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Strategic Planning campaign for JAMESTOWN COUNCIL CANDIDATE GEORGIA NIXON-RONEY
The Anokam Group.
MaryAnna Anokam Senior Account ExecutiveStrategic Planning campaign for JAMESTOWN COUNCIL CANDIDATE
GEORGIA NIXON-RONEY
Swot analysisSTRENGTHSBackground Former seat in seeking position
WEAKNESSESPoor communication
OPPORTUNITIESImprovement in educationDecrease of pollutionBetter business areas
THREATSNine other competitors
The SituationNeeds to secure the District 61 seat in the Jamestown Town CouncilTrying to get awareness and increase her number of votes to avoid a run-off between the other 9 competitorsKey publicsPotential VotersBoard members of Guilford County SchoolsHomeownersgoalThe goal for Georgia Nixon-Roney is to win the election without having to go through a runoff with the other three candidates. Nixon wants to hold the District 61 seat in the House of Representatives.objectivesPotential voters is to have an effect on the 2011 election; more specifically, to grasp the message of Nixon and express that in the high amount of votes for her by the date of electionsBoard members is to have an effect on the improvement of Guilford County schools by the 2011-2012 school yearHomeowners is to increase the amount of recycling in homes and increase the awareness of the importance of recyclingKEY MESSAGEOne point of view will be presented Georgia Nixon-Roney is the right candidate for the District 61 seat in the Jamestown Town Council. Her background serves as an advantage to the race.TACTICSPublic Service AnnouncementWebsiteSocial MediaSponsorship DinnerYard SignsPublic service announcment
website 1
website 2
Social media
ITINERARY
INVITATION CARDS
YARD SIGNSVote Georgia Nixon-Roney(@nixonroney)for Jamestown town councilwww.georgianixonroney.weebly,com
SCHEDULE
Schedule contd
Schedule contdBUDGETEVALUATION PLAN
Evaluation contd
Evaluation contd
HIRE USOffice Location3239 Pleasant Garden Rd.Greensboro, NCOffice Phone (919) 536 9339Email [email protected]