Term Paper Suggested Topics Strategic Mgmt SGD

8/12/2019 Term Paper Suggested Topics Strategic Mgmt SGD

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STRATEGIC MANAGEMENT-MBM301-TERM PAPER TOPICS (suggested)

Students are encouraged to develop their knowledge in their area of interest. They may choose either to

critique a paper published in a leading international journal, or write a Term Paper on a topic of their

interest. In either case, the approval of the topic (or research paper) by the Mentor/Supervisor is

required, before the student commences work on the topic.

Some topics for Term Paper are suggested below, which may be adopted with or without modification.

M&A in IT industry

Turnaround Strategy

Guerrilla Marketing

Branding

Performance Appraisal- A critical study

TQM

Positioning

Pricing strategies

Portfolio Analysis

E-Commerce

Insurance Industry-Porters Industry Analysis

Security in E-Commerce

Modernization of Power Industry in India

Corporate Restructuring

Six-Sigma

Glocalpractices of MNCs

M&A in Banks

Celebrity endorsements

Compensation strategy


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Competency Mapping

Debt to Equity--Implications

Financial Gearing

Employee Performance Measurement

Variable Pay-Issues

Incentives for higher Performance

ESOP

Training Effectiveness

Head-hunting for CEOs

ERP

Retailing

360 degree Appraisal

Working Capital Management

Succession Planning as a tool for Employee Retention

Credit Appraisal Models

Stock Valuation in practice and theory

Business Cycles- Impact on various Industry segments

Agricultural Credit Appraisal

Product Development

Effective Communication

Business Ethics

Supply Chain Management

Risk Management in Finance

Organizational Development (OD)

Management by objectives (MBO)


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Vertical Integration as a Growth strategy

Valuation of Distressed Companies

Cost of Technology Up-gradation / Modernization vs. benefits

Valuation of Government Securities in India

Comparative Study of Mutual Funds in India for --- Segment (Diversified equity / Sectoral / Bonds /)

Forecasting in the context of

Role of IT for gaining Competitive Advantage in Banking Industry in India

Grievance Redressal System in Banking (or Insurance, )

Impact of IT on Transaction cost for payment and settlement in banks

Talent Management

Employee Turnover Management

Job-related Stress Management

Employee Motivation Strategies

Funding Strategies of infrastructure companies in India

Supply Chain Management-Dabbawalasof Mumbai

Training and Development

Corporate re-structuring

Impact of Restructuring on employee morale

Airline industry--Porters industry structure analysis

Merchandising in Retail sector

Strategy of HDFC Bank for rural penetration

Comparative study of SBI and ICICI Bank

Marketing strategies for economic recessions

Comparison of Family-managed and professionally managed business

Outsourcing


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Competitive Strategies adopted by TV Channels

Financial Bubbles

Telecom Industry-Porters Industry Analysis

Managing Waste

Asset Allocation by Individual Investors

CEO as Brand

Strategies adopted by Bharti Airtel

Resurgence of Radio

Communicating organizational Vision in global companies

Googles Advertising strategies

Samsung Business model vs Apples

Pricing strategies in FMCG

Cause of employee attrition- A Study

PPP-in Rural Healthcare

Brittania-Brand management strategies

HDFC Bank-Financial and marketing strategies

HDFC Ltd.-Financial and marketing strategies

CAMELS Framework for performance evaluation of Banks

Financial risk management in banks

Knowledge management

Bancassurance

Innovation management

Disinvestment

HR Scorecard

Segmentation, Positioning and Targeting in the Indian Car Industry


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Customization of software products

Data Warehousing

Documents

Term Paper Suggested Topics Strategic Mgmt SGD