The 48th Fallon All Breeds Bull Sale

Volume XXXVII, #5 | March 2014 Published monthly for the NCA Membership

The Voice of the Nevada Livestock Industry

Nevada Beef Ambassador Contestants SoughtThe Nevada CattleWomen, Inc. and the Nevada Beef

Council are teaming up to hold a statewide contest for selecting a Nevada Beef Ambassador. It has been several years since a contest has been held in Nevada, but with increased emphasis on the program at the national level, the Nevada CattleWomen have decided that it is time to get engaged in this program once again! Nevada CattleWomen are seeking a young person to represent the beef industry, ranching or agricultural experience is not required.

Applications are due March 28, 2014. The contest will be held the evening of April 8 and morning of April 9,

2014 alongside the Nevada State FFA Livestock Judging and Clark County Fair and Rodeo events in Logandale, Nevada. There are two divisions in the contest (juniors 12-16 yrs, seniors 17-20 yrs) and the top senior will be selected as the Nevada Beef Ambassador for 2014-2015. Cash prizes will be awarded to the winners in each di-vision and cash incentives provided to all contestants who complete all three portions of the contest (issues statement, media interview, and consumer promotion).

The winner of the contest will receive an all ex-pense-paid trip to the national contest in Denver, Colo-rado September 26-27, 2014 and other state events. The

winner will be expected to complete the Master’s of Beef Advocacy (MBA) program and several beef promotion activities prior to the national competition. Five state winners are selected to be on the National Beef Ambas-sador Team. The national winners are given scholarships and one will be selected for a paid internship with the USDA in Washington, D.C. For more on the National Beef Ambassador program, see http://www.national-beefambassador.org. For more information about the Nevada contest in April, please contact Tracy Shane, Nevada CattleWomen President, at 775-934-5646 or [email protected].

The 48th Fallon All Breeds Bull SaleFor the 48th year, cattlemen from across the west

joined together in Fallon to participate in the Annual Fallon All Breeds Bull Sale and once again, it was a great success. Nevada Cattlemen’s Annual Sale fea-tures yearling to two year old range ready bulls and brings cattlemen from California, Idaho, Nevada, Arizona, Oregon and Utah looking to buy bulls for the upcoming year. This year, the sale average for yearling bulls was $3,190 on 44 bulls and 2 year old bulls was $3,096 on 60 bulls.

To kick off the sale, the three donation calves were sold. The calves were donated by Dave Stix and Demar Dahl and raised over $7000. All calves were donated back to Nevada Cattlemen’s Association and resold at Fallon Livestock Exchange on Tuesday following the bull sale. Thank you to Dave Stix and Demar Dahl for your continued support and contribution.

Each year, the consignors continue to bring high quality bulls. Because of the high quality of bulls and dedicated support to the sale, the sale continues to be a success and reach out to many of the western states. The Nevada Cattlemen’s Association and Fallon Bull Sale Committee thank you for your participation and congratulate this year’s award recipients.

The Top Range Bull Award was awarded to Cardey Ranches, for lot #146. This shorthorn bull was sold to Waukaru Farms in Rensselaer, IN for $5,200. Thank you to both parties for your participation and support of the Fallon All Breeds Bull Sale.

The Angus Best of Breed was awarded to Hone Ranch for Lot #28 selling for $4,400 to Louis Scatena of Yerington, NV. The top selling Angus bull was lot #60 consigned by Amador Angus and sold to Logan Nuttall of Vina, CA for $5,200. The overall Angus average on 70 bulls was $3,316.

The Hereford Best of Breed was awarded to Hutchens Herefords for Lot #120 selling for $3,000 to Silver Creek Ranch of Austin, NV. The highest selling Hereford was Lot #112 of Phil Allen and Son which sold for $4,100 to Ray Callahan of Reno, NV. The overall Hereford average on 21 bulls was $2,919.

The Balancer Best of Breed was awarded to Cardey Ranches for Lot #8 selling for $2,600 to Daniel Gordon of Winnemucca, NV. The highest selling Balancer bull was lot #7 consigned by Steve Smith Angus and Gelvieh and was sold for $3,100 to Fred T. Hicks Jr. from Fallon, NV. The overall Balancer average on 5 bulls was $2,410.

The Murray Grey Best of Breed and top selling Murray grey bull was awarded to

7 Lazy 11 for Lot #104 selling for $3,000 to Paul De-forest of Adin, CA. The overall Murray Grey average on 4 bulls was $2,187.

The Lim-Flex Best of Breed and top selling Lim-Flex bull was awarded to Little Luckiamute Limou-sin for Lot #139 selling for $2,500 to Pete Goicoechea of Eureka, NV.

Lastly, the Limousin Best of Breed went to Little Luckiamute Limousin for Lot #1. Little Luckiamute also provided the two highest selling Limousin bull sold to Guy Fowler of Fallon, NV for $2,500 a bull. The overall Limousin average on 2 bulls was $2,075.

This year’s recipient of the volume buyer jacket is Reese River Valley LLC from Austin, NV. A special thank you to our volume buyer and all our buyers. Whether you bought one bull or ten, your continued support of the Bull Sale is greatly appreciated.

And, at the end of the sale, the winners of the raffle heifer and panels were an-nounced. This year’s raffle heifer was donated by Heather Hancock and was won by Gale Kerr. The second place prize for the raffle was four panels donated by Hoof Beat Gates and went to Bob Oakden. The proceeds from this joint raffle benefit the Churchill County FFA and NCA.

Along with the dedicated group of buyers and consignors that participate in the sale, there are several sponsors who help make the sale possible year after year. Thank you to our long time sponsors Pinenut Livestock (awards for Best of Breeds and Top Overall Range Bull), and the Fallon Convention Center (grant for advertising), Hoof Beat Gates and Corrals (donation of the panels for the raffle), and Walco International Inc. (donation of ear tags for the sale). Thank you to Heather Hancock who contributed the raffle calf. Without the support of these great sponsors the Fallon Bull Sale would not be possible.

Nevada Cattlemen’s Association and Fallon Bull Sale Committee would like to send a thank you to everyone for support and assistance in making the Sale a success each year! Lastly, thank you to the crew at Fallon Livestock Exchange, the Churchill County FFA, and the Fallon Bull Sale Committee members. Your hard work each year is greatly appreciated.

Tom Armstrong (center) awards Top Range Bull to Diane (left) and Don (right) Cardey of Cardey Ranches.

B B B B B B B B B B B BSee page 7 for photos from the sale

NEVADA CATTLEMEN’S ASSOCIATION2 • March 2014 SAGE SIGNALS

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WWW.NEVADACATTLEMEN.ORG SAGE SIGNALS March 2014 • 3

Official Publication of the

Nevada Cattlemen’s AssociationP.O. Box 310, Elko, NV 89803-310 • 775-738-9214www.nevadacattlemen.org • [email protected]

Ron Torell, President • Dave Stix, Jr., President-Elect

Sam Mori, 1st Vice Pres. • Tom Barnes, 2nd Vice Pres.

Calendar

APRIL 7-9NCBA/PLC Legislative Conference

Washington D.C.

JUNE 26NCA Summer Board of

Directors MeetingElko, NV

NOVEMBER 3-5, 2014NCA Annual Convention

and Trade ShowElko, NV

For more information on an event, please contact the NCA office.

We would like to thank the following people for joining or renewing their membership with Nevada Cattlemen’s Association between January 24, and February 24, 2014.

(New members are in bold.)

• Adobe Insurance Group, John Byers• Animal Health International Inc.,

Jennie Norcutt• Dave, Dean , Tom, & Craig Baker• Battle Creek Ranch, Greg & Mary

Ann Foster• Certified Range Mgmt. Consultant,

Floyd Rathbun• C. Rex & Alice Cleary Range

Consultant, C. Rex & Alice Cleary• Diamond Cattle Co. LLC, Mark &

Martin Etcheverry• Ebert Fiddes and Dorsa, Tom Ebert• Eureka Livestock Company, Jim

Etcheverry• Gund Ranch LLC, Tom Miller,

Manager• Hodges Transportation Inc., Henry

Hodges• Intermountain Beef, Cevin Jones• J M Capriola Co., Doug & John

Wright• Jim Thompson• Kamtec Inc., Matt Torley• Dr. Bill Kvasnicka• Little Humboldt Ranch, Jerry &

Nancy Harper• Little Valley Land Bovine B&B, Daniel

Mori• Loomix ADM Alliance Nutrition,

Steve Foust• Lucas Livestock/Sandhill Feedlot• Lucky U Performance Horses,

Jake Uhlmann• Michael Morgan• Mitch Basanez• Nat & Karen Lommori• Nevada Nile Ranch, Robert

McDougal• Nevada State Bank• Nine S Brangus, Connie Simkins• Bob Oakden• Petan Company of Nevada• R N Fulstone Company, Steven

Fulstone

• R R Bass & Son, Richard Bass• Rebel Creek Ranch LLC, Ron &

Denise Cerri• Dave Roden• Cowboy & Shammy Rodriguez• Sadler Ranch LLC, Doug Frazer• Salmon River Cattlemen’s

Association, Dwight Bingham• Dave & Jane Secrist• Star Hotel, Scott Ygoa• Stonehouse Country Inn, Steve Lucas• Mike & Barb Stremler• Tent Mountain Ranch, Jim & Theresa

Currivan• Total Scale Service, Eloyd Harris• WSR Insurance, Jim Vann• Western Video Market, Brad Peek• Western Video Market, Ellington

Peek• Wilbur Ellis, Paul Cohen• Winchell Ranch, Walter Winchell

MeMbership Updatenevada news

Members of Nevada beef industry attending the 2014 Cattle Industry Convention and National Cattlemen’s Beef Association Trade Show. Pictured left to right: John Falen, Jill Schofield, Joe Guild, Eric Rieman, Tracy Shane, Barbara Byington, Desiree Seal, Annalyn Settelmeyer, Jackie Torell, Ron Torell and Bill Dale.

(Elko, NV) February 11, 2014 – Members of Nevada’s beef industry recently attended the 2014 Cattle Industry Convention and National Cattlemen’s Beef As-sociation Trade Show. This year’s event hosted a record setting 8,200 attendees and included speaking opportunities, policy and federation meetings, and an evening at the Grand Ole Opry.

NV CattleWomen president Tracy Shane and immediate past president Barbara Byington attended the to engage in both ANCW meetings and Cattlemen’s College. “NV CattleWomen are working on re-instituting the Nevada Beef Ambassador con-test and sought valuable input from other states on contest details,” said Shane. “Important information was also gained regarding ANCW’s new M3 - Mom’s, Millen-nials and More Program and how Nevada CattleWomen can participate.”

Annalyn Settelmeyer, from Gardnerville, serves on the National Nutrition and Health Subcommittee which works on enhancing consumer knowledge of the pos-itive nutrition and health benefits of beef. This year, Annalyn also served on the Cattlemen’s Beef Promotion and Research Board (CBB) Nomination Committee. The CBB is oversees the collection of beef checkoff and is responsible for approving the annual budget for beef checkoff-funded programs. “I think it is important to attend the Convention and learn more about the current issues of the beef industry,” said Settlemeyer.

“It is important our membership engage on the local, state and national levels to support the grassroots policy process and network with fellow cattlemen and women of the industry,” said NCA President Ron Torell. “The NCBA Convention and Trade Show gives our membership an opportunity to see some of the highlights of the past year as well as set goals for the year to come, all while enjoying the comradery of our neighbors.”

Members of Nevada’s Beef Industry Attend

2014 Cattle Industry Convention and Trade Show in Nashville


WATCH & LISTEN TO THE SALE ON THE WEB AT:

For details call (530) 347-3793 or the representative nearest you:

or email us at [email protected] for the catalog and pictures on our website www.wvmcattle.com

Market your cattle with the professionals!

Mark VenturacciFallon, NV

(775) 427-8713

Steve LucasParadise Valley, NV(775) 761-7575

Gary NolanElko, NV

(775) 934-5678

Brad Peek(916) 802-7335

UPCOMING VIDEO SALES

FRIDAY, MARCH 14TH

Cottonwood, CA

THURSDAY, APRIL 10TH

Cottonwood, CACONSIGNMENT DEADLINE: MARCH 25TH

THURSDAY, MAY 1ST

Cottonwood, CA


riding for the nCa brand

by Ron Torell, President, Nevada Cattlemen’s Association

Imagine the amazement of the cave man as the first wheel rolled off the assembly line. This fascination with new technology probably received the same level of both amazement and initial resistance throughout time as it does today. The wheel led to the human drawn pull cart which led to the horse drawn cart which led to the mo-torized vehicle. The beef industry and land management stewards of the land have gone through a similar evolution brought on by legislation, science and technology development. Following is a chronological short-list of technologies, Government regulations and resource management practices that have helped shape, for good or bad, the U.S. beef industry and our rangelands over the past 150 years. The list is certainly not inclusive yet hits the high points. Those in bold represent land manage-ment occurrences or legislative acts.1862 Union Pacific Railroad Act (resulted in checkerboard ownership of

many Nevada lands) Morrill Act of 1862 helped establish Land-grant colleges with a

mission to assist agriculture1868 Refrigerated rail car units introduced1891 Forest Reserve Act (USFS)1914 Smith-Lever Act establish extension systems in each state with a

mission to help agriculture1920’s Official grading of beef carcasses begins1930’s Beef cattle improvement research initiated Artificial Insemination of cattle commercialized1934 Taylor Grazing Act Halogeton first identified in U.S. near Wells, Nevada1935 Nevada Cattlemen’s Association (NCA) originates with a mission

to preserve and protect Nevada livestock industry1940’s Antibiotic and vaccine development for livestock First heritability estimates for beef cattle traits published1946 Bureau of Land Management established1950’s First successful transfer of a bovine embryo made First successful conception utilizing frozen semen1951 Smokey the Bear wildfire prevention campaign introduced1955 Crested Wheatgrass seedings established to out-compete

halogeton & improve rangelands1956 United States Fish and Wildlife Service (USFWS) Established1960’s Acceptance and use of growth promoting implants Weaning percent at 50 to 60% with weaning weights of 300 to 350

pounds is common on US herds. Year round and every other year calving is common place.

1964 Wilderness Act of 19641965 Pinion/Juniper and invasive species encroachment on rangelands

escalates1970’s First ionophore introduced for enhancing feed efficiency First prostaglandin approved for synchronization of estrus First calf born in the U.S. from a frozen embryo Mandatory Brucellosis vaccination program initiated Magnesium supplementation determined to prevent grass tetany1970 Environmental Protection Act (EPA) of 1970 Clean Air Act of 19701973 Endangered Species Act1974 Wild Horse and Burro Act1976 Federal Land Policy & Management Act (FLPMA)1980’s Riparian area management & improved grazing systems

introduced to ranching community1980’s Anthelmintic product development to effectively control parasites Refinement of antibiotics and vaccines First identical twin calves born in U.S. from embryo splitting Expected Progeny Differences (EPD’s) gained acceptance

Satellite auctions introduced1980’s Rangeland monitoring by ranchers recommended by scientific

community1985 Beef Research & Information Act which established the $1.00 Beef

Checkoff1990’s Ultrasound technology accepted Beef Checkoff funded convenience products developed and introduced DNA technology utilized1997-2014 Destructive wildfires ravage the west with sagebrush ecosystems

being replaced with cheat grass. Prime Sage Grouse habitat declines.

Wild horse and burro populations explode while gathers being hindered and halted by advocates utilizing social media and judicial system

2000’s Computers, cell phones and e-mail used widely by industry Sexed semen available commercially Internet auctions gain popularity Electronic Identification capabilities introduced to the industry Instrument grading introduced to packing industry Genomic enhanced EPD’s accepted and utilized Heat synchronization protocols refined GPS technology widely used in agriculture Land-grant Universities and Extension systems reduce emphasis on

agriculture research & education2003 First BSE cow (Mad Cow) confirmed in United States2005 Energy Policy Act of 2005 AKA Renewable Fuels Act which

redirected much of the nation’s annual corn crop to ethanol production

2014 Rangeland monitoring poorly utilized by ranching community2014 Inflation eroded the spending power of the $1.00 Beef Checkoff in

1985 to $0.46 in 2014 All-time high cattle and retail market accompanied by all-time high

cost of production: Fat cattle traded at $1.50/lb., yearlings $1.70/lb., calves over $2.40/lb., bred cows over $2000/head

2014 Weaning percent at 90 or above with weaning weights of 500 pounds or more is common on US herds. Sixty to ninety day calving period with 365 to 385 calving intervals common.

2013-14 Extensive droughts continues to plague rangeland managers2015 Listing decision of Sage Grouse to be announced by USFWS

What have you incorporated into your operation from this list? How about range monitoring or even photo point monitoring to gather resource management data over time on your allotment?

It seems that in some instances for every step forward taken in production technol-ogy rangeland resource management has taken two steps backwards. The control and management of wild horses and burro populations is an example of this.

All the technology and regulations in the world is no substitute for understanding and managing the basic needs of the beef cow and our natural resources. It’s import-ant to keep in perspective that it’s technology and legislation that has changed and not the science and husbandry of the ruminant, the plant or land. The basic principles and understanding of beef cow and rangeland management must be in place prior to successfully implementing these new tools. Applying new technology prior to having a solid understanding with experience in ranch and resource management is a good way to go broke fast as well as cause irreparable damage to our resources.

Through this monthly column our hope is to update those involved in the Nevada Livestock industry about the issues NCA is working on. Our mission continues to be to promote, preserve and protect a dynamic and profitable Nevada beef industry. Should you like to visit with me or the NCA staff, please feel free to contact NCA at 775-738-9214 or my NCA e-mail address [email protected]

Technology, Legislation & Change:Timeline in Beef Production & Resource Management Practices


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Long-time sponsors

Pinenut LivestockAwards for Best of Breeds and

Top Overall Range Bull

B B B

Fallon Convention CenterGrant for Advertising

B B B

Hoof Beat Gates and CorralsDonation of the Panels for the Raffl e

B B B

Walco International Inc.Donation of Ear Tags for the Sale

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Heather HancockContributed the Raffl e Calf

B B B

Dave Stix and Demar DahlDonation Calves

Thank You To These Members For Your Donations In Lieu of Dues Through the

Donation Calves Fundraiser B A C Ranch,Thomas C. Armstrong

B Phil Allen & Son,Phil & Shannon Allen

B Amador Angus,Ed or Josh Amador

B Brumley Farms,Don & Skeeter Brumley

B Cardey Ranches, Roadrunner Angus,Don & Diana Cardey

B Ray Callahan

B Copper Hills Ranch

B Demar Dahl

B Damonte Ranch

B Daniels Polled Herefords, Dan & Teresa Daniels

B Eric Duarte

B Fallon Livestock Exchange

B Flying R J Ranch,Rick & Jerrie Libby

B Ted Guazzini

B Hone Ranch

B K D K Angus,Dana & Rena Weishaupt

B Mike Laughlin

B Little Luckiamute Limousin,Ves & Marge Garner

B Nat Lommori

B Potter’s Emmett Valley Ranch,Kevin Potter

B Rose Ranch,Travis Smith

B Schafer Ranch,Greg & Louise Schafer

B SchroederLaw Offi ces P. C.,Therese Ure

B Steve Smith Angus & Gelbvieh,Steve Smith

B Stix Cattle Company, Dave Stix

B Stockmen’s Insurance, Tom Armstrong

B Jon Swaner Angus,Jon Swaner

B The Progressive Rancher, Leana Stitzel

B Ward Ranches,Gary W. Ward

B Western Livestock Journal, Logan Ipsen

B Western Nevada Cattle Feeders

B Wild West Angus,Mitch Cain

B Witte Shorthorns,Herman G. Witte


48th fallon all breeds bUll sale

The Fallon All Breeds Bull Sale recognition of Long-time Consignor

Phil AllenPhil, we thank you for your unrelenting support of

the Fallon Bull Sale and commitment to consign quality Hereford bulls for over 45 years. We want you to know how much we have valued your loyal patronage over the years and we look forward to many more years of mutually beneficial association and wish you and your family the success you deserve.

Thanks again, The Fallon Bull Sale Committee

Chuck Hone of Hone Ranch

Lot #28 consigned by Hone Ranch was awarded An-gus Best of Breed.

Tom Armstrong (right) awards Hereford Best of Breed to Lee Hutchens of Hutchens Herefords for Lot #120.

NCA President Ron Torell welcomes ev-eryone to the Fallon All Breeds Bull Sale

Tom Armstorng (left) and Desiree Seal (right) hon-or Phil Allen with a Fallon Bull Sale Jacket and photo collage.

Billie and Phil Allen pictured with a Fallon Bull Sale photo collage of their years dedicated to the sale.

NCA President Ron Torell visits with Shannon Allen at this year’s sale.

Shannon (left) and Phil Allen (right) at this

year’s sale.

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nevada news

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Association Expresses Concerns with NDOW(Elko, NV) March 7, 2014 – It is obvious that the Ne-

vada Department of Wildlife (NDOW) does not recognize the benefits private land ownership and ranching plays in the overall picture of wildlife and land management. Members of the Nevada Cattlemen’s Association (NCA) were amazed and disappointed at the bold response and tone of NDOW’s official comments to the BLM Environmental Impact Statement and Draft Land Use Plan Amendment on Greater Sage-Grouse management. NDOW did not support the State of Nevada Sagebrush Ecosystem Council’s Plan (Alternative E), but rather strongly supported Alternative D (BLM’s preference) as written. Alternative D would most likely result in the financial demise of a significant percentage of family ranch operations. NCA has concerns about the exclusive selection of scientific literature used in the EIS, the top down approach to management and lack of an outline for individual allotment monitoring. Numerous other trou-bling aspects of Alternative D have been cited by NCA in their official DEIS/LUPA comments. Especially disturb-ing in NDOW’s comments is the extensive anti-grazing rhetoric, much of which is inaccurate and misleading. Very few of the “risk factors” on BLM’s list are substan-tially addressed. Grazing seems to be the main target without mentioning other exploding population of large herbivores, specifically elk and wild horses.

NDOW’s decision to ignore the work of the State of Nevada to develop the State Plan will do irreparable damage to the State’s credibility and thus the potential

for local or regional input to the management of the sagebrush steppe. Said action increases the probability that family ranching in Nevada will face a dim future. Untold unintended consequences to the open space and wildlife will result.

Nevada Cattlemen’s Association’s mission continues to be to promote, preserve and protect a dynamic and profitable Nevada beef industry. In fulfilling that mission and because of these threats endorsed by NDOW, the Board of Directors of the Nevada Cattlemen’s Association has voted to recommend to our membership that coop-eration with NDOW be restricted. This would include barring access to private lands to NDOW employees. Regrettably, many outdoor enthusiasts will be adverse-ly affected due to NDOW policy. NDOW’s actions may also negatively affect Nevada’s sportsmen by restricting access to popular hunting areas. NDOW’s preference to support Alternative D will remove many acres that have historically been available to hunters and campers. The Livestock Industry has traditionally worked to find solu-tions with sportsmen and wildlife advocates but, given the stance of NDOW on this most serious threat to the future of our members, NCA feels compelled to respond in a manner never considered before. These actions are being taken in the best interest of wildlife habitat con-servation and restoration and were made with reluctance and grave deliberation.

Topping the list as the driest state in the nation, Ne-vada is mostly comprised of public owned and managed

arid rangelands. With 87% of the state’s land mass being public, BLM or U.S. Forest Service, most Nevada ranches are comprised of a combination of private and federal land. With only 13% of the state’s land mass in private ownership, the financial viability and stability of most Nevada family ranches are totally dependent on both components of land ownership. If one is threatened or lost, the ranch is no longer feasible. Factually, the private lands are more resource dense due to the appurtenant water rights and location of land ownership along the more fertile and productive water ways of our State. Nu-merous species of wildlife, both game and non-game, are dependent on the pro-active management of that water and private lands resources.

Nevada Cattlemen’s Association (NCA) subscribes to the multiple use concept of public lands and recognizes that grazing of livestock on these lands is but one of many uses. NCA views mining, sportsman, outdoor enthusiast and recreationalist as allies and partners in the multiple use of public lands. NCA also recognizes that other ungu-lates and wildlife must survive and thrive on these same public lands while also utilizing, to a large extent, the resources of our private ownership land. NCA recognizes the need to manage our private as well as our public lands in a good stewardship manner.

With all these factors considered, it is with reluctance that such strong action must be taken in order to pro-mote, preserve and protect a dynamic and profitable Nevada beef industry.


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News From the Nevada Beef CouncilChecking-In On Your Beef Checkoff

NEVADA BEEF COUNCILP.O. Box 340310, Sacramento, CA 95834-0310 • www.nevadabeef.org • 877-554-BEEF (2333) • [email protected]

Please Pass the Beef!Just how many households

like to enjoy a delicious beef roast for Christmas din-ner? According to Fresh-Look Marketing Group’s retail scanner data, a lot! In 2013, fourth quarter sales of some of the most popu-lar oven roasts (including Tri Tip, ribeye, sirloin tip, bottom and top rounds, and others) totaled 100.9 million pounds nation-ally, which is a year-over-year increase of 5.6 million pounds.

To ensure consumers felt confident in how to prepare those hol-iday roasts, the NBC provided educational brochures and display materials featuring helpful information about how to properly prepare, cut and serve a delicious beef roast.

These materials were on display and distributed at dozens of Food4Less, Raley’s, SaveMart,

Smart & Final and WinCo stores throughout the state in the weeks leading up to Christmas.

“We understand that for many, a quality beef roast can represent a significant part of a grocery bill. We wanted to help consumers feel confident with the preparation of their holiday roasts, and make sure they have a satisfying expe-rience with beef, every time,” said Christie Van Egmond, the NBC’s manager of channel marketing.

What Drives Consumer Demand?Price, food safety and product quality are the top three factors that the beef

industry must focus on to have the most impact on long-term beef demand. Other key drivers that we cannot ignore are health, nutrition, social aspects and sustainability.

For the Nevada Beef Council and national checkoff program, understanding these demand drivers and knowing just what makes a consumer reach for beef in the meat case is crucial to maintaining consumer demand. By knowing what these the most important demand determinants are, both state and national checkoff-funded programs are able to invest dollars in the programs that will most effectively address these factors.

At the 2014 Annual Cattle Industry Convention, national checkoff leadership shared helpful insight from the recently conducted Beef Industry Scan. This scan provides current and compelling research and information from food and nutri-tion scientists, market representatives, and retail and food industry operators to understand the trends and market characteristics that beef producers must con-sider in setting priorities and planning programs for their checkoff investments

To watch a brief video providing helpful insight and findings, or to learn more about demand determinants, visit www.MyBeefCheckoff.com and search for “industry scan.”

Did You Know?Did you know that:

• Livestock account for just 3.1% of total U.S. greenhouse gas emissions?• Methane specifically from beef cattle account for just 1.5% of total emis-

sions.

To put that into perspective:• Electricity generation results in 33% of total U.S. greenhouse gas emis-

sions• Transportation = 26%• Industrial use = 11%• Residential and commercial use = 8%

Free BQA Training Available for Beef, Dairy Producers

If you’ve been trying to find the time or reason to become Beef Quality Assur-ance (BQA) certified, don’t wait any longer! For a second year, the checkoff-fund-ed BQA program is offering a free certification to beef and dairy producers, thanks to a partnership with Boehringer Ingelheim Vetmedica, Inc. (BIVI) and the Beef Cattle Institute (BCI) housed at Kansas State University.

Beef Quality Assurance is a national program that provides guidelines and practical management tools for beef cattle production. The program raises consumer confidence through offering proper management techniques and a commitment to quality within every segment of the beef industry. As an educa-tional program, BQA helps producers identify management processes that can be improved, helping producers increase their profitability.

The cost of BQA certification is normally $25 to $50; however, until April 15, the online certification program is free for producers. To get started, simply visit www.bqa.org/team or visit www.BIVI-BQA.com.

Want to Learn More?Visit us at www.nevadabeef.org, find us on Twitter and Facebook, or call us at

877.554.BEEF.


Nevada Cattleman’s Association Offers Quality Workers’ Compensation Program

to Nevada’s Ranch and Farm Owners The Nevada Agricultural Self Insured Group sponsored by The

Nevada Cattleman’s Association offers an affordable workers’

compensation option to the standard insurance market for Ag

related businesses with employees in Nevada.

Created for the sole purpose of providing Nevada’s Agricultural

community with a viable workers’ compensation option, The

Nevada Agricultural Self Insured Group provides employers with:

Lower Stable Rates (20% to 60% savings over standard market)

Pro-active Safety Services

Aggressive Claims Management

More Control (Board of Directors made up of Group Members)

Member Ownership

Contact Pro Group at (800) 859-3177 or visit us on the web at

www.pgmnv.com to learn more about how to qualify for this

exceptional workers’ compensation program and to obtain a free

cost savings analysis.

Las Vegas Office 175 E. Reno Ave., Suite C9

Las Vegas, NV 89119 (800) 480-1846

WWW.PGMNV.COM

Elko Office 557 W. Silver St., #206

Elko, NV 89801 (775) 753-7771

Carson City Office 575 S. Saliman Road

Carson City, NV 89701 (800) 859-3177


Market reports

Superior Livestock AuctionRegion 1-ID, OR, CA, NV

February 7, 2014Website-www.superiorlivestock.com

Cattle Type Weight Range Price

Steers 400-420 229.00-235.00

510-510 216.50-216.50

575-575 190.00-190.00

635-635 171.00-195.00

650-680 176.00-178.00

780-780 159.00-159.00

875-875 159.50-159.50

Heifers 400-440 213.00-214.00

510-510 180.00-180.00

585-590 156.50-176.00

600-600 168.00-168.00

Western Video MarketPrice Report – February 21, 2014

Consignor Head Count Wt Price

FLYING M RANCH 100 Weaned Heifers 585 $183.50

D & S CATTLE 81 Weaned Steers 685 $164.50

D & S CATTLE 56 Heifers 755 $148.50

H BAR C CATTLE CO. 39 Bred Cows 1250 $1,260.00

Shasta Livestock(530) 347-3793 • February 14, 1014

Kevin Devine [email protected] • Website-www.wvmcattle.com

SLAUGHTER COWS: High Dress Low Dress

Breakers: 81.00-89.00 90.00-104.00

Boneing: 74.00-80.00

Cutters: 65.00-73.00

BULLS 1 & 2: 80.00-99.00 100.00-110.50

FEEDER STEERS:Top Offerings/Pen Lots

300-400 $190.00 to $221.00 (few)

400-450 $190.00 to $230.00

450-500 $183.00 to $211.00

500-550 $180.00 to $216.50

550-600 xxxx to $190.00 (1 set)

600-650 $170.00 to $190.00

650-700 $165.00 to $184.75

700-750 $161.00 to $169.00 (few)

750-800 $158.00 to $162.25 (few)

800-900 $150.00 to $159.00 (few)

FEEDER HEIFERS:Top Offerings/Pen Lots

300-400 $170.00 to $194.00 (few)

400-450 $175.00 to $203.00

450-500 $175.00 to $196.50

500-550 $170.00 to $198.50

550-600 $170.00 to $193.00

600-650 $164.00 to $177.00

650-700 $156.00 to $168.00

700-750 $147.00 to $158.00

750-800 xxxx to xxxx

800-900 $145.00 to $150.00 (few)

PAIRS: Few pairs older or running age $1400-$1600

CALVY COWS: No market test.

Fallon Livestock Exchange, Inc. (775) 867-2020 • February 18, 2014

Sale Every Tuesday 11:00 am

Weight/Type Steer/Bull Price Heifer/Cow Price

300-400 190.00-241.00 168.00-229.00

400-500 197.00-217.00 177.00-194.00

500-600 185.00-204.00 157.00-172.00

600-700 168.00-188.00 154.00-170.00

700-800 150.00-160.00 140.00-149.00

800-900 139.00-152.00 121.00-130.00

Breaker Cows - Fat 82.00-90.00

Boner Cows - Medium 95.00-109.00

Cutter Cows - Lean 65.00-80.00

Feeder Cows 90.00-106.00

Butcher Bulls 95.00-105.00

Cutting Bulls 95.00-120.00

Nevada Livestock MarketingFebruary 19th & 20th, 2014 Regular Butcher Cow, Pairs, Bred Cow, Feeder and Bull Sale

Seller #Head Type Weight Price CWT

R Hanging 5 2/24 & 5 yr old 3 in 1's

Cow/Calf1353 $1,875.00/hd

R Hanging 5 10/10 6 & 7 yr old Cow/Calf 1309 $1,700.00/hd

R Hanging 5 7/71st & 2nd Calf Cow/

Calf962 $1,690.00/hd

R Hanging 5 15/15 Cow/Calf 1209 $1,650.00/hd

R Hanging 5 7 4 & 5 yr old Bred Cow 1176 $1,670.00/hd

R Hanging 5 10Short Solid & Broken

Mouth Bred Cow1318 $1,410.00/hd

Juniper Mountain Cattle LLC 19Broken Mouth Bred

Cow2613 $1,250.00/hd

Jeff Anderson Estate 39Broken Mouth Bred

Cow1164 $1,160.00/hd

John & Terry Cooper 4 STR 270 $272.00



John Bunyard 1 STR 360 $250.00

Zack Bunyard 1 STR 360 $250.00

Gene Heckman 12 STR 394 $246.00

Gene Heckman 14 STR 468 $232.50

Crawford Cattle Co 14 STR 351 $244.00



Nevada First Land & Cattle 1 STR 351 $244.00

Nevada Livestock Marketing Report continued on page 16


NEVADA BEEF COUNCILP.O. Box 340310, Sacramento, CA 95834-0310 • www.nevadabeef.org • 877-554-BEEF (2333) • [email protected]

Market reports





Jared Brackenbury 3 STR 438 $232.50



Jack Tatum 25 STR 408 $231.00

Jack Tatum 17 STR 487 $203.00

Robert Parlaska LLC 6 STR 403 $230.00

Robert Parlaska LLC 5 STR 336 $220.00

Alan & Mimi Mendes 6 STR 373 $227.00

Henry & Joi Brackenbury 1 STR 464 $227.00

Ninety Six Ranch 5 STR 352 $224.00

Jerry & Cheri Sestanovich 14 STR 448 $222.00

Jerry & Cheri Sestanovich 13 STR 538 $206.50

John Espil Sheep Co Inc 3 STR 490 $222.00

Juniper Moutain Cattle LLC 9 STR 507 $220.00

Nuttall Livestock LLC 3 STR 395 $220.00

Ted Renfroe 4 STR 419 $220.00

Robert & Barbara Baker 4 STR 344 $217.50

Pinson Ranch 3 STR 541 $213.50

Pinson Ranch 4 STR 694 $169.50

Seven Dot Cattle Co 8 STR 541 $213.50



Leroy Sestanovich Ranch 10 STR 402 $213.00

Leroy Sestanovich Ranch 17 STR 541 $208.50

Windy R Ranch 4 STR 425 $213.00

Windy R Ranch 3 STR 428 $200.00

Jeff Anderson Estate 5 STR 327 $212.50

John Fraser 4 STR 483 $212.00

Denton & Shari Cook 3 STR 308 $209.00

Robert & Carolyn Fowkes 6 STR 458 $209.00

John & Giovette Cassinelli 5 STR 552 $206.50

John & Giovette Cassinelli 2 STR 705 $171.50

George & Linda Hucke 4 STR 489 $206.00

George & Linda Hucke 4 STR 568 $195.00

Guy Fowler 17 STR 501 $203.00

Guy Fowler 23 STR 613 $195.75

John & Vella Torvik 23 STR 612 $200.00

Matthew Torvik 1 STR 612 $200.00

Jim & Maureen Assuras 11 STR 577 $196.50

Corkill Brothers 4 STR 428 $190.00

Susan & David Kern 2 STR 540 $186.50

Al Tenente 12 STR 623 $185.50

Deanna Porter 2 STR 545 $185.00

Peraldo Brothers 6 STR 670 $177.00

Triple D Ranches 16 STR 663 $175.50



Jimmy & Joan Bell 2 STR 743 $160.00

Renfroe Ranch 2 STR 683 $158.00



Thomas Moura 8 STR 809 $155.00

Casie Gubler 1 STR 720 $152.50

Boomer Ranches 1 STR 690 $150.00

Thomas Moura 11 STR 932 $140.00

Randall & Jayne Collins 11 HFR 295 $245.00

John & Terry Cooper 9 HFR 333 $239.00

Jeff Anderson Estate 28 HFR 355 $236.00




Gene Heckman 16 HFR 346 $230.00

Gene Heckman 22 HFR 466 $202.00

Stephen James 3 HFR 235 $227.50

Stephen James 4 HFR 341 $198.00

Robert Parlaska LLC 7 HFR 349 $227.00

Robert James 2 HFR 283 $217.00

Crawford Cattle Co 8 HFR 357 $210.00

John Bunyard 3 HFR 373 $210.00

Martin Bunyard 2 HFR 373 $210.00

Nevada First Land & Cattle 5 HFR 357 $210.00

David Piquet 42 HFR 431 $208.00



Jack Tatum 22 HFR 376 $207.00

Jim & Maureen Assuras 4 HFR 430 $207.00

Jared Brackenbury 12 HFR 451 $206.00

Jared Brackenbury 12 HFR 521 $194.25

Jerry & Cheri Sestanovich 16 HFR 446 $206.00

Ninety Six Ranch 7 HFR 373 $198.00

Guy Fowler 33 HFR 525 $196.00

Alan & Mimi Mendes 2 HFR 348 $190.00

Corkill Brothers 6 HFR 423 $186.00

Annette & Lucille George 4 HFR 511 $185.00

Deanna Porter 7 HFR 498 $181.00

Flint Lee 8 HFR 483 $180.00

Kiel & Sons 4 HFR 548 $180.00

Richard & Susan Gavica 2 HFR 553 $179.00

Peraldo Brothers 7 HFR 584 $176.00

Seven Dot Cattle Co 20 HFR 621 $176.00

Naggin Woman Ranch 16 HFR 685 $169.00

Naggin Woman Ranch 38 HFR 744 $152.50

Robert & Roberta Barlow 4 HFR 646 $165.00

Nuttall Livestock LLC 6 HFR 717 $160.00

Boomer Ranches 2 HFR 603 $151.00

Thomas Moura 20 HFR 791 $150.00

Scott Dickson 1 HFR 785 $132.50

Todd Weagant 1 HFR 875 $121.00

Wesley Viera 1 COW 1585 $94.75

Leon Frey 1 COW 1415 $92.50

Triple D Ranches 1 COW 1465 $90.00

Maureen Weishaupt 1 BULL 2285 $103.50

Documents

The 48th Fallon All Breeds Bull Sale