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Good Evening Welcome to Telecoms Evangelist evening sponsored by Arrows Group 1 Wednesday, 26 September 12

Telecoms Evangelist Meet 2

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Page 1: Telecoms Evangelist Meet 2

Good EveningWelcome to Telecoms Evangelist evening

sponsored by Arrows Group

1Wednesday, 26 September 12

Page 2: Telecoms Evangelist Meet 2

Quality of ExperienceLondon 2012

We needed to automate our QoE in a live & complex environment, challenges with access...

with the demand for realtime relevant feedback to aid decision making...

•High Profile Global Event.

• One chance to get it right...

• Service Management demand for live information

2Wednesday, 26 September 12

Page 3: Telecoms Evangelist Meet 2

Video

3Wednesday, 26 September 12

Page 4: Telecoms Evangelist Meet 2

I would like to play you a video,reminding us all why our mobiles are so

important to our lives..4Wednesday, 26 September 12

Page 5: Telecoms Evangelist Meet 2

The Challenge...• We need to provide Customer

Experience testing at key venues across UK.

• The Solution had to provide a comparison of all the operators, near realtime

• Old methods would normally mean up to a weeks delay from the test taking place to getting the report.

• Crowd sourcing is great, but is too random, and relies on a large number people testing randomly.

• What we needed was a new approach...

5Wednesday, 26 September 12

Page 6: Telecoms Evangelist Meet 2

The origin’s of an idea... • The idea for realtime CET was

based on our internal crowd sourced system,

• A system that we have pioneered for a number years...

• But with Crowd sourcing... It is difficult to achieve a consistent relevant testing regime.

• What we needed was a dedicated crowd... A crowd which would be happy to work 24/7 and stand around all day.

• So that was it ‘Dedicated Crowd Sourcing’ was the answer...

6Wednesday, 26 September 12

Page 7: Telecoms Evangelist Meet 2

The basic requirements • We needed a real product, so that we

could use to deliver an end2end solution...

• Realtime App-based measurement system...

• We needed an app that could provide both voice & data testing in one unit...

• A flexible deployment strategy...

• Simple API driven reporting system for a web-portal, Spreadsheets & an App..

• See the results in realtime...

• An interface that would allow full diagnostics when required...

JSON%api%Dashboard%Coverage% layer% should% provide%a% clear% view% of% all% signal%strength% data% collected% over%the%measurement%period.% %And%provide% a% clear% uninterrupted%a n d% a n ima t e d% z o om i n g%experience%

Very%Simple%network%dashboard%based%on%the%displayed%areas…%%Providing%a%simple%view%of%Signal%level,%Download%&%Upload%Speed,%Ping%&%IP%success%rate.%

The% legend,% clean% simple%legend.% % This% should% a%simple% and% show% poor% to%good%coverage% in%a%simple%linear%flow…%

Combined%Network%Coverage%S i m p l e%G o o g l e%s t y l e%navigaLon%controls%%

CCSR%

98.2%%

97.5%%

95.3%%

97.6%%

97.6%%

97.6%%

The% Map% must% have% a% clear% and%unambiguous%Ltle%

Logo% Title%area%

Operator%logo%

Operator%ranking%table%Including%Signal,%download%speed,%

upload%speed,%Ping,%webpage%download%speed,%Voice%&%Data%CompleLon%Success%

rate%&%Sample%size%

7Wednesday, 26 September 12

Page 8: Telecoms Evangelist Meet 2

A Cloud based solution...

Smartphone testing app

Backend server in Cloud

JSON api to enable reporting on mobile devices

Root cause analysis tool

JSON api to enable realtime excel reporting

8Wednesday, 26 September 12

Page 9: Telecoms Evangelist Meet 2

Comparison Of Existing systems

Data Voice JSON Realtime Cost

Metrico

iTestNet

TEMS

Epitiro

Yes Yes Yes Yes High

Yes No Yes Yes Free

Yes Yes No No Mid

Yes Yes Yes Yes Low

The only solution to meet all our requirements was Epitiro

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Page 10: Telecoms Evangelist Meet 2

Dashboard & JSON api Specification provided

• We provided a detailed specification for both the API and the web Portal...

• Writing a test API interface to ensure that the product would interface with our internal tools when it was delivered...

• We wanted to support web-portal, excel spreadsheet, and apps which would all run off the same JSON API...

JSON%api%Dashboard%Coverage% layer% should% provide%a% clear% view% of% all% signal%strength% data% collected% over%the%measurement%period.% %And%provide% a% clear% uninterrupted%a n d% a n ima t e d% z o om i n g%experience%

Very%Simple%network%dashboard%based%on%the%displayed%areas…%%Providing%a%simple%view%of%Signal%level,%Download%&%Upload%Speed,%Ping%&%IP%success%rate.%

The% legend,% clean% simple%legend.% % This% should% a%simple% and% show% poor% to%good%coverage% in%a%simple%linear%flow…%

Combined%Network%Coverage%S i m p l e%G o o g l e%s t y l e%navigaLon%controls%%

CCSR%

98.2%%

97.5%%

95.3%%

97.6%%

97.6%%

97.6%%

The% Map% must% have% a% clear% and%unambiguous%Ltle%

Logo% Title%area%

Operator%logo%

Operator%ranking%table%Including%Signal,%download%speed,%

upload%speed,%Ping,%webpage%download%speed,%Voice%&%Data%CompleLon%Success%

rate%&%Sample%size%

10Wednesday, 26 September 12

Page 11: Telecoms Evangelist Meet 2

Creating Reports• JSON RESTful API provides single click

reporting...

• No training necessary...

• Delivery to multiple sources without complicated database SOA infrastructure.

Back%Pack%2%–%Olympics%and%Paralympics%athletes'%parade%

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Page 12: Telecoms Evangelist Meet 2

Creating a Coverage Map

• 4 lines of HTML...

• 2 java script functions...

• Gets you a beautiful map with coverage...

https://{..domain..}/tile.pl?tilex=511&tiley=340&zoom=10&operator=-1&bearer=ALL&?rand=2012-09-26:09

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Page 13: Telecoms Evangelist Meet 2

72 Thousand

Miles driven during the last 16 weeks

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Page 14: Telecoms Evangelist Meet 2

152 test units

Deployed across UK venue’s, cities and motorways

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Page 15: Telecoms Evangelist Meet 2

16.3 Million

Network Tests made during in the last 16 weeksThat’s 107 Thousand test per handset

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Demo

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Page 17: Telecoms Evangelist Meet 2

ats-group.co.uk

Tom Bryer

Managing Director

Est. 1992

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Page 18: Telecoms Evangelist Meet 2

London 2012 GamesBenchmarking the Mobile

OperatorsWorking With:

Est.  1992

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Page 19: Telecoms Evangelist Meet 2

During the Summer of 2012 – ATS&RO pioneered the CET bike! Giving unprecedented access to London during busy times of the day..

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From the initial concept… To Reality…

Production Engineering from ATS…20Wednesday, 26 September 12

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Creating the static units for the London 2012 Games…

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Page 22: Telecoms Evangelist Meet 2

Intelligent Communication Solutions

• Took delivery of 20 static benchmark units on Friday morning

• Work very hard to get to the key locations in the Olympic park

• Deadline for installation within the Olympic park was Sunday evening

• All boxes were installed, activated & commissioned on time

Rigging and Installation Services

Deploying the static units for the London 2012 Games…

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152 test units deployed across the UK…

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Page 24: Telecoms Evangelist Meet 2

Our  Benchmark  Test  Kit  Range…

Walk,  able  to  provide  access  to  key  areas

Sta'c,  24  by  7  at  key  locaDons

Car,  great  for  all  round  balance  of  TesDng  and  Mileage  

Cycle,  provide  great  access  to  urban  areas

Bike,  great  for  central  London  or  other  urban  areas

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Motorbike test unit…

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Static Test unit…

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Backpack test unit

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Car Test Unit…

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Currently Working With:

We  are  so  Impressed  with  realTime  CET…  We  have  set-­‐up  a  new  company  to  drive  this  forward:

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On the way to completing a UK coverage mapEncouraging Mobile choice

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Gavin Johns

Chief Executive Officer

Est. 2000

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ww

w.epitiro.com

Gavin JohnsCEO, Epitiro

iPQTM

Real-Time Insight

Epitiro Group Limited10-11 Raleigh Walk, Waterfront 2000, Brigantine Place, Cardiff, CF10 4LNRegistered in England and Wales no: [email protected] | www.epitiro.com

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w.epitiro.com

§ Epitiro provides leading Mobile Operators with network monitoring systems to ensure they can measure and manage Quality of Experience

§ Real-time insight of QoE helps address service-affecting issues in their infancy

§ We help operators achieve;§ Understand service§ Reduced Support Calls§ Higher Customer Satisfaction / Reduced Churn

§ Established 2000, Cardiff

‘Quality of Experience’ Monitoring Solutions for Mobile Operators

About Epitiro

ipQTM

Epitiro Group Limited10-11 Raleigh Walk, Waterfront 2000, Brigantine Place, Cardiff, CF10 4LNRegistered in England and Wales no: [email protected] | www.epitiro.com

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Our Clients

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w.epitiro.com

“Does it work when I want it?”

Challenges for Mobile Operators

Coverage

Performance

ReliabilityCapacity

Capability “Does it perform as I expect?”• Voice, text and Data

“Is there service where I need it?”

Availability of Voice and Data Services 24/7

Does the Network support the latest

technology

How does the network cope at times of peak demand

Coverage - Capacity – Capability - Performance - ReliabilityThe Five Pillars of Customer Experience…

“Can I make a call when I want to, for as long as I want to?”

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Product Overview

ipQTM Block Diagram

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w.epitiro.com

• Overview– Targeted measurement of mobile network – based on

cell, bearer etc.– Test Scheduling event based, time based, push-to-

test– Active & Passive testing

• Device Support– Android 2.1+ and iOS 4.0+– Consolidated approach for future device support with

RIM and Windows

• Network and Bearer support– 2G, 3G UMTS and CDMA, 4G WiMAX and LTE– Wi-Fi

AT50M Software Probe Test App

AT50MSoftware

Client

OTA Android Smartphones

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w.epitiro.com

ipQ Analytics

Filter just the data you want to see

CeX Dashboard’s in Real Time

Drill-down to investigate handset performance

See handset performance by location

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w.epitiro.com

One Click shows top KPIs

One-Click Dashboards

Click on any legend to add/remove from

view

Click on any point to see detailed

information

Line Chart View…

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w.epitiro.com

Map Views

Click on a Pin to see the test details of any

smartphone within the tile

See Any KPI by heat map

Click on a tile to zoom in and see Pin

locations of smartphone tests

See Coverage and KPIs on a Map

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Test Management

Create unlimited versions of KPI Tests

Extensive control over the configuration of each Test

Easily make the Test available for any

probe

A Full Configurable Client from the Server

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w.epitiro.com

§ Programmable warning and critical thresholds means is instantly alerted when baseline thresholds are breached

§ Full access to testing allows to control the frequency and the number of KPIs

§ Benchmarking competitor MNOs highlights opportunities to improve service..

§ Instantly see the impact of any changes on the network…

In Summary

Benefits of iPQ…

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w.epitiro.com

§ Real-Time Reporting Interface Mobile Operators

§ Full ‘On-Demand’ Management of data collection probe testing

§ Support Services to ensure installation, configuration, maintenance and further data analysis

ipQTM Performance Monitoring Solution

ipQTM

Epitiro Group Limited10-11 Raleigh Walk, Waterfront 2000, Brigantine Place, Cardiff, CF10 4LNRegistered in England and Wales no: [email protected] | www.epitiro.com

Product and Services

43Wednesday, 26 September 12