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Sps TbilisiMusicClub company” 1 biznes gegma TbilisiMusicClub ESM-Tbilisi 2008 lika siraZe Tamar cicqiSvili ilia meSvildiSvili giorgi jorbenaZe

Tbilisi Music Club

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Page 1: Tbilisi Music Club

Sps “TbilisiMusicClub company” 1

biznes gegma

TbilisiMusicClub

ESM-Tbilisi

2008

lika siraZe

Tamar cicqiSvili

ilia meSvildiSvili

giorgi jorbenaZe

Page 2: Tbilisi Music Club

Sps “TbilisiMusicClub company” 2

sarCevi

mokle mimoxilva .......................................................................................................... 3

firmis saerTo aRwera, biznesi ..................................................................... 5

bazris aRwera, konkurentebis analizi .............................................. 12

marketinguli strategia ..................................................................................... 14

menejmenti da personali .................................................................................... 28

saTavsoebi da danadgarebi ...............................................................................31

faswarmoqmna .................................................................................................................... 35

nulovani wertilis analizi ...................................................................... 37

finansuri gegma ............................................................................................................ 42

riskebis marTva ............................................................................................................ 57

samomavlo gegmebi ...................................................................................................... 58

SWOT analizi............................................................................................................61

PEST analizi .................................................................................................................... 64

…danarTi…… ............................................................................................................................ 66

Page 3: Tbilisi Music Club

Sps “TbilisiMusicClub company” 3

mokle mimoxilva

winamdebare biznes gegma warmoadgens Sps ”TbilisiMusicClub company -

is” daarsebis da mis mier “TbilisiMusicClub” –is gaxsnis gegmas.

Cvens mier TbilisSi Catarebuli gamokiTxvis Sedegebma aCvena rom

realurad TbilisSi arsebuli Ramis klubebi srulad ar

Seesabameba momxmareblis moTxovnebs. fasebi bevrad maRalia

vidre momsaxurebis done, rasac klubebi gvTavazoben, swored es

aris erT_erTi gadamwyveti faqtori ris gamoc ar dadis

mosaxleoba masiurad Ramis klubebSi. Cven es problema gvawuxebs

da Cven rogorc momxmareblebi Ramis klubisa, veTanxmebiT

gamokiTxvis Sedegebs, amitom gadavwyviteT gamogvesworebina

mdgomareoba da gagvexsna Ramis klubi. es Ramis klubi gadaWris

mravali Tbiliselis da ara marto Tbiliselis, mravali Ramis

cxovrebis moyvaruli adamianis problemas.

Cven SevqmniT iseT Ramis klubs romlis analogi ar iqneba

TbilisSi, Tavisi masStabiT, mravalferovnebiT da xarisxiT. Ramis

klubSi bileTebze gveqneba dabali fasebi, riTac mraval

momxmarebels mivcemT saSualebas daikmayofilon TavianTi

moTxovnileba da gaataron mSvenieri saRamo Cvens Ramis klubSi.

rac Seexeba fasebs sasmelze, aq Cven vTavazobT TiTqmis

yvelafeze dabal fass, radgan Cven gaweuli xarjebis amoRebas

swrafad ar vcdilobT.

amis garantad gvaqvs sam welze zedmiwevniT Camoyalibebuli da

maqsimalurad realobasTan miaxloebuli biznes gegma,

Page 4: Tbilisi Music Club

Sps “TbilisiMusicClub company” 4

prognozirebadi biujeti, sadac mkafiodaa Camiyalibebuli, Cveni

miznebi da gegmebi.

swored yvelafer amis Semdeg vfiqrobT rom Cveni mizani

gamarTldeba da TbilisSi viqnebiT erT-erTi masStaburi,

yvelasTvis misaRebi da grandiozuli Ramis klubi. romlis

gafarToebis strategiuli gegma, da mZafri konkurenciis

pirobebSi bazarze stabiluri mdgomareobis SenarCuneba Cvens

mizans warmoadgens.

Page 5: Tbilisi Music Club

Sps “TbilisiMusicClub company” 5

firmis saerTo aRwera

biznesi

Sps ”TbilisiMusicClub company -is” saqmianobis sfero moicavs

gasarTobi Ramis klubis funqcionirebasa da TbilisSi kluburi

cxovrebis kulturis Camoyalibebas. kompaniis mizans warmoadgens

mosaxleobaSi Seqmnas moTxovna maRalganviTerebul Ramis klubze

da igi yoveldRiurobas moargos.

kompanis samrTlebrivi forma da mflobelebi:

Cveni kompania daregistrirebuli iqneba q.Tbilisis vake-

saburTalos raionul sasamrTloSi, SezRuduli

pasuxismgeblobis sazogadoeba “TbilisiMusicClub company -is”

saxelwodebiT 2008 wlis pirvel ivniss. iuridiuli misamarTia

q.Tbilisi, diRomi, beliaSvilis 34.

direqtorTa sabWo :

direqtorTa sabWo

(Board of Directors)

marketingis menejeri

(Marketing Manager)

finansebis menejeri

(Financial Manager) kadrebis menejeri

(Human Resources

Manager)

gayidvebis menejeri

(Sales Manager)

lika

siraZe

ilia

meSvildiSvilili

Tamuna

cicqiSvili

giorgi

jorbenaZe

Page 6: Tbilisi Music Club

Sps “TbilisiMusicClub company” 6

siraZe lika – daibada 1990 wlis 2 ianvars. daamTavra q.

Terjolis 2. sajaro skola. amJamad swavlobs ESM

– TbilisSi.

meSvildiSvili ilia – daibada 1990 31 marts. daamTavra q.

Tbilisi 42 sajaro skola. amJamad swavlobs ESM –

TbilisSi.

cicqiSvili Tamar – daibada 1988 wlis 10 dekembers. daamTavra q.

Tbilisis 38 saavtoro skola. amJamad swavlobs

ESM – TbilisSi.

jorbenaZe giorgi – daibada 1990 wlis 5 ianvars. daamTavra q.

Tbilisis 6 sajaro skola. amJamad swavlobs ESM

– TbilisSi.

misia:

TbilisSi xarisxiani, gansxvavebuli Ramis klubis Seqmna,

romelic mTlianad orientirebuli iqneba momxmareblis survilze

da mis moTxovnebze.

miznebi:

mogebam investirebul kapitalze Seadginos 13%

gasarTobi programebis mravalferovnebis gazrda.

momavalSi gavideT sakurorto qalaqebSi, sadac Ramis

klubis funqcionireba sezonuri iqneba.

Page 7: Tbilisi Music Club

Sps “TbilisiMusicClub company” 7

saqmianoba

S.p.s. “TbilisiMusicClub company -is” saqmianobis sfero moicavs

TbilisSi didi masStabis Ramis klubisFfunqcionirebas da

momxmareblisTvis daxvewili da gansxvavebuli momsaxurebis

SeTavazebas. klubi gaxsnili iqneba da stumrebs miiRebs kviraSi

ori dRe, momxmareblisaTvis Seqmnili iqneba maqsimalurad

komfortuli garemo da daculi iqneba janmrTelobisaTvis

aucilebeli usafrTxoebis normebi, Seexeba es gamwov

saventilacio sistemas Tu ekologiurad janmrTel garemos

(Tambaqos gamonabolQvis garda, romelic saklubo cxovrebis

ganuyofeli nawilia, SenobaSi ar iqneba SezRudava Tambaqos

mowevaze.)

Ramis klubi gaTvlilia 1200 kacze. Senoba aris 550 m2_is, 200 m2

ezoTi. klubi aRWurvilia ultra Tanamedrove aparaturiT,

ganaTeba, kargi muska, da Sesabamisi akustika rac gadamwyveti

faqtoria Ramis klubis arCevisas (rogorc Cvenma marketingulma

kvlevam aCvena).

klubSi aris sami bari romelSic cxra barmeni emsaxureba

klientebs. barmenebi arian gamocdili specialistebi da ayvanili

gvyavs qastingis gaavlis Semdeg, barmenebi floben sxvadasxva

serTifikatebs da diplomebs, romlebis gacemulia kompetenturi

eqspertebis mier. 2 barmeni flobs SavizRvispireTis Cemionis

titulsac, romlis pirvelobac bulgareTSi, sofiaSi gaimarTa.

barSi koqteilebis farTo asortimentia. warmodgenilia rogorc

standartuli damzadebis teqnologiisa da receptis agreTve,

barmenTa safirmo koqteilebic.

baris meniuSi Sedis mravalferovani wvenebic da ludis didi

arCevani. warmodgenilia agreTve TiTqmis yvela saxeobis sasmeli.

Page 8: Tbilisi Music Club

Sps “TbilisiMusicClub company” 8

danarCeni mxolod erTi saxis tkbileuli ”m&ms” iqneba meniuSi.

romlis siyvarulic kvlevisas gamokiTxulTa afsuliturma

umravlesobam gamoTqva.

TiToeul barTan skamebi gankuTvnilia 15 adamianze. skamebi,

maRazia savarZelma mogvawoda da, vfiqrobT sakmaod komforts

Seuqmnis TbilisiMusicClub – is stumrebs. klubSi sakmaod

originalurad aris sivrce aTvisebuli, garda imisa rom farTi

dida agreTve mis kidev ufro gasafarToeblad mTliani darbazis

irgvliv aris meore sarTulis Smqmneli rkinisa da laminatis

konstruqcia romelic damontaJebuli iqna, Senobis remontisa da

gadakeTebis procesSi. aRniSnuli konstruqcia kidev gvaZlevs

saSualebas, iseT saRamoebze roca gansakuTrebulad cnobili

dijei an sxva Semsrulebeli Camogvyavs, kidev SevZloT damatebiT

stumrebis miReba. agreTve meore sarTulis es konstruqciebi

gadis Ria aivnebze, romlebicmaRali moajirebiTaa

daproeqtebuli. aivnebze zafxulis periodSi vgegmavT davdgaT

ramodenime savarZelic, rom klubbSi ufro ojaxuri garemo

SevTavazoT mosul stumrebs da rom ufro dadebiTi aura

SevqmnaT momxmareblebSi.

klubis SenobaSi ganlagebulia agreTve, Tavad S.p.s.

“TbilisiMusicClub company -is” ofisic, sadac aris gamoyofili

sanuSao oTaxebi oTxive menejerisTvis aRWurvili sveli

wertilebiTa da mosasvenebeli taxTebiT, unda avRniSnoT rom

buRalter imueSavebs finansuri menejeris oTaxSi. SenobaSi

ganlagebulia agreTve oTaxi damlageblisa da dacvis

TanamSromlebisTvis. rac seexeba svel werTilebs, mosuli

sTumrebisaTvis da Tavad momuSave presonalisaTvis ganlagebulia

Page 9: Tbilisi Music Club

Sps “TbilisiMusicClub company” 9

centraluri darbazis marcxena xares. gamoyoFili mamakacTa da

qalTa areebiT.

klubi kviraSi ori dRe miiRebs stumrebs, warmodgena Ramis 9-dan

dilis 6 saaTamde gastans. da radgan teritoriulad gareubanSi

qalaqis centridan moSorebiT varT ganlagebuli ar gvaQvs

mniSvnelobvani SezRudva xmaurisa da musikis simaRlis limitze.

“TbilisiMusicClub-s aqvs adgili parkingisTvis romelic 200

avtomobilzea gaTvlili. agreTve ezoSi, romelic Senobis Sida

mxaresaa ganlagebuli da garedan ar aRiqmeba, aris Sadrevani (

romelic Senobis Seyidvisas funqcionirebda mxolod mmciredi

dekoratiuli samuSaoebi Cautarda)

sawyisi investicia:

sawyisi investicia gansazRvrulia 1 244 000 laris odenobiT.

Senobis Sesyidva 786 500 lari, remontis xarjebi 314 600 lari.

Dj- is teqnika 44000 $ 62 920 lari

transportireba 900$ 1287 lari

obieqti 810 330 $ 1 158 770 lari

baris mowyoba 4 500$ 6 435 lari

pirveli event-is

xarji

3000 $ 4 290 Llari

PR. kampania 7200$ 10 296 lari

sul sawyisi

investicia

870 061 $ 1 244 000 lari

Page 10: Tbilisi Music Club

Sps “TbilisiMusicClub company” 10

S.p.s. “TbilisiMusicClub company -is” sawesdebo kapitali Seadgens

1244 000 lars 200 000 lari aRebuli iqneba bank respublikaSi

moklevadiani sesxis saxiT. wliuri saprocento ganakveTia 25 %.

(100 000lari) darCenili 1044 000 lari investirebulia

damfuZneblebis mier 25-25%. (261 000)

mnenejerebi, Tavad warmoadgenen Sps-s mflobelebs da

dividendebis ganawilebac Sesabamisad warmodgenili iqneba 25%-

25%.

dividendebi

25%

25%

25%

25%

lika siraZe ilia meSvildiSvili

Tamar cicqiSvili giorgi jorbenaZe

Page 11: Tbilisi Music Club

Sps “TbilisiMusicClub company” 11

investicia

21%

21%

21%

21%16%

lika siraZe ilia meSvildiSvili

Tamar cicqiSvili giorgi jorbenaZe

bankis Tanxa

Page 12: Tbilisi Music Club

Sps “TbilisiMusicClub company” 12

bazris aRwera

konkurentebis analizi

konkurentenad SegviZlia ganvixiloT, rogorc TbilisSi

arsebuli Ramis klubebi, aseve barebi da iseTi restornebi, sadac

axalgazrdebic xSirad stumroben. konkurentebad ganvixilivT am

or ukansaklnelis imitom rom qarTuli mentalitetidan

gamomdinare bevrs urCevnia gamis klubSi wasvalas barSi an

restoranSi dajdes. radgan umetesoba fiqrobs, rom im TanxiT,

romelsac Ramis klubSi xarjavs restoranSic kargad moilxens.

Tumca gamokiTxulTa didi nawili ambobs rom ZiriTadi mizezi

imisa, rom isini Ramis klubs ar aniWeben upiratesobas aris is

rom ar moswonT iqauri garemo, momsaxurebis xarisxi da fasebi,

da erTferovani musikac moZvelda da ufro mravalferovans

iTxoven. Cveni erT-erTi mTavari konkurenti Night Office-ia ofisia.

is TbilisSi dResdReobiT yvelaze didi Ramis klubia, Tumca

momxmarebels mainc ar akmayofilebs is farTi rasac es klubi

gvTavazobs. garda amisa momxmareblebi Zalian ukmayofilo arian

maRali fasebiT bileTebze da sasmelebze. naiT ofisis Semdeg

polularobiT sargeblobs klubi sviCi. aqac sakmaod maRali

fasebia minimum 20 lari Rirs erTi kaci. amasTanave Zalian patara

farTia. xSirad ar moqmedens asakobrivi SezRudva 17 wlis

bavSvebsac uSveben. es ki momxmareblis gaRizianebas iwvevs da

bevri swored imitom ambobs uars sviCsi siarulze rom ar

moswons is xalxi vinc iq dadis.

aqac sakmaod maRalia fasebi sasmelebze.

SedarebiT sust konkurentad SegviZlia ganvixiloT klubi

triumfi romalic ZiriTadad qorwilebze da banketebze akeTebs

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Sps “TbilisiMusicClub company” 13

aqcents. Tumca aqac ewyoba kluburi saRamoebi. garda amisa

TbilisSi aris sakmaod bevri bari da restorani romelsac

momxmarebeli ratomRac Ramis klubis Semcvlelad ganixilavs

amitom Cven maTac ganvixilavT konkurentebad.

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marketinguli strategia

Cveni strategia ZiriTadad gaTvlili iqneba imaze rom xals

klubSi xSiri siarulis survili gauCndes. amiTvis ZiriTad

dartymas gavakeTebT fasebze radganac klubebis moyvarulTa

didi nawili aRSfoTebulia dResdReobiT arsebuli klubebis

fasebiT. isini Tvlian rom klubSi siaruli fufunebis sagania

da amitomac xSirad uars amboben iq siarulze. swored amitom

vecdebiT dabali fasebiT gadmovibiroT sxva klubebis

momxmarebeli da agreTve movizidoT axali. gveqneba 5 sxvadasxva

dizainis bileTi. erT-erTi iqneba bileTi “gogo da biWi” da am

bileTis fasi iqneba 40 lari. ase rom gamodis, ori admniani

klubSi Sedis 40 larad 50laris nacvlad. danarCeni bileTebis

fasia 25 lari. magram aris sxvadasaxva dizainis 4 bileTi.

sxvdasxva dReebSi sxvadasxva bileTebs gavyidiT. roca

momxmarebeli Seagrovebs 4 saxis bileTs maSin misTvis klubSi

Sesvlis Rirebuleba iqneba mxolod 5 lari.

5 larad dResdReobiT arc erT Ramis klubSi Sesvla ar aris

SesaZlebeli. Tan miTumetes Cven momxmarebels ukve arsebul klubebze

bevrad maRal xarisx vTavazobT. 5 lari imdenac macduri fasia mTeli

Rame klubSi magari molxenis sanacvlod rom gamokiTxulTa sruli

umravlesoba ambobs rom aseT fasze mxolod ocneba Tu SeiZleba. ase

rom momxmarebels sakmao stimuli eZleva rom minimum 5 jer mainc

movides klubSi. Tan rogorc wesi axlagazrdebi klubSi marto ar

dadian aucileblad miyavT megobrebi. Cveni klubiT kmayofili erTi

adamiani daaxloebiT 5 megobars mainc moiyvans da es megobrebi kide

TavianT axloblebs acnobenen da ase Semdeg. Cven vecdebiT gavabrendoT

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TviTon klubi da ar viyoT Zalian damokidebuli iseT dj-eebze

romlebic kolosalur Tanxebs iTxoven klubSi Camoyvanaze rogorc es

magaliTad Nigth office-Sia.

Cveni momxmarebeli klubSi ivlis ara marto imitom rom kargi dj

gveyoleba aramed imitomac rom ubralod uyvars es klubi da

moxiblulia iqauri interieriT, fasebiTa da

dacvis sistemiT, sasmelebiT momaxure poersonaliT da ase Semdeg.

Cven aseve gamovkiTxeT ufrosi Taobis warmomadgenlebi

miesalmebodnen Tu ara im faqts rom axalgrazrdobam unda iaros

Ramis klubebSi. isini ZiriTadad uaryofiTad iyvnen ganwyobili

aseTi klubebis mimarT da ar surdaT rom TavianTi Svilebi aseT

klubebSi dadiodnen. amis mizezad ki axalgazrdobis mier klubSi

eqstazis aqtiur miRebas asaxelebdnen. amitom vecdebiT Cvens

klubs SevuqmnaT iseTi imiji romelic ar gamoiwvevs im

momxmarebelTa ojaxis wevrebis gaRizianebas romlebzedac

finansurad damokidebulni arian Cveni momxmareblebi.

saqarTveloSi xSirad 18-dan 22 wlamde axalgazrdebs mSoblebi

afinanseben da radganac Cven aqcents swored am askobriv jgufze

vakeTebT maTi “sponsorebis” azri aucileblad

gasaTvaliswinebelia. Cven maT vTavazobT klubs xarisxiani

musikiT da jansaR garTobas yovelgvari eqstazis gareSe. klubi

ganaTlebis saministrosTan SeTanxxmebiT Tbilisis yvela

umaRles saswavlebelSi Caatarebs antinarkotikul aqcias mTeli

wlis ganmavlobaSi.

garda amisa yovel wels Catardeba grandiozuli ivenTi SidsiT

daavadebulTa mxardasaWerad da ivenTidan Semosuli mogeba

mTlianad gadairicxeba SidsiT daavadebulTa fondSi. es

yevlaferi sainformacio saSualebebiT TiTqmis yvela qarTul

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arxze gaSuqdeba da kidev ufro metad Seuwyobs xels klubis

cnobdobas, popularobas da karg imijs.

klubSi araviTar SemTxvevaSi ar daiSvebian 18 wlamde mozardebi.

amas maTi piradobis mowmomebiT gavakontrolebT. momaxmarebels

xSirad Zalian aRizianebs roca klubi savsea arasrulwlovnebiT

da es klubis dabal donis mimaniSneblad miaCniaT.

rac Seexeba sareklamo kampanias reklama gveqneba televiziiT

saRamos saaTebSi. reklama iqneba Zalian mokle da

damaintrigebeli xmauriani, mkveTri ferebiT. aseve

bildbordebzec gveqneba reklama es bildbordebi ZiriTadad

iqneba umaRlesi saswavleblebis mimdebare teritoriaze. reklama

aseve gveqneba radioTi 2 sxvadasaxva arxze sxvadasaxva dros

SuadRis da saRamos saaTebSi.

SuadReze reklamas rac Seexeba, unda aRvniSnoT rom sakmaod

bevri msmneli yavs am drosac radios da momxmareblebs Ddro

eqnebaT rom Sekribon megobrebi da gadawyviton estumron Cvens

klubs. aseve davbeWdavT posterebs romelic iqneba originaluri

dizainis da masze mocemuli iqneba informacia am Tu im ivenTis

Sesaxeb. vgegmavT aseve broSurebis darigebas saqmian

organizaciebSi.

Cveni momxmarebeli iqneba 18-dan 45 wlamde nebismieri adamiani

romelic mzadaa minimum gadaixados 25 lari klubSi

mosasvlelad. Cven aqcents ar vkeTebT maincdamainc

maRalSemosavliian klientebze an dabalSemosavlianze. dabali

fasebi saSualebas mogvcems movicvaT dabalSemosavliani

klientebi xolo klubis momsaxurbis maRali xarisxi, gemovnebiani

da mravalfererovani musika, originaluri interieri da Zalian

magari sasmelebi ki saSualebas mogvcems sazogadoebis maRali

fenac movxibloT.

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klubis prezentacia gaimarTeba Tavad TbilisiMusicClub-Si sadac

mowveuli iqnebian cnobili axalgazrda saxeebi. prezentaciaze

dapatijebuli iqneba aseve Juranlistebi yvela qarTuli arxidan

da aseve cnobili Jurnal gazeTebidan. klubis gaxsnam Tavidanve

didi ajiotaJi da inetersi unda gamoiwvios.

Cveni mizania movizidoT rac SeiZleba meti momxmarebeli da

gadmovibiroT sxva klubebis klientura da gavxdeT bazarze

liderebi. Cveni klubi konkurentebze didi iqneba da 1200

adamianzea gaTvlili. Cveni stumrebi iqnebian 18_45 wlis

adamianebi. yovel stumars erTxel mosvlis mere kvlav unda

gauCndes mosvlis survili.

maT unda icodnen rom midian TbilisSi yvelaze did, uaxles

teqnikis mqone klubSi, sadac maT dauviwyari Rame da usazRvro

garToba eliT Tanac SedarebiT dabal fasad.

Cveni klubi pirvel rigSi unda gavacnoT momxmarebels. didi

mniSvneloba aqvs pirvel STabeWdilebas. Qqalaqis quCebSi ivlis

manqana, kabrioleti, Cveni klubis logoTi, lamazi gogoebiT savse

da xmamaRali musikiT. momxmarebelSi unda aRiZras interesi da

magari garTobis molodini, Cven unda SevqmnaT molodini klubis

gaxsnamde. pirvel farTize moviwvevT evropaSi cnobil da wamyvan

dijeebs, an sxva msoflio donis varskvlavs. Semdegac

drogamoSvebiT CamoviyvanT mag donis Dmusikosebs.

Cveni Ramis klubi konkurentebisgan maRali xarisxis musikiT,

didi sivrciT, maRali momsaxurebis doniT, daxvewili dizainiT

da SedarebiTYdabali fasebiT unda gamoirCeodes.momxmareblis

ukmayofilebas gansakuTrebiT iwvevs night office-s daxuTuli

garomeo. maT saerTod ar aqvT saventilacio sistema. sigaretis

bolos oflis da ferTa gamSleli gamis boli mTel darbazSi

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trialebs. Cvens klubSi ki saukeTeso saventilacio sistema iqnba

da momxmarebels aRar Seeqmneba is saSineli diskomforti

romelsac autaneli daxuTuloba qmnis. dabali fasebi da

xarisxiani musika unda iyos Cveni Zlieri mxare, yvelaferi uzomo

garTobisTvis iqneba gaTvlili. Cven klubSi adamianma yvelaferi

unda daiviwyos garTobis garda. amisTvis Cven gamoviyenebT

uaxles ganaTebis sistemebs, karg akustikas, profesional

barmenebs. icekveben gogoebi barTan. aseve gveyoleba ramdenime

mocekvave, romlebic viTom Cveulebrivi stumrebi moilxenen da

Seqmnian mxiarul ganwyobas.

Cven Ramis klubSi Sesvla konkurentebTan SedarebiT iafi iqneba

da eRireba 25 lari. es met momxmarebels moizidavs.

rogorc Cvenma Kkvlevam aCvena, Sesvlis maRali safasuri Zalian

aRizianebs momxmarebels. es maT qarTuli klubebis mTavar

naklad miaCniaT. Cven sasmelebzec ar gveqneba Zalian maRali

marJa. aseve movawyobT saRamoebs Ria cis QqveS, klubis gverdze,

galavnian ezoSi. aseTi momsaxureba ar aqvT Cven konkurentebs.

am etapze kidev ramodenime proeqti gvaqvs bileTebTan

dakavSirebiT, romlebic damuSavebis stadiaSia da vfiqrobT, rom

male gaxdeba cnobili sazogadoebisTvis.

Cven gveyoleba 2 piroveba erTi gogona da erTi biWi, romlebic

iqnebian Cveni klubis saxeebi da romlebic mudmivad gaacnoben

sazogadoebas siaxleebisa da momavali event_ebis Sesaxeb. isini

sazogadoebisTvis misaRebi da sasiamovno pirovnebebi arian. bevri

msjelobis Semdeg SeirCa 2 pirovneba, romlebic aviyvaneT

samodelo saagentoebidan da romlebTanac gavaformeT

xelSekruleba 2 wlis vadiT. kontraqtSi gaviTvaliswineT is

riskebi rac SesaZloa momavalSi ganviTardes da darRvevis

SemTxvevaSi Sesabamisi kompensaciebzec SevTanxmdiT. ase rom

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yvelanairad SevecadeT momavalSi riskebi Segvemcirebina da

gvemarTa igi.

vfiqrobT, rom Cveni klubis saxeebi gaamarTleben Cvens imedebs da

xalxic Sesabamisad Sexvdeba Cvens SeTavazebas. chven am saWiro

informaciis misaRebadCavatareT gamokiTva.

Cvens gamokiTxvaSi dasmuli SekiTxvebis Sedegad SevZeliT

dagvedgina Tu romel Ramis klubs airCevda momxmarebeli,

gacemuli pasuxebis safuZvelze.

gTavazobT gamokiTxvas da gadawyvetilebis miRebis etapebs:

Page 20: Tbilisi Music Club

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gamokiTxva

romel asakobriv jgufs miekuTvnebiT?

18-25

25-30

30-48

Tqveni sqesi

mamrobiTi

mdedrobiTi

gaqvT Tu ara gamorCeulad sayvareli musikaluri mimdinareoba?

ara

ki romeli ____________

Tqveni Semosavali TveSi (finansuri mxardaWera)

ar maqvs

100 –mde

100-300

300-800

zemoT

Semosavlis ra nawils xarjavT garTobaze?

daaxloebiT Tanxa ____________

ramden xanSi erTxel dadixarT KklubSi?

kviraSi erTxel

TveSi orjer

TveSi erTxel

ar davdivar

_____________

kamayofili xarT Tu ara momsaxurebiT?

Page 21: Tbilisi Music Club

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momwons

dasaxvewia

kargia magram ukeTesic SeiZleba

ar momwons

ras SecvlidiT? _______________

fasebi Sesabamisia Tu ara?

o kargia

o saSualo

o Zviria

ris mixedviT afasebT Ramis klubs?

SeafaseT 1-10 mde* (1-Zalian umniSvnelo)

o adgilmdebareoba

o interieri

o momsaxureobis xarisxi

o fasebi

o prestiJi

o musika

sadgirCevniT Ramis klubi

qalaqis centrSi

gareubanSi

qalaqgareT

ar aqvs mniSvneloba

sacxovrebeli adgili

vake-saburTalo

didube-CuRureTi

gldani-naZaladevi

isani-samgori sxva -----------------

Page 22: Tbilisi Music Club

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I done

II done

III done alternativebi

prestiJi xarisxi fasi

Night office triumfi TbilisiMusicClub

mizani

kriteriumebi

Ramis klubis SerCeva

gadawyvetilebis miRebis etapebi

kriteriumebis wonis veqtoris miReba

prestiJi xarisxi fasi

prestiJi 1 4 3

xarisxi 1/4¼ 1 1/2

fasi 1/3 2 1

=19/12 =7 = 4.5

B=

Page 23: Tbilisi Music Club

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kriteriumebis wonis veqtori

TiToeuli kriteriumiT wonis veqtoris miReba

1. wonis veqtoris miReba prestiJiT

Night office triumfi TbilisiMusicClub

Night office

1 1/3 1/6

triumfi 3 1 1/4

TbilisiMusicClub

6 4 1

=10 = 0.2 = 17/12

9

2

7

2

19

49

1

7

1

19

33

2

7

4

19

12

~B 4.0

0.7

)3.01.06.0(U

1.9

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1. wonis veqtoris miReba xarisxiT

Night office

triumfi

TbilisiMusicClub

Night office

1 1/2 1/5

triumfi

2 1 1/3

TbilisiMusicClub

5 3 1

=8 =4.5 = 23/15

17

12

4

3

5

317

3

16

3

10

317

2

16

1

10

1

~A

0.3

7.0

2

)7.0,2.0,1.0(1 V

)6.0,3.0,1.0(2 V

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2. wonis veqtoris miReba fasiT

Night office

triumfi

TbilisiMusicClub

Night office

1 3 4

triumfi

1/3 1 2

TbilisiMusicClub

1/4¼ 1/2 1

=19/12 =9/2 = 7

Sefasebis veqtoris misaRebad SevadginoT V matrica

romlis striqonebi miRebuli

veqtorebia.

)1.0,3.0,6.0(3 V

1.03.06.0

6.03.01.0

7.02.01.0

V

654321 ,,,,, VVVVVV

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5.02.03.0

1.03.06.0

6.03.01.0

7.02.01.0

3.01.06.0VU

miviReT rom mesame alternativa saukeTesoa, es ki niSnavs

rom TbilisiMusicClub yvelas jobia.

Page 27: Tbilisi Music Club

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tata pirveli

dabadebuli 1986 wlis 2 ianvars

daamTavra Tbilisis 1 gimnazia.

amJamad aris samodelo saagento

“natalis” modeli.

demetre qadaria

dabadebuli 1987 wlis 4 aprils

daamTavra Tbilisis 53 sjaro

skola.

profesiiT fotoreportiori

kompaniis saxeebi

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menejmenti da personali

Sps ”TbilisiMusicClub company -is” organizaciuli struqturis

formireba SegviZlia warmovadginoT Semdegnairad.

SevqmeniT iseTi organizaciuli struqtura, romelic

uzrunvelyofs kompaniis stabilur funqcionirebas, da sakmarisi

iqneba klubis efeqturad muSaobisaTvis. aseTi organizaciuli

struqtura gulisxmobs kompaniaSi Semdegi erTeulebis arsebobas.

sul kompaniaSi dasaqmebuli iqneba 31 adamiani:

maTi (ganvixilavT ZiriTad, mamoZravebel kadrebs) ZiriTadi

funqciebi da uflebamosileba Semdegnairad nawildeba:

direqtorTa (damfuZnebelTa)

sabWo

(Board of Directors)

marketingis menejeri

(Marketing Manager)

finansebis menejeri

(Financial Manager) kadrebis menejeri

(Human Resources Manager)

gayidvebis menejeri

(Sales Manager)

lika

siraZe

ilia meSvildiSvilili Tamuna

cicqiSvili

giorgi

jorbenaZe

buRalteri barmenebi

mocekvave

gogonebi

kompaniis

saxeebi

damlagebeli

daraji

dacva

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o damfuZnebelTa sabWo – damfuZnebelTa sabWos ZiriTad

funqcias warmoadgens ganviTarebis ZiriTadi mimarTulebis

arCeva, gegmis damtkiceba da kontroli maT Sesrulebaze. sabWos

wevrebi Tavad warmoadgene zeda rgolis menejerebs da mTlianad

marTaven kompanias.

o marketingis menejeri_ marTavs kompaniis piarisa da saxis

Seqmnis programebs, cdilobs gayidos faseuloba, momxmarebelSi

gaacinos Ramis klubze movnileba da konkretulad

TbilisiMusicClub-ze moTxovna. SeiZleba iTqvas izrunos klubis

gabrendebaze. gansaZRGvravs faswarmoqmnis meTodebs da im arxebs

da komunikaciebs riTac unda moxdes klubis popularizacia.

o gayidvebis menejeri- klientebis moZieba, maTTan kontaqtebis

damyareba da kompaniis produqtis SeTavazeba. mis kompetenciaSia

Searchios is arxebi romlis saSualebiTac SeZlebs meti

msurveli moizidos da meti bileTi gaasaRos.

o kadrebis menejeri_P axorcielebs samuSao personalis ayvanas

samsaxurSi. uzrunvelyofs amuSao procesis xarisxianda da

maqsimalurad uSecdomod warmarTvas, konkreTulad mas

eqvemdebarebian ZiriTadi danaRceni Qveda safexuris

TanamSromlebi: barmenebi, damlageblebi, dacvis TanamSromlebi.

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o finansebis menejeris ZiriTadi funqciaa ganaxorcielos

kompaniis sabrunavi kapitalis, Tanxebis moZieba uzrunvelyos

arsebuli saxsrebis maqsimaluri efeqturoba da gaakontrolos

operaciebis warmarTvis siswore.

o buRalteri – ZiriTadi funqciaa kompaniis finansuri

mdgomareobisa da warmoebuli operaciebis buRaltruli

aRricxva. Yaxorcielebs yvelanair angariSworebas momwodebel

kompaniasTan da klubisadministracias, awarmoebs saqonelbrunvis,

Semosavlisa da xarjebis aRricxvas da amis safuZvelze adgens

finansur angariSebs da Semdeg awodebs am informacias finansur

menejersa da damfuZnebelTa sabWos.

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saTavsoebi da danadgarebi

Cven SeviZenT da gavaremontebT Senobas Tanamedrove dizainiT.

didi diRomSi 550 m2_s, 200 m2 ezoTi , rac dagvijdeba 550000$

786500lari remontze da klubis Sida dizainze vaZlevTYSekveTas

erT-erT kompanias, romlebsac hyavT interieris da stilis

dizainerebi. swored amisTvis dagvWirdeba 220 000 $ 1m2-400$ 314600

lari.

Zveli Senobis yidva did diRomSi jdeba 550 000$, gamomdinare

1m2-1000$ , 786500 lari.

ezo_40 000$, 1m2-200$, 57 200 lari.

gacvliTi kursi 1$ - 1,43 GEL

Senoba 550 000$, 786 500 lari

ezo 40 000$, 57 200 lari

remonti 220 000$ 314 600 lari

S.p.s.-s daarsebis xarjebi 350 $ 500 lari

sul obieqtis xarjebi 810 350$ 1 158 800 lari

Senoba iqneba erTi didi Ddarbazi, SuaSi amaRlebuli patara

sceniT DJ.-sTvis, 3 baris kuTxe am darbazSi da erTi saTavso

momuSave PpersonalisTvis da erTi sawyobi.

dagvWirdeba specialuri akustikuri sistemebi da DJ–s

mowyobilobebi. amisTvis SevukveTeT germaniaSi arsebul kompania

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TECHNIK.DE_s specialuri aparatura, romelic aris umaRlesi

xarisxis. Cvens mier daTvalierebul Ramis klubebSi ar

Segvxvedria eseTi aparatura da vfiqrobT Cvens mier gadadgmuli

es nabiji ufro misaRebi da sasiamovno iqneba qarTveli

momxmareblebisTvis.

Cven vyidulobT:

ferTa gamSleli gama 499$

ganaTbis kontrolis meqanizmi 246$

DJ Mixer 1459$

xmaTa regulatori pulti 1339$

damxmare Mixer 599$

xmaTa gamwmendi da

regulatori

769$

Yursasmeni 189$

dinamiki_4iani (2cali) 1638$

dinamiki_2iani (2cali) 1898$

super gadamyvani 639$

Mikrofoni 444$

ganaTeba (feradi) 1859$

ganaTeba (mocimcime TeTri) 1349$

Klaviatura 529$

PPioneer DJM 700 S 3200$

HK Audio Projekt System. 4 cali 17400$

viniluri diskebis damkvreli 1250$

Page 33: Tbilisi Music Club

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sul DJ_ mowyobiloba gvijdeba 44000$, amas davumatebT

transportirbis xarjebs rac Seadgens 900$. Tbilisamde

dagvijdeba 44900$, rac larebSi aris 64207 lari.

amas garda baris mowyoba dagvijdeba 4500$ , am SekveTas gaakeTebs

aRmaSeneblis xeivanze arsebuli S.p.s savarZeli.

e.i sul klubSi baris mowyoba da DJ aparatura gvijdeba 70642

lari.

zemoTxsenebuli aparatura arasamuSao dReebSi Senaxuli iqneba

specialurad gamoyofil saTavsoSi.

Dj- is teqnika 44000 $ 62920lari

transportireba 900$ 1287 lari

obieqti 810 350$ 1 158 800 lari

baris mowyoba 4 500$ 6 435 lari

Station MX

CD mp3 damkvreli Pioneer CD-J

400

850$

diskoTekis burTi 999$

lurji lazerebi Lanta 2300$

Mashroom sistema 3000$

ultraisferi ganaTeba 1300$

gadamyvanebi,kabelebi da

samagrebi

200$

sul xarji 44000$ 62 920 lari

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pirveli event-is

xarji

3018 $ 4 316 Llari

PR. kampania 7200$ 10 296 lari

sul sawyisi

investicia

869 930$ 1 244 000lari

Page 35: Tbilisi Music Club

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faswarmoqmna

fasebis politikas umniSvnelovanesi adgili ukavia Cveni kompaniis

marketingul saqmianobaSi. am procesSi CarTuli iyo finansebis

menejeri, marketingis menejeri, kadrebis da gayidvebis menejeri.

msjelobis procesSi mogvixda ramodenime sakiTxis gadawyveta:

bazarze Ramis klubze moTxovnis gansazRvra

kompaniis danaxarjebis aRwera da Sefaseba

konkurentebis Sefaseba da analizi

faswarmoqmnis meTodis SerCeva

bileTis fasis SerCeva

Cven bileTze fasis dadebisas vcdilobT iseTi fasi SevarCioT,

romelic dafaravs kompaniis fiqsirebul da cvlad xarjebs da

garkveul mogebas moutans kompanias xangrZlivi periodis

ganmavlobaSi.

fasis dasadgenas pirvel rigSi gavigoT kompaniis danaxarjebi.

kompanias hqonda sawyisi kapitali 1 244 000 laris odenobiT.

pirvel rigSi kompanias mouxda fuladi saxsrebis mimarTva

Semdegi mimarTulebebiT:

Senobis yidva da garemonteba

mowyobilobebis SeZena

dizainerebisTvis SekveTis micema

barebis mowyoba (3 bari)

Page 36: Tbilisi Music Club

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avejis SeZena

Cven daarsebisas aucileblad dagvWirdeba am xarjebis gaweva. Cven

konkurentebTan SedarebiT gvaqvs xarisxiani, Tanamedrove da

metad mravalferovani teqnika. Cven gaweuli xarjebis ukugebas

swrafad maRali fasebiT ar vapirebT, radgan gvaqvs metad

Tanmimdevruli da grZelvadiani gegma. Cven bileTebze fasebis

gansazRvrisas gaviTvaliswineT konkurentebis mier bileTebze

dadebuli fasebi da zogadad bazarze arsebuli fasebi. Cven

vvaraudobT, rom ivenTebze mova saSualod 800 kaci. TveSi

saSualo monacemi gamodis 6400 kaci. Cveni xarji yovel TveSi

aris 73278 lari. gamova, rom 73278/6400=11.44 anu bileTis fasi

minimum unda iyos 11 lari. yovelive amis Semdeg, Sefasebuli

konkurentebis mier bileTebze dadebuli fasidan da Cveni

danaxarjebidan gamomdinare bileTze fasi ganisazRvra 15 laris

odenobiT.

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nulovani wertilis analizi

TC-VC-FC=0

aqedan daviangariSoT TiToeuli cal-calke.

FC_ 1 Tveze

damlagebeli (3) 600l

barmeni (9) 3000l

dacva (8) 5000l

daraji (2) 800l

buRalteri 700l

komunaluri gadasaxadi 450l

bankis procenti 50000l

saofise mowyobilobebis cveTa 400l

reklama 6000l

kompaniis saxe 2000l

mocekvave gogonebi (6) 3000l

sul 71950l

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VC_ 1_event_ze

sasmelebi xarji erTeulze gayidvebis

prognozi

red buli 3.2l 500c

stro 80 43l 4c

tekila 37l 5c

martini 20l 6c

Seridansi 25l 1c

ruski razmeri 8.56l 10c

abzoluti 39l 1c

finlandia 30l 2c

malibu 43l 3c

jimi volkeri 50l 1c

biifateri 42l 1c

MM&Ms 0.9l

780c

wvenebi

sandora 5.35l 10c

sadi 3.9l 10c

maia semia 3.6l 10c

ludebi

hainekeni 3l 90c

tride 1.1l 280c

krombaxeri 2.75l 80c

karlsbergi 1.5l 120c

Page 39: Tbilisi Music Club

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sul 362.86 4316.1

Page 40: Tbilisi Music Club

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cvlad xarjebs rac Seexeba, am xarjis saxiT gvaqvs mxolod

barSi arsebuli asortimenti, romlis gayidvac damokidebulia

momxmareblis raodenobaze da moTxovnaze.

nulovani mogebis analizisas miRebuli cvladi xarjebi unda

gavamravloT 8_ze, radganac aRniSnuli cvladi xarjebi

daTvlilia mxolod 1 event_ze da Cven monacemebi gvWirdeba

1Tveze.

aqedan

VC=4316.1*8=34528.8(1 Tveze)

exla ki gavigoT ramdeni gvaqvs cvladi Semosavali :

sasmelebi fasi Semosavali

red buli 6 1400

stro 80 8 788

tekila 7 865

martini 7 1140

Seridansi 7 80

ruski razmeri 2 715

abzoluti 7 241

finlandia 4 260

malibu 5 471

jimi volkeri 8 50

biifateri 4 117

MM&M 2 858

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wvenebi

sandora 3 366.5

sadi 2 381

maia semia 3 384

ludebi

hainekeni 6 270

tride 6 1092

krombaxeri 6 260

karlsbergi 5 420

sul 10158.5

VCI_is SemdgomSi vamravlebT 8_ze, radgan Cven Tveze vangariSobT.

VCI=81268 lari

Cven gvaqvs specifiuri biznesi. am SemTxvevaSi cvlad xarjebze

kontribuciis daTvla Zalian Znelia, radgan gvaqvs 19 saxeobis

sxvadasxva produqti. Cven aviReT statistikuri monacemebi da

Semdgom amaze dayrdnobiT davadgineT nulovani mogebis wertili.

Cven 10158.5 vyofT 800 (momxmareblis savaraudo raodenoba).

miRebuli Sedegi aris, Tu ramdens tovebs 1 kaci Ramis klubSi.

es saSualod gamodis 10 lari.

arsebul monacemebze dayrdnobiT, 1 kaci saSualod xarjavs 10

lars. Cven SegviZlia CavweroT rom

(P+AVC)*X=VC+FC anu ricxobrivad eqneba Semdegi saxe

(25+10)*X=34536+71950

X=106486/35

X=3042______ es gamodis TveSi gasayidi bileTebis raodenoba,

raTa gavideT nulovan mogebaze. 1 event_ze ki gamodis

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X=3042/8

X=380 (bileTi).

yviTeli - fiqsirebuli xarji

lurji- saerTo Semosavali

wiTeli - saerTo xarji

0

10

20

30

40

50

60

70

80

90

1000 1500 2000 2500 3000 3500

R

VC

FC

Page 43: Tbilisi Music Club

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finansebi

Ffinansuri angariSgebebi 2008-2009w.

sabalanso angariSgeba 2009w. 31 agvistosTvis

aqtivebi: valdebulebebi da sak. kapitali

likviduri aqtivebi: valdebuleba:

salaro 1221011 moklevadiani valdeb.

smm 3450 bankis moklev. vali 200 000

sul likv. aqtivebi: 1224461

sul moklevad. valdebulebebi

200 000

ZiriTadi saSualebebi: sul valdebulebebi 200 000

saofise aveji:

Senoba nageboba 66 500 sakuTari kapitali

yvelanairi inventari 62 920 investirebuli kapitali 1 044 000

minus: cveTa (13300) gaunawilebeli mogeba 96581

sul aralikv. aqtivebi: 116120 sul sakuTari kapitali 1 153 481

sul aqtivebi 1 340 581

sul valdeb. da sak. kapitali 1 340 581

mogeba-zaralis uwyisi (larebSi) 2008-2009w.

oqtomberi noemberi dekemberi ianvari Tebervali marti aprili maisi vnisi

Semosavali realizacia 236 033 241268 229700 210170 222654 230340 241300 246865 238700

neto 236 033 241268 229700 210170 222654 230340 241300 246865 23870

Page 44: Tbilisi Music Club

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realizacia

0

smm periodis dasawyisSi

0 2228 3400 4400 6300 3700 9540 2850 2000

Sesyidvebi periodis ganmavlobaSi

34528 31000 27890 25400 23980 34528 34528 33900 32900

sarealizacio produqciis TviTRirebuleba

34528 33228 31290 29800 30280 38228 44068 36750 34900

smm periodis bolos

2228 3400 4400 6300 3700 9540 2850 2000 3450

rpT 32300 29828 26890 23500 26580 28688 41218 34750 31450 saerTo mogeba

203733 211440 202810 186670 196074 201652 200082 212115 207250

saoperacio xarjebi

damlagebeli (3) 600 600 600 600 600 600 600 600 600

barmeni (9) 3000 3000 3000 3000 3000 3000 3000 3000 3000

dacva (8) 5000 5000 5000 5000 5000 5000 5000 5000 5000

daraji (2) 800 800 800 800 800 800 800 800 800

buRalteri 700 700 700 700 700 700 700 700 700

komunaluri

gadasaxadi

450 450 450 450 450 450 450 450 450

saofise

mowyobilobebis

cveTa

400 400 400 400 400 400 400 400 400

reklama 6000 6000 6000 6000 6000 6000 6000 6000 6000

kompaniis saxe 2000 2000 2000 2000 2000 2000 2000 2000 2000

mocekvave

gogonebi

3000 3000 3000 3000 3000 3000 3000 3000 3000

sul

saoperacio

21950 21950 21950 21950 21950 21950 21950 21950 21950

mogeba sawarmos ZiriTadi saqmianobidan

181783 189490 180860 164720 174124 179702 178132 190165 185300

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sxva Semosavali

da xarji

bankis procenti

0 0 0 0 0 0 0 0 50000

sul sxva xarji

0 0 0 0 0 0 0 0 50000

daubegravi

mogeba

181783 189490 180860 164720

174124 179702 178132 190165 135300

mogebis

gadasaxadi

(20%)

36356 37898 36172 32944 34825 35940 35626 58033 27060

wminda mogeba 145427 151592 144688 131776 139230 143761 142505 132132 108240

fuladi saxsrebis moZraobis uwyisi 2008-2009w

oqtomberi

noemberi

dekemberi

ianvari Tebervali

marti aprili maisi ivnisi

operaciebi:

wminda mogeba 145427 151592 144688 13177

6 139230 143761 14250

5 132132 108240

cveTa 0 0 0 0 0 0 0 0 400

Page 46: Tbilisi Music Club

Sps “TbilisiMusicClub company” 46

smm Tvis dasawyisSi

0 2228 3400 4400 6300 3700 9540 2850 2000

minus: smm Tvis bolo

2228 3400 4400 6300 3700 9540 2850 2000 3450

fuladi saxsrebi operaciebidan

143199 15042

0

143

688

129

876

141 830 137

921

132

505

125

132

103

240

investiciebi:

teqnikisa da inventaris SeZena(sxva damatebiTi)

1130 800 0 0 0 0 0 0 0 0

fuladi saxsrebi investirebidan

-1130

800 0 0 0 0 0 0 0 0

finansireba:

bankis mokl. vali

200 000 0 0 0 0 0 0 0 0

investirebuli kapitali

104400

0

0 0 0 0 0 0 0 0

fuladi saxsrebi finansirebidan

124400

0

0 0 0 0 0 0 0 0

fuladi saxsrebi Tvis ganmavlobaSi

256 399 15042

0

143

688

129

876

141 830 137

921

132

505

125

132

103240

fuladi saxsrebi Tvis dasawyisSi

0 25639

9

306

819

450

507

580 383 72221

3

86013

4

992639 111777

1

fuli Tvis bolos

256 399 306

819

450

507

580

383

722213 86013

4

99263

9

111777

1

122101

1

Page 47: Tbilisi Music Club

Sps “TbilisiMusicClub company” 47

Ffinansuri angariSgebebi 2009-2010w.

sabalanso angariSgeba 2010w. 31 agvistosTvis

aqtivebi: valdebulebebi da sak. kapitali

likviduri aqtivebi: valdebuleba:

salaro 2680557 moklevadiani valdeb.

smm 4570 bankis moklev. vali 0

sul likv. aqtivebi: 2685127

sul moklevad. valdebulebebi

0

ZiriTadi saSualebebi: sul valdebulebebi 0

saofise aveji:

Senoba nageboba 66 500 sakuTari kapitali

yvelanairi inventari 62 920 investirebuli kapitali 1 544000

minus: cveTa (13300) gaunawilebeli mogeba 1256847

sul aralikv. aqtivebi: 115720 sul sakuTari kapitali 1 153 481

sul aqtivebi 2 800 847

sul valdeb. da sak. kapitali 2 800 847

Page 48: Tbilisi Music Club

Sps “TbilisiMusicClub company” 48

mogeba-zaralis uwyisi (larebSi) 2009-2010w.

oqtomberi noemberi dekemberi ianvari Tebervali marti aprili maisi ivnisi

Semosavali realizacia 230 300 190 900 229700 210170 270900 212 000 27900 246865 238700

neto realizacia

230 300 190 900 229700 210170 270900 212000 279000 246865 238700

smm periodis dasawyisSi

0 8700 7 600 4400 6300 5000 9540 6900 2000

Sesyidvebi periodis ganmavlobaSi

20 500 22500 20890 25400 18700 22 500 25000 33900 32900

sarealizacio produqciis TviTRirebuleba

20 500 31 200 28 490 29800 25000 27 500 34540 40 800 34900

smm periodis bolos

8 700 7 600 5 600 6300 5000 9540 6900 2000 4570

rpT 11 800 23 600 22 890 23500 20000 17960 27640 38 800 31450 saerTo mogeba

218 500 167 300 206810 186670 250900 194040 251360 208065 207250

saoperacio xarjebi

damlagebeli

(3)

600 600 600 600 600 600 600 600 600

barmeni (9) 3000 3000 3000 3000 3000 3000 3000 3000 3000

dacva (8) 5000 5000 5000 5000 5000 5000 5000 5000 5000

daraji (2) 800 800 800 800 800 800 800 800 800

buRalteri 700 700 700 700 700 700 700 700 700

komunaluri

gadasaxadi

450 450 450 450 450 450 450 450 450

saofise

mowyobilobeb

is cveTa

400 400 400 400 400 400 400 400 400

reklama 6000 6000 6000 6000 6000 6000 6000 6000 6000

Page 49: Tbilisi Music Club

Sps “TbilisiMusicClub company” 49

kompaniis saxe 2000 2000 2000 2000 2000 2000 2000 2000 2000

mocekvave

gogonebi

3000 3000 3000 3000 3000 3000 3000 3000 3000

sul

saoperacio

21950 21950 21950 21950 21950 21950 21950 21950 21950

mogeba sawarmos ZiriTadi saqmianobidan

196 550 145 350 184860 164720 228950 172090 229410 186115 185300

sxva

Semosavali da

xarji

bankis procenti

0 0 0 0 0 0 0 0 50000

sul sxva xarji

0 0 0 0 0 0 0 0 50000

daubegravi

mogeba

196 550 145 350 184860 164720 228950 172090 229410 186115 135300

mogebis

gadasaxadi

(20%)

43 600 36 898 36972 32944 49790 34 500 57400 58033 27060

wminda

mogeba

152 950 108 452 147888 131776 183160 137672 172057 128082 108240

Page 50: Tbilisi Music Club

Sps “TbilisiMusicClub company” 50

fuladi saxsrebis moZraobis uwyisi 2009-2010w

oqtomberi

noemberi dekemberi

ianvari Tebervali

marti aprili maisi ivnisi

operaciebi:

wminda mogeba

152 950

108 452

147888 131776 183160 137672 172057 128082 108240

cveTa 0 0 0 0 0 0 0 0 400

smm Tvis dasawyisSi

0 8 700 7 600 5 600 6300 5000 9540 6900 2000

minus: smm Tvis bolo

8 700 7 600 5 600 6300 5000 9540 6900 2000 3450

fuladi saxsrebi operaciebidan

144250 100

552

137

847

100400 121

090

98690 132

505

125

132

103

240

investiciebi:

finansireba:

investirebuli kapitali

500

000

0 0 0 0 0 0 0 0

fuladi saxsrebi finansirebidan

500

000

0 0 0 0 0 0 0 0

fuladi saxsrebi Tvis ganmavlobaSi

644250 100552 137

847

100400 121

090

98690 132

505

125

132

103240

fuladi saxsrebi Tvis dasawyisSi

122101

1

186526

1

195622

2

199950

0

209990

0

222099

0

231968

0

245018

5

257731

7

fuli Tvis bolos

186526

1

195622

2

199950

0

209990

0

222099

0

231968

0

245018

5

257731

7

268055

7

Page 51: Tbilisi Music Club

Sps “TbilisiMusicClub company” 51

Ffinansuri angariSgebebi 2010-2011w.

sabalanso angariSgeba 2011w. 31 agvistosTvis

aqtivebi: valdebulebebi da sak. kapitali

likviduri aqtivebi: valdebuleba:

salaro 4124136 moklevadiani valdeb.

smm 6300 bankis moklev. vali 0

sul likv. aqtivebi: 4130436

sul moklevad. valdebulebebi

0

ZiriTadi saSualebebi: sul valdebulebebi 0

saofise aveji:

Senoba nageboba 66 500 sakuTari kapitali

yvelanairi inventari 62 920 investirebuli kapitali 1 744 000

minus: cveTa (13300) gaunawilebeli mogeba 2 488 856

sul aralikv. aqtivebi: 102420 sul sakuTari kapitali 4 232 856

sul aqtivebi 4 232 856

sul valdeb. da sak. kapitali 4 232 856

Page 52: Tbilisi Music Club

Sps “TbilisiMusicClub company” 52

mogeba-zaralis uwyisi (larebSi) 2010-2011w

oqtomberi noemberi dekemberi ianvari Tebervali marti aprili maisi ivnisi

Semosavali realizacia 200000 241000 230 000 210170 235000 119000 27900 246865 25000

neto realizacia

200 000

241000 230000 210170 235000 119000 279000 246865

250000

smm periodis dasawyisSi

0 9000 2000 4400 6300 5000 9540 6900 2000

Sesyidvebi periodis ganmavlobaSi

20 000 38900 38900 25400 18700 29000 25000 33900 32900

sarealizacio produqciis TviTRirebuleba

20 000 47900 40900 29800 25000 34000 34540 36750 34900

smm periodis bolos

9000 2000 1000 6300 5000 4000 6900 2000 6300

rpT 11000 45900 39900 23500 20000 30000 27640 34750 31450 saerTo mogeba

191 000 195100 190 100 186670 215000 89000 251360 212115

218550

saoperacio xarjebi

damlagebeli

(3)

600 600 600 600 600 600 600 600 600

barmeni (9) 3000 3000 3000 3000 3000 3000 3000 3000 3000

dacva (8) 5000 5000 5000 5000 5000 5000 5000 5000 5000

daraji (2) 800 800 800 800 800 800 800 800 800

buRalteri 700 700 700 700 700 700 700 700 700

komunaluri

gadasaxadi

450 450 450 450 450 450 450 450 450

saofise

mowyobilobeb

is cveTa

400 400 400 400 400 400 400 400 400

reklama 6000 6000 6000 6000 6000 6000 6000 6000 6000

kompaniis saxe 2000 2000 2000 2000 2000 2000 2000 2000 2000

Page 53: Tbilisi Music Club

Sps “TbilisiMusicClub company” 53

mocekvave

gogonebi

3000 3000 3000 3000 3000 3000 3000 3000 300030 3000

sul

saoperacio

21950 21950 21950 21950 21950 21950 21950 21950 21950

mogeba sawarmos ZiriTadi saqmianobidan

169 050 217050 168150 164720 193050 110950 229410 190165

196600

sxva

Semosavali

da xarji

bankis procenti

0 0 0 0 0 0 0 0 50000

sul sxva xarji

0 0 0 0 0 0 0 0 50000

daubegravi

mogeba

169 050 217050 168150 164720 193050 110950 229410 190165

146600

mogebis

gadasaxadi

(20%)

33810 43410 42037 32944 48262 27737 57400 58033 29320

wminda

mogeba

135240 173640 112612 131776 144787 138687 172057 132132

117280

Page 54: Tbilisi Music Club

Sps “TbilisiMusicClub company” 54

fuladi saxsrebis moZraobis uwyisi 2010-2011w

oqtomberi

noemberi dekemberi

ianvari Tebervali

marti aprili maisi ivnisi

operaciebi:

wminda mogeba

135240

173640 112612

131776 144787

138687

172057 132132

117280

cveTa 0 0 0 0 0 0 0 0 400

smm Tvis dasawyisSi

0 9000 2000 1000 6300 5000 4000 6900 2000

minus: smm Tvis bolo

9000 2000 1000 6300 5000 4000 6900 2000 4570

fuladi saxsrebi operaciebidan

126240 180640 113612 124476 142825 137687 169157 134632 114310

investiciebi:

finansireba:

investirebuli kapitali

200

000

0 0 0 0 0 0 0 0

fuladi saxsrebi finansirebidan

200

000

0 0 0 0 0 0 0 0

fuladi saxsrebi Tvis ganmavlobaSi

326240 180640 113612 124476 142825 137687 169

157

134632 114310

fuladi saxsrebi Tvis dasawyisSi

268055

7

300679

7

318743

7

320004

9

342552

5

356835

0

370603

7

387519

4

400982

6

fuli Tvis bolos

300679

7

318743

7

320004

9

342552

5

356835

0

370603

7

387519

4

400982

6

412413

6

Page 55: Tbilisi Music Club

Sps “TbilisiMusicClub company” 55

gaunawilebeli mogebis cvlilebis angariSgeba

2009w 2010w 2011w

gainaw. mogeba

dasawyisi

0 96 581 1 353 428

wminda mogeba 96 581 1 256 847 2 488 856

gaunaw. mogeba sab. 96 581 1 353 428 3 842 284

xelfasebis biujeti 2008-2009w.

oqt

omb

eri

noember

i

dekember

i

ianvar

i

Teb

ervali

marti

april

i

mais

i

ivnisi

wel

i

damlagebeli

(3)

600 600 600 600 600 600 600 600 600 5 400

barmeni (9) 3000 300

0

300

0

300

0

300

0

300

0

300

0

300

0

300

0 3600

dacva (8) 5000 500

0

500

0

500

0

500

0

500

0

500

0

500

0

500

0 4 500

daraji (2) 800 800 800 800 800 800 800 800 800 7 200

buRalteri 700 700 700 700 700 700 700 700 700 6 300

reklama 6000 600

0

600

0

600

0

600

0

600

0

600

0

600

0

600

0 5 400

kompaniis saxe 2000 200

0

200

0

200

0

200

0

200

0

200

0

200

0

200

0 1 800

mocekvave

gogonebi

3000 300

0

300

0

300

0

300

0

300

0

300

0

300

0

300

0 2 700

Page 56: Tbilisi Music Club

Sps “TbilisiMusicClub company” 56

xelfasebis biujeti 2009-2010w.

oqt

omb

eri

noember

i

dekember

i

ianvar

i

Teb

ervali

marti

april

i

mais

i

ivnisi

wel

i

damlagebeli

(3)

600 600 600 600 600 600 600 600 600 5 400

barmeni (9) 3000 300

0

300

0

300

0

300

0

300

0

300

0

300

0

300

0 3600

dacva (8) 5000 500

0

500

0

500

0

500

0

500

0

500

0

500

0

500

0 4 500

daraji (2) 800 800 800 800 800 800 800 800 800 7 200

buRalteri 700 700 700 700 700 700 700 700 700 6 300

reklama 6000 600

0

600

0

600

0

600

0

600

0

600

0

600

0

600

0 5 400

kompaniis saxe 2000 200

0

200

0

200

0

200

0

200

0

200

0

200

0

200

0 1 800

mocekvave

gogonebi

3000 300

0

300

0

300

0

300

0

300

0

300

0

300

0

300

0 2 700

xelfasebis biujeti 2010-2011w.

oqt

omb

eri

noember

i

dekember

i

ianvar

i

Teb

ervali

marti

april

i

mais

i

ivnisi

wel

i

damlagebeli

(3)

600 600 600 600 600 600 600 600 600 5 400

Page 57: Tbilisi Music Club

Sps “TbilisiMusicClub company” 57

barmeni (9) 3000 300

0

300

0

300

0

300

0

300

0

300

0

300

0

300

0 3600

dacva (8) 5000 500

0

500

0

500

0

500

0

500

0

500

0

500

0

500

0 4 500

daraji (2) 800 800 800 800 800 800 800 800 800 7 200

buRalteri 700 700 700 700 700 700 700 700 700 6 300

reklama 6000 600

0

600

0

600

0

600

0

600

0

600

0

600

0

600

0 5 400

kompaniis saxe 2000 200

0

200

0

200

0

200

0

200

0

200

0

200

0

200

0 1 800

mocekvave

gogonebi

3000 300

0

300

0

300

0

300

0

300

0

300

0

300

0

300

0 2 700

Page 58: Tbilisi Music Club

Sps “TbilisiMusicClub company” 58

riskebis marTva

Cven vdgavarT mravali riskis winaSe, romelmac sruliad

moulodnelad SeiZleba problemebi Segviqmnas.

Cven Ramis klubSi gadaxda xdeba larebSi. amitom laris

imflacia Segviqmnis Zalian did proplemebs. ucxoelDDdj-ebTan

angariSswore xdeba dolarebSi, gaufasurebuli larebiT ki Cven

ver SevZlebT maTTvis gadasaxdeli dolarebis yidvas. laris

msyidvelobiTi unari Tu Semcirda momavalSi Cven mogviwevs

Ffasebis gazrda da momxmareblebic naklebad

msyidvelobiTunariani gaxdebian, es gamoiwvevs Semosavlis

Semcirebas.

Tu moxda QqveyanaSi areuloba maSi Cven Zalian cud

mdgomareobaSi aRmovCndebiT, radgan Ramis klubSi, Ramis saaTebSi

aravin ivlis. aseve Cven ar varT imisgan dazRveuli rom

QmTavroba kanonmdeblobas Secvlis da axali saxis, SeiZleba

gazrdili gadasaxadebis gadaxda mogviwios.

am riskebis marTva CvenTvis SeuZlebelia.

bazarze axali didi klubis Semosvlac did risks warmoadgens

CvenTvis. man SeiZleba Cveni klientebis didi nawili gadaibiros

da Cven savalalo mdgomareobaSi Cagvagdos. amas Cven mudmivi

gafarTovebiT, teqnikuri gadaiaraRebiT da reinvesticiiT

SegviZlis mxolod davupirispirdeT. raTa konkurentisTvis

bazarze dafuZneba gavaZneloT.

Page 59: Tbilisi Music Club

Sps “TbilisiMusicClub company” 59

samomavlo gegmebi

samomavlod Sps ”TbilisiMusicClub company ” gegmavs saqmianobis

mTels saqarTveloze gavrcelebas. kerZd zafxulis periodSi

sakurorto zonebSi: aWaraSi da borjomSi, mcire masStabis

klubebis gaxsna: BorjomiMusicClub, BatumiMusicClub,

GonioMusicClub, KvariatiMusicClub. aRsaniSnavia rom aWaris

regionSi gaxsnili klubebi iqneba metalisa da minis

konstruqciebiT, romelsac yovelwliurad sezonis dawyebisTanave

gavxsniT da sezonis bolos davxuravT, aRniSnul klubebSi

perosnali ganawildeba TbilisiMusicClub- idan romelic zafxulis

dawyebisas, da im periodidan roca TbilisSi xalxis masa

mcirdeba, davxuravT da personals gavanawilebT sakurorto

zonebSi gaxsnil filialebSi. aRsaniSnavia rom personalis

Sevseba didad ar dagvWirdeba radgan aRniSnuli klubebi,

sakurorto zonebSi SedarebiT mcire zomis iqneba da da Tanac im

droisTvis roca compania aRniSnuli proeqtis ganxorcielebas

gadawyvets TbilisiMusicClub-Sic personali sawyisi periodisgan

gansxvavebiT gazrdili iqneba.

mcire sakurorto klubebi Semosavlis mixedviT maRal

anazRaurebad pirovnebebze iqneba gaTvlili. radgan mcire

masStabis gamo vamjobinebT klubsi cota stumari movides magram

ufro meti Semosavali gvqondes (gayiduli sasmelebiT) vidre

gadaWdil darbazSi koqteilic ki aravin iyidos da Semosavlebi

gayiduli bileTebis fasiT Semoifarglos. aRniSnuli klubebic

ratqmaunda momxmarebels daxvewil da xarisxian momsaxurebas

SesTavazebs da gasarTobi programebic daigegmeba situaciiDan

Page 60: Tbilisi Music Club

Sps “TbilisiMusicClub company” 60

gamo dinare, magaliTad, BatumiMusicClub -Si vgegmavT qafi farTis

mowyobas, aseve ZalaSi rCeba waxalisebis formebi

egreTwodebuli ”15+15=20” da ”4-bileTi” agreTve unda aRiniSnos

rom sakurorto klubebi imuSvaneben YoveldRe, gansxvavebiT

TbilisiMusicClub- isgan.

teritoria sadac iqneba ganlagebuli aRniSnuli sakurorto

klubebi iqneba ijariT aRebuli qalaqis meriisa da miwaTmowyobis

samsaxurSi.

samomavlod vgegmavT agreTve TbilisiMusicClub-is personalis

gazrdas da gasarTobi programis gamravalferovnebas. kerZod

vapirebT ”qafis Sous” mowyobas, romlis warmatebiT

ganxorcielebisaTvosac gvWirdeba investiciis Cadeba im

aparatebis SesaZenad romelic aucilebelia aRniSnuli Sous

mosawyobad, igegmeba ageTve Ria farTebi ezoSi, romlis

ganxorcielebisaTvis damatebiT ezos teqnikuri samuSaoebi iqneba

Casatarebeli.

yovel wels moxdeba klubis dabadebisdRis aRniSvna romelzedac

mudmiv klientebs siurprizebi elodebaT. da agreTve bank

respublikasTan aqtiuri TanamSromlobis Semdeg vapirebT,

erToblivad gamovuSvaT plastikuri baraTebi ”VISA-

TbilisiMusicClub” , romelic VIZA baraTis yvela FunqciiT iqneba

aRWurvili da romlis mflobelebic TbilisiMusicClub-Si gadaxdili

Tanxis 3% -s ukan miiReben sakuTar angariSze ori dRis

ganmavlobaSi. aRniSnuli Tanxis dabruneba moxdeba bankSi Cveni

angariSidan, rac Cven mudmiv klientebis keTilganwyobis

mopovebaSi kidev ufro dagvexmareba.

Page 61: Tbilisi Music Club

Sps “TbilisiMusicClub company” 61

is xarjebi ki, Tu ra dajdeba filialebis gaxsna sakurorto

zonebSi ukve warmodgenilia axal biznes gemaSi romelic amjamad

damuSavebis procesSia.

agreTve grZelvadian periodSi warmatebuli saqmianobis Semdeg

vgegmavT, gavxsnaT dijeebis gadamzadebis da teqnikuad

uzrunvelyofis kursebic, sadac moxdeba perspeqtiuli da am

samusiko sferiSi did potencialis mqone axalgazrdebis

gamovlena da ufasoD momzadeba, Camoyvanili specialistebis mier,

moxdeba agreTve maTi ucxoeTi gamgzavrebaC profesiuli

ganaTlebis miRebis mizniT da am proeqtSi monakile

axalgazrdebTan daideba kontraqtebi rommlis safuZvelzec,

dijeebi valdebulebi iqnebian TbilisiMusicClub-Si gamarTon ufaso

Souebi, rac amavdroulad maTTvisac xelsayreli iqneba, Cvens

klubSi moxdeba maTi sazogadoebasTan gacnoba rogorc

profesionalebis da, gaizrdeba maTi popularoba da cnobadoba.

agreTve vgegmavT dijeebis konkursebis gamarTvas, magaliTad

Catardeba saRamoebi sadaC ori dijei Seejibreba erTmaneTs. Tu

Cveni saqmianoba warmatebuli aRmoCnda SeiZleba saqarTvelom

dijeebis msoflio Cempionatsac umaspinZlos. oRonDc es Zalzed

Soreuli gegmaa da, amaze jer Znelia laparaki. manamde

TbilisiMusicClub-s didi gza aqvs gasavleli.

Page 62: Tbilisi Music Club

Sps “TbilisiMusicClub company” 62

swot analizi

Strength +

Cveni klubi konkurentebze didia.

dabali Sesvlis fasi aucileblad moizidavs bevr

momxmarebels da gadmoibirebs sxva klubis momxmareblebs

sasmelebze konkurentebTan SedarebiT dabali Ffasebi

klubis aqvs kargi interieri da eqsterieri

Tanamedrove mowyobilobebi uaxlesi ganaTebis da

akustikuri sistema

darbazs avs kargi ventilacia, rac Cvens

konkurentebs ar gaaCniaT da darbazSi yofnas

gausaZliss xdis xolme

profesionali personali

cnobili DJ-ebi

usafrTxoeba

sakmaod kargi reklama da PR.

Weaknesses –

gamocdilebis nakleboba SeiZleba Cveni mTavari problema

gaxdes, radgan gamocdileba aucilebelia yvela wvrilmanis

uSecdomod gasaTvlelad.

Page 63: Tbilisi Music Club

Sps “TbilisiMusicClub company” 63

bazris simcire momxmareblebis sakmaod cota raodenoba

qveyanaSi kluburi covrebis naklebi ganviTareba

maRali sawyisi xarjebi

SedarebiT Znelad misadgomi mdebareoba

Opportunities +

kargi reputaciis mopoveba da bazarze lideris poziciis

dakaveba

Semdgomi gafarToveba da sxva mcire kklubebis gaxsna

kurortebze

mudmivi klientebis mopoveba, romlebic Cvens event-ebze

regularulad ivlian

Cveni gaTvlebiT SevZlebT sakmaod didi mogebis miRebas ukve

meore wlidan

Threats -

momxmareblis didi raodenobis ver mozidva, isini SeiZleba

main darCnen ukve arsebuli Ramis klubebis ertgulni

SeiZleba gaixsnas Cvenze didi da Tanamedrove klubi,

romlisTvisac konkurenCiis gaweva gagviWirdes

Seidzleba SemdgomSi saCiro dafinansebis moZieba

gagviWirdes

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momovalSi kurortebze klubebis gasaxsnelad dagvWirdeba

didi Tanxebi, SeiZleba ver movizidoT momxmareblis saWiro

raodenoba da ver davfaroT xarjebi

rogorc yvela sxa biznesi, Cveni biznesic mgrZnobiarea

qveyanaSi Seqmnili mdgomareobis mimarT da SesaZlo

areuloba, an ekonomikuri problemebi QqveyanaSi Cvenze

gansakutrebiT cudad imoqmedebs, radgan ekonomikuri an

politikuri Cavardnis dros xalxs garTobisTvis

namdvilad ar scalia.

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Pest analizi

Politicy

politikur mdgomareobas rogorc yvela saxis biznesisTvis

CvenTvisac Zalian didi mniSvloba aqvs. Zalian Znelia imis

prognozireba Tu qveyanaSi rogori mdgomareoba iqneba momavalaSi

da am riskis marTva Cven ar SegviZlia namdvilad.

dRes-dReisobiT qveyanaSi stabiluri mdgomareobaa. Tu moxda

QveyanaSi areuloba maSi Cven Zalian cud mdgomareobaSi

aRmovCndebiT, radgan Ramis klubSi, Ramis saaTebSi aravin ivlis.

aseve Cven ar varT imisgan dazRveuli rom QmTavroba

kanonmdeblobas Secvlis da axali saxis, SeiZleba gazrdili

gadasaxadebis gadaxda mogviwios.

Economy

ekonomiuri viTareba dRes QQveyanaSi met-naklebad stabiluria da

aseve neli tempebiT ganviTarebac ki SeiniSneba. ekonomikis

ganviTareba Ramis klubisTvis Zalian mniSvnelovania, radgan rac

ufro momZlavrdeba QarTuli ekonomika miTufro meti

momxmarebeli gveyoleba. Ramis klubSi siaruli dRes sakmaod

Zviri siamovnebaa da bevrs ar aqvs amis saSualeba. ekonomikuri

aRmavloba momxmarebelTa ricxvs da Semosavals sagrZnoblad

gazrdida.

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Cven Ramis klubSi gadaxda xdeba larebSi. amitom laris

imflacia Segviqmnis Zalian did proplemebs. ucxoelDDJ-ebTan

angariSswore xdeba dolarebSi, gaufasurebuli larebiT ki Cven

ver SevZlebT maTTvis gadasaxdeli dolarebis yidvas. laris

msyidvelobiTi unari Tu Semcirda momavalSi Cven mogviwevs

Ffasebis gazrda da momxmareblebic naklebad

msyidvelobiTunariani gaxdebian, es gamoiwvevs Semosavlis

semcirebas.

Society

qveya naSi demogrfiuli mdgomareoba mZimea amitom qarTuli

bazari sakmaod mcirea. Ramis klubebs sul ramodenime aTasi

momxmarebeli yavT. QveyanaSi aseve ar aris klubiri cxovrebis

maRali kultura. Qqalaqi Rame TiTqmis mTlianad iZinebs da

araferi funqcionirebs, quCebi ukacrieli xdeba. es yvelaferi

Zalian cudia Ramis klubiisTvis. magram axalgazrdoba eCveva

Ramis cxovrebas da TandaTanobiT Cven yovelwliurad met da meti

momxmarebeli gveyoleba. mosaxleobis Semosavalic izrdeba aseve

met naklebad da es Cven Semosavalsac gazrdis.

Technology

Ramis klubebis biznesSi teqnologiebis uecari ganviTareba ar

iqneba CvenTvis xelsayreli, radgan Cven mogviwevs didi Tanxebis

GgaReba raTa ganvaaxloT moWyobilobebi da ar CamovrCeT

konkurentebs.

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danarTi

18-25 wlamde gamokiTxulTa

25%-ma daasaxela adgilmdebareoba

50%-ma komforti

19%-ma xarisxiani momsaxureba

6%-ma dabali fasebi

25-30 wlamde gamokiTxulTa

65%-ma daasaxela adgilmdebareoba

9%-ma komforti

10%-ma xarisxiani momsaxureba

16%-ma dabali fasebi

65%

9% 10%

0

10

20

30

40

50

60

70

adgilmdebareoba

komforti

xarisxianimomsaxureba

dabali fasebi

16%

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gamokiTxulTa

70%-ma upasuxa Zviria

7%-ma kargia

23%-ma saSualo

70%

7%

23%

0

10

20

30

40

50

60

70

Zviria

kargia

saSualo

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“TbilisiMusicClub” –is 1. ferebi da 2.sareklamo posterebi

3.baris qveda fasadi coca-cola-s ”SpaleriT” iqneba gaformebuli

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1.sareklamo baneri 2.pirveli saRamos bileTi

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gaweuli daxmarebisTvis madlobas vuxdiT:

vano javaxiSvils tato xarCilavas marika axvledians goga CxaiZes gogiCa CikvilaZes M_group_is xelmZRvanelobas daviT gomarTels xatia boWoriSvils

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TbilisiMusicClub