Upload
erekle-machabeli
View
53
Download
0
Embed Size (px)
Citation preview
Sps “TbilisiMusicClub company” 1
biznes gegma
TbilisiMusicClub
ESM-Tbilisi
2008
lika siraZe
Tamar cicqiSvili
ilia meSvildiSvili
giorgi jorbenaZe
Sps “TbilisiMusicClub company” 2
sarCevi
mokle mimoxilva .......................................................................................................... 3
firmis saerTo aRwera, biznesi ..................................................................... 5
bazris aRwera, konkurentebis analizi .............................................. 12
marketinguli strategia ..................................................................................... 14
menejmenti da personali .................................................................................... 28
saTavsoebi da danadgarebi ...............................................................................31
faswarmoqmna .................................................................................................................... 35
nulovani wertilis analizi ...................................................................... 37
finansuri gegma ............................................................................................................ 42
riskebis marTva ............................................................................................................ 57
samomavlo gegmebi ...................................................................................................... 58
SWOT analizi............................................................................................................61
PEST analizi .................................................................................................................... 64
…danarTi…… ............................................................................................................................ 66
Sps “TbilisiMusicClub company” 3
mokle mimoxilva
winamdebare biznes gegma warmoadgens Sps ”TbilisiMusicClub company -
is” daarsebis da mis mier “TbilisiMusicClub” –is gaxsnis gegmas.
Cvens mier TbilisSi Catarebuli gamokiTxvis Sedegebma aCvena rom
realurad TbilisSi arsebuli Ramis klubebi srulad ar
Seesabameba momxmareblis moTxovnebs. fasebi bevrad maRalia
vidre momsaxurebis done, rasac klubebi gvTavazoben, swored es
aris erT_erTi gadamwyveti faqtori ris gamoc ar dadis
mosaxleoba masiurad Ramis klubebSi. Cven es problema gvawuxebs
da Cven rogorc momxmareblebi Ramis klubisa, veTanxmebiT
gamokiTxvis Sedegebs, amitom gadavwyviteT gamogvesworebina
mdgomareoba da gagvexsna Ramis klubi. es Ramis klubi gadaWris
mravali Tbiliselis da ara marto Tbiliselis, mravali Ramis
cxovrebis moyvaruli adamianis problemas.
Cven SevqmniT iseT Ramis klubs romlis analogi ar iqneba
TbilisSi, Tavisi masStabiT, mravalferovnebiT da xarisxiT. Ramis
klubSi bileTebze gveqneba dabali fasebi, riTac mraval
momxmarebels mivcemT saSualebas daikmayofilon TavianTi
moTxovnileba da gaataron mSvenieri saRamo Cvens Ramis klubSi.
rac Seexeba fasebs sasmelze, aq Cven vTavazobT TiTqmis
yvelafeze dabal fass, radgan Cven gaweuli xarjebis amoRebas
swrafad ar vcdilobT.
amis garantad gvaqvs sam welze zedmiwevniT Camoyalibebuli da
maqsimalurad realobasTan miaxloebuli biznes gegma,
Sps “TbilisiMusicClub company” 4
prognozirebadi biujeti, sadac mkafiodaa Camiyalibebuli, Cveni
miznebi da gegmebi.
swored yvelafer amis Semdeg vfiqrobT rom Cveni mizani
gamarTldeba da TbilisSi viqnebiT erT-erTi masStaburi,
yvelasTvis misaRebi da grandiozuli Ramis klubi. romlis
gafarToebis strategiuli gegma, da mZafri konkurenciis
pirobebSi bazarze stabiluri mdgomareobis SenarCuneba Cvens
mizans warmoadgens.
Sps “TbilisiMusicClub company” 5
firmis saerTo aRwera
biznesi
Sps ”TbilisiMusicClub company -is” saqmianobis sfero moicavs
gasarTobi Ramis klubis funqcionirebasa da TbilisSi kluburi
cxovrebis kulturis Camoyalibebas. kompaniis mizans warmoadgens
mosaxleobaSi Seqmnas moTxovna maRalganviTerebul Ramis klubze
da igi yoveldRiurobas moargos.
kompanis samrTlebrivi forma da mflobelebi:
Cveni kompania daregistrirebuli iqneba q.Tbilisis vake-
saburTalos raionul sasamrTloSi, SezRuduli
pasuxismgeblobis sazogadoeba “TbilisiMusicClub company -is”
saxelwodebiT 2008 wlis pirvel ivniss. iuridiuli misamarTia
q.Tbilisi, diRomi, beliaSvilis 34.
direqtorTa sabWo :
direqtorTa sabWo
(Board of Directors)
marketingis menejeri
(Marketing Manager)
finansebis menejeri
(Financial Manager) kadrebis menejeri
(Human Resources
Manager)
gayidvebis menejeri
(Sales Manager)
lika
siraZe
ilia
meSvildiSvilili
Tamuna
cicqiSvili
giorgi
jorbenaZe
Sps “TbilisiMusicClub company” 6
siraZe lika – daibada 1990 wlis 2 ianvars. daamTavra q.
Terjolis 2. sajaro skola. amJamad swavlobs ESM
– TbilisSi.
meSvildiSvili ilia – daibada 1990 31 marts. daamTavra q.
Tbilisi 42 sajaro skola. amJamad swavlobs ESM –
TbilisSi.
cicqiSvili Tamar – daibada 1988 wlis 10 dekembers. daamTavra q.
Tbilisis 38 saavtoro skola. amJamad swavlobs
ESM – TbilisSi.
jorbenaZe giorgi – daibada 1990 wlis 5 ianvars. daamTavra q.
Tbilisis 6 sajaro skola. amJamad swavlobs ESM
– TbilisSi.
misia:
TbilisSi xarisxiani, gansxvavebuli Ramis klubis Seqmna,
romelic mTlianad orientirebuli iqneba momxmareblis survilze
da mis moTxovnebze.
miznebi:
mogebam investirebul kapitalze Seadginos 13%
gasarTobi programebis mravalferovnebis gazrda.
momavalSi gavideT sakurorto qalaqebSi, sadac Ramis
klubis funqcionireba sezonuri iqneba.
Sps “TbilisiMusicClub company” 7
saqmianoba
S.p.s. “TbilisiMusicClub company -is” saqmianobis sfero moicavs
TbilisSi didi masStabis Ramis klubisFfunqcionirebas da
momxmareblisTvis daxvewili da gansxvavebuli momsaxurebis
SeTavazebas. klubi gaxsnili iqneba da stumrebs miiRebs kviraSi
ori dRe, momxmareblisaTvis Seqmnili iqneba maqsimalurad
komfortuli garemo da daculi iqneba janmrTelobisaTvis
aucilebeli usafrTxoebis normebi, Seexeba es gamwov
saventilacio sistemas Tu ekologiurad janmrTel garemos
(Tambaqos gamonabolQvis garda, romelic saklubo cxovrebis
ganuyofeli nawilia, SenobaSi ar iqneba SezRudava Tambaqos
mowevaze.)
Ramis klubi gaTvlilia 1200 kacze. Senoba aris 550 m2_is, 200 m2
ezoTi. klubi aRWurvilia ultra Tanamedrove aparaturiT,
ganaTeba, kargi muska, da Sesabamisi akustika rac gadamwyveti
faqtoria Ramis klubis arCevisas (rogorc Cvenma marketingulma
kvlevam aCvena).
klubSi aris sami bari romelSic cxra barmeni emsaxureba
klientebs. barmenebi arian gamocdili specialistebi da ayvanili
gvyavs qastingis gaavlis Semdeg, barmenebi floben sxvadasxva
serTifikatebs da diplomebs, romlebis gacemulia kompetenturi
eqspertebis mier. 2 barmeni flobs SavizRvispireTis Cemionis
titulsac, romlis pirvelobac bulgareTSi, sofiaSi gaimarTa.
barSi koqteilebis farTo asortimentia. warmodgenilia rogorc
standartuli damzadebis teqnologiisa da receptis agreTve,
barmenTa safirmo koqteilebic.
baris meniuSi Sedis mravalferovani wvenebic da ludis didi
arCevani. warmodgenilia agreTve TiTqmis yvela saxeobis sasmeli.
Sps “TbilisiMusicClub company” 8
danarCeni mxolod erTi saxis tkbileuli ”m&ms” iqneba meniuSi.
romlis siyvarulic kvlevisas gamokiTxulTa afsuliturma
umravlesobam gamoTqva.
TiToeul barTan skamebi gankuTvnilia 15 adamianze. skamebi,
maRazia savarZelma mogvawoda da, vfiqrobT sakmaod komforts
Seuqmnis TbilisiMusicClub – is stumrebs. klubSi sakmaod
originalurad aris sivrce aTvisebuli, garda imisa rom farTi
dida agreTve mis kidev ufro gasafarToeblad mTliani darbazis
irgvliv aris meore sarTulis Smqmneli rkinisa da laminatis
konstruqcia romelic damontaJebuli iqna, Senobis remontisa da
gadakeTebis procesSi. aRniSnuli konstruqcia kidev gvaZlevs
saSualebas, iseT saRamoebze roca gansakuTrebulad cnobili
dijei an sxva Semsrulebeli Camogvyavs, kidev SevZloT damatebiT
stumrebis miReba. agreTve meore sarTulis es konstruqciebi
gadis Ria aivnebze, romlebicmaRali moajirebiTaa
daproeqtebuli. aivnebze zafxulis periodSi vgegmavT davdgaT
ramodenime savarZelic, rom klubbSi ufro ojaxuri garemo
SevTavazoT mosul stumrebs da rom ufro dadebiTi aura
SevqmnaT momxmareblebSi.
klubis SenobaSi ganlagebulia agreTve, Tavad S.p.s.
“TbilisiMusicClub company -is” ofisic, sadac aris gamoyofili
sanuSao oTaxebi oTxive menejerisTvis aRWurvili sveli
wertilebiTa da mosasvenebeli taxTebiT, unda avRniSnoT rom
buRalter imueSavebs finansuri menejeris oTaxSi. SenobaSi
ganlagebulia agreTve oTaxi damlageblisa da dacvis
TanamSromlebisTvis. rac seexeba svel werTilebs, mosuli
sTumrebisaTvis da Tavad momuSave presonalisaTvis ganlagebulia
Sps “TbilisiMusicClub company” 9
centraluri darbazis marcxena xares. gamoyoFili mamakacTa da
qalTa areebiT.
klubi kviraSi ori dRe miiRebs stumrebs, warmodgena Ramis 9-dan
dilis 6 saaTamde gastans. da radgan teritoriulad gareubanSi
qalaqis centridan moSorebiT varT ganlagebuli ar gvaQvs
mniSvnelobvani SezRudva xmaurisa da musikis simaRlis limitze.
“TbilisiMusicClub-s aqvs adgili parkingisTvis romelic 200
avtomobilzea gaTvlili. agreTve ezoSi, romelic Senobis Sida
mxaresaa ganlagebuli da garedan ar aRiqmeba, aris Sadrevani (
romelic Senobis Seyidvisas funqcionirebda mxolod mmciredi
dekoratiuli samuSaoebi Cautarda)
sawyisi investicia:
sawyisi investicia gansazRvrulia 1 244 000 laris odenobiT.
Senobis Sesyidva 786 500 lari, remontis xarjebi 314 600 lari.
Dj- is teqnika 44000 $ 62 920 lari
transportireba 900$ 1287 lari
obieqti 810 330 $ 1 158 770 lari
baris mowyoba 4 500$ 6 435 lari
pirveli event-is
xarji
3000 $ 4 290 Llari
PR. kampania 7200$ 10 296 lari
sul sawyisi
investicia
870 061 $ 1 244 000 lari
Sps “TbilisiMusicClub company” 10
S.p.s. “TbilisiMusicClub company -is” sawesdebo kapitali Seadgens
1244 000 lars 200 000 lari aRebuli iqneba bank respublikaSi
moklevadiani sesxis saxiT. wliuri saprocento ganakveTia 25 %.
(100 000lari) darCenili 1044 000 lari investirebulia
damfuZneblebis mier 25-25%. (261 000)
mnenejerebi, Tavad warmoadgenen Sps-s mflobelebs da
dividendebis ganawilebac Sesabamisad warmodgenili iqneba 25%-
25%.
dividendebi
25%
25%
25%
25%
lika siraZe ilia meSvildiSvili
Tamar cicqiSvili giorgi jorbenaZe
Sps “TbilisiMusicClub company” 11
investicia
21%
21%
21%
21%16%
lika siraZe ilia meSvildiSvili
Tamar cicqiSvili giorgi jorbenaZe
bankis Tanxa
Sps “TbilisiMusicClub company” 12
bazris aRwera
konkurentebis analizi
konkurentenad SegviZlia ganvixiloT, rogorc TbilisSi
arsebuli Ramis klubebi, aseve barebi da iseTi restornebi, sadac
axalgazrdebic xSirad stumroben. konkurentebad ganvixilivT am
or ukansaklnelis imitom rom qarTuli mentalitetidan
gamomdinare bevrs urCevnia gamis klubSi wasvalas barSi an
restoranSi dajdes. radgan umetesoba fiqrobs, rom im TanxiT,
romelsac Ramis klubSi xarjavs restoranSic kargad moilxens.
Tumca gamokiTxulTa didi nawili ambobs rom ZiriTadi mizezi
imisa, rom isini Ramis klubs ar aniWeben upiratesobas aris is
rom ar moswonT iqauri garemo, momsaxurebis xarisxi da fasebi,
da erTferovani musikac moZvelda da ufro mravalferovans
iTxoven. Cveni erT-erTi mTavari konkurenti Night Office-ia ofisia.
is TbilisSi dResdReobiT yvelaze didi Ramis klubia, Tumca
momxmarebels mainc ar akmayofilebs is farTi rasac es klubi
gvTavazobs. garda amisa momxmareblebi Zalian ukmayofilo arian
maRali fasebiT bileTebze da sasmelebze. naiT ofisis Semdeg
polularobiT sargeblobs klubi sviCi. aqac sakmaod maRali
fasebia minimum 20 lari Rirs erTi kaci. amasTanave Zalian patara
farTia. xSirad ar moqmedens asakobrivi SezRudva 17 wlis
bavSvebsac uSveben. es ki momxmareblis gaRizianebas iwvevs da
bevri swored imitom ambobs uars sviCsi siarulze rom ar
moswons is xalxi vinc iq dadis.
aqac sakmaod maRalia fasebi sasmelebze.
SedarebiT sust konkurentad SegviZlia ganvixiloT klubi
triumfi romalic ZiriTadad qorwilebze da banketebze akeTebs
Sps “TbilisiMusicClub company” 13
aqcents. Tumca aqac ewyoba kluburi saRamoebi. garda amisa
TbilisSi aris sakmaod bevri bari da restorani romelsac
momxmarebeli ratomRac Ramis klubis Semcvlelad ganixilavs
amitom Cven maTac ganvixilavT konkurentebad.
Sps “TbilisiMusicClub company” 14
marketinguli strategia
Cveni strategia ZiriTadad gaTvlili iqneba imaze rom xals
klubSi xSiri siarulis survili gauCndes. amiTvis ZiriTad
dartymas gavakeTebT fasebze radganac klubebis moyvarulTa
didi nawili aRSfoTebulia dResdReobiT arsebuli klubebis
fasebiT. isini Tvlian rom klubSi siaruli fufunebis sagania
da amitomac xSirad uars amboben iq siarulze. swored amitom
vecdebiT dabali fasebiT gadmovibiroT sxva klubebis
momxmarebeli da agreTve movizidoT axali. gveqneba 5 sxvadasxva
dizainis bileTi. erT-erTi iqneba bileTi “gogo da biWi” da am
bileTis fasi iqneba 40 lari. ase rom gamodis, ori admniani
klubSi Sedis 40 larad 50laris nacvlad. danarCeni bileTebis
fasia 25 lari. magram aris sxvadasaxva dizainis 4 bileTi.
sxvdasxva dReebSi sxvadasxva bileTebs gavyidiT. roca
momxmarebeli Seagrovebs 4 saxis bileTs maSin misTvis klubSi
Sesvlis Rirebuleba iqneba mxolod 5 lari.
5 larad dResdReobiT arc erT Ramis klubSi Sesvla ar aris
SesaZlebeli. Tan miTumetes Cven momxmarebels ukve arsebul klubebze
bevrad maRal xarisx vTavazobT. 5 lari imdenac macduri fasia mTeli
Rame klubSi magari molxenis sanacvlod rom gamokiTxulTa sruli
umravlesoba ambobs rom aseT fasze mxolod ocneba Tu SeiZleba. ase
rom momxmarebels sakmao stimuli eZleva rom minimum 5 jer mainc
movides klubSi. Tan rogorc wesi axlagazrdebi klubSi marto ar
dadian aucileblad miyavT megobrebi. Cveni klubiT kmayofili erTi
adamiani daaxloebiT 5 megobars mainc moiyvans da es megobrebi kide
TavianT axloblebs acnobenen da ase Semdeg. Cven vecdebiT gavabrendoT
Sps “TbilisiMusicClub company” 15
TviTon klubi da ar viyoT Zalian damokidebuli iseT dj-eebze
romlebic kolosalur Tanxebs iTxoven klubSi Camoyvanaze rogorc es
magaliTad Nigth office-Sia.
Cveni momxmarebeli klubSi ivlis ara marto imitom rom kargi dj
gveyoleba aramed imitomac rom ubralod uyvars es klubi da
moxiblulia iqauri interieriT, fasebiTa da
dacvis sistemiT, sasmelebiT momaxure poersonaliT da ase Semdeg.
Cven aseve gamovkiTxeT ufrosi Taobis warmomadgenlebi
miesalmebodnen Tu ara im faqts rom axalgrazrdobam unda iaros
Ramis klubebSi. isini ZiriTadad uaryofiTad iyvnen ganwyobili
aseTi klubebis mimarT da ar surdaT rom TavianTi Svilebi aseT
klubebSi dadiodnen. amis mizezad ki axalgazrdobis mier klubSi
eqstazis aqtiur miRebas asaxelebdnen. amitom vecdebiT Cvens
klubs SevuqmnaT iseTi imiji romelic ar gamoiwvevs im
momxmarebelTa ojaxis wevrebis gaRizianebas romlebzedac
finansurad damokidebulni arian Cveni momxmareblebi.
saqarTveloSi xSirad 18-dan 22 wlamde axalgazrdebs mSoblebi
afinanseben da radganac Cven aqcents swored am askobriv jgufze
vakeTebT maTi “sponsorebis” azri aucileblad
gasaTvaliswinebelia. Cven maT vTavazobT klubs xarisxiani
musikiT da jansaR garTobas yovelgvari eqstazis gareSe. klubi
ganaTlebis saministrosTan SeTanxxmebiT Tbilisis yvela
umaRles saswavlebelSi Caatarebs antinarkotikul aqcias mTeli
wlis ganmavlobaSi.
garda amisa yovel wels Catardeba grandiozuli ivenTi SidsiT
daavadebulTa mxardasaWerad da ivenTidan Semosuli mogeba
mTlianad gadairicxeba SidsiT daavadebulTa fondSi. es
yevlaferi sainformacio saSualebebiT TiTqmis yvela qarTul
Sps “TbilisiMusicClub company” 16
arxze gaSuqdeba da kidev ufro metad Seuwyobs xels klubis
cnobdobas, popularobas da karg imijs.
klubSi araviTar SemTxvevaSi ar daiSvebian 18 wlamde mozardebi.
amas maTi piradobis mowmomebiT gavakontrolebT. momaxmarebels
xSirad Zalian aRizianebs roca klubi savsea arasrulwlovnebiT
da es klubis dabal donis mimaniSneblad miaCniaT.
rac Seexeba sareklamo kampanias reklama gveqneba televiziiT
saRamos saaTebSi. reklama iqneba Zalian mokle da
damaintrigebeli xmauriani, mkveTri ferebiT. aseve
bildbordebzec gveqneba reklama es bildbordebi ZiriTadad
iqneba umaRlesi saswavleblebis mimdebare teritoriaze. reklama
aseve gveqneba radioTi 2 sxvadasaxva arxze sxvadasaxva dros
SuadRis da saRamos saaTebSi.
SuadReze reklamas rac Seexeba, unda aRvniSnoT rom sakmaod
bevri msmneli yavs am drosac radios da momxmareblebs Ddro
eqnebaT rom Sekribon megobrebi da gadawyviton estumron Cvens
klubs. aseve davbeWdavT posterebs romelic iqneba originaluri
dizainis da masze mocemuli iqneba informacia am Tu im ivenTis
Sesaxeb. vgegmavT aseve broSurebis darigebas saqmian
organizaciebSi.
Cveni momxmarebeli iqneba 18-dan 45 wlamde nebismieri adamiani
romelic mzadaa minimum gadaixados 25 lari klubSi
mosasvlelad. Cven aqcents ar vkeTebT maincdamainc
maRalSemosavliian klientebze an dabalSemosavlianze. dabali
fasebi saSualebas mogvcems movicvaT dabalSemosavliani
klientebi xolo klubis momsaxurbis maRali xarisxi, gemovnebiani
da mravalfererovani musika, originaluri interieri da Zalian
magari sasmelebi ki saSualebas mogvcems sazogadoebis maRali
fenac movxibloT.
Sps “TbilisiMusicClub company” 17
klubis prezentacia gaimarTeba Tavad TbilisiMusicClub-Si sadac
mowveuli iqnebian cnobili axalgazrda saxeebi. prezentaciaze
dapatijebuli iqneba aseve Juranlistebi yvela qarTuli arxidan
da aseve cnobili Jurnal gazeTebidan. klubis gaxsnam Tavidanve
didi ajiotaJi da inetersi unda gamoiwvios.
Cveni mizania movizidoT rac SeiZleba meti momxmarebeli da
gadmovibiroT sxva klubebis klientura da gavxdeT bazarze
liderebi. Cveni klubi konkurentebze didi iqneba da 1200
adamianzea gaTvlili. Cveni stumrebi iqnebian 18_45 wlis
adamianebi. yovel stumars erTxel mosvlis mere kvlav unda
gauCndes mosvlis survili.
maT unda icodnen rom midian TbilisSi yvelaze did, uaxles
teqnikis mqone klubSi, sadac maT dauviwyari Rame da usazRvro
garToba eliT Tanac SedarebiT dabal fasad.
Cveni klubi pirvel rigSi unda gavacnoT momxmarebels. didi
mniSvneloba aqvs pirvel STabeWdilebas. Qqalaqis quCebSi ivlis
manqana, kabrioleti, Cveni klubis logoTi, lamazi gogoebiT savse
da xmamaRali musikiT. momxmarebelSi unda aRiZras interesi da
magari garTobis molodini, Cven unda SevqmnaT molodini klubis
gaxsnamde. pirvel farTize moviwvevT evropaSi cnobil da wamyvan
dijeebs, an sxva msoflio donis varskvlavs. Semdegac
drogamoSvebiT CamoviyvanT mag donis Dmusikosebs.
Cveni Ramis klubi konkurentebisgan maRali xarisxis musikiT,
didi sivrciT, maRali momsaxurebis doniT, daxvewili dizainiT
da SedarebiTYdabali fasebiT unda gamoirCeodes.momxmareblis
ukmayofilebas gansakuTrebiT iwvevs night office-s daxuTuli
garomeo. maT saerTod ar aqvT saventilacio sistema. sigaretis
bolos oflis da ferTa gamSleli gamis boli mTel darbazSi
Sps “TbilisiMusicClub company” 18
trialebs. Cvens klubSi ki saukeTeso saventilacio sistema iqnba
da momxmarebels aRar Seeqmneba is saSineli diskomforti
romelsac autaneli daxuTuloba qmnis. dabali fasebi da
xarisxiani musika unda iyos Cveni Zlieri mxare, yvelaferi uzomo
garTobisTvis iqneba gaTvlili. Cven klubSi adamianma yvelaferi
unda daiviwyos garTobis garda. amisTvis Cven gamoviyenebT
uaxles ganaTebis sistemebs, karg akustikas, profesional
barmenebs. icekveben gogoebi barTan. aseve gveyoleba ramdenime
mocekvave, romlebic viTom Cveulebrivi stumrebi moilxenen da
Seqmnian mxiarul ganwyobas.
Cven Ramis klubSi Sesvla konkurentebTan SedarebiT iafi iqneba
da eRireba 25 lari. es met momxmarebels moizidavs.
rogorc Cvenma Kkvlevam aCvena, Sesvlis maRali safasuri Zalian
aRizianebs momxmarebels. es maT qarTuli klubebis mTavar
naklad miaCniaT. Cven sasmelebzec ar gveqneba Zalian maRali
marJa. aseve movawyobT saRamoebs Ria cis QqveS, klubis gverdze,
galavnian ezoSi. aseTi momsaxureba ar aqvT Cven konkurentebs.
am etapze kidev ramodenime proeqti gvaqvs bileTebTan
dakavSirebiT, romlebic damuSavebis stadiaSia da vfiqrobT, rom
male gaxdeba cnobili sazogadoebisTvis.
Cven gveyoleba 2 piroveba erTi gogona da erTi biWi, romlebic
iqnebian Cveni klubis saxeebi da romlebic mudmivad gaacnoben
sazogadoebas siaxleebisa da momavali event_ebis Sesaxeb. isini
sazogadoebisTvis misaRebi da sasiamovno pirovnebebi arian. bevri
msjelobis Semdeg SeirCa 2 pirovneba, romlebic aviyvaneT
samodelo saagentoebidan da romlebTanac gavaformeT
xelSekruleba 2 wlis vadiT. kontraqtSi gaviTvaliswineT is
riskebi rac SesaZloa momavalSi ganviTardes da darRvevis
SemTxvevaSi Sesabamisi kompensaciebzec SevTanxmdiT. ase rom
Sps “TbilisiMusicClub company” 19
yvelanairad SevecadeT momavalSi riskebi Segvemcirebina da
gvemarTa igi.
vfiqrobT, rom Cveni klubis saxeebi gaamarTleben Cvens imedebs da
xalxic Sesabamisad Sexvdeba Cvens SeTavazebas. chven am saWiro
informaciis misaRebadCavatareT gamokiTva.
Cvens gamokiTxvaSi dasmuli SekiTxvebis Sedegad SevZeliT
dagvedgina Tu romel Ramis klubs airCevda momxmarebeli,
gacemuli pasuxebis safuZvelze.
gTavazobT gamokiTxvas da gadawyvetilebis miRebis etapebs:
Sps “TbilisiMusicClub company” 20
gamokiTxva
romel asakobriv jgufs miekuTvnebiT?
18-25
25-30
30-48
Tqveni sqesi
mamrobiTi
mdedrobiTi
gaqvT Tu ara gamorCeulad sayvareli musikaluri mimdinareoba?
ara
ki romeli ____________
Tqveni Semosavali TveSi (finansuri mxardaWera)
ar maqvs
100 –mde
100-300
300-800
zemoT
Semosavlis ra nawils xarjavT garTobaze?
daaxloebiT Tanxa ____________
ramden xanSi erTxel dadixarT KklubSi?
kviraSi erTxel
TveSi orjer
TveSi erTxel
ar davdivar
_____________
kamayofili xarT Tu ara momsaxurebiT?
Sps “TbilisiMusicClub company” 21
momwons
dasaxvewia
kargia magram ukeTesic SeiZleba
ar momwons
ras SecvlidiT? _______________
fasebi Sesabamisia Tu ara?
o kargia
o saSualo
o Zviria
ris mixedviT afasebT Ramis klubs?
SeafaseT 1-10 mde* (1-Zalian umniSvnelo)
o adgilmdebareoba
o interieri
o momsaxureobis xarisxi
o fasebi
o prestiJi
o musika
sadgirCevniT Ramis klubi
qalaqis centrSi
gareubanSi
qalaqgareT
ar aqvs mniSvneloba
sacxovrebeli adgili
vake-saburTalo
didube-CuRureTi
gldani-naZaladevi
isani-samgori sxva -----------------
Sps “TbilisiMusicClub company” 22
I done
II done
III done alternativebi
prestiJi xarisxi fasi
Night office triumfi TbilisiMusicClub
mizani
kriteriumebi
Ramis klubis SerCeva
gadawyvetilebis miRebis etapebi
kriteriumebis wonis veqtoris miReba
prestiJi xarisxi fasi
prestiJi 1 4 3
xarisxi 1/4¼ 1 1/2
fasi 1/3 2 1
=19/12 =7 = 4.5
B=
Sps “TbilisiMusicClub company” 23
kriteriumebis wonis veqtori
TiToeuli kriteriumiT wonis veqtoris miReba
1. wonis veqtoris miReba prestiJiT
Night office triumfi TbilisiMusicClub
Night office
1 1/3 1/6
triumfi 3 1 1/4
TbilisiMusicClub
6 4 1
=10 = 0.2 = 17/12
9
2
7
2
19
49
1
7
1
19
33
2
7
4
19
12
~B 4.0
0.7
)3.01.06.0(U
1.9
Sps “TbilisiMusicClub company” 24
1. wonis veqtoris miReba xarisxiT
Night office
triumfi
TbilisiMusicClub
Night office
1 1/2 1/5
triumfi
2 1 1/3
TbilisiMusicClub
5 3 1
=8 =4.5 = 23/15
17
12
4
3
5
317
3
16
3
10
317
2
16
1
10
1
~A
0.3
7.0
2
)7.0,2.0,1.0(1 V
)6.0,3.0,1.0(2 V
Sps “TbilisiMusicClub company” 25
2. wonis veqtoris miReba fasiT
Night office
triumfi
TbilisiMusicClub
Night office
1 3 4
triumfi
1/3 1 2
TbilisiMusicClub
1/4¼ 1/2 1
=19/12 =9/2 = 7
Sefasebis veqtoris misaRebad SevadginoT V matrica
romlis striqonebi miRebuli
veqtorebia.
)1.0,3.0,6.0(3 V
1.03.06.0
6.03.01.0
7.02.01.0
V
654321 ,,,,, VVVVVV
Sps “TbilisiMusicClub company” 26
5.02.03.0
1.03.06.0
6.03.01.0
7.02.01.0
3.01.06.0VU
miviReT rom mesame alternativa saukeTesoa, es ki niSnavs
rom TbilisiMusicClub yvelas jobia.
Sps “TbilisiMusicClub company” 27
tata pirveli
dabadebuli 1986 wlis 2 ianvars
daamTavra Tbilisis 1 gimnazia.
amJamad aris samodelo saagento
“natalis” modeli.
demetre qadaria
dabadebuli 1987 wlis 4 aprils
daamTavra Tbilisis 53 sjaro
skola.
profesiiT fotoreportiori
kompaniis saxeebi
Sps “TbilisiMusicClub company” 28
menejmenti da personali
Sps ”TbilisiMusicClub company -is” organizaciuli struqturis
formireba SegviZlia warmovadginoT Semdegnairad.
SevqmeniT iseTi organizaciuli struqtura, romelic
uzrunvelyofs kompaniis stabilur funqcionirebas, da sakmarisi
iqneba klubis efeqturad muSaobisaTvis. aseTi organizaciuli
struqtura gulisxmobs kompaniaSi Semdegi erTeulebis arsebobas.
sul kompaniaSi dasaqmebuli iqneba 31 adamiani:
maTi (ganvixilavT ZiriTad, mamoZravebel kadrebs) ZiriTadi
funqciebi da uflebamosileba Semdegnairad nawildeba:
direqtorTa (damfuZnebelTa)
sabWo
(Board of Directors)
marketingis menejeri
(Marketing Manager)
finansebis menejeri
(Financial Manager) kadrebis menejeri
(Human Resources Manager)
gayidvebis menejeri
(Sales Manager)
lika
siraZe
ilia meSvildiSvilili Tamuna
cicqiSvili
giorgi
jorbenaZe
buRalteri barmenebi
mocekvave
gogonebi
kompaniis
saxeebi
damlagebeli
daraji
dacva
Sps “TbilisiMusicClub company” 29
o damfuZnebelTa sabWo – damfuZnebelTa sabWos ZiriTad
funqcias warmoadgens ganviTarebis ZiriTadi mimarTulebis
arCeva, gegmis damtkiceba da kontroli maT Sesrulebaze. sabWos
wevrebi Tavad warmoadgene zeda rgolis menejerebs da mTlianad
marTaven kompanias.
o marketingis menejeri_ marTavs kompaniis piarisa da saxis
Seqmnis programebs, cdilobs gayidos faseuloba, momxmarebelSi
gaacinos Ramis klubze movnileba da konkretulad
TbilisiMusicClub-ze moTxovna. SeiZleba iTqvas izrunos klubis
gabrendebaze. gansaZRGvravs faswarmoqmnis meTodebs da im arxebs
da komunikaciebs riTac unda moxdes klubis popularizacia.
o gayidvebis menejeri- klientebis moZieba, maTTan kontaqtebis
damyareba da kompaniis produqtis SeTavazeba. mis kompetenciaSia
Searchios is arxebi romlis saSualebiTac SeZlebs meti
msurveli moizidos da meti bileTi gaasaRos.
o kadrebis menejeri_P axorcielebs samuSao personalis ayvanas
samsaxurSi. uzrunvelyofs amuSao procesis xarisxianda da
maqsimalurad uSecdomod warmarTvas, konkreTulad mas
eqvemdebarebian ZiriTadi danaRceni Qveda safexuris
TanamSromlebi: barmenebi, damlageblebi, dacvis TanamSromlebi.
Sps “TbilisiMusicClub company” 30
o finansebis menejeris ZiriTadi funqciaa ganaxorcielos
kompaniis sabrunavi kapitalis, Tanxebis moZieba uzrunvelyos
arsebuli saxsrebis maqsimaluri efeqturoba da gaakontrolos
operaciebis warmarTvis siswore.
o buRalteri – ZiriTadi funqciaa kompaniis finansuri
mdgomareobisa da warmoebuli operaciebis buRaltruli
aRricxva. Yaxorcielebs yvelanair angariSworebas momwodebel
kompaniasTan da klubisadministracias, awarmoebs saqonelbrunvis,
Semosavlisa da xarjebis aRricxvas da amis safuZvelze adgens
finansur angariSebs da Semdeg awodebs am informacias finansur
menejersa da damfuZnebelTa sabWos.
Sps “TbilisiMusicClub company” 31
saTavsoebi da danadgarebi
Cven SeviZenT da gavaremontebT Senobas Tanamedrove dizainiT.
didi diRomSi 550 m2_s, 200 m2 ezoTi , rac dagvijdeba 550000$
786500lari remontze da klubis Sida dizainze vaZlevTYSekveTas
erT-erT kompanias, romlebsac hyavT interieris da stilis
dizainerebi. swored amisTvis dagvWirdeba 220 000 $ 1m2-400$ 314600
lari.
Zveli Senobis yidva did diRomSi jdeba 550 000$, gamomdinare
1m2-1000$ , 786500 lari.
ezo_40 000$, 1m2-200$, 57 200 lari.
gacvliTi kursi 1$ - 1,43 GEL
Senoba 550 000$, 786 500 lari
ezo 40 000$, 57 200 lari
remonti 220 000$ 314 600 lari
S.p.s.-s daarsebis xarjebi 350 $ 500 lari
sul obieqtis xarjebi 810 350$ 1 158 800 lari
Senoba iqneba erTi didi Ddarbazi, SuaSi amaRlebuli patara
sceniT DJ.-sTvis, 3 baris kuTxe am darbazSi da erTi saTavso
momuSave PpersonalisTvis da erTi sawyobi.
dagvWirdeba specialuri akustikuri sistemebi da DJ–s
mowyobilobebi. amisTvis SevukveTeT germaniaSi arsebul kompania
Sps “TbilisiMusicClub company” 32
TECHNIK.DE_s specialuri aparatura, romelic aris umaRlesi
xarisxis. Cvens mier daTvalierebul Ramis klubebSi ar
Segvxvedria eseTi aparatura da vfiqrobT Cvens mier gadadgmuli
es nabiji ufro misaRebi da sasiamovno iqneba qarTveli
momxmareblebisTvis.
Cven vyidulobT:
ferTa gamSleli gama 499$
ganaTbis kontrolis meqanizmi 246$
DJ Mixer 1459$
xmaTa regulatori pulti 1339$
damxmare Mixer 599$
xmaTa gamwmendi da
regulatori
769$
Yursasmeni 189$
dinamiki_4iani (2cali) 1638$
dinamiki_2iani (2cali) 1898$
super gadamyvani 639$
Mikrofoni 444$
ganaTeba (feradi) 1859$
ganaTeba (mocimcime TeTri) 1349$
Klaviatura 529$
PPioneer DJM 700 S 3200$
HK Audio Projekt System. 4 cali 17400$
viniluri diskebis damkvreli 1250$
Sps “TbilisiMusicClub company” 33
sul DJ_ mowyobiloba gvijdeba 44000$, amas davumatebT
transportirbis xarjebs rac Seadgens 900$. Tbilisamde
dagvijdeba 44900$, rac larebSi aris 64207 lari.
amas garda baris mowyoba dagvijdeba 4500$ , am SekveTas gaakeTebs
aRmaSeneblis xeivanze arsebuli S.p.s savarZeli.
e.i sul klubSi baris mowyoba da DJ aparatura gvijdeba 70642
lari.
zemoTxsenebuli aparatura arasamuSao dReebSi Senaxuli iqneba
specialurad gamoyofil saTavsoSi.
Dj- is teqnika 44000 $ 62920lari
transportireba 900$ 1287 lari
obieqti 810 350$ 1 158 800 lari
baris mowyoba 4 500$ 6 435 lari
Station MX
CD mp3 damkvreli Pioneer CD-J
400
850$
diskoTekis burTi 999$
lurji lazerebi Lanta 2300$
Mashroom sistema 3000$
ultraisferi ganaTeba 1300$
gadamyvanebi,kabelebi da
samagrebi
200$
sul xarji 44000$ 62 920 lari
Sps “TbilisiMusicClub company” 34
pirveli event-is
xarji
3018 $ 4 316 Llari
PR. kampania 7200$ 10 296 lari
sul sawyisi
investicia
869 930$ 1 244 000lari
Sps “TbilisiMusicClub company” 35
faswarmoqmna
fasebis politikas umniSvnelovanesi adgili ukavia Cveni kompaniis
marketingul saqmianobaSi. am procesSi CarTuli iyo finansebis
menejeri, marketingis menejeri, kadrebis da gayidvebis menejeri.
msjelobis procesSi mogvixda ramodenime sakiTxis gadawyveta:
bazarze Ramis klubze moTxovnis gansazRvra
kompaniis danaxarjebis aRwera da Sefaseba
konkurentebis Sefaseba da analizi
faswarmoqmnis meTodis SerCeva
bileTis fasis SerCeva
Cven bileTze fasis dadebisas vcdilobT iseTi fasi SevarCioT,
romelic dafaravs kompaniis fiqsirebul da cvlad xarjebs da
garkveul mogebas moutans kompanias xangrZlivi periodis
ganmavlobaSi.
fasis dasadgenas pirvel rigSi gavigoT kompaniis danaxarjebi.
kompanias hqonda sawyisi kapitali 1 244 000 laris odenobiT.
pirvel rigSi kompanias mouxda fuladi saxsrebis mimarTva
Semdegi mimarTulebebiT:
Senobis yidva da garemonteba
mowyobilobebis SeZena
dizainerebisTvis SekveTis micema
barebis mowyoba (3 bari)
Sps “TbilisiMusicClub company” 36
avejis SeZena
Cven daarsebisas aucileblad dagvWirdeba am xarjebis gaweva. Cven
konkurentebTan SedarebiT gvaqvs xarisxiani, Tanamedrove da
metad mravalferovani teqnika. Cven gaweuli xarjebis ukugebas
swrafad maRali fasebiT ar vapirebT, radgan gvaqvs metad
Tanmimdevruli da grZelvadiani gegma. Cven bileTebze fasebis
gansazRvrisas gaviTvaliswineT konkurentebis mier bileTebze
dadebuli fasebi da zogadad bazarze arsebuli fasebi. Cven
vvaraudobT, rom ivenTebze mova saSualod 800 kaci. TveSi
saSualo monacemi gamodis 6400 kaci. Cveni xarji yovel TveSi
aris 73278 lari. gamova, rom 73278/6400=11.44 anu bileTis fasi
minimum unda iyos 11 lari. yovelive amis Semdeg, Sefasebuli
konkurentebis mier bileTebze dadebuli fasidan da Cveni
danaxarjebidan gamomdinare bileTze fasi ganisazRvra 15 laris
odenobiT.
Sps “TbilisiMusicClub company” 37
nulovani wertilis analizi
TC-VC-FC=0
aqedan daviangariSoT TiToeuli cal-calke.
FC_ 1 Tveze
damlagebeli (3) 600l
barmeni (9) 3000l
dacva (8) 5000l
daraji (2) 800l
buRalteri 700l
komunaluri gadasaxadi 450l
bankis procenti 50000l
saofise mowyobilobebis cveTa 400l
reklama 6000l
kompaniis saxe 2000l
mocekvave gogonebi (6) 3000l
sul 71950l
Sps “TbilisiMusicClub company” 38
VC_ 1_event_ze
sasmelebi xarji erTeulze gayidvebis
prognozi
red buli 3.2l 500c
stro 80 43l 4c
tekila 37l 5c
martini 20l 6c
Seridansi 25l 1c
ruski razmeri 8.56l 10c
abzoluti 39l 1c
finlandia 30l 2c
malibu 43l 3c
jimi volkeri 50l 1c
biifateri 42l 1c
MM&Ms 0.9l
780c
wvenebi
sandora 5.35l 10c
sadi 3.9l 10c
maia semia 3.6l 10c
ludebi
hainekeni 3l 90c
tride 1.1l 280c
krombaxeri 2.75l 80c
karlsbergi 1.5l 120c
Sps “TbilisiMusicClub company” 39
sul 362.86 4316.1
Sps “TbilisiMusicClub company” 40
cvlad xarjebs rac Seexeba, am xarjis saxiT gvaqvs mxolod
barSi arsebuli asortimenti, romlis gayidvac damokidebulia
momxmareblis raodenobaze da moTxovnaze.
nulovani mogebis analizisas miRebuli cvladi xarjebi unda
gavamravloT 8_ze, radganac aRniSnuli cvladi xarjebi
daTvlilia mxolod 1 event_ze da Cven monacemebi gvWirdeba
1Tveze.
aqedan
VC=4316.1*8=34528.8(1 Tveze)
exla ki gavigoT ramdeni gvaqvs cvladi Semosavali :
sasmelebi fasi Semosavali
red buli 6 1400
stro 80 8 788
tekila 7 865
martini 7 1140
Seridansi 7 80
ruski razmeri 2 715
abzoluti 7 241
finlandia 4 260
malibu 5 471
jimi volkeri 8 50
biifateri 4 117
MM&M 2 858
Sps “TbilisiMusicClub company” 41
wvenebi
sandora 3 366.5
sadi 2 381
maia semia 3 384
ludebi
hainekeni 6 270
tride 6 1092
krombaxeri 6 260
karlsbergi 5 420
sul 10158.5
VCI_is SemdgomSi vamravlebT 8_ze, radgan Cven Tveze vangariSobT.
VCI=81268 lari
Cven gvaqvs specifiuri biznesi. am SemTxvevaSi cvlad xarjebze
kontribuciis daTvla Zalian Znelia, radgan gvaqvs 19 saxeobis
sxvadasxva produqti. Cven aviReT statistikuri monacemebi da
Semdgom amaze dayrdnobiT davadgineT nulovani mogebis wertili.
Cven 10158.5 vyofT 800 (momxmareblis savaraudo raodenoba).
miRebuli Sedegi aris, Tu ramdens tovebs 1 kaci Ramis klubSi.
es saSualod gamodis 10 lari.
arsebul monacemebze dayrdnobiT, 1 kaci saSualod xarjavs 10
lars. Cven SegviZlia CavweroT rom
(P+AVC)*X=VC+FC anu ricxobrivad eqneba Semdegi saxe
(25+10)*X=34536+71950
X=106486/35
X=3042______ es gamodis TveSi gasayidi bileTebis raodenoba,
raTa gavideT nulovan mogebaze. 1 event_ze ki gamodis
Sps “TbilisiMusicClub company” 42
X=3042/8
X=380 (bileTi).
yviTeli - fiqsirebuli xarji
lurji- saerTo Semosavali
wiTeli - saerTo xarji
0
10
20
30
40
50
60
70
80
90
1000 1500 2000 2500 3000 3500
R
VC
FC
Sps “TbilisiMusicClub company” 43
finansebi
Ffinansuri angariSgebebi 2008-2009w.
sabalanso angariSgeba 2009w. 31 agvistosTvis
aqtivebi: valdebulebebi da sak. kapitali
likviduri aqtivebi: valdebuleba:
salaro 1221011 moklevadiani valdeb.
smm 3450 bankis moklev. vali 200 000
sul likv. aqtivebi: 1224461
sul moklevad. valdebulebebi
200 000
ZiriTadi saSualebebi: sul valdebulebebi 200 000
saofise aveji:
Senoba nageboba 66 500 sakuTari kapitali
yvelanairi inventari 62 920 investirebuli kapitali 1 044 000
minus: cveTa (13300) gaunawilebeli mogeba 96581
sul aralikv. aqtivebi: 116120 sul sakuTari kapitali 1 153 481
sul aqtivebi 1 340 581
sul valdeb. da sak. kapitali 1 340 581
mogeba-zaralis uwyisi (larebSi) 2008-2009w.
oqtomberi noemberi dekemberi ianvari Tebervali marti aprili maisi vnisi
Semosavali realizacia 236 033 241268 229700 210170 222654 230340 241300 246865 238700
neto 236 033 241268 229700 210170 222654 230340 241300 246865 23870
Sps “TbilisiMusicClub company” 44
realizacia
0
smm periodis dasawyisSi
0 2228 3400 4400 6300 3700 9540 2850 2000
Sesyidvebi periodis ganmavlobaSi
34528 31000 27890 25400 23980 34528 34528 33900 32900
sarealizacio produqciis TviTRirebuleba
34528 33228 31290 29800 30280 38228 44068 36750 34900
smm periodis bolos
2228 3400 4400 6300 3700 9540 2850 2000 3450
rpT 32300 29828 26890 23500 26580 28688 41218 34750 31450 saerTo mogeba
203733 211440 202810 186670 196074 201652 200082 212115 207250
saoperacio xarjebi
damlagebeli (3) 600 600 600 600 600 600 600 600 600
barmeni (9) 3000 3000 3000 3000 3000 3000 3000 3000 3000
dacva (8) 5000 5000 5000 5000 5000 5000 5000 5000 5000
daraji (2) 800 800 800 800 800 800 800 800 800
buRalteri 700 700 700 700 700 700 700 700 700
komunaluri
gadasaxadi
450 450 450 450 450 450 450 450 450
saofise
mowyobilobebis
cveTa
400 400 400 400 400 400 400 400 400
reklama 6000 6000 6000 6000 6000 6000 6000 6000 6000
kompaniis saxe 2000 2000 2000 2000 2000 2000 2000 2000 2000
mocekvave
gogonebi
3000 3000 3000 3000 3000 3000 3000 3000 3000
sul
saoperacio
21950 21950 21950 21950 21950 21950 21950 21950 21950
mogeba sawarmos ZiriTadi saqmianobidan
181783 189490 180860 164720 174124 179702 178132 190165 185300
Sps “TbilisiMusicClub company” 45
sxva Semosavali
da xarji
bankis procenti
0 0 0 0 0 0 0 0 50000
sul sxva xarji
0 0 0 0 0 0 0 0 50000
daubegravi
mogeba
181783 189490 180860 164720
174124 179702 178132 190165 135300
mogebis
gadasaxadi
(20%)
36356 37898 36172 32944 34825 35940 35626 58033 27060
wminda mogeba 145427 151592 144688 131776 139230 143761 142505 132132 108240
fuladi saxsrebis moZraobis uwyisi 2008-2009w
oqtomberi
noemberi
dekemberi
ianvari Tebervali
marti aprili maisi ivnisi
operaciebi:
wminda mogeba 145427 151592 144688 13177
6 139230 143761 14250
5 132132 108240
cveTa 0 0 0 0 0 0 0 0 400
Sps “TbilisiMusicClub company” 46
smm Tvis dasawyisSi
0 2228 3400 4400 6300 3700 9540 2850 2000
minus: smm Tvis bolo
2228 3400 4400 6300 3700 9540 2850 2000 3450
fuladi saxsrebi operaciebidan
143199 15042
0
143
688
129
876
141 830 137
921
132
505
125
132
103
240
investiciebi:
teqnikisa da inventaris SeZena(sxva damatebiTi)
1130 800 0 0 0 0 0 0 0 0
fuladi saxsrebi investirebidan
-1130
800 0 0 0 0 0 0 0 0
finansireba:
bankis mokl. vali
200 000 0 0 0 0 0 0 0 0
investirebuli kapitali
104400
0
0 0 0 0 0 0 0 0
fuladi saxsrebi finansirebidan
124400
0
0 0 0 0 0 0 0 0
fuladi saxsrebi Tvis ganmavlobaSi
256 399 15042
0
143
688
129
876
141 830 137
921
132
505
125
132
103240
fuladi saxsrebi Tvis dasawyisSi
0 25639
9
306
819
450
507
580 383 72221
3
86013
4
992639 111777
1
fuli Tvis bolos
256 399 306
819
450
507
580
383
722213 86013
4
99263
9
111777
1
122101
1
Sps “TbilisiMusicClub company” 47
Ffinansuri angariSgebebi 2009-2010w.
sabalanso angariSgeba 2010w. 31 agvistosTvis
aqtivebi: valdebulebebi da sak. kapitali
likviduri aqtivebi: valdebuleba:
salaro 2680557 moklevadiani valdeb.
smm 4570 bankis moklev. vali 0
sul likv. aqtivebi: 2685127
sul moklevad. valdebulebebi
0
ZiriTadi saSualebebi: sul valdebulebebi 0
saofise aveji:
Senoba nageboba 66 500 sakuTari kapitali
yvelanairi inventari 62 920 investirebuli kapitali 1 544000
minus: cveTa (13300) gaunawilebeli mogeba 1256847
sul aralikv. aqtivebi: 115720 sul sakuTari kapitali 1 153 481
sul aqtivebi 2 800 847
sul valdeb. da sak. kapitali 2 800 847
Sps “TbilisiMusicClub company” 48
mogeba-zaralis uwyisi (larebSi) 2009-2010w.
oqtomberi noemberi dekemberi ianvari Tebervali marti aprili maisi ivnisi
Semosavali realizacia 230 300 190 900 229700 210170 270900 212 000 27900 246865 238700
neto realizacia
230 300 190 900 229700 210170 270900 212000 279000 246865 238700
smm periodis dasawyisSi
0 8700 7 600 4400 6300 5000 9540 6900 2000
Sesyidvebi periodis ganmavlobaSi
20 500 22500 20890 25400 18700 22 500 25000 33900 32900
sarealizacio produqciis TviTRirebuleba
20 500 31 200 28 490 29800 25000 27 500 34540 40 800 34900
smm periodis bolos
8 700 7 600 5 600 6300 5000 9540 6900 2000 4570
rpT 11 800 23 600 22 890 23500 20000 17960 27640 38 800 31450 saerTo mogeba
218 500 167 300 206810 186670 250900 194040 251360 208065 207250
saoperacio xarjebi
damlagebeli
(3)
600 600 600 600 600 600 600 600 600
barmeni (9) 3000 3000 3000 3000 3000 3000 3000 3000 3000
dacva (8) 5000 5000 5000 5000 5000 5000 5000 5000 5000
daraji (2) 800 800 800 800 800 800 800 800 800
buRalteri 700 700 700 700 700 700 700 700 700
komunaluri
gadasaxadi
450 450 450 450 450 450 450 450 450
saofise
mowyobilobeb
is cveTa
400 400 400 400 400 400 400 400 400
reklama 6000 6000 6000 6000 6000 6000 6000 6000 6000
Sps “TbilisiMusicClub company” 49
kompaniis saxe 2000 2000 2000 2000 2000 2000 2000 2000 2000
mocekvave
gogonebi
3000 3000 3000 3000 3000 3000 3000 3000 3000
sul
saoperacio
21950 21950 21950 21950 21950 21950 21950 21950 21950
mogeba sawarmos ZiriTadi saqmianobidan
196 550 145 350 184860 164720 228950 172090 229410 186115 185300
sxva
Semosavali da
xarji
bankis procenti
0 0 0 0 0 0 0 0 50000
sul sxva xarji
0 0 0 0 0 0 0 0 50000
daubegravi
mogeba
196 550 145 350 184860 164720 228950 172090 229410 186115 135300
mogebis
gadasaxadi
(20%)
43 600 36 898 36972 32944 49790 34 500 57400 58033 27060
wminda
mogeba
152 950 108 452 147888 131776 183160 137672 172057 128082 108240
Sps “TbilisiMusicClub company” 50
fuladi saxsrebis moZraobis uwyisi 2009-2010w
oqtomberi
noemberi dekemberi
ianvari Tebervali
marti aprili maisi ivnisi
operaciebi:
wminda mogeba
152 950
108 452
147888 131776 183160 137672 172057 128082 108240
cveTa 0 0 0 0 0 0 0 0 400
smm Tvis dasawyisSi
0 8 700 7 600 5 600 6300 5000 9540 6900 2000
minus: smm Tvis bolo
8 700 7 600 5 600 6300 5000 9540 6900 2000 3450
fuladi saxsrebi operaciebidan
144250 100
552
137
847
100400 121
090
98690 132
505
125
132
103
240
investiciebi:
finansireba:
investirebuli kapitali
500
000
0 0 0 0 0 0 0 0
fuladi saxsrebi finansirebidan
500
000
0 0 0 0 0 0 0 0
fuladi saxsrebi Tvis ganmavlobaSi
644250 100552 137
847
100400 121
090
98690 132
505
125
132
103240
fuladi saxsrebi Tvis dasawyisSi
122101
1
186526
1
195622
2
199950
0
209990
0
222099
0
231968
0
245018
5
257731
7
fuli Tvis bolos
186526
1
195622
2
199950
0
209990
0
222099
0
231968
0
245018
5
257731
7
268055
7
Sps “TbilisiMusicClub company” 51
Ffinansuri angariSgebebi 2010-2011w.
sabalanso angariSgeba 2011w. 31 agvistosTvis
aqtivebi: valdebulebebi da sak. kapitali
likviduri aqtivebi: valdebuleba:
salaro 4124136 moklevadiani valdeb.
smm 6300 bankis moklev. vali 0
sul likv. aqtivebi: 4130436
sul moklevad. valdebulebebi
0
ZiriTadi saSualebebi: sul valdebulebebi 0
saofise aveji:
Senoba nageboba 66 500 sakuTari kapitali
yvelanairi inventari 62 920 investirebuli kapitali 1 744 000
minus: cveTa (13300) gaunawilebeli mogeba 2 488 856
sul aralikv. aqtivebi: 102420 sul sakuTari kapitali 4 232 856
sul aqtivebi 4 232 856
sul valdeb. da sak. kapitali 4 232 856
Sps “TbilisiMusicClub company” 52
mogeba-zaralis uwyisi (larebSi) 2010-2011w
oqtomberi noemberi dekemberi ianvari Tebervali marti aprili maisi ivnisi
Semosavali realizacia 200000 241000 230 000 210170 235000 119000 27900 246865 25000
neto realizacia
200 000
241000 230000 210170 235000 119000 279000 246865
250000
smm periodis dasawyisSi
0 9000 2000 4400 6300 5000 9540 6900 2000
Sesyidvebi periodis ganmavlobaSi
20 000 38900 38900 25400 18700 29000 25000 33900 32900
sarealizacio produqciis TviTRirebuleba
20 000 47900 40900 29800 25000 34000 34540 36750 34900
smm periodis bolos
9000 2000 1000 6300 5000 4000 6900 2000 6300
rpT 11000 45900 39900 23500 20000 30000 27640 34750 31450 saerTo mogeba
191 000 195100 190 100 186670 215000 89000 251360 212115
218550
saoperacio xarjebi
damlagebeli
(3)
600 600 600 600 600 600 600 600 600
barmeni (9) 3000 3000 3000 3000 3000 3000 3000 3000 3000
dacva (8) 5000 5000 5000 5000 5000 5000 5000 5000 5000
daraji (2) 800 800 800 800 800 800 800 800 800
buRalteri 700 700 700 700 700 700 700 700 700
komunaluri
gadasaxadi
450 450 450 450 450 450 450 450 450
saofise
mowyobilobeb
is cveTa
400 400 400 400 400 400 400 400 400
reklama 6000 6000 6000 6000 6000 6000 6000 6000 6000
kompaniis saxe 2000 2000 2000 2000 2000 2000 2000 2000 2000
Sps “TbilisiMusicClub company” 53
mocekvave
gogonebi
3000 3000 3000 3000 3000 3000 3000 3000 300030 3000
sul
saoperacio
21950 21950 21950 21950 21950 21950 21950 21950 21950
mogeba sawarmos ZiriTadi saqmianobidan
169 050 217050 168150 164720 193050 110950 229410 190165
196600
sxva
Semosavali
da xarji
bankis procenti
0 0 0 0 0 0 0 0 50000
sul sxva xarji
0 0 0 0 0 0 0 0 50000
daubegravi
mogeba
169 050 217050 168150 164720 193050 110950 229410 190165
146600
mogebis
gadasaxadi
(20%)
33810 43410 42037 32944 48262 27737 57400 58033 29320
wminda
mogeba
135240 173640 112612 131776 144787 138687 172057 132132
117280
Sps “TbilisiMusicClub company” 54
fuladi saxsrebis moZraobis uwyisi 2010-2011w
oqtomberi
noemberi dekemberi
ianvari Tebervali
marti aprili maisi ivnisi
operaciebi:
wminda mogeba
135240
173640 112612
131776 144787
138687
172057 132132
117280
cveTa 0 0 0 0 0 0 0 0 400
smm Tvis dasawyisSi
0 9000 2000 1000 6300 5000 4000 6900 2000
minus: smm Tvis bolo
9000 2000 1000 6300 5000 4000 6900 2000 4570
fuladi saxsrebi operaciebidan
126240 180640 113612 124476 142825 137687 169157 134632 114310
investiciebi:
finansireba:
investirebuli kapitali
200
000
0 0 0 0 0 0 0 0
fuladi saxsrebi finansirebidan
200
000
0 0 0 0 0 0 0 0
fuladi saxsrebi Tvis ganmavlobaSi
326240 180640 113612 124476 142825 137687 169
157
134632 114310
fuladi saxsrebi Tvis dasawyisSi
268055
7
300679
7
318743
7
320004
9
342552
5
356835
0
370603
7
387519
4
400982
6
fuli Tvis bolos
300679
7
318743
7
320004
9
342552
5
356835
0
370603
7
387519
4
400982
6
412413
6
Sps “TbilisiMusicClub company” 55
gaunawilebeli mogebis cvlilebis angariSgeba
2009w 2010w 2011w
gainaw. mogeba
dasawyisi
0 96 581 1 353 428
wminda mogeba 96 581 1 256 847 2 488 856
gaunaw. mogeba sab. 96 581 1 353 428 3 842 284
xelfasebis biujeti 2008-2009w.
oqt
omb
eri
noember
i
dekember
i
ianvar
i
Teb
ervali
marti
april
i
mais
i
ivnisi
wel
i
damlagebeli
(3)
600 600 600 600 600 600 600 600 600 5 400
barmeni (9) 3000 300
0
300
0
300
0
300
0
300
0
300
0
300
0
300
0 3600
dacva (8) 5000 500
0
500
0
500
0
500
0
500
0
500
0
500
0
500
0 4 500
daraji (2) 800 800 800 800 800 800 800 800 800 7 200
buRalteri 700 700 700 700 700 700 700 700 700 6 300
reklama 6000 600
0
600
0
600
0
600
0
600
0
600
0
600
0
600
0 5 400
kompaniis saxe 2000 200
0
200
0
200
0
200
0
200
0
200
0
200
0
200
0 1 800
mocekvave
gogonebi
3000 300
0
300
0
300
0
300
0
300
0
300
0
300
0
300
0 2 700
Sps “TbilisiMusicClub company” 56
xelfasebis biujeti 2009-2010w.
oqt
omb
eri
noember
i
dekember
i
ianvar
i
Teb
ervali
marti
april
i
mais
i
ivnisi
wel
i
damlagebeli
(3)
600 600 600 600 600 600 600 600 600 5 400
barmeni (9) 3000 300
0
300
0
300
0
300
0
300
0
300
0
300
0
300
0 3600
dacva (8) 5000 500
0
500
0
500
0
500
0
500
0
500
0
500
0
500
0 4 500
daraji (2) 800 800 800 800 800 800 800 800 800 7 200
buRalteri 700 700 700 700 700 700 700 700 700 6 300
reklama 6000 600
0
600
0
600
0
600
0
600
0
600
0
600
0
600
0 5 400
kompaniis saxe 2000 200
0
200
0
200
0
200
0
200
0
200
0
200
0
200
0 1 800
mocekvave
gogonebi
3000 300
0
300
0
300
0
300
0
300
0
300
0
300
0
300
0 2 700
xelfasebis biujeti 2010-2011w.
oqt
omb
eri
noember
i
dekember
i
ianvar
i
Teb
ervali
marti
april
i
mais
i
ivnisi
wel
i
damlagebeli
(3)
600 600 600 600 600 600 600 600 600 5 400
Sps “TbilisiMusicClub company” 57
barmeni (9) 3000 300
0
300
0
300
0
300
0
300
0
300
0
300
0
300
0 3600
dacva (8) 5000 500
0
500
0
500
0
500
0
500
0
500
0
500
0
500
0 4 500
daraji (2) 800 800 800 800 800 800 800 800 800 7 200
buRalteri 700 700 700 700 700 700 700 700 700 6 300
reklama 6000 600
0
600
0
600
0
600
0
600
0
600
0
600
0
600
0 5 400
kompaniis saxe 2000 200
0
200
0
200
0
200
0
200
0
200
0
200
0
200
0 1 800
mocekvave
gogonebi
3000 300
0
300
0
300
0
300
0
300
0
300
0
300
0
300
0 2 700
Sps “TbilisiMusicClub company” 58
riskebis marTva
Cven vdgavarT mravali riskis winaSe, romelmac sruliad
moulodnelad SeiZleba problemebi Segviqmnas.
Cven Ramis klubSi gadaxda xdeba larebSi. amitom laris
imflacia Segviqmnis Zalian did proplemebs. ucxoelDDdj-ebTan
angariSswore xdeba dolarebSi, gaufasurebuli larebiT ki Cven
ver SevZlebT maTTvis gadasaxdeli dolarebis yidvas. laris
msyidvelobiTi unari Tu Semcirda momavalSi Cven mogviwevs
Ffasebis gazrda da momxmareblebic naklebad
msyidvelobiTunariani gaxdebian, es gamoiwvevs Semosavlis
Semcirebas.
Tu moxda QqveyanaSi areuloba maSi Cven Zalian cud
mdgomareobaSi aRmovCndebiT, radgan Ramis klubSi, Ramis saaTebSi
aravin ivlis. aseve Cven ar varT imisgan dazRveuli rom
QmTavroba kanonmdeblobas Secvlis da axali saxis, SeiZleba
gazrdili gadasaxadebis gadaxda mogviwios.
am riskebis marTva CvenTvis SeuZlebelia.
bazarze axali didi klubis Semosvlac did risks warmoadgens
CvenTvis. man SeiZleba Cveni klientebis didi nawili gadaibiros
da Cven savalalo mdgomareobaSi Cagvagdos. amas Cven mudmivi
gafarTovebiT, teqnikuri gadaiaraRebiT da reinvesticiiT
SegviZlis mxolod davupirispirdeT. raTa konkurentisTvis
bazarze dafuZneba gavaZneloT.
Sps “TbilisiMusicClub company” 59
samomavlo gegmebi
samomavlod Sps ”TbilisiMusicClub company ” gegmavs saqmianobis
mTels saqarTveloze gavrcelebas. kerZd zafxulis periodSi
sakurorto zonebSi: aWaraSi da borjomSi, mcire masStabis
klubebis gaxsna: BorjomiMusicClub, BatumiMusicClub,
GonioMusicClub, KvariatiMusicClub. aRsaniSnavia rom aWaris
regionSi gaxsnili klubebi iqneba metalisa da minis
konstruqciebiT, romelsac yovelwliurad sezonis dawyebisTanave
gavxsniT da sezonis bolos davxuravT, aRniSnul klubebSi
perosnali ganawildeba TbilisiMusicClub- idan romelic zafxulis
dawyebisas, da im periodidan roca TbilisSi xalxis masa
mcirdeba, davxuravT da personals gavanawilebT sakurorto
zonebSi gaxsnil filialebSi. aRsaniSnavia rom personalis
Sevseba didad ar dagvWirdeba radgan aRniSnuli klubebi,
sakurorto zonebSi SedarebiT mcire zomis iqneba da da Tanac im
droisTvis roca compania aRniSnuli proeqtis ganxorcielebas
gadawyvets TbilisiMusicClub-Sic personali sawyisi periodisgan
gansxvavebiT gazrdili iqneba.
mcire sakurorto klubebi Semosavlis mixedviT maRal
anazRaurebad pirovnebebze iqneba gaTvlili. radgan mcire
masStabis gamo vamjobinebT klubsi cota stumari movides magram
ufro meti Semosavali gvqondes (gayiduli sasmelebiT) vidre
gadaWdil darbazSi koqteilic ki aravin iyidos da Semosavlebi
gayiduli bileTebis fasiT Semoifarglos. aRniSnuli klubebic
ratqmaunda momxmarebels daxvewil da xarisxian momsaxurebas
SesTavazebs da gasarTobi programebic daigegmeba situaciiDan
Sps “TbilisiMusicClub company” 60
gamo dinare, magaliTad, BatumiMusicClub -Si vgegmavT qafi farTis
mowyobas, aseve ZalaSi rCeba waxalisebis formebi
egreTwodebuli ”15+15=20” da ”4-bileTi” agreTve unda aRiniSnos
rom sakurorto klubebi imuSvaneben YoveldRe, gansxvavebiT
TbilisiMusicClub- isgan.
teritoria sadac iqneba ganlagebuli aRniSnuli sakurorto
klubebi iqneba ijariT aRebuli qalaqis meriisa da miwaTmowyobis
samsaxurSi.
samomavlod vgegmavT agreTve TbilisiMusicClub-is personalis
gazrdas da gasarTobi programis gamravalferovnebas. kerZod
vapirebT ”qafis Sous” mowyobas, romlis warmatebiT
ganxorcielebisaTvosac gvWirdeba investiciis Cadeba im
aparatebis SesaZenad romelic aucilebelia aRniSnuli Sous
mosawyobad, igegmeba ageTve Ria farTebi ezoSi, romlis
ganxorcielebisaTvis damatebiT ezos teqnikuri samuSaoebi iqneba
Casatarebeli.
yovel wels moxdeba klubis dabadebisdRis aRniSvna romelzedac
mudmiv klientebs siurprizebi elodebaT. da agreTve bank
respublikasTan aqtiuri TanamSromlobis Semdeg vapirebT,
erToblivad gamovuSvaT plastikuri baraTebi ”VISA-
TbilisiMusicClub” , romelic VIZA baraTis yvela FunqciiT iqneba
aRWurvili da romlis mflobelebic TbilisiMusicClub-Si gadaxdili
Tanxis 3% -s ukan miiReben sakuTar angariSze ori dRis
ganmavlobaSi. aRniSnuli Tanxis dabruneba moxdeba bankSi Cveni
angariSidan, rac Cven mudmiv klientebis keTilganwyobis
mopovebaSi kidev ufro dagvexmareba.
Sps “TbilisiMusicClub company” 61
is xarjebi ki, Tu ra dajdeba filialebis gaxsna sakurorto
zonebSi ukve warmodgenilia axal biznes gemaSi romelic amjamad
damuSavebis procesSia.
agreTve grZelvadian periodSi warmatebuli saqmianobis Semdeg
vgegmavT, gavxsnaT dijeebis gadamzadebis da teqnikuad
uzrunvelyofis kursebic, sadac moxdeba perspeqtiuli da am
samusiko sferiSi did potencialis mqone axalgazrdebis
gamovlena da ufasoD momzadeba, Camoyvanili specialistebis mier,
moxdeba agreTve maTi ucxoeTi gamgzavrebaC profesiuli
ganaTlebis miRebis mizniT da am proeqtSi monakile
axalgazrdebTan daideba kontraqtebi rommlis safuZvelzec,
dijeebi valdebulebi iqnebian TbilisiMusicClub-Si gamarTon ufaso
Souebi, rac amavdroulad maTTvisac xelsayreli iqneba, Cvens
klubSi moxdeba maTi sazogadoebasTan gacnoba rogorc
profesionalebis da, gaizrdeba maTi popularoba da cnobadoba.
agreTve vgegmavT dijeebis konkursebis gamarTvas, magaliTad
Catardeba saRamoebi sadaC ori dijei Seejibreba erTmaneTs. Tu
Cveni saqmianoba warmatebuli aRmoCnda SeiZleba saqarTvelom
dijeebis msoflio Cempionatsac umaspinZlos. oRonDc es Zalzed
Soreuli gegmaa da, amaze jer Znelia laparaki. manamde
TbilisiMusicClub-s didi gza aqvs gasavleli.
Sps “TbilisiMusicClub company” 62
swot analizi
Strength +
Cveni klubi konkurentebze didia.
dabali Sesvlis fasi aucileblad moizidavs bevr
momxmarebels da gadmoibirebs sxva klubis momxmareblebs
sasmelebze konkurentebTan SedarebiT dabali Ffasebi
klubis aqvs kargi interieri da eqsterieri
Tanamedrove mowyobilobebi uaxlesi ganaTebis da
akustikuri sistema
darbazs avs kargi ventilacia, rac Cvens
konkurentebs ar gaaCniaT da darbazSi yofnas
gausaZliss xdis xolme
profesionali personali
cnobili DJ-ebi
usafrTxoeba
sakmaod kargi reklama da PR.
Weaknesses –
gamocdilebis nakleboba SeiZleba Cveni mTavari problema
gaxdes, radgan gamocdileba aucilebelia yvela wvrilmanis
uSecdomod gasaTvlelad.
Sps “TbilisiMusicClub company” 63
bazris simcire momxmareblebis sakmaod cota raodenoba
qveyanaSi kluburi covrebis naklebi ganviTareba
maRali sawyisi xarjebi
SedarebiT Znelad misadgomi mdebareoba
Opportunities +
kargi reputaciis mopoveba da bazarze lideris poziciis
dakaveba
Semdgomi gafarToveba da sxva mcire kklubebis gaxsna
kurortebze
mudmivi klientebis mopoveba, romlebic Cvens event-ebze
regularulad ivlian
Cveni gaTvlebiT SevZlebT sakmaod didi mogebis miRebas ukve
meore wlidan
Threats -
momxmareblis didi raodenobis ver mozidva, isini SeiZleba
main darCnen ukve arsebuli Ramis klubebis ertgulni
SeiZleba gaixsnas Cvenze didi da Tanamedrove klubi,
romlisTvisac konkurenCiis gaweva gagviWirdes
Seidzleba SemdgomSi saCiro dafinansebis moZieba
gagviWirdes
Sps “TbilisiMusicClub company” 64
momovalSi kurortebze klubebis gasaxsnelad dagvWirdeba
didi Tanxebi, SeiZleba ver movizidoT momxmareblis saWiro
raodenoba da ver davfaroT xarjebi
rogorc yvela sxa biznesi, Cveni biznesic mgrZnobiarea
qveyanaSi Seqmnili mdgomareobis mimarT da SesaZlo
areuloba, an ekonomikuri problemebi QqveyanaSi Cvenze
gansakutrebiT cudad imoqmedebs, radgan ekonomikuri an
politikuri Cavardnis dros xalxs garTobisTvis
namdvilad ar scalia.
Sps “TbilisiMusicClub company” 65
Pest analizi
Politicy
politikur mdgomareobas rogorc yvela saxis biznesisTvis
CvenTvisac Zalian didi mniSvloba aqvs. Zalian Znelia imis
prognozireba Tu qveyanaSi rogori mdgomareoba iqneba momavalaSi
da am riskis marTva Cven ar SegviZlia namdvilad.
dRes-dReisobiT qveyanaSi stabiluri mdgomareobaa. Tu moxda
QveyanaSi areuloba maSi Cven Zalian cud mdgomareobaSi
aRmovCndebiT, radgan Ramis klubSi, Ramis saaTebSi aravin ivlis.
aseve Cven ar varT imisgan dazRveuli rom QmTavroba
kanonmdeblobas Secvlis da axali saxis, SeiZleba gazrdili
gadasaxadebis gadaxda mogviwios.
Economy
ekonomiuri viTareba dRes QQveyanaSi met-naklebad stabiluria da
aseve neli tempebiT ganviTarebac ki SeiniSneba. ekonomikis
ganviTareba Ramis klubisTvis Zalian mniSvnelovania, radgan rac
ufro momZlavrdeba QarTuli ekonomika miTufro meti
momxmarebeli gveyoleba. Ramis klubSi siaruli dRes sakmaod
Zviri siamovnebaa da bevrs ar aqvs amis saSualeba. ekonomikuri
aRmavloba momxmarebelTa ricxvs da Semosavals sagrZnoblad
gazrdida.
Sps “TbilisiMusicClub company” 66
Cven Ramis klubSi gadaxda xdeba larebSi. amitom laris
imflacia Segviqmnis Zalian did proplemebs. ucxoelDDJ-ebTan
angariSswore xdeba dolarebSi, gaufasurebuli larebiT ki Cven
ver SevZlebT maTTvis gadasaxdeli dolarebis yidvas. laris
msyidvelobiTi unari Tu Semcirda momavalSi Cven mogviwevs
Ffasebis gazrda da momxmareblebic naklebad
msyidvelobiTunariani gaxdebian, es gamoiwvevs Semosavlis
semcirebas.
Society
qveya naSi demogrfiuli mdgomareoba mZimea amitom qarTuli
bazari sakmaod mcirea. Ramis klubebs sul ramodenime aTasi
momxmarebeli yavT. QveyanaSi aseve ar aris klubiri cxovrebis
maRali kultura. Qqalaqi Rame TiTqmis mTlianad iZinebs da
araferi funqcionirebs, quCebi ukacrieli xdeba. es yvelaferi
Zalian cudia Ramis klubiisTvis. magram axalgazrdoba eCveva
Ramis cxovrebas da TandaTanobiT Cven yovelwliurad met da meti
momxmarebeli gveyoleba. mosaxleobis Semosavalic izrdeba aseve
met naklebad da es Cven Semosavalsac gazrdis.
Technology
Ramis klubebis biznesSi teqnologiebis uecari ganviTareba ar
iqneba CvenTvis xelsayreli, radgan Cven mogviwevs didi Tanxebis
GgaReba raTa ganvaaxloT moWyobilobebi da ar CamovrCeT
konkurentebs.
Sps “TbilisiMusicClub company” 67
danarTi
18-25 wlamde gamokiTxulTa
25%-ma daasaxela adgilmdebareoba
50%-ma komforti
19%-ma xarisxiani momsaxureba
6%-ma dabali fasebi
25-30 wlamde gamokiTxulTa
65%-ma daasaxela adgilmdebareoba
9%-ma komforti
10%-ma xarisxiani momsaxureba
16%-ma dabali fasebi
65%
9% 10%
0
10
20
30
40
50
60
70
adgilmdebareoba
komforti
xarisxianimomsaxureba
dabali fasebi
16%
Sps “TbilisiMusicClub company” 68
gamokiTxulTa
70%-ma upasuxa Zviria
7%-ma kargia
23%-ma saSualo
70%
7%
23%
0
10
20
30
40
50
60
70
Zviria
kargia
saSualo
Sps “TbilisiMusicClub company” 69
“TbilisiMusicClub” –is 1. ferebi da 2.sareklamo posterebi
3.baris qveda fasadi coca-cola-s ”SpaleriT” iqneba gaformebuli
Sps “TbilisiMusicClub company” 70
1.sareklamo baneri 2.pirveli saRamos bileTi
Sps “TbilisiMusicClub company” 71
gaweuli daxmarebisTvis madlobas vuxdiT:
vano javaxiSvils tato xarCilavas marika axvledians goga CxaiZes gogiCa CikvilaZes M_group_is xelmZRvanelobas daviT gomarTels xatia boWoriSvils
Sps “TbilisiMusicClub company” 72
TbilisiMusicClub