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Social Media TechniquesYou Can Begin Using Tonight
Cindy Royal, Ph.DAssistant Professor
Texas State UniversitySchool of Journalism and Mass Communication
cindytech.wordpress.comtwitter.com/cindyroyal
facebook.com/cindyroyal
Have Passion
• Care about something
• Be sincere; authentic
• Have a point of view
• You can't fake true passion
• Once you find your true passion, use social media to express yourself; develop personal brand
Start a Blog
• Blogging allows you to explore your passion, improve writing skills, communicate with others who share your interest
• Explore the topic and become current, eventually an authority• Blogger is simple; Wordpress allows you to add pages that make
it more like a Website• Free; but pay for a custom domain• Allows you to have a Web site without knowing how to make one• Can customize via templates or CSS if you know it• You can add photos, video, links, other social features• Tag posts with appropriate key terms to help others find your
content• Include a page with your resume
• LinkedIn is the professional social network• Your LinkedIn profile can connect you to thousands
of professionals• Search for connections at companies of interest• Create a LinkedIn profile that reflects your interests
and background much like a resume• Include your Website on your LinkedIn profile
Facebook• Facebook is a fun place to share with friends• But remember, any friend can be a potential career contact• Friend faculty and professional contacts, as long as you keep
your Facebook activities professional and above board. Use privacy settings and friends lists carefully.
• Get a custom url for your Facebook profile - facebook.com/username
• Start a Facebook Group or Page for your interest. This allows you to communicate with others who share the same interest.
• A Facebook Group is a listing of friends on a separate page, provides its own Wall, discussion, profile, ability to email
• A Facebook Page allows users to become Fans. People will want to associate their interests with you
• Any time you have new content for your blog, post to Facebook
Twitter• Start a Twitter account; free & simple• Follow interesting people. Some suggestions at the end
of the presentation• Don't worry about “What are you doing?”• It's not as much about who follows you as who you follow• Sometimes, it's not about the tweet, it's about the link• Use RSS feeds and widgets to repurpose
Twitter to your Web site or blog. New content all the time.
• Respond to questions• Retweet interesting items
Twitter• Use a hashtag for conferences or conversations (#)• Use a url shortener (bit.ly, tinyurl.com) for links• Any time you have new content for your blog, Tweet it• Realtime search – ability to see what people are saying
about any topic right now• Trending – ability to see the most popular things people
are talking about right now.• Gary Vaynerchuk - “Twitter is perhaps the most powerful
brand-building tool in your toolbox”• Use Twitter clients like TweetDeck, HootSuite, Seesmic
or Tweetie to help organize tweets on your desktop
Photos• Join a photo sharing site like Flickr or Picasa• Learn how to upload photos and create a slideshow• Use the embed code from the slideshow or follow your
blogs rules to embed it on your blog. Use HTML tab in blog form.
• Learn how to optimize photos for the Web via Photoshop or via a Web-based solution like webresizer.com
• Provide interesting captions to your photos that tell the story
YouTube• Get an inexpensive camcorder or camera with video
capabilities• Learn to use simple editing software like iMovie or
Windows MovieMaker• Interview people, have a talk show, do a video blog with
commentary, make short films, be creative• Embed the video on your blog. Embed code is readily
available to the right of your videos on YouTube• Your username becomes a
channel• Tag videos with appropriate key
terms to help others find your content
• Other sites, like Vimeo, Viddler
UStream.tv• Push the envelope with live streaming video• With a laptop and a Web cam (or camcorder connected to
laptop), you can easily broadcast live from an event• Easy to embed in your blog• Show pages allow for audience to chat and comment on an
episode
Go Mobile• Get a smart phone and find apps that will allow you to
expand your social media activities• News apps help you stay in touch• Twitter apps – Tweetie, Twitterific, Twitterfon, UberTwitter,
TwitterBerry – allows you to Tweet when you are on the go.
• Qik.com – live stream video from phone
• Make your own iPhone app. Companies like iLike provide formats for musicians. Other options
The rest• Analytics – use Google Analytics or those associated with
your blog platform to get information about users, locations, link referrals, etc.
• Delicious – social bookmarks. Tag interesting articles, put in categories, share with others
• FriendFeed – recently purchased by Facebook. Stay tuned as to how they integrate that in their offering
• Slideshare.net – use to upload presentations and pdf's that you can embed on your site
• Use Google Sites to create own Web site; get some html skills and you can host your site anywhere, much more flexible
• Ning or KickApps – start your own social network
Building your community• Comment on others blogs, tweets. Become part of the
conversation. Others will respond.• Be positive. A super positive version of yourself. People
respond to enthusiasm and will gravitate toward you more readily if you are positive, honest, transparent.
• Focus on building community. Later you may be able to generate revenue from your blog but your focus should be the online presence at this point.
• Include all your social media activities on your business card – domain, Twitter, LinkedIn, Facebook custom url
• Later – advertising, speaking engagements, sell things, write articles, consulting, paying jobs...
Passion• None of these strategies will work if you don't have
passion, a sincere interest in what you are doing.• You can't just sign up for one of these accounts and sit
back and wait. You must put in time and effort.• Follow trends in your interest area as well as social and
online media. Be aware of changes, new technologies.• Be open-minded. Be creative• Become an active member of the community• Help others with their social presence• Have fun!
Some Twitter follow recommendationsTX State facultytwitter.com/cindyroyaltwitter.com/dquacktwitter.com/jonzmikly twitter.com/mairalg twitter.com/txst - that's the official txstate twitter
Professional Mediatwitter.com/nytimestwitter.com/wiredtwitter.com/smashingmagtwitter.com/techcrunchtwitter.com/statesmantwitter.com/universitystar
Other people/organizationstwitter.com/jeffjarvistwitter.com/jayrosen_nyutwitter.com/aejmctwitter.com/ojrtwitter.com/sxswitwitter.com/scobleizertwitter.com/thepeoplesmedia
