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Thomas Michael Hogg 11 th October 2010 The 4 P’s of Sports Marketing Sports Marketing Event - Tec de Monterrey

The 4 Ps Of Sports Marketing Thomas Michael Hogg

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Presentation hold on the -Sports Marketing Event- of the Tec de Monterrey / Mexico

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Page 1: The 4 Ps Of Sports Marketing     Thomas Michael Hogg

Thomas Michael Hogg 11th October 2010

The 4 P’s of Sports Marketing Sports Marketing

Event - Tec de Monterrey

Page 2: The 4 Ps Of Sports Marketing     Thomas Michael Hogg

Thomas Michael Hogg

The 4P’s

11th October 2010

Page 3: The 4 Ps Of Sports Marketing     Thomas Michael Hogg

Thomas Michael Hogg

The 4P’s

Profit.

Performance.

Passion.Purpose.

11th October 2010

Page 4: The 4 Ps Of Sports Marketing     Thomas Michael Hogg

Thomas Michael Hogg

Profit.

Sales.

adidas World Football Market Leader. Key

competitor Nike.Profitabl

e Growth.

11th October 2010

Page 5: The 4 Ps Of Sports Marketing     Thomas Michael Hogg

Thomas Michael Hogg

Performance.Marketing / Product / Endorsement / Communication / PR.

11th October 2010

Page 6: The 4 Ps Of Sports Marketing     Thomas Michael Hogg

Thomas Michael Hogg

Passion. It’s more than just a brand or product.

11th October 2010

Page 7: The 4 Ps Of Sports Marketing     Thomas Michael Hogg

Thomas Michael Hogg

Purpose.“You are what you worry about.”

11th October 2010

Page 8: The 4 Ps Of Sports Marketing     Thomas Michael Hogg

Thanks.

Any question is welcome.

Thomas Michael Hogg

[email protected] Michael Hogg

thommy_c 11th October 2010