Tehsis Submission

I .Chapter

Introduction

In the present real life consumer is more conscious of there responsibilities and trying to much

responsible for decision making regarding the purchase the goods and services. The discipline of

cosumer research is a root of marketing research. Over time, stagnating markets and increasing

competition made the markets more on consumer needs.Consumer buying behavior of the people

is not predictable. Consumer buying behavior is based on degree of buyer involvement and the

degree of differences, he perceives amount brands. In this era the consumer is a king that why

firm earlier strategies adopted take more behavior of consumer towards the product.

History of origin of Herbal product

Muslim world:- Arabs ,for served and built on the body of knowledge of the Greco roman

period as they learned of new remedies from the remote place.

East India:- India located between china and west underwent a similar process in the

development of its medicine.Ayurvedic medicine emerged during the use of the philosophers

of the Upanishads ,and other schools of thought in India.

China and japan:- the earliest written endemic of the medicinal use of herbal in china consists of

a corpus of ii medical work recovered from a burial site in human province.

Management Thesis-I 2009 1

1.1 Objective

To study the consumer behavior towards Liv-52 tablet.

To study the consumer preference about Neem face wash product.

To determine the socio-economic and psychological profile under study.

1.2 Limitation:-

The study is limited to geographical limits of Nanded. Pharmaceutical and animal

health care product are totally outside the preview of the study .

The Study focus on only two products Live- 52 and Nim Face Wash have been

covered in the research.

However the study is restricted to only user of Himalaya Ayurvedic products and

does not include non-users . It also does not cover patients taking prescribed.

Medicines from doctors.

Research is completed within the available resources , finance ,time and manpower.

Chapter .2


Research Methodology

Reseach Design:- The research can be called as descriptive research, since the factors

influencing the consumer behavior of Live 52 and Nim Face wash ,herbal products in nanded

region reveals various factors influencing the consumer behavior.

Data Collection:-

Secondary Data:-The study completed by referring to the reports and published data collected

includes the annual report, magazines , newspapers journals , research paper etc as published by

the universities journals , public and private hospitals and also the relevant bodies.

Pimary Data:- Primary data was collected through survey method for 100 respondents by

administering structured questionnaire to respondents selected through intercept method at

different farmers across comprising of districts like Nanded.

Sampling Design:-

A)Sample population:- The present study covers Nnanded , consisting of 50 chemist shops

dispensing either purely Ayurvedic or Ayurvedic and allopathic product.The area of the study

was confined to Nanded only.

b)Sample Unit :- consumers of Live 52and Nim Face wash herbal products.

c)Sampling list :- It consists of 50 random visitors to chemist shops Live 52 and Nim Face

wash herbal product purchase.

d)Sample Size:- The sample of chemists was randomly selected from different 50 representative

from chemist shops.


Sample plan :- Sample random sampling plan was used both for selection of chemist shop also

the respondents.

Data Collection Method:- Collected data is analyzed with the of tables , statistical tools like

averages, percentage, ratios, chi-square, scaling techniques .

Chapter .3 Review of Literature

Introduction:-


consumer behavior has changed dramatically past few decadest today consumer’s can order

online many customized product ranging from sneakers to computers. Input many have

replaced their daily new papers with customized, online editions and are also increasingly

receiving information from online source. TV viewers can now avoid advertising

commercials and adopt demand previously shown TV programs as well as movies.

As consumers all of us play a vital role in heath of the economy local regional, national and

international the purchase decision we take affects the basic demand for raw materials,

resulting in success and failures of some industries.

Studies dealing with consumerism in India, scope and need of the hour.

Jain and Maina :- 1985

S In their study” consumerism in India argued that consumer exploitation in simple

terms , means that “consumer is taken for granted he has no choice of goods he has no

choice for selection ,he cannot address for redressed.”

Murthy :- 1971

In his article on “consumer behavior in India” put the fact that only of few studies

have been carried out in India , both in estimating the complete set of demand elastics

and in testing the postulates of the neo classical theory.

B.M.Mahajan :- 1970

According his views like this ,in a vast country like India socio- economics and cultural

features which may in no small measure, lead to perception region to region variation.

Neelakhanta and Anand :-1987


In their article suggest that a purpose put research program as the object of preparing

the consumer to be informed, conscious and discrete buyer is immediately necessary .

Kalkundrikar :- 1990

In his paper on “comsumerism” argued” consumers in India are not properly organized

very few consumers are aware of their rights, consumer in India have remained

unprotected due to ignorance, price consciousness mare laws are not sufficient to protect

the consumers. The consumers must build strong associations and exert their rights.

Ramchandra ,s. :- 1988

“commanded in Economics and and political weely ”that consumer behavior as a

branch of study is best described as applied behavioral science; other similar fields

would be industrial psychology or orgnazation behavior.

Katonas :-

view was that consumer psychology are not interested in the behavior pattern of a

single individual, but rather the behavior at mass consumption.

Waite and sassady:-1949

observe in their book ,”consumer demand of a goal and services is depend upon

whether the consumers will to buy the same at varying price is there or not we shall

see that consumer demand can be derived from the fore going theory of consumer

behavior.


Shekar et al 1989:-

In their article “zeroing in on the buyer” analyzed the user profile buying marketing store

loyalty, brand loyalty and the key decisions to be taken in the purchase.

Arvind korba :- 1994

In this book “Marketing modes” has presented the Indian scenario covering several

aspect and sectionalized as aspects of marketing brand competitiveness’ consumer in

India Indian markets, and marketing marvels consumer in India ,sales promotion, and

SSI marketing.

Jill Suzanne :- 1989

In her doctoral the is started that “much of the research in marketing involves the study

of choice behavior.

Warren:- 1970

Recorded in this book “ Behavior scientists are interest in all patterns of human behavior

of which consumer behavior is only a small segment in any city limits”.

Chapter .4

INDUSTRY PROFILE

2.1 Introduction


Ayurvedic medicines are produced by several thousand companies in India, but most of them are

quite small, including numerous neighborhood pharmacies that compound ingredients to make

their own remedies.

2.2 History of Ayurveda

It is estimated that the total value of products from the entire Ayurvedic production in India is on

the order of one billion dollars (U.S.). The industry has been dominated by less than a dozen

major companies for decades, joined recently by a few others that have followed their lead, so

that there are today 30 companies doing a million dollars or more per year in business to meet

the growing demand for Ayurvedic medicine. The products of these companies are included

within the broad category of "fast moving consumer goods" (FMCG; which mainly involves

foods, beverages, toiletries, cigarettes, etc.). Most of the larger Ayurvedic medicine suppliers

provide materials other than Ayurvedic internal medicines, particularly in the areas of foods and

toiletries (soap, toothpaste, shampoo, etc.), where there may be some overlap with Ayurveda,

such as having traditional herbal ingredients in the composition of toiletries.

The key suppliers in Ayurveda are Dabur, Baidyanath, and Zandu, which together have about

85% of India's domestic market. These and a handful of other companies are mentioned

repeatedly by various writers about the Ayurvedic business in India; a brief description is

provided for them, arranged here from oldest to newest:

2.3 Competitors of Himalaya Ayurvedic


Dabur Inda Ltd. is India's largest Ayurvedic medicine supplier and the fourth largest producer of

FMCG. It was established in 1884, and had grown to a business level in 2003 of about 650

million dollars per year, though only a fraction of that is involved with Ayurvedic medicine. Last

year, about 15% of sales volume was pharmaceuticals, the remaining 85% were mostly non-

medicine items such as foods and cosmetics. Dabur's Ayurvedic Specialities Division has over

260 medicines for treating a range of ailments and body conditions-from common cold to

chronic paralysis. These materials constitute only 7% of Dabur's total revenue (thus, less than 50

million dollars). Dabur Chyawanprash (herbal honey) has a market share of 70% and chewable

Hajmola Digestive Tablets has an 88% share. Other major products are Dabur Amla Hair Oil,

Vatika (Shampoo), and Lal Dant Manjan (Tooth Powder).

Sri Baidyanath Ayurvedic Bhawan Ltd. (Baidyanath for short) was founded in 1917 in Calcutta,

and specializes in Ayurvedic medicines, though it has recently expanded into the FMCG sector

with cosmetic and hair care products; one of its international products is Shikakai (soap pod)

Shampoo. Baidyanath has a sales volume of about 350 million dollars, but most of the product

sales are in the cosmetic range. The company reports having over 700 Ayurvedic products, made

at 10 manufacturing centers, with 1,600 employees. Included items are herbal teas, patent

medicines, massage oils, and chyawanprash.

Zandu Pharmaceutical Works was incorporated in Bombay in 1919, named after an 18 th-century

Ayurvedic. The company focuses primarily on Ayurvedic products (in 1930, pharmaceuticals

were added, but the pharmaceutical division was separated off about 30 years later). However,

today Zandu has a chemicals division and cosmetics division. Its total sales volume is about 45

million dollars. One of its current projects is to develop.


http://www.zanduayurveda.com/main.htm

http://www.baidyanath.com/

http://www.dabur.com/EN/Home/Home.asp

The Himalaya Drug Company was established in 1934 in Bangalore. It currently has a business

level of about 500 million dollars and has a U.S. distribution division (Himalaya USA). It is

known in the U.S. for the product Liv-52, marketed as a liver protector and therapy for liver

diseases like viral hepatitis; the product was first marketed in India in 1955.

The Emami Group, founded in 1974, provides a diverse range of products, doing 110 million

dollars of business annually, though only a portion is involved with Ayurvedic products, through

its Himani line; the company is mainly involved with toiletries and cosmetics, but also provides

Chyawanprash and other health productsAimil Pharmaceuticals Ltd., incorporated in 1984 and

engaged in manufacturing and sale of both generic and proprietary Ayurvedic medicines, with a

business level of about 20 million dollars annually. Its wide range of Ayurvedic herbal

formulations, covering most therapeutic segments, was honored by the Indian government's

National Award for a dopamine drug from a plant extract, applying for new drug status in the

U.S

was founded in 1947, and currently has three distribution centers in India; it produces liquids,

tablets, and veterinary supplies. It has gained a large advantage with its new product Evanova, a

preparation containing 33 herbs and minerals and non-hormonal active ingredients used as a

menopause treatment alternative to HRT. Soya is one of the main ingredients in this product. The

roduct also contains Ayurvedic herbs that act like selective estrogen receptor modulators as was

asparagus root (shatavari), which reduces the frequency and intensity of hot flashes.

Vicco Laboratories was established in 1958. It mainly produces topical therapies based on

Ayurveda and is best known internationally for its toothpaste product, Vajradanti, which has

been marketed in the U.S. for more than 25 years.


http://www.viccolabs.com/index.htm

http://www.emamigroup.com/index.htm

http://www.himalayahealthcare.com/index.htm

,

Two of the largest companies involved with providing traditional medicine products, such as the

above, are Himalaya Drug Company and Universal Medicament s (in Nagpur). Universal

Medicaments has a joint venture for research and manufacturing of herbal products with Cipla

Ltd. and Lupin Ltd, two leading pharmaceutical companies of India. Universal is engaged in

manufacturing and exports of both pharmaceutical formulations and research-based herbal

medicines.

Exports of Ayurvedic medicines have reached a value of 100 million dollars a year (about 10%

the value of the entire Ayurvedic industry in India). About 60% of this is crude herbs (to be

manufactured into products outside India), about 30% is finished product shipped abroad for

direct sales to consumers, and the remaining 10% is partially prepared products to be finished in


http://www.mahassi.com/universal/

the foreign countries (see Appendix 1 for examples of Ayurvedic distribution from India with

products available worldwide).

2.4 Status Of Ayurveda In India

The Indian government and non-government organizations have been collecting statistics on the

Ayurvedic system in India and these data about the manpower and institutional aspects of

Ayurveda have emerged:

Number of registered medical practitioners: 366,812

Number of dispensaries: 22,100

Number of hospitals: 2,189

Number of hospital beds: 33,145

Number of teaching institutions (undergraduate): 187

Number of upgraded postgraduate departments: 51

Number of specialties in postgraduate medical training: 16

Number of pharmacies manufacturing Ayurvedic medicines: 8,400


In India, 60% of registered physicians are involved in non-allopathic systems of medicine. In

addition to the nearly 400,000 Ayurvedic practitioners, there are over 170,000 homeopathic

physicians; India has about 500,000 medical doctors (similar to the number in the U.S., but

serving nearly 4 times as many people). Reliance on Ayurvedic medicine is heavy in certain

regions of India, such as Kerala in the Southwest. Many Ayurvedic practitioners in small villages

are not registered. One of the famous clinics of India is described in Appendix 2 and a new clinic

complex is serving visitors from abroad is mentioned in Appendix 3.

2.5 Modern Market Developments

The SAARC (South Asia Association for Regional Cooperation) was formed in 1985; its

member countries are India, Pakistan, Nepal, Bangladesh, Bhutan, Maldives, and Sri Lanka.

These countries all have been influenced by Ayurvedic medicine. Trade in Ayurvedic medicines

within the SAARC is mostly limited to raw materials that grow in one region (e.g., high

mountains, northern climate) and are then exported to other regions (e.g., lowland southern

areas). Because of the large number of very small factories that try to service the local

communities, with products labeled with the local language, there is little opportunity for

suppliers in one SAARC country to send finished products to another SAARC or even abroad.

Entrepreneurs in these countries (mainly in India) seeking to break into the market for natural

products have determined, rightly, that the demand for traditional style Ayurvedic medicines

both inside and outside the region is limited, despite growth trends as high as 20% annually

encountered in the late 1990s. They have aimed to bolster interest by carrying out scientific

research into promising herbs and formulas that are based on Ayurveda but not necessarily

reflecting traditional practices. Of necessity, such research eventually focuses on finding of


http://www.saarc-sec.org/

active ingredients, and this has led to the development of isolates from plants that are sold as

"nutriceuticals" (substances not registered as drugs, but used like nutritional and dietary

supplements, sold over the counter in various formulations with specific health benefits

portrayed for them). For these, there is a growing worldwide demand. The main suppliers of

nutriceuticals are Japan, China, and the U.S., but India stands to become a significant

contributor.

As an example of development of Ayurvedic nutriceuticals, Sabinsa Corporation, a U.S.

company with affiliates in India that represents the Indian tradition, though it also takes on

similar projects involving herbs from other sources. The company was founded by Dr.

Muhammed Majeed. He was born in Kerala, India; after graduating in Pharmacy from Kerala

University, Majeed emigrated to the U.S. in 1974, where he continued his graduate studies and

then worked at pharmaceutical companies for 15 years. Then, in 1988, he founded Sabinsa

Corporation. Soon after, in 1991, Majeed set up a research and development group at Bangalore,

India called Sami Labs Ltd. That facility now has over 500 employees.

Sabinsa produces extracts and special powders such as the following (uses are typical

applications sought by product manufacturers and may not reflect traditional Ayurvedic uses):

This trend towards nutriceutical development has not been adopted by all. Some are still

interested in promoting the ancient tradition and sell the well-known prescriptions or make up

new proprietary formulas. An example of a company that sells complex Ayurvedic compounds is

Surya Herbal in New Delhi. They are the manufacturers and exporters of a wide range of

Ayurvedic generic, branded specialties and other OTC herbal healthcare products. The company

provides 15 formulations, which match, for the most part, the categories of natural therapeutics


http://www.sabinsa.com/

in demand worldwide. The products include: Memory-Loss Capsules/Syrup; Mental Stress and

Fatigue Relieving Capsules; General Weakness Tonic for Men & Women; Liver Disorder

Curative Tablets/Syrup; Piles & Varicose Veins Tablets; Throat & Other Minor Infections

Therapy Tablets/Syrup; Menstrual Regulatory Capsules/Syrup; Cough Relief Tablets/Syrup; and

Constipation Regulatory Tablets/Syrup.

Another example is Universal Medicaments Pvt. Ltd., a part of Universal Pharmaceuticals

Group. The company is best recognized for its formulations Karnim (Anti-diabetic supplement),

Herbokam (Anti-stress formula), Chetak (Stimulant), Tonabilin (Iron supplement), Minitone, U-

Gyanetone, and Unicough Syrup. All together, the company has about 15 main proprietary

products. Key elements in both these companies is a gradual move away from traditional

Ayurvedic products to the new formulations ("research-based") and new dosage forms (e.g.,

capsules and syrups to replace, as examples, teas and ghee preparations) that suit the current

demands. The direction today is to deal with broad issues, such as lowering cholesterol and

lipids, lowering blood sugar (in diabetes), and improving cardiovascular health overall. Products

in high demand also include menopause formulas, sexual stimulants, treatments for liver disease,

and detoxifying regimens.

The biggest supplier of Ayurvedic herb products for the U.S. and other Western countries is

Maharishi Ayurveda Products International, Inc., currently located in Colorado. Despite its

dominance in the field, which came about because of the popularity of Maharishi Mahesh Yogi

in his teaching of transcendental meditation, the company still has only a limited market

presence and small staff. The Maharishi had attracted a few medical doctors to his program, and


they have been vocal proponents of the products, which is the reason for their continued use.

There are about two dozen products in their catalog.

In America, Europe, and other countries, it has long been recognized that it is difficult to

promote traditional medicine systems because of their complexity, so individual herbs become

the focus of attention. The main herb of interest from India is ashwaganda. It is not promoted as

much based on its role in Ayurveda, rather, it has been compared, with considerable hyperbole,

to ginseng, which was for many years the biggest selling medicinal herb on the international

market. So, it is called "Indian ginseng" by some (though to do so now in the U.S. is illegal) and

promoted as an "adaptogen," as a sexual tonic, and as an immune enhancer, but usually without

any reference to its characteristics as recognized by Ayurveda. It is included in formulations, but

mostly with non-Ayurvedic ingredients. Previously, the best promoted herb from Ayurveda was

Centella asiatica, one type of Brahmi. This herb became popular almost entirely on the basis of

one product (which contained two other non-Ayurvedic herbs), that was heavily promoted.

Confusion over the source led to substitution of a Chinese herb in most products recently.

However, this Ayurvedic herb is still promoted as an energizer (in Ayurvedic medicine it is a

sedative), and as a tonic for the brain (which is consistent with some Ayurvedic indications for

it).

There are serious problems with traditional Ayurvedic medicine in the West. In a separate article

(Status of Ayurveda in the U.S.), I have described significant barriers that exist to development of

the field here, where Chinese medicine has done fairly well. Visitors to India bring back

distressing stories about the status of Ayurvedic medicine education in India, which indicates

that there are problems arising in the source country.


Other issues influence the potential spread of Ayurvedic medicines. With the popularization of

herbal medicine in recent decades, along with the rapid growth in population, numerous species

used in making traditional formulas are becoming endangered. A good example is Nardostachys

(jatamansi), which is now permitted only in manufactured products and cannot be otherwise

exported; it is mainly obtained in Nepal. According to one estimate, 120 economically useful

plants in India are endangered, 35 of which are said to be important medicinals.

Quality control issues have come to the fore, with worries about contamination of plant products

by heavy metals, pesticides, and other substances, yet few Ayurvedic factories are large enough

and affluent enough to invest in the necessary testing procedures to demonstrate the quality of

the finished materials. The ones mentioned above, Surya and Universal, do have the capabilities

and produce certificates of analysis for their batches of product that reveal test data on

cleanliness and purity of the product.


Company profile

The Himalaya Drug Company was founded in 1930 by Mr. M. Manal with a clear vision to bring

Ayurveda to society in a contemporary form and to unravel the mystery behind the 5,000 year

old system of medicine. This included referring to ancient ayurvedic texts, selecting indigenous

herbs and subjecting the formulations to modern pharmacological, toxicological and safety tests

to create new drugs and therapies.

Seventy nine years ago, on a visit to Burma, Mr. Manal saw restless elephants being fed with a

root to pacify them. The plant from which this was taken is Rauwolfia serpentina. Fascinated by

the plant's effect on elephants, he had it scientifically evaluated. After extensive research,

Serpina, the world's first anti-hypertensive drug, was launched in 1934.

The legacy of researching nature forms the foundation of Himalaya's operations. Himalaya has

pioneered the use of modern science to rediscover and validate ayurveda's secrets. Cutting edge

technology is employed to create pharmaceutical-grade ayurvedic products. As a confirmation

that Himalaya is dedicated to providing the highest quality and consistency in herbal care, the

Company was awarded an ISO 9001:2000 certification in 2003.


Since its inception, the company has focused on developing safe, natural and innovative

remedies that will help people lead richer, healthier lives. Today, Himalaya products have been

endorsed by over 250,000 doctors around the globe and consumers in over 67 countries rely on

Himalaya for their health and personal care needs.

Over view of company

1.1930-Mr.M.Manalforms

The Himalaya Drug Company. His vision: Put Ayurveda on par with modern

medicine.

2.1934 - Launch of Serpina, the world’s first anti- hypertensive drug, derived from Rauwolfia

serpentina.

3 . 1955 - Liv.52, a hepatoprotective, is launched and goes on to become one of the world’s

top-selling drugs.

Company Profile

Name of the company - Himalaya Drug Company.

Establishment of company - 1930

Type : Private

Key Person : Mr. M. Manal


http://www.himalayahealthcare.com/aboutayurveda/cahr.htm#rauwolfia

http://www.himalayahealthcare.com/aboutayurveda/cahr.htm#rauwolfia

Industry : Drug Company.

Products : Himalaya products

Employee : 2,50000

Award- ISO 9001: 2000 (2003)

Head office : Bangalore

Website : www.himalaya.com

Mission

Establish Himalaya as a science-based, problem-solving, head-to-heel brand, harnessed from

nature's wealth and characterized by trust and healthy lives.

Develop markets worldwide with an in-depth and long-term approach, maintaining at each step

the highest ethical standards.

Respect, collaborate with and utilize the talents of each member of the Himalaya family and the

local communities where Himalaya products are developed and/or consumed, to drive our seed-

to-shelf policy and to rigorously adopt eco-friendly practices to support the environment we

inhabit.


http://www.himalaya.com/

Ensure that each Himalaya employee strongly backs the Himalaya promise to exceed the

expectations of the consumer, each time and every time. Nothing less is acceptable.

Brand Identity :- the promise of health, well-being and a prescription for good living

The Himalaya brand has much in common with the mountain range from which it draws its

name. For centuries, the Himalayas have been an icon of aspiration, of man's quest to unlock

Nature's secrets. They represent purity and lofty ideals. The fact that the Himalayas are the

source of many of the herbs that are used in our products, makes our brand name all the more

appropriate.

The Himalaya logo is a visual definition of its brand identity. The leaf that forms the crossbar of

the letter H evokes the company's focus on herbal healthcare. The teal green represents proximity

to nature, while the orange is evocative of warmth, vibrancy and commitment to caring. The

Himalaya brand carries with it the promise of good health and well-being.

Location . . . largest tablet-coating unit in the country

Starting off operations in Dehradun way back in the 1930s, the company later spread its wings to

Mumbai and across the country. In 1975, the company set up an advanced manufacturing facility

in Makali, Bangalore, India, which today houses the Corporate headquarters. In 1991, the

company relocated its R&D facility to Bangalore. The manufacturing facility at Makali has the

largest tablet-coating unit in the country. Over one crore tablets are punched every day.


http://www.himalayahealthcare.com/abouthimalaya/cprofile.htm#top

Research & Development . . . each Himalaya product undergoes years of primary research

and clinical trials before it reaches the market

Himalaya has a well-defined Research and Development policy.

It states that no investment is too much when it comes to scientifically creating safe drugs and

therapies.

Himalaya's history is one of innovation through research. The company believes that the ideal

healthcare system lies in the synergy between ayurveda and modern science. Himalaya's constant

endeavor is to create innovative products that satisfy the health and personal care requirements of

contemporary living.

Himalaya prides itself on being a completely research-oriented company. Indeed, it is this

emphasis on R&D that allows Himalaya to produce safe, efficacious and consistent remedies

using ayurvedic principles.

The R&D department is focused on product development, quality control and standardization.

All products are derived through rigorous research and produced in state-of-the art facilities. The


products represent commitment to continuous investment in the best people, practices and

technology. Himalaya does not support "Borrowed Science" or the practice of using published

literature to substantiate efficacy claims. Each Himalaya product undergoes years of primary

research and clinical trials before it reaches the market.

Products

Himalaya's products can broadly be categorized into three main ranges, viz:

Pharmaceutical

Personal Care

Animal Health

Pharmaceutical Range . . . health maintenance, eye, cardiac and skin care, immune booster and

cough control

The medicinal range of products carry the Himalayan hallmark of researching ayurveda and

capturing its benefits in formulations. Using modern research methodology and manufacturing

practice, Himalaya has made available to people all over the world, an alternate method of

treatment, which has no known side effects.The medicinal range comprises over 35 products and

is broadly classified into four categories viz:


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http://www.himalayahealthcare.com/abouthimalaya/cprofile.htm#two

http://www.himalayahealthcare.com/abouthimalaya/cprofile.htm#one

Children's Health

Men's Health

Women's Health

General Health

In 1972, continuing its tradition of introducing safe and natural remedies, Himalaya launched

Bonnisan, a natural pediatric digestive tonic. A formulation based on years of research and

clinical testing, the product found wide acceptance among doctors and mothers alike. The sweet

tasting tonic became a trusted part of a baby's growing up.

After extensive work on the formulations and related clinical research, Himalaya introduced

Menosan, a herbal non-hormonal product for menopausal women, Reosto, a comprehensive

therapy for osteoporosis and Himplasia, a unique product for benign prostatic hyperplasia, a new

dimension in BPH management.

Some of the other well known products are Abana, Cystone, Gasex, Geriforte, Rumalaya,

Diabecon, Mentat, Koflet, Himcolin, Septilin, Pilex, PureHands, etc.

Personal Care Products . . . Health Care, Oral Care, Hair Care, Skin Care and Baby Care.

Himalaya has used its wealth of knowledge and research, in natural herbal remedies, to formulate

a range of personal care products that cater to daily health needs. This range offers the goodness

of natural solutions for daily use by the complete family.


http://www.himalayahealthcare.com/abouthimalaya/cprofile.htm#top

The use of natural ingredients in personal care products has been practiced since time

immemorial, leading to increased use of herbs with a curative value. Modern research proves that

herbs while being effective are also mild and soothing.

Launched in 1999, Himalaya Herbals is a range of natural herbal personal care products

spanning Health Care, Oral Care, Hair Care, Skin Care and Baby Care.

The range comprises of fairness cream, soap-free face washes, facial cleansers, face toners,

moisturizers, soap-free shampoos, conditioners, hair-loss control, weight control, pimple control,

foot care, multi-purpose creams, skin nutrients, dandruff control, anti-stress, digestive health,

pain relievers, cough & cold relievers, oral care and baby care products.

Pure Herbs, Chyavanaprasha and Forest Honey

Pure Herbs, the pure and concentrated strength of a single herb in the right measure, stimulate &

improve body functions.

Himalaya Pure Herbs is a range of individual herb extracts. Each Pure Herb is the result of strict

monitoring from the farm to the lab. At the lab, Himalaya's proprietary techniques are used to

extract the optimum value of each herb. This is followed by rigorous tests by R&D team for

potency and consistency.

The actions of these extracts benefit the body, irrespective of the individual's body constitution,

state of health and metabolic functions. Everyone can benefit from the goodness of these herbs,

irrespective of age, sex, body type or other health related factors.


The Pure Herbs range comprises of the following:

Amalaki: Useful in treating cough, cold, sore throat and respiratory tract infections. It

protects cells from free radical damage and is an excellent anti oxidant.

Arjuna: This herb improves blood circulation and is used as a tonic for the heart.

Ashvagandha: Commonly known as Winter Cherry, this herb acts as an ant-stress agent

that imparts a sense of well-being and helps in coping with life's daily stresses.

Brahmi: A well-known herb that helps in improving general alertness.

Karela: Commonly known as Bitter Gourd, it is known to aid in the metabolism of

carbohydrates.

Lasuna: Commonly referred to as Garlic, Lasuna helps in controlling the excess

conversion of lipids and cholesterol.

Neem: A popular herb, Neem has anti-bacterial, anti-fungal and blood purifying

properties. It is very useful in skin disorders and helps maintain a healthy, beautiful and

glowing skin.

Shuddha Guggulu: It regulates fat metabolism and helps remove excess cholesterol

from the body.

Shallaki: This herb treats joint problems.

Tagara: It has mild sedative properties, which are useful for insomnia and sleep

disorders.

Triphala: A digestive aid compound and a bowel cleanser.


Tulasi: It has anti-microbial and anti-inflammatory properties, and is useful in respiratory

tract infections like dry or wet cough, cold and sore throat.

Chyavanaprasha: Himalaya Chyavanaprasha is a unique combination of ancient wisdom and

modern science. Its natural ingredients are tested to ensure the highest levels of purity.

Honey: Pure unadulterated Himalaya Forest Honey is sourced from India's untouched forests.

Animal Health . . . bringing its expertise in health care to animal care . . . leveraging R&D

strengths in creating natural drugs and therapies . . . daily care for sensitive pets like cats & dogs

The Himalaya legacy extends to animal health also. The Company offers well-researched, safe,

animal health products, harnessed from nature's wealth to alleviate the suffering of animals, to

improve their health and to increase their productivity.

World-wide there is a growing concern about the presence of chemical contaminants in dairy,

meat and poultry products. Taking a cue, The Himalaya Drug Company has extended its

expertise to create Ayurvedic drugs and therapies for animal health care.

Concern for animal welfare prompted Himalaya to launch the Animal Health Range of products

for commercial livestock in July 1998. The products in this range alleviate the suffering of

animals and improve their health. This results in healthy livestock whose animal products are

safe for human consumption.

Realizing the importance of companion animals in today's life, Himalaya launched the Companion

Animal Care Range of products in 2000.


Prominent products

Animal Care

Range

Livestock

Appetonic Vet, Appetonic forte Vet, Diarex Vet, Galactin Vet,

Himfertin Vet, Himpyrin Vet, HimROP Vet, Inflamin Vet, Liv.52

Vet, Liv.52 Protec, Rumalaya Vet, Scavon Vet, Speman Vet,

Styplon Vet, Tentex forte Vet.

Poultry

Diarex PFS, Geriforte Vet, Liv.52 Protec, Nefrotec Vet, Speman

Vet, Speman forte Vet, Tentex forte Vet.

Aquaculture Geriforte Aqua, Liv.52 Protec.

Companion

Anxocare, Canisep, Digyton, Erina, Erina EP, Erina Plus, Himpyrin,

Immunol, Liv.52 Vet, Nefrotec, Regurin, Scavon.

Our identity

The Himalaya brand has much in common with the mountain range from which it draws its name.

For centuries, the Himalayas have been an icon of aspiration, of man's quest to unlock Nature's

secrets. They represent purity and lofty ideals. The fact that the Himalayas are the source of many of

the herbs that are used in our products, makes our brand name all the more appropriate.

Our logo is a visual definition of our brand identity. The leaf that forms the crossbar of the letter H

evokes our focus on herbal healthcare. The teal green of our logotype represents our proximity to


nature, while the orange is evocative of warmth, vibrancy and our commitment to caring.

Every thing that carries our logo is accompanied by the high quality that has always been the

Himalaya hallmark. The Himalaya brand carries with it the promise of good health and well-being. It

is our endeavor to ensure that our logo becomes the symbol of a promise delivered.

Neem face wash and liv-52 result:-

Liv.52, Bonnisan, Himplasia, Menosan, Reosto, Tentex Royal

Prominent among Himalaya brands is Liv.52, a liver formulation, which is also the flagship

brand of the company. Every one-third of a second, one unit of Liv.52 is bought somewhere in

the world. It is ranked number one in the hepatoprotective - lipotropic segment and number four

among all pharmaceutical products in India. (ORG Marg, July 2003). Liv.52 celebrates fifty

years in 2005.

Carried out final result

After analyzing data with appropriate method, we can carries out final result. For example: for

question “do you use Neem face wash?” option is “Yes” or “No”. if we get the answer like out

of 50 questionnaire, 35 answer for yes and 15 for no, with the use of percentage method we can

say that 85 % persons use Himalaya Neem face Wash and 25 % don’t use Neem face wash.


Chapter 6. Finding and suggestion

Table. 1 The liv-52 tablate sale in chemist shop

Sr. Names of Chemist shops

Weekly Monthly Annual TotalNo Sale of

liv-52 tab.

Sale of liv-52

Sale of liv-52

tab 1 Vijay 5 25 300 3302 Vashnavi

Agency10 40 480 530

3 Vashnavi 3 15 180 2984 Shambhu 6 27 162 195

5 Aniket 2 10 120 1326 Kailas 4 20 240 2647 Vishnu 3 15 180 1988 Bhavani 7 32 224 2839 Laxmi 4 20 120 144


10 Priya 7 32 224 264

Filed Survey

Table no. 2.

Use of Nim Face Wash

Age wise category

Yes No Total

15 to 20 8 2 1020 to 25 7 3 1025 to 30 5 5 1030 to35 6 4 1035 to40 7 3 10

33 17 50

Field survey:-

Figure No.2 usages of Neem face wash of customers.


Above figure shows that 33 consumer says we are use Neem face wash but 17 consumer

can not say we are use this Neem Face wash .

Table – 3 Preference of Neem Face Wash

Face wash

Neem Face wash

Ever youth

Garnear Total

15 to 20 7 5 3 1520 to 25 4 3 3 1025 to 30 4 2 3 930 to35 4 1 3 835 to40 3 3 2 8 TotAL 22 14 14 50

Figure no. 2 Preference of Neem Face Wash


This figure shows that the consumer more given preference towards Neem face wash

and less given preference of garner and Ever youth.S

Chapter No 5

Suggestions

Company need to focus on market penetration strategy to increase market share

The company targeting various consumers demographic, physiological and socio-

economic factors before devising there marketing strategy.

Companyies must Manage core- processes ectivily to match consumers expectations.

Companies marketing herbal aurvedic produc need to substantiale with proof of the

claim .


Marketers need to take current decision about products and brands to success in

marketing plan.

Chapter 6.

Conclusion and Recommendations

From the survey conducted and interactions with respondents it is observed that there is

significant behavioral pattern exhibited by consumers or chemist of Nanded.

Socio economics factors of consumers effect there consumption behavior.

Consumers who are brand loyal to a particular ayurvedic product go to another shop if

the product is not available.

Before deciding a purchase criteria in herbal ayurvedic products consumer firstly look for

its naturalness and then other attributes..


The liv-52 tablets are given liver protection of jaundice patient. Doctors demand for

this tablets for the protection liver.

The Neem face wash are given natural skin protection for pimples. That’s way

women’s are given more preference of Neem Face Wash.

Difference in demographic factors and level of developments activities of various regions

could have an impact on consumption patteren among consumer in this regions

Neem face wash also usful for kids skins and hair . Due to that cause Neem face wash are

more famous for protection of children skins.

Appendices

Questionnaire

1) Name of the person__________________________________________________

Address___________________________________________________________

Phone No._________________________________________________________

Q.1) What is your gender?

a) Male b)Female


Q.) What is your age?

A) Below 18 Years c) 19-24 Years

b)25-30 Years d)31-36 Years

e)>37 Years.

Q.3) What is your occupation.

a) Self Employed b) Business c)Student

Q.4) Please indicate your level of education ?

Ans:- a) School Of Drop Out b) S.S.C c) H.S.C d) Graduation e) P.G

f) Professional.

Q.5) Please indicate your monthly handed income?

Ans:- a) Less than Rs.1500 b) Rs.1600-3500 c) Rs.3600-50000

D) Rs.5500-7000 E) More Than7500.

Q.6) How many members are there in your family?

Ans:- a) Alone b)2-4 c)5-8 d)7-9.

Q.7) Have you used herbal Ayurvadic products ?

Ans:- a) yes b) no.

Q.8) When do you buy these Herbal Ayurvadic products ?

Ans:- a) rarely b)often c)occasionally d)depends e)not true.

Q.9) Who is use your of herbal Ayurvadic products in your house ?


Ans:- a)children b)wife c)husband c)elders (edged) e) everybody.

Q. 10) How much money out of your total monthly husband expenditure is special on buying

Herbal ayurvadic products ?

Ans:- a) less than Rs 100 b) Rs 101-200 c) Rs 201-400 d) Rs 401-600

e) Rs more than Rs 601.

Q.11) who influenced you to use Harbel Ayurvadic products ?

Ans:- a) doctors b) advertisement on T.V or other media. C) Advice of family and relatives

d) Advice of friends and neighbours e)Retailers f) Self interest.

Q.12) what criteria of you access before making a purchase decisions ?

Ans:- a) company images b) brand name c)conventional packing d) free gifts or coupons e)

price f) Easy availability.

Q. 13) Do you thing Harbel Ayurvadic products are as effective as another forms or medicines ?

Ans:- a) Yes b)No.

Q.14 Do you consume Neem face wash?

a) Yes b) No

Q.15 Q- 2 Which brands are you aware of ?

a) Yes b) No


Reference :

1. Aker , David “ starategic Marketing Management” , John villey & sons. Inc, New York.

2. Business World, 1990, “ consumer boom” may 23 th – june 5 th.

3. Narayan Sanjoy, “ the changing face of consumer ” the ECONOMIC times 5th march 1991 ,

pp1.

4. Naire, Rajaeshwari ,“ traching the cause of grate consumer boom.” the economic

times,march 5th,1991,ppt.

5. Kotler, Philip ,” what consumerisimmeans for marketers” Harvards business review,May-

june 1972-pp 48-57.

WEBSITE:-

1) http://www.ncaer. Org /featuredpriject.1.html.


http://www.ncaer/

2) http://www.charak.com /the raphy.asp.

4) http://www. Paraspharma .com /aboutus. Htm.

5) http://www.viccolabs . com /tur.phy.

BIBLIOGRAPHY,

Bobzai,sandeep, 19999,” Marketers know target Bharat”, Business India, sep 6-17th .

Business world, 19999,” Consumer Boom”, may 28th – june

Capital formation in Agricuture, new Delhi,NCAER,1979.

Das Gupta, Surjeet & R. Menon,1990,” rural market, the call for consumerism, India today.

Goyal.B. 1986,” Buyer Behavior of factor owners’ Indian gernal of marketing.

Bhandari, pawar & iyer Rajat, 1995,” Double take”, A & M 13th march, pp29-30

David robin,2000, “ MICA Market Rating could save Money product”, Times of India, Feb th.


http://www.viccolabs/

http://www.charak.com/

Ayurvedic glossary :-

Chakra

These are the energy centers in the body that are related to the nerve plexus center, which govern

the body functions.

Charaka

Charaka meaning the wanderer is believed to have spent many years between the wild animals in

dense jungles, which enabled him to coin his experiences in the book considered as the bible of

ayurveda and called the Charaka Samhita.

Charaka's encounter with nature and its beings for many years led to the writing of the great text

relating ayurveda, naturotherapy and use of natural substances for curing and preventing diseases


when mankind was unaware of the medicinal values of these substances and the various

measures quoted by him.

Churna

It is a Sanskrit word that means powder.

Consciousness

It refers to the state of being hat is characterized by sensations, emotions, thoughts and

awareness within oneself.

Cure

According to the literal meaning the word cure refers to the any diseased person's state of being

remedied from his ailment. In ayurveda it is clearly stated that no physician since the beginning

of time has been able to cure even the simplest disease, also that all the therapeutic efforts only

expedite the processes of nature. It is believed that all diseases are created and since everything

that is created exists for sometime and then is destroyed even the disease has some seeds of

destruction in itself since its origin.

The thought conveyed could be phrased by this saying: A good musician can make melody with

a defective instrument, and a good doctor can create harmony from malady.

Deva

They are considered as the angles, celestial beings without physical body structure.


Dharma

It refers to one's character, one's true self and about being a whole human being by the virtue of

righteousness, virtue, attribute, duty, nature of disposition and prescribed code of conduct.

Emetics

It is any substance that eliminates the impurity from the upper part of the body.

Etiology

It is the study of the causes of all diseases. In ayurveda the cause of most of the diseases is due to

the overuse, misuse or no use of the five senses.

Ghee

It is the clarified butter made by heating unsalted butter. The ghee may be stored without

refrigeration and can be used for most of the preparations that need oil or butter as the basic

ingredient..

Ghrta

It ia a sanskrit word meaning ghee.

Govinda

It is one of the most common name of the Hindu God, Lord Krishna, the rescuer of the earth.

Guna

All material entities including the mind are the composites of the three gunas, namely the sattva,


rajjas and tamas. These are the attributes whose imbalance leads to creation.

Gandharva

Celestial musicians, Heavenly singers.

Goksuru

Puncture vine, Latin name: Tribulus terrestris.

Guduci

Name of an herb: Latin name: Tinospora cordifolia.

Takra

Buttermilk, a drink made by mixing water in yogurt and churning it

Tamaka svasa

A kind of asthma.

Tiksagni

Strong digestive fire, increased activity of digestive fire.

Tiksna

Sharp, hot, fiery, pungent.


http://www.ayurveda-herbal-remedy.com/ayurveda-glossary/ayurveda-glossary-g.html

Tikta

Bitter taste or flavor.

Tri

Three.

Tridosa

The three dosas.

Tridoshic

Relating to tridoshas (see tridosha above).

Triguna

The three qualities of Nature.


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