FORMAT) 6.2 QUESTIONNAIR (FILLED) CHAPTER 7 7.1 RESULT PROCESS 7.2 RESULT 7.3 GRAPHS & CHARTS CHAPTER 8 8.1 COMPLAINTS CHAPTER 9 9.1 SUGGESTIONS

1

CHAPTER 1 INTRODUCTION

ABOUT JN GROUPBACKGROUNDIn the year 1933, Late Mr. Jai Narayan Gupta sowed the seeds of the J N Group in Dehradun. Since then the group has been into diverse fields like Dealership, Manufacturing, Finance, Transportation, Maintenance, Tyre retreading, Health care, Naturopathy & Education. After starting at Dehradun the group has now spread over the Central, Northern and Western parts of India covering Utter Pradesh, Madhya Pradesh, Rajasthan, Maharashtra & New Delhi. The Group Chairman Dr. Ishwer Chandra Gupta is an M.Com., L.L.B. & the first Indian Ph.D. in Hire Purchase. Under his able guidance, Mr. Kailash Gupta has provided direction & dynamism to the group and created a lasting framework for enhancement of the Groups strength. GROWTH AND DEVELOPMENT OF THE COMPANY Expansion and diversification efforts of over the last 50 years have resulted in multi-product, multi-disciplinary organisation. Today the group has 16 finance companies under its unbrella. The group has 5 prime dealerships. The manufacturing industries of the Group are leaders in their own field. All the industries have excellent sheet metal fabrication and components manufacturing machinery.

2

CONTRIBUTION TOWARDS ITS CUSTOMER In order to satisfy its customers, the Group provides an excellent after sales service for which it has established Servicing & Repair Workshop, unique its kind is the Commercial Auto Centre which is a modern centre, best in India for auto repairing facilities all under the same roof. CONTRIBUTION TO SOCIETY The group has established Jai Narayan Charitable Trust thgough which various social activities are undertaken. The Group also has established a unique Naturopathy and Homoeopathy Clinic at Jabalpur which provides medical and health care to the society at minimal cost. The Group serves the society at large by schools, dharmshalas and scholarships for outstanding needy students. VALUING ITS HUMAN RESOURCES All the personnel are the part of the big family i.e. J.N. Group who also cooperate to fulfil the different objectives and without them it would not have been possible for the Group to reach to such heights of success. The Group has highly talented management team comprising of well qualified Engineers, Chartered Accountants, Management Grudates, Taxation and Law experts. It recognizes immense value of its human resources and has constantly nurtured and cared for them by continually providing them personal growth and social welfare benefits. FOCUS FOR THE FUTURE The Group plans to keep up its position as a leader during the coming years and for this, it has planned renewed emphasis for the next3

five years on its manufacturing, marketing and servicing activities. The Group is also focusing greater attention on boosting the quality, on customer satisfaction and enter the export markets. Keeping in mind the Groups philosophy, some of the areas planned diversification and to seek collaborations are Environment and Control, Special Purpose Vehicles, Agro Industries and Floriculture.

4

ABOUT COMMERCIAL AUTOMOBILEThe Commercial Automobile Pvt. Ltd. is situated at the heart of jabalpur. Commercial autombile is a renowned name in the field of Passenger car division & commercial vehicle division with dealership of TATA Motors. Commercial automobile pvt. Ltd. Have two Divisions 1) 2) Passenger car division. Commecial vehicle division. PCD & CVD both are situated at the heart of city,PCDs Serviving center is situated at Prem nagar, Madan mahal & CVDs servicing center is situated at Ghana, jabalpur (M.P.). The CVD Servicing center which is situated at Ghana is 5th in ranking in M.P. This organisation is well known for its Service facalities & Vehicles. BEST DEALERSHIP AWARD July 3rd, In a Grand Ceremony held at Pune, Tata Moters Managing Director shri Ravikant had given the award of best Service dealership to the Director Mr. Rahul Agrawal of Commercial Automobile Pvt. Ltd. Workshops General Manager Mr. S.C. Ghosh said that this award is the result of Great efforts & best service provided by the workshop. He Said the importance of this award is that it is given on the basis of evaluation of customer satisfaction. This workshop which is situated at Ghana is a 9001- 2000 certified workshop and all type of services are provided with well equipped modern and new machineries.5

Present Global ChallengeVolvo, a leading manufacturer of trucks, buses, cars, construction equipment, and aero engines, has entered in India in 1998. Its main focus is in the area of fully built buses. In India, it has focused on providing economical transport solutions in consonance with its values of safety, quality, and environmental care. Its competitive advantage is its high technology which makes the vehicle a very comfortable option to travel through. Its trucks are reputed for their performance and economy and are the flag bearers in their production activities in India. It is still operating in the niche market of high end buses where the TATA compete through its Spanish buses.

6

Future Challenges Mahindra and Mahindra: JV with ITEC, North American leader in heavy trucks. M&M has formed a 51:49 JV called Mahindra International with ITEC, USA, (parent NAVISTAR), to manufacture commercial vehicles and to bolster its position in the CV business. ITEC is the leader in medium and heavy trucks and buses in North America, and is the world's largest manufacturer of medium-duty diesel engines. Mahindra International aims to have a presence across the CV market (6-35 tonnes GVW) with variants of passenger transport, cargo and specialised load applications and is likely to start producing medium/heavy commercial vehicles from FY09. Force Motors: JV with MAN for manufacturing high-tonnage vehicles Force Motors has paired up with MAN in a 70:30 JV to manufacture high-tonnage and specialty vehicles, such as long-haul trucks, tippers, tractor trailers and multi-axle vehicles in the 16-32 tonne range at its Pithampur plant, with an initial capacity of 24,000 units per annum and at an investment of Rs7bn. The JV plans to sell nearly half of its production in the domestic market, while the rest is to be exported to the Middle East, Turkey, Russia, Asia and Africa. Further, the two companies have formed another JV to manufacture buses in India from end-2007. Ashok Leyland: Acquisition of Czech Republic-based Avia Ashok Leyland (ALL) recently acquired the truck unit of Czech Republicbased Avia for US$35m. Avia manufactures 6-9 tonne LCVs and

7

has a capacity of 20,000 units per annum. The acquisition has given ALL direct access to an entire range of Avia trucks, Avias press shop with dies and tools, welding lines, state-of-the-art paint shop and R&D facilities. ALL has also entered into technology agreements with Hino Motors of Japan and ZF of Germany to complement its in-house R&D efforts and developing complementary components and aggregates.

8

CHAPTER 2 SEGMENT

Tata AceThe Tata Ace is a mini-truck (similar to Japanese Kei Truck) lauched in May 2005 by Tata Motors in India. It has revolutionized the entire commercial vehicle industry with robust sales figures. It is in competition with the prevalent three-wheeled goods carriers from Bajaj Auto, Piaggio, Mahindra and Force Motors. Tata Ace has created a new mini segment in India. Priced between 2.25 to 2.35 lakhs INR, the company aims to convert three wheeler users to 4 wheelers. One of the idea that has made the launch of this vehicle might be that the government policy in India not to allow HMVs (that are categorized by vehicles weighing above 3 tonnes) to enter cities after 7 p.m. to reduce traffic jams and pollution. TATA has found the gap in the market and released Ace. The 700 cc engine delivers a power of 16 hp (12 kW) @ 3200 rpm and a torque of 3.8 mkgf (37 Nm @ 2000 rpm gives a tough competition to Piaggio's mini truck (3-wheeler). It has a permissible loading capacity of 750 kg (1650 lb). It also has a modern cabin compared to its three wheeler rivals. It is best suited for use by villagers in carrying goods over short distances. The project was headed and executed by Girish Wagh. The mini truck is produced at the facility in Pune works, Tata Motors. A new facility is coming up in Pant Nagar, Uttranchal as well. The Tata Ace succeeded in creating an entirely new segment that competitors are

9

known to be working on different models to compete against the Tata Ace. In June 2007 Tata Motors has also launched the passenger variant of ACE, named MAGIC and also Indias first Maxivan - The Tata Winger, which an entirely new platform. The company's objective is "to change the way an average Indian travles" Tata Motors' two new vehicles Magic and Winger will attempt to cater to the two ends of the people movers segment. Tata Motors has always been at the forefront with its commitment to offer transportation solutions, which will change the way India travels. The Magic and the Winger are our latest initiatives in that direction and more will follow, said P.M. Telang, executive director of Tata Motors commercial vehicle business unit.

The new Winger is being offered with two different roof heights and two different wheelbase lengths and two different engine options, which makes it a truely verstaile vehicle. The new Winger ha