Television Advertising and Consumer Behavior 1304009737.pdf

7/29/2019 Television Advertising and Consumer Behavior 1304009737.pdf

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:

Bandura, Albert, (1971), Modeling Influences On Children. Testimony

To The Federal Trade Commission. November.

Latour .M, Pitts, And Snook- Luther, D. (1990). Femalenudity, Arousal And

Ad Response ; Experimental Investigation, Journal Of

Advertising 19.No 4, Pp.

Leckenby's Course, (1999). "Theories Of Persuasive CommunicationAndConsumer Decision Making" (ADV 382 J) In The University Of

Texas' Department Of Advertising. Copyright, Nathan Huey.

Nimer Eide, (1994). The Marketing Process. Librici Libyan Publishers,

Beirut , P 23

Philip Kotler , Gary Armstrong.(1999). Principles Marketing Prentice _

Hall International Inc, Print In USA, P 495,Second Edition.

Pride ,W .And Ferrell. O. (2000), Marketing, Concepts And Strategies

Houghton Mifflin Company, Boston ,Pp.448/450.

Resnik, And Stern .(1977).Childrens Television Advertising And Brand

Choice ,A Laboratory Experiment , P11_17.

Shimp T (2000) Advertising And Promotion Supplemental Aspects Of

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Television Advertising and Consumer Behavior 1304009737.pdf